Music vids
•Download as PPT, PDF•
0 likes•83 views
presentation taken from http://media-studies.tki.org.nz/Teaching-media-studies/Teacher-space/Year-12/Codes-and-conventions-of-music-videos
Report
Share
Report
Share
Recommended
Music vids codes and conventions
The document discusses the structure and purpose of music videos. Music videos typically run 3-4 minutes and combine live musical performances with narrative and visual elements to promote new songs and albums. They aim to entertain audiences and help define the meaning and image of songs. Common components of music videos include performances by artists, narratives or stories, themes, and symbolic imagery. Videos also use techniques like direct address, spectacle, editing techniques, and digital effects to engage viewers.
Music Video - Codes and Conventions
Music videos typically aim to promote an artist's single and album, as well as their public image. They do this through a combination of live performances and narrative or symbolic visual elements over 3-4 minutes. Common structures include performances of the song, mini narratives that may relate to the lyrics, themes depicted through symbols and imagery, and the objectification of female artists for the male gaze. Effective music videos employ conventions like fast pacing, experimental camerawork, and montage to convey layered meanings in a compact format.
Music Videos (Structure)
The document discusses the typical structure and purposes of music videos. It notes that music videos usually run 3-4 minutes and combine live performance footage with narrative elements and visuals to promote the artist and song. Common components of music videos include performances by the artist, narratives or stories, thematic elements related to the song, and symbolic imagery. Music videos also often use techniques like direct address of the viewer, fast pacing, montage, and stylized cinematography to engage audiences in under 4 minutes.
Genre convemtion
Music videos typically aim to promote artists and their music. They combine live performances with narrative and visual elements over 3-4 minutes. Common elements include performances of the artist, narratives that relate to the song lyrics, and symbolic or thematic imagery. Videos often feature direct address of the viewer by the artist to engage the audience. Narratives may tell a brief story or allude to one, while employing techniques like fast pacing, intertextuality, and genre references.
Music vids and theory intro
There are several purposes and structures of music videos. Music videos primarily promote a single and album, as well as the artist. They typically run 3-4 minutes and combine live performance, narrative elements, and visual imagery. Common structures include performance videos, narrative videos, thematic videos, and symbolic videos. Performance videos focus on shots of the artist singing and include close-ups and unique visual styles. Narrative videos tell a story, either related to or suggested by the song's lyrics. Thematic and symbolic videos use recurring themes and symbols to build meaning.
Music Video Styles - A2 Media Studies
Music videos typically last 3-4 minutes and combine live performance with narrative or conceptual imagery to promote an artist's music and image. They tell stories, either related to or suggested by song lyrics, or develop symbolic or thematic concepts. Many include some combination of the artist performing, a narrative storyline, and visual elements to represent the song's meaning. The goal is to entertain audiences while advertising the artist's music and setting the tone for how the song should be interpreted.
Music vids
The document discusses the purposes and common structures of music videos. It notes that music videos typically run 3-4 minutes and combine live performance, narrative elements, and visual imagery to promote the artist and song. Common structures include performance videos, which feature artists performing; narrative videos, which tell a story; and thematic or symbolic videos, which use themes and symbols to build meaning. The document also explores common elements, genres, and codes seen in different types of music videos.
Music video styles 2016
The document discusses different styles and elements that are commonly found in music videos. It identifies three main styles: performance, narrative, and conceptual. Performance-based videos primarily feature live performances of the artist. Narrative videos tell a story, either related to or suggested by the song's lyrics. Conceptual videos are more thematically or symbolically focused, with the narrative or performance not being dominant. The document provides examples of elements often contained within each style, such as close-ups and unusual backdrops for performance videos, and discussing common narrative tropes. It also notes technical and stylistic qualities like fast pacing, symbolism, and experimental cinematography in conceptual videos.
Recommended
Music vids codes and conventions
The document discusses the structure and purpose of music videos. Music videos typically run 3-4 minutes and combine live musical performances with narrative and visual elements to promote new songs and albums. They aim to entertain audiences and help define the meaning and image of songs. Common components of music videos include performances by artists, narratives or stories, themes, and symbolic imagery. Videos also use techniques like direct address, spectacle, editing techniques, and digital effects to engage viewers.
Music Video - Codes and Conventions
Music videos typically aim to promote an artist's single and album, as well as their public image. They do this through a combination of live performances and narrative or symbolic visual elements over 3-4 minutes. Common structures include performances of the song, mini narratives that may relate to the lyrics, themes depicted through symbols and imagery, and the objectification of female artists for the male gaze. Effective music videos employ conventions like fast pacing, experimental camerawork, and montage to convey layered meanings in a compact format.
Music Videos (Structure)
The document discusses the typical structure and purposes of music videos. It notes that music videos usually run 3-4 minutes and combine live performance footage with narrative elements and visuals to promote the artist and song. Common components of music videos include performances by the artist, narratives or stories, thematic elements related to the song, and symbolic imagery. Music videos also often use techniques like direct address of the viewer, fast pacing, montage, and stylized cinematography to engage audiences in under 4 minutes.
