Presentation by Mic Adam (Vanguard Leadership) and Frank De Graeve (Quadrant Communications) on the social media landscape for business use.

1. #admbe
The Hitchhiker’s guide
to the social media galaxy
Mic Adam, Vanguard Leadership
Frank De Graeve, Quadrant Communications

2. Setting the scene #admbe
http://www.youtube.com/watch?v=x0EnhXn5boM&feature=youtu.be

3. #admbe
1. Why use social media?
2. Strategy & organization
3. Social Media Policies
4. How does it work?
5. Monitoring
6. Q&A

4. Why use Social Media? #admbe
Social media add a whole new way of
communicating with your…
… customers
… prospects
… partners
… government
… community
1. Why use social media?

5. #admbe
?
1. Why use social media?

6. #admbe
1. Why use social media?

7. Why use Social Media? #admbe
Social media add a human touch
 simple, direct tone in blogs
 real life experiences
 photos & videos
 …
1. Why use social media?

8. 1. Why use social media?

9. Why use Social Media? #admbe
Social media create conversations
 Comments on blogs
 Discussions on Facebook, LinkedIn &
Twitter
 valuable feedback
 start of relations
1. Why use social media?

10. Why use Social Media? #admbe
Social media add authenticity
 Not just the corporate messaging
 Input from experts in the field
 People notice
1. Why use social media?

11. #admbe
1. Why use social media?

12. Why use Social Media? #admbe
Social media create ambassadors
 The search for good content
 Increase your reach
 Increase your impact
1. Why use social media?

13. Why use Social Media? #admbe
Social media enhance your visibility
 A blog does wonders for your SEO
 LinkedIn lets you show (off) your expertise
 Don’t forget YouTube (search engine #2)
1. Why use social media?

14. Summary: #admbe
 Social media add a human touch
 Social media create conversations
 Social media add authenticity
 Social media create ambassadors
 Social media enhance your visibility

15. #admbe
1. Why use social media?
2. Strategy & organization
3. Social Media Policies
4. How does it work?
5. Monitoring
6. Q&A

16. How Social Media is thought
to plug into a business #admbe
My Marketing
could use
some of that
social media!
2. Strategy and organization

17. How Social Media actually
plugs into a business #admbe
Customer Acquisition Online Reputation Management
Community Management Advertising
Crisis Management P.R.
Lead Generation
Business Development Recruiting
Market Research Education
Internal collaboration Advocacy
Marketing
Corporate Communications Sales
Customer Support Consumer Insights
Thought Leadership Business Measurement
Event Management Search/SEO Customer Retention
Mobility
2. Strategy and organization
Fund-Raising

18. Social Media Strategy Blocks #admbe
Beth Kanter -2010
2. Strategy and organization

19. Social Media Tactics &Tools #admbe
Beth Kanter -2010
2. Strategy and organization

20. Social Media implementation process
#admbe
Awareness Social Media
Inventory Training Monitoring
Building Policy
Goals, Object Teams
Project:
Ambassadors
ives, strategy define –
roll-out
2. Strategy and organization

21. #admbe
1. Why use social media?
2. Strategy & organization
3. Social Media Policies
4. How does it work?
5. Monitoring
6. Q&A

22. Critical questions to answer #admbe
 Policy or Guidelines?
 Why do you need a policy?
 Who makes the policy?
 Perspectives of the policy?
 How do you make a policy?
 What needs to be in the policy?
 How do you implement a policy?
3. Social Media Policies

23. Great examples & distribution #admbe
means
http://youtu.be/Ws3Bd3QINsk http://youtu.be/_xm06FB0Rao
3. Social Media Policies

24. #admbe
1. Why use social media?
2. Strategy & organization
3. Social Media Policies
4. How does it work?
5. Monitoring
6. Q&A

25. How does it work? #admbe
1. Blogs
2. Photo & video (Flickr, Youtube)
3. Slideshare
4. Wikipedia, Scribd, Storify
5. LinkedIn
6. Facebook
7. Twitter
8. Foursquare
4. How does it work?

26. #admbe
Social Media Platform #1
Blogs
4. How does it work?

27. Why use it for your business? #admbe
 Spread information regularly, as detailed as
you like, linking to other sources
 Claim a topic
 Low threshold, human tone
 Reveal unknown aspects of your organisation
 Get feedback
 Build relationships with other bloggers
4. How does it work?

28. How to get started? #admbe
 Start a blog on
Wordpress.com, Blogger.com, etc.
4. How does it work?

29. How to get started? #admbe
• XXX
4. How does it work?

30. How to get started? #admbe
1. Create list of topics
2. Write 2- 3 articles before publishing #1
3. Create a blog on
Wordpress.com, Blogger.com, etc.
4. Put it on & in the agenda – define a frequency
5. Assemble a blog team
6. Join the blogger community
7. Promote your blog
4. How does it work?

