1. Joshua Millington
Analysis of Product Similar to Main Piece
Genre elements Conventions presented Blow Dumb by
NOBUNNYmusicviedo.
Performers/Characters The entire video is the band performing. The band is
named after the enigmatic singer, who is in the centre
of the frame; this brings greater attention to him.
Genre Type: Despite the video being a performance, there is a
Performance, Narrative blurred abstract concept theme running on the
or Conceptual? projection behind the band. This gives the band an
aspect of individuality.
Iconography The singer where’s a mask of a bunny, symbolic of the
band.
Setting- The setting is the small stage. Which isn’t very visible,
that’s because the director wants all the attention on
the band.
Technical and audio There is a static camera set at a long shot, then every
codes – camera use, few seconds a close up of an instrument or band
editing, lighting, member. With the occasion static medium shot which is
diegetic/non diegetic parallel to the change to the bridge in the song. The
sound, sfx only sound is the non-diegetic sound, you could argue it
is diegetic because the way it is synchronous to the
action; however it is a very clear sound.
Neale’s ‘Mental The band is quite experimental alternative rock, and
Machinery’: How does this video lives up to the conventions of that. Featuring
the text meet audience very abstract imagery, such as the lead singer’s costume
expectations? How does it is multi-gender. However it is expected for the band to
conform to convention elaborate on the quirky abstract concept. The
and/or deviate from performance is very linear, when it often expected to be
convention? elliptical or enigmatic or distorted.
What ideologies are encoded in the music video?
As this video lacks narrative, it is hard for the band or director to connect any
messages or values. As it is a straight up performance, it gives you an idea that this
band really care about the music and not glamouring it in anyway, however this is
juxtaposed by the costumes.
A YouTube link to the text: http://www.youtube.com/watch?v=m1CuYgTFncM