Genre convemtion
Music videos typically aim to promote artists and their music. They combine live performances with narrative and visual elements over 3-4 minutes. Common elements include performances of the artist, narratives that relate to the song lyrics, and symbolic or thematic imagery. Videos often feature direct address of the viewer by the artist to engage the audience. Narratives may tell a brief story or allude to one, while employing techniques like fast pacing, intertextuality, and genre references.
Music vids and theory intro
There are several purposes and structures of music videos. Music videos primarily promote a single and album, as well as the artist. They typically run 3-4 minutes and combine live performance, narrative elements, and visual imagery. Common structures include performance videos, narrative videos, thematic videos, and symbolic videos. Performance videos focus on shots of the artist singing and include close-ups and unique visual styles. Narrative videos tell a story, either related to or suggested by the song's lyrics. Thematic and symbolic videos use recurring themes and symbols to build meaning.
Music Video Styles - A2 Media Studies
Music videos typically last 3-4 minutes and combine live performance with narrative or conceptual imagery to promote an artist's music and image. They tell stories, either related to or suggested by song lyrics, or develop symbolic or thematic concepts. Many include some combination of the artist performing, a narrative storyline, and visual elements to represent the song's meaning. The goal is to entertain audiences while advertising the artist's music and setting the tone for how the song should be interpreted.
Music vids
The document discusses the purposes and common structures of music videos. It notes that music videos typically run 3-4 minutes and combine live performance, narrative elements, and visual imagery to promote the artist and song. Common structures include performance videos, which feature artists performing; narrative videos, which tell a story; and thematic or symbolic videos, which use themes and symbols to build meaning. The document also explores common elements, genres, and codes seen in different types of music videos.
Music video styles 2016
The document discusses different styles and elements that are commonly found in music videos. It identifies three main styles: performance, narrative, and conceptual. Performance-based videos primarily feature live performances of the artist. Narrative videos tell a story, either related to or suggested by the song's lyrics. Conceptual videos are more thematically or symbolically focused, with the narrative or performance not being dominant. The document provides examples of elements often contained within each style, such as close-ups and unusual backdrops for performance videos, and discussing common narrative tropes. It also notes technical and stylistic qualities like fast pacing, symbolism, and experimental cinematography in conceptual videos.
Music video styles
The document discusses different styles and elements commonly found in music videos. It identifies three main styles: performance, narrative, and conceptual. Performance-based videos primarily feature live performances of the artist. Narrative videos tell a story, either related to or suggested by the song's lyrics. Conceptual videos are more thematically or symbolically focused, with the narrative or performance not being dominant. Within each style, videos may incorporate various elements like close-ups, unique settings, motifs, and micro-elements of camera work, editing, sound and mise-en-scene. The styles can also blend and vary depending on the genre of music.
Genre convemtion
The document discusses the purpose and common conventions of music videos. Music videos primarily aim to promote artists and their music. They typically run 3-4 minutes and combine live performances with narrative and visual elements. Common conventions include performances by the artist, narratives that relate to the song's lyrics, and symbolic or thematic imagery. Music videos also aim to create a sense of spectacle by having artists directly address the viewer.
Music vids styles
This document discusses different types and purposes of music videos. It begins by explaining that music videos are typically 3-4 minutes and combine live performance, narrative elements, and visuals to promote the artist and song. There are three main types of music videos: performance videos that feature the artist singing and include concert footage or "behind the scenes" clips; narrative videos that tell a story, either related to or suggested by the song's lyrics; and concept videos where performance and narrative take a backseat to symbolic or thematic visual concepts. The document provides examples and discusses common elements of each type of music video.
Performance, concept, narrative thematic, symbolic
- The document discusses different types of music videos: performance-based, narrative-based, and concept-based.
- Performance-based videos feature artists performing, narrative videos tell a story, and concept videos are based on a single idea.
- The document provides examples of different music videos and analyzes which category they fall into. It also discusses creating hybrid videos and developing recipes for each type of music video.
- Finally, the document considers how to plan an effective storyboard that mixes narrative and performance elements in a music video.
Genre convemtion
The document discusses common conventions and purposes of music videos. It explains that music videos typically run 3-4 minutes and combine live performance, narrative elements, and visuals to promote an artist and their song. Common conventions include performances of the artist, narratives that relate to the song lyrics, thematic elements like specific genres, and symbolic imagery. The idea of spectacle is also discussed where artists directly address the viewer. The document then provides examples of these different conventions.
Music vids styles 2015
Music videos can serve several purposes, including promoting a single, album, or artist. They typically run 3-5 minutes and combine live performance, narrative elements, and visuals. Music videos often fall into the categories of performance, narrative, or concept videos. Performance videos focus on shots of artists singing and include close-ups and unusual performance settings. Narrative videos tell mini stories that may relate to or expand on the song's lyrics. Concept videos emphasize themes, symbols, or ideas through experimental visual styles and editing techniques.
Narrative Music Videos
Narrative videos tell a visual story that relates to the song, with the lyrics often reflected in the narrative. They commonly feature no lip-synched singing. The most common type is a performance/narrative video, which shows the artist performing but also includes a narrative, such as mimicking a film genre. Narrative videos can emphasize an artist's interest in their music over image, and keep audiences engaged with their simple plots, but can be costly for record labels to produce.
Performance, concept & narrative based music videos
The document discusses and provides examples of three types of music videos: concept-based, narrative-based, and performance-based. The Red Hot Chili Peppers' "Californication" video is described as concept-based, using the concept of a video game. Oasis' "Stand By Me" is narrative-based, telling a story that relates to the song's lyrics. Sum 41's "Still Waiting" is performance-based, featuring close-up shots of the band performing on stage.
Music video narrative
The document discusses narrative theory and its application to analyzing music videos. It addresses how to examine the narrative structure, characterization, conflict, and use of technical elements like music, editing and mise-en-scene to tell the story. Key questions are posed about how the narrative is organized, how the viewer relates to characters, and how sound and visuals work together to convey themes. Common narrative types in music videos like performance, narrative and conceptual are described.
Narrative structures in a music video
This document discusses different types of narrative structures that can be used in music videos. It describes linear narratives, which tell a story from start to finish without interruptions, and non-linear narratives, which include interruptions. The document also covers single strand narratives, which focus on one character, and multi-strand narratives, which follow multiple characters. Examples are given of specific music videos that demonstrate these different narrative forms. In the conclusion, the author states they would use a linear, single strand narrative for their own music video in order to clearly convey their message and genre of house/dance music.
The Hives - Main Offender
The video for "Main Offender" by The Hives has a black and white, cartoon-like style with many special effects. It begins with the band playing their instruments in newspaper-framed shots and then introduces each band member separately. Throughout the video, the lead singer is multiplied and the lyrics appear in animated text. The band also appears in picture frames. The video contrasts with The Hives' previous video by being effects-based rather than focusing on the band playing, and by telling a story in a timeline rather than just showing the band.
Music video styles
The document discusses three main styles of music videos: performance, narrative, and conceptual. Performance videos typically feature footage of an artist singing and performing live on stage. Narrative videos tell stories that relate to the song's lyrics, often following a basic love story structure. Conceptual videos rely on specific concepts or themes rather than linear narratives, aiming to evoke moods or feelings open to various interpretations. Examples are provided for each style.
Music Video Research
Music videos can be categorized as performance, narrative, or conceptual. Narrative videos tell a visual story that relates to the song's lyrics, like Eminem's "Not Afraid" which uses symbols to represent a deeper meaning. Conceptual videos revolve around a central idea, using themes and recurring symbols to convey a message enigmatically. Performance videos mainly feature the artist simply performing the song, showcasing their authenticity. Each type uses distinct camerawork, editing, and other conventions to best suit the song and achieve their goals of promoting the artist and accompanying music. Today, music videos are primarily viewed online, especially on YouTube, due to the decline of television music networks.
Goodwin and Music Video
Goodwin published a book in 1992 called "Dancing in the Distraction Factory" where he came up with codes and conventions for music videos. He identified 7 key features of music videos: 1) They demonstrate genre characteristics, 2) There is a relationship between lyrics and visuals, 3) There is a relationship between music and visuals, 4) They include close-ups of the artist, 5) Artists develop recurring visual motifs, 6) They frequently reference the notion of looking, and 7) Often include intertextual references to popular culture. Goodwin's theory provided a framework to analyze how elements are commonly used in music videos.
Music video & narrative theory (1)
1) The document discusses different types of music videos including performance-based, narrative-based, and concept-based videos.
2) Performance videos focus on shots of the artist performing, narrative videos tell a story either based on or suggested by the song's lyrics, and concept videos are based around a single idea or concept.
3) The relationship between the music, lyrics, and visuals in a video is also examined, including how the visuals can illustrate, amplify, contradict, or create disjuncture from the lyrics and tone of the music.
Performance, concept & narrative music videos
Performance-based music videos feature shots of artists/bands performing live or in realistic situations. Narrative videos tell a story inspired by or suggested in the song's lyrics, similar to a mini film. Concept videos are based on a single unusual or obscure idea, meant to entertain viewers. Common music video concepts include thematic (depending on genre) and symbolic (using symbols to build meaning). Performance videos focus on the artist through close-ups and wide shots, emphasizing stage presence and identity. Narrative videos use point-of-view shots and flashbacks to advance a storyline and immerse viewers in the story. Concept videos rely on abstract themes and montages to convey obscure meanings through imagery and lighting.
Codes & Conventions Of Music Videos
Music videos accompany songs and represent an important part of the music industry. They allow artists to impress audiences with their looks, moves, and performances in addition to their musical talent. This helps attract wider audiences and boost artists' careers. Music videos use various techniques like editing, camerawork, and visuals to represent the artist and genre of music. Over time, music videos have grown in importance and influence the success of songs and artists. They are now considered a new art form by some.
Music vids styles 2017
This document discusses different styles and conventions in music videos. It explains that music videos commonly promote a single, artist, or album. They entertain audiences and help set the meaning of songs through visual imagery. Typically, music videos are 3-4 minutes and combine live performance, narrative elements, and visuals like computer graphics. Videos often contain performances by artists, narratives that relate to the song lyrics, or conceptual themes. Conceptual videos may focus on themes, symbols, or interesting visual ideas rather than narrative or performance. The document provides examples and further explanation of different music video elements and styles.
Representation of artists
This document analyzes the representation of artists in music videos from the electronic dance music genre. It examines videos from artists Markus Schulz, Angerfist, and W&W. The analysis finds that an artist's representation usually reflects their musical style and is meant to elicit emotion from the audience. Specifically, Markus Schulz is depicted relaxed to match his trance style, while Angerfist uses an aggressive persona and editing to align with his high-tempo gabba music. Both videos also employ stereotypes and hyper-realism to promote the artists. The conclusion maintains that following genre conventions is important for a successful music video, while acknowledging some representations may not be entirely fair.
Media Music Video Codes And Conventions Presentation
Codes and conventions are a set of rules and techniques used to construct meaning in media texts like music videos. There are two categories of codes and conventions - technical involving equipment and technology, and symbolic involving meaning beyond the obvious. Codes and conventions allow audiences to become familiar with genres and ensure texts fit their genre. Music video styles include performance, narrative, mixture, and animation. Technical codes and conventions in music videos include different camera shots, editing to match the music, and diegetic and non-diegetic sound. Mise-en-scene elements like props, costumes, locations, and facial expressions also help construct meaning.
Music videos styles
Music videos serve several purposes including promoting a single, artist, or album. They entertain audiences and help set the meaning of songs through visual imagery. Typically lasting 3-4 minutes, music videos combine live performance, narrative elements, and visuals like computer graphics. They often feature performances by the artist, tell a narrative story related to the song lyrics, or focus on a conceptual theme, symbolism, or idea. Concept videos emphasize artistic visual style over narrative or performance and may break conventions of film editing.
Research
Andrew Goodwin identifies 6 key features of music videos in his book Dancing in the Distraction Factory. These include demonstrating genre characteristics, establishing relationships between the lyrics/music and visuals, focusing on looking/gaze, including demands of record labels for close-ups of artists, and using intertextual references. The document also discusses 3 main types of music videos - performance, narrative, and conceptual - and provides examples of each. Overall, the document outlines common structural and stylistic elements often found in music videos according to Andrew Goodwin's research.
More Related Content
What's hot
Music video styles
The document discusses different styles and elements commonly found in music videos. It identifies three main styles: performance, narrative, and conceptual. Performance-based videos primarily feature live performances of the artist. Narrative videos tell a story, either related to or suggested by the song's lyrics. Conceptual videos are more thematically or symbolically focused, with the narrative or performance not being dominant. Within each style, videos may incorporate various elements like close-ups, unique settings, motifs, and micro-elements of camera work, editing, sound and mise-en-scene. The styles can also blend and vary depending on the genre of music.
Genre convemtion
The document discusses the purpose and common conventions of music videos. Music videos primarily aim to promote artists and their music. They typically run 3-4 minutes and combine live performances with narrative and visual elements. Common conventions include performances by the artist, narratives that relate to the song's lyrics, and symbolic or thematic imagery. Music videos also aim to create a sense of spectacle by having artists directly address the viewer.
Music vids styles
This document discusses different types and purposes of music videos. It begins by explaining that music videos are typically 3-4 minutes and combine live performance, narrative elements, and visuals to promote the artist and song. There are three main types of music videos: performance videos that feature the artist singing and include concert footage or "behind the scenes" clips; narrative videos that tell a story, either related to or suggested by the song's lyrics; and concept videos where performance and narrative take a backseat to symbolic or thematic visual concepts. The document provides examples and discusses common elements of each type of music video.
Performance, concept, narrative thematic, symbolic
- The document discusses different types of music videos: performance-based, narrative-based, and concept-based.
- Performance-based videos feature artists performing, narrative videos tell a story, and concept videos are based on a single idea.
- The document provides examples of different music videos and analyzes which category they fall into. It also discusses creating hybrid videos and developing recipes for each type of music video.
- Finally, the document considers how to plan an effective storyboard that mixes narrative and performance elements in a music video.
Genre convemtion
The document discusses common conventions and purposes of music videos. It explains that music videos typically run 3-4 minutes and combine live performance, narrative elements, and visuals to promote an artist and their song. Common conventions include performances of the artist, narratives that relate to the song lyrics, thematic elements like specific genres, and symbolic imagery. The idea of spectacle is also discussed where artists directly address the viewer. The document then provides examples of these different conventions.
Music vids styles 2015
Music videos can serve several purposes, including promoting a single, album, or artist. They typically run 3-5 minutes and combine live performance, narrative elements, and visuals. Music videos often fall into the categories of performance, narrative, or concept videos. Performance videos focus on shots of artists singing and include close-ups and unusual performance settings. Narrative videos tell mini stories that may relate to or expand on the song's lyrics. Concept videos emphasize themes, symbols, or ideas through experimental visual styles and editing techniques.
Narrative Music Videos
Narrative videos tell a visual story that relates to the song, with the lyrics often reflected in the narrative. They commonly feature no lip-synched singing. The most common type is a performance/narrative video, which shows the artist performing but also includes a narrative, such as mimicking a film genre. Narrative videos can emphasize an artist's interest in their music over image, and keep audiences engaged with their simple plots, but can be costly for record labels to produce.
Performance, concept & narrative based music videos
The document discusses and provides examples of three types of music videos: concept-based, narrative-based, and performance-based. The Red Hot Chili Peppers' "Californication" video is described as concept-based, using the concept of a video game. Oasis' "Stand By Me" is narrative-based, telling a story that relates to the song's lyrics. Sum 41's "Still Waiting" is performance-based, featuring close-up shots of the band performing on stage.
Music video narrative
The document discusses narrative theory and its application to analyzing music videos. It addresses how to examine the narrative structure, characterization, conflict, and use of technical elements like music, editing and mise-en-scene to tell the story. Key questions are posed about how the narrative is organized, how the viewer relates to characters, and how sound and visuals work together to convey themes. Common narrative types in music videos like performance, narrative and conceptual are described.
Narrative structures in a music video
This document discusses different types of narrative structures that can be used in music videos. It describes linear narratives, which tell a story from start to finish without interruptions, and non-linear narratives, which include interruptions. The document also covers single strand narratives, which focus on one character, and multi-strand narratives, which follow multiple characters. Examples are given of specific music videos that demonstrate these different narrative forms. In the conclusion, the author states they would use a linear, single strand narrative for their own music video in order to clearly convey their message and genre of house/dance music.
The Hives - Main Offender
The video for "Main Offender" by The Hives has a black and white, cartoon-like style with many special effects. It begins with the band playing their instruments in newspaper-framed shots and then introduces each band member separately. Throughout the video, the lead singer is multiplied and the lyrics appear in animated text. The band also appears in picture frames. The video contrasts with The Hives' previous video by being effects-based rather than focusing on the band playing, and by telling a story in a timeline rather than just showing the band.
Music video styles
The document discusses three main styles of music videos: performance, narrative, and conceptual. Performance videos typically feature footage of an artist singing and performing live on stage. Narrative videos tell stories that relate to the song's lyrics, often following a basic love story structure. Conceptual videos rely on specific concepts or themes rather than linear narratives, aiming to evoke moods or feelings open to various interpretations. Examples are provided for each style.
Music Video Research
Music videos can be categorized as performance, narrative, or conceptual. Narrative videos tell a visual story that relates to the song's lyrics, like Eminem's "Not Afraid" which uses symbols to represent a deeper meaning. Conceptual videos revolve around a central idea, using themes and recurring symbols to convey a message enigmatically. Performance videos mainly feature the artist simply performing the song, showcasing their authenticity. Each type uses distinct camerawork, editing, and other conventions to best suit the song and achieve their goals of promoting the artist and accompanying music. Today, music videos are primarily viewed online, especially on YouTube, due to the decline of television music networks.
Goodwin and Music Video
Goodwin published a book in 1992 called "Dancing in the Distraction Factory" where he came up with codes and conventions for music videos. He identified 7 key features of music videos: 1) They demonstrate genre characteristics, 2) There is a relationship between lyrics and visuals, 3) There is a relationship between music and visuals, 4) They include close-ups of the artist, 5) Artists develop recurring visual motifs, 6) They frequently reference the notion of looking, and 7) Often include intertextual references to popular culture. Goodwin's theory provided a framework to analyze how elements are commonly used in music videos.
Music video & narrative theory (1)
1) The document discusses different types of music videos including performance-based, narrative-based, and concept-based videos.
2) Performance videos focus on shots of the artist performing, narrative videos tell a story either based on or suggested by the song's lyrics, and concept videos are based around a single idea or concept.
3) The relationship between the music, lyrics, and visuals in a video is also examined, including how the visuals can illustrate, amplify, contradict, or create disjuncture from the lyrics and tone of the music.
Performance, concept & narrative music videos
Performance-based music videos feature shots of artists/bands performing live or in realistic situations. Narrative videos tell a story inspired by or suggested in the song's lyrics, similar to a mini film. Concept videos are based on a single unusual or obscure idea, meant to entertain viewers. Common music video concepts include thematic (depending on genre) and symbolic (using symbols to build meaning). Performance videos focus on the artist through close-ups and wide shots, emphasizing stage presence and identity. Narrative videos use point-of-view shots and flashbacks to advance a storyline and immerse viewers in the story. Concept videos rely on abstract themes and montages to convey obscure meanings through imagery and lighting.
Codes & Conventions Of Music Videos
Music videos accompany songs and represent an important part of the music industry. They allow artists to impress audiences with their looks, moves, and performances in addition to their musical talent. This helps attract wider audiences and boost artists' careers. Music videos use various techniques like editing, camerawork, and visuals to represent the artist and genre of music. Over time, music videos have grown in importance and influence the success of songs and artists. They are now considered a new art form by some.
Music vids styles 2017
This document discusses different styles and conventions in music videos. It explains that music videos commonly promote a single, artist, or album. They entertain audiences and help set the meaning of songs through visual imagery. Typically, music videos are 3-4 minutes and combine live performance, narrative elements, and visuals like computer graphics. Videos often contain performances by artists, narratives that relate to the song lyrics, or conceptual themes. Conceptual videos may focus on themes, symbols, or interesting visual ideas rather than narrative or performance. The document provides examples and further explanation of different music video elements and styles.
Representation of artists
This document analyzes the representation of artists in music videos from the electronic dance music genre. It examines videos from artists Markus Schulz, Angerfist, and W&W. The analysis finds that an artist's representation usually reflects their musical style and is meant to elicit emotion from the audience. Specifically, Markus Schulz is depicted relaxed to match his trance style, while Angerfist uses an aggressive persona and editing to align with his high-tempo gabba music. Both videos also employ stereotypes and hyper-realism to promote the artists. The conclusion maintains that following genre conventions is important for a successful music video, while acknowledging some representations may not be entirely fair.
Media Music Video Codes And Conventions Presentation
Codes and conventions are a set of rules and techniques used to construct meaning in media texts like music videos. There are two categories of codes and conventions - technical involving equipment and technology, and symbolic involving meaning beyond the obvious. Codes and conventions allow audiences to become familiar with genres and ensure texts fit their genre. Music video styles include performance, narrative, mixture, and animation. Technical codes and conventions in music videos include different camera shots, editing to match the music, and diegetic and non-diegetic sound. Mise-en-scene elements like props, costumes, locations, and facial expressions also help construct meaning.
What's hot (20)
Performance, concept, narrative thematic, symbolic
Performance, concept, narrative thematic, symbolic
Performance, concept & narrative based music videos
Performance, concept & narrative based music videos
Media Music Video Codes And Conventions Presentation
Media Music Video Codes And Conventions Presentation
Similar to Music vids
Music videos styles
Music videos serve several purposes including promoting a single, artist, or album. They entertain audiences and help set the meaning of songs through visual imagery. Typically lasting 3-4 minutes, music videos combine live performance, narrative elements, and visuals like computer graphics. They often feature performances by the artist, tell a narrative story related to the song lyrics, or focus on a conceptual theme, symbolism, or idea. Concept videos emphasize artistic visual style over narrative or performance and may break conventions of film editing.
Research
Andrew Goodwin identifies 6 key features of music videos in his book Dancing in the Distraction Factory. These include demonstrating genre characteristics, establishing relationships between the lyrics/music and visuals, focusing on looking/gaze, including demands of record labels for close-ups of artists, and using intertextual references. The document also discusses 3 main types of music videos - performance, narrative, and conceptual - and provides examples of each. Overall, the document outlines common structural and stylistic elements often found in music videos according to Andrew Goodwin's research.
Conventions of music videos
Music videos serve to promote and sell songs by making them memorable and entertaining for viewers. There are three main types of music videos: narrative videos which tell a story related to the song's lyrics, performance videos which simply show the artist performing, and concept videos based around a unique idea. Effective music videos use camera shots, themes, symbols, and lighting to reflect the song's genre and engage audiences.
What is a music video?
A successful music video must follow certain codes and conventions to appeal to its target audience. The main purposes of a music video are to promote an artist's music and gain recognition. There are three main video styles - performance, where the artist sings the song; narrative, which follows a story related to the lyrics; and illustration, which can combine performance and narrative. Technical and symbolic media texts, costumes, editing, voyeurism, sound, cinematography, and mise en scene are all important elements considered when making a music video.
Conventions of a music video
The document discusses various conventions used in music videos, including camera shots, camera movements, mise-en-scene, editing techniques, sound, structure, types of music videos, and special effects. It notes that common camera shots include pans, tracks, hand-held shots, and tilts. Editing often uses cuts, parallel editing, jump cuts, and transitions. Music videos also consider lighting, costumes, props, dialogue, diegetic and non-diegetic sound. Types of music videos are performance, narrative, and lyric videos. Special effects include slow motion and CGI. The concluding section discusses applying these conventions to a performance and lyric music video.
What is a music video
The document discusses the key elements that make a music video successful. It explains that music videos are meant to promote an artist's music and increase sales. There are generally accepted conventions across different genres regarding video style, including performance of the song, narrative elements, and illustrations that relate to the lyrics. Technical and symbolic media elements like costumes, editing, cinematography, mise-en-scene, and sound all come together to effectively portray the artist's persona and appeal to the target audience. Voyeurism is sometimes used to attract male viewers through revealing costumes and controversial imagery.
New unit 29 styles, conventions and techniques
The document discusses various techniques used in music videos, including in-concert footage, narrative music videos, surrealist music videos, and impressionist music videos. It provides examples for each technique and discusses how they are used to entertain audiences and enhance the artist's message or personality. The document also covers editing effects, camera techniques, and other post-production elements that can make music videos more engaging.
Goodwin's theory on music videos
Andrew Goodwin is a music video theorist who developed a theory about repetitive features in music videos that help audiences relate to and understand the media. His theory outlines 5 key aspects of music videos: 1) how the music track relates to the cinematography through illustration, disjuncture, or amplification, 2) the "star image" or protagonist that appeals to audiences, and 3) technical aspects like mise-en-scene, cinematography, sound, and editing that establish expectations for different music genres. Goodwin argues these repetitive features make the language of music videos easier for audiences to understand.
Code And Conventions
The document discusses several conventions of music videos. It notes that music videos typically show relationships between the lyrics, visuals, and music. Specific genres may have characteristic visual styles and themes. Music videos usually focus closely on the main artist and develop their public image over multiple videos. They may also reference voyeurism and incorporate elements from other media like films or TV shows.
Types and conventions of music video
Performance based videos focus on shots of the artist singing and dancing. Narrative based videos tell a story through the music, sometimes including the artist and sometimes not. Concept based videos contain unusual elements and effects to engage audiences in unique ways, like Kendrick Lamar's "Humble" video with heads on fire.
Task 1
Music videos are short films that combine songs with visual elements to promote sales or artistic expression. They use various filmmaking techniques and styles ranging from animation to live action. The main purpose of modern music videos is to promote songs and artists through visual storytelling, entertainment, and airplay on music channels. Common conventions include lip syncing to the song, visual representations of lyrics, editing that matches the song's pace and mood, and mise-en-scene reflecting the meaning and tone.
What is a dance music video
The document discusses what a dance music video is and the different styles and techniques involved in creating music videos. It explains that a music video is primarily a promotional tool to encourage sales of a song and artist. There are three main subgenres of music videos: narrative videos which tell a story, performative videos which mainly feature the artist performing, and conceptual videos which follow an abstract theme without a clear story. The document also outlines other styles like mixture videos and cameo videos, as well as important technical elements like camera shots, angles, movements, editing, and mise-en-scene considerations.
Music videos styles conventions and tech
There are 7 main categories that music videos can fit into: narrative, interpretive, parody, pastiche, performance, impressionist, and surreal. Narrative videos tell a story that may be fiction or non-fiction and can have linear or non-linear storylines. Interpretive videos have abstract meanings that audiences interpret differently. Parody videos mock or trivialize other works. Pastiche videos imitate styles or features from other works. Performance videos feature live performances, sometimes staged. Impressionist videos aim to evoke feelings through techniques like color and tempo. Surreal videos are strange and animated videos often fall into this style. Music videos use techniques like color, camerawork, lighting, editing, costumes and
Performance narrative concept
The document discusses different types of music videos: performance-based, narrative-based, and concept-based. It provides examples of each type and characteristics that define them. Performance videos focus on footage of the artist(s) performing. Narrative videos tell a story through video. Concept videos are based around a single idea, often unusual or surreal. The document aims to help identify and understand the key ingredients of each music video type.
Motifs in music videos
Modern music videos contain several common motifs or techniques:
1) They often show fragmented or close-up shots of the human body rather than presenting it in its entirety to direct attention to specific parts that capture emotion.
2) Frequently use fictional or fantastical settings created through CGI and visual effects rather than just depicting the real world.
3) Generally have lengths between 3 to 5 minutes to accommodate the song while still telling a narrative or story.
Music video slide show
Music videos have been around since the 1920s but became more prominent in the 1970s with the rise of music television shows. Early music videos were short promotional clips of artists performing their songs. The 1975 video for Bohemian Rhapsody by Queen was groundbreaking for using visual effects and setting conventions for modern music videos. Effective music videos illustrate, amplify, or contradict the song's lyrics and music through techniques like cinematography, editing, intertextual references, and relationships between audio and visuals. Intertextual referencing is common and can be stylistic, through narrative or themes, or incorporate content from other works to enhance meaning and sell the artist.
Performance, concept & narrative music videos
1) Performance-based music videos focus on footage of the artist performing and often include live stage performances or depictions of the artist in everyday situations.
2) Narrative-based music videos tell a story, either related to the song's lyrics or suggested by them, using a beginning, middle, and end structure or references to a story. They sometimes promote a related film through clips.
3) Concept-based music videos center around a single unusual or surreal idea to entertain viewers and keep their attention on the screen through the video's symbolic or thematic content.
Unit 29 Styles, Conventions and Techniques
The document discusses various techniques used in music videos, including in-concert footage, narrative music videos, surrealist music videos, and impressionist music videos. It provides examples for each technique and briefly explains how they are used. Specific techniques like editing, camera movements, camera angles, and mise-en-scene are also defined and demonstrated with music video examples.
Codes and conventions
The document discusses the codes and conventions used in music videos. It explains that technical techniques like camera angles, shots, editing and sound convey meaning. Symbolic techniques like facial expressions and mise-en-scene also communicate meaning beyond surface level. Common conventions include performance, narrative, and mixed styles. Technical elements like lighting, location, props, costumes and color contribute to the overall tone and help situate the video within a particular genre. Together, these codes and conventions work to engage audiences and ensure the visuals match the lyrics and intended message.
Video video! - Joe Faulkner
This document provides an overview of music videos, including their purposes and history. It discusses generic codes and conventions across different genres like heavy metal, indie rock, rap, and electronica. Three influential music videos are then analyzed in detail: Aphex Twin's "Come to Daddy" from 1997, Guns N' Roses' "Welcome to the Jungle" from 1987, and The White Stripes' "Fell In Love With a Girl" from 2002. Each summary highlights narrative elements, visual techniques, and how they relate to their respective genres.
Similar to Music vids (20)
Recently uploaded
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar KanvariaCACJapan - GROUP Presentation 1- Wk 4.pdf
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)Academy of Science of South Africa
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama UniversityAkanksha trivedi rama nursing college kanpur.
Natural birth techniques are various type such as/ water birth , alexender method, hypnosis, bradley method, lamaze method etcBÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...Nguyen Thanh Tu Collection
https://app.box.com/s/y977uz6bpd3af4qsebv7r9b7s21935vdHow to Add Chatter in the odoo 17 ERP Module
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...National Information Standards Organization (NISO)
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.The simplified electron and muon model, Oscillating Spacetime: The Foundation...
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
PCOS corelations and management through Ayurveda.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
The Diamonds of 2023-2024 in the IGRA collection
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptxMohd Adib Abd Muin, Senior Lecturer at Universiti Utara Malaysia
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Digital Artifact 1 - 10VCD Environments Unit
Digital Artifact 1 - 10VCD Environments Unit - NGV Pavilion Concept Design
clinical examination of hip joint (1).pdf
described clinical examination all orthopeadic conditions .
Recently uploaded (20)
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Film vocab for eal 3 students: Australia the movie
Film vocab for eal 3 students: Australia the movie
The simplified electron and muon model, Oscillating Spacetime: The Foundation...
The simplified electron and muon model, Oscillating Spacetime: The Foundation...
Pride Month Slides 2024 David Douglas School District
Pride Month Slides 2024 David Douglas School District
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Music vids
- 2. The purpose of the Music Video Promotes a single and, normally, an album Promotes the artist or band Creates, adapts or feeds into a ‘star image’ Entertains the audience Sets the ‘meanings’ of a song by the use of images
- 3. Basic structures In 3-4 minutes a typical music video combines a mix of live performance, narrative, and other visual imagery including computer graphics and animation. It does this to advertise the band/artist and song
- 4. Music Videos Often contains a number of different elements: Performance Narrative Thematic Symbolic
- 5. Performance Many music videos include performance of the artists as part of the video It was from clips of performances that music Videos developed
- 6. -Often contain shots of the artists performing Can be a live stage performance, with shots of artists and audience Can be the artists in “real life” situations eg warming up, talking, fooling around Often includes lots of close ups of the artist and there can be a particular visual style that goes with the artist (a motif) eg particular clothing, actions, props, type of images. Often the artist can appear to perform in an unusual place - all lip-synched eg a field, a rooftop
- 7. Idea of Spectacle Music Videos may be considered to be examples of 'spectacle'. In this the performers are performing, often looking directly at the viewer. This is called “direct address” -where they are directly interacting with the viewer.
- 8. In the case of men, this involves the look of the character towards the viewer. The male is seen to be addressing the viewer directly. He is supposed to be singing directly for you. The female figure is often an object of an erotic gaze, object of male desire which is a voyeuristic gaze. A Voyeur is someone who looks at someone for pleasure. This means females in music vids are often dressed and posed in very sexual ways
- 9. Narrative Often the video tells a story either that features in the lyrics or is suggested in the lyrics eg girl dumps boy This narrative can be like a Mini film, with a beginning, middle and end Or it can suggest some links to a story It can promote a film with clips from the film included telling a story
- 10. Narrative Because it is only 3-4 minutes it can be -very fast paced, lots of shots and cuts -use inter-textuality with films, tv and other videos -mimic other film and tv genre eg horror or sci fi -sometimes the story can contradict what is seen for effect -sometimes the artist is a part of the story, or an observer or completely separate
- 11. Thematic There are lots of common themes in music videos Depends on the genre of music Eg Heavy metal bands go for perfomance dominated clips Rap has lots of “street” images dance routines are common for many female artist performances
- 12. Symbolic Use of lots of symbols to build up meaning eg graveyard…death Lots of use of montage -lots of images to create meaning sometimes often contradictory Lighting often used to suggest mood Fast paced - often only a few seconds per shot to build up meanings Pictures can support or contradict the lyrics
- 13. Some Other Codes and Conventions Visually stylish – ‘artistic’ mise-en-scene Cutting related to the rhythm of the music Intercutting between performance and images or story Experimental use of camera/editing (hand held camera, distortion of colours) Often break the rules of continuity editing. Can use lots of jump cuts Lots of use of digital effects
- 14. Types of Music Videos 1 Performance Clips -Concentrate on stage performance of bands 2 Conceptual clips Based around a theme or story a) Narrative “mini film” idea i)either simple fantasy situation with other images inbetween eg artist ii)Or complex genre ‘story’ eg Michael Jackson’s Thriller b) Non -narrative often dream like , random thoughts around a loose theme eg lost love, use lots of symbolism
- 15. To make your Music Video What is the theme or aim of my music video? Who will this appeal to? How can I make it appeal to this group? What are the lyrics saying? What do the music/rhythms/genre suggest? How can I link music/lyrics/images? What type of video will it be?
Editor's Notes
- Narrative - that one about septemebr and going off to fight in a war Thematic new one from