31. Example #admbe
Vision
4. How does it work?

32. Example #admbe
Human touch
4. How does it work?

33. Example #admbe
Expertise
4. How does it work?

34. #admbe
Social Media Platform #2
Photo & Video
4. How does it work?

35. Why use it for your business? #admbe
 “Rich” communication, appealing to all senses
 Incite emotion
 Incite curiosity
 Excitement
 Proof (“showing” is better than “telling”)
4. How does it work?

36. #admbe
 Testimonial video (eventueel flv)
 Will it Blend video (iPad?)
4. How does it work? http://www.youtube.com/user/QuadrantCommTV#p/u/34/k2Je9h__7B0

37. #admbe
 Testimonial video (eventueel flv)
 Will it Blend video (iPad?)
4. How does it work? http://www.youtube.com/user/Blendtec#p/u/10/USiaeXzYkOE

38. How to get started? #admbe
Flickr Youtube
1. Search 1. Embed your (or other)
 Advanced Search videos
 Creative Commons
1. Create a channel
2. Create and account & (and customize it)
share images (visual
communications)
4. How does it work?

39. Example #admbe
4. How does it work?

40. Example #admbe
4. How does it work?

41. Example #admbe
4. How does it work?

42. Example #admbe
4. How does it work?

43. Example #admbe
4. How does it work?

44. Example #admbe
4. How does it work?

45. Example #admbe
4. How does it work?

46. #admbe
Social Media Platform #3
Slideshare
4. How does it work?

47. Why use it for your business? #admbe
 Explain complicated matters, step by step
 Build a statement, argument by argument
 Multiply the audience of your presentation
 Increasingly popular among
researchers, students, journalists, …
4. How does it work?

48. How to get started? #admbe
1. Create an account
2. Upload your material
3. Fill in the tags & keywords carefully
4. Make it available for downloading (in pdf)
5. Embed on your blog
6. Promote via
Twitter, Facebook, LinkedIn, etc.
4. How does it work?

49. Example #admbe
4. How does it work?

50. #admbe
Social Media Platform #4
Wikipedia, Scribd, Storify
4. How does it work?

51. Why use it for your business? #admbe
 Document your vision
 Protect your intellectual property
 Easy to refer to via Twitter, Facebook, etc.
4. How does it work?

52. Why use it for your business? #admbe
 Research tool #1
4. How does it work?

53. #admbe
4. How does it work?

54. Why use it for your business? #admbe
 Research tool #1
 Popular among students a journalists
 “Official” truth about you / your organisation
4. How does it work?

55. Why use it for your business? #admbe
 Time for some curation…
 Collect info on your organisation or activities
from different social media sources
(Twitter, Flickr, Youtube, blogs, …)
 One compelling multimedia story on your
events, projects, trips, etc.
4. How does it work?

56. How to get started? #admbe
1. Create an account
2. Upload your material
3. Fill in the tags & keywords carefully
4. Make it available for downloading (in pdf)
5. Embed on your blog
6. Promote via Twitter, Facebook, LinkedIn, etc.
4. How does it work?

57. How to get started? #admbe
1. Create an account
2. Search for entries on your
company, products, CEO, projects, etc. &
edit them if necessary
3. If you find nothing, write them
4. Provide (objective!) sources
5. Support Wikipedia
4. How does it work?

58. How to get started? #admbe
1. Go to Storify.com and click on “Create story”
2. Fill in the title
3. Find sources
4. Publish
5. Embed
6. Promote
4. How does it work?

59. Example #admbe
4. How does it work?

60. Examples #admbe
• XXX
4. How does it work?

61. Examples #admbe
• XXX
4. How does it work?

62. #admbe
Social Media Platform #5
Business Networking
4. How does it work?

63. Why use it for your business? #admbe
Personal Groups Companies
 Networking  Community building  Present company
 Profiling  Conversations  Present products
 Lead Generation  Sharing content  Status update for
 Becoming an  Branding followers
Expert  Building  See staff changes
 Job search relationships  Employer
 Create influence branding
4. How does it work?

64. How to get started? #admbe
Groups Company
1. Create a Group 1. Create company profile
2. Setting up group 2. Enter company details
3. Inviting people 3. Add products & Services
4. Regular postings 4. Create landing page for
products & services
5. Promoting group and posts
5. Inform employees to follow
6. Moderate and Manage
profile
Note: follow your clients - peers
4. How does it work?

65. Example: ADM group #admbe
4. How does it work?

66. Example #admbe
4. How does it work?

67. Example #admbe
4. How does it work?

68. Other business Uses #admbe
4. How does it work?

69. Answers #admbe
4. How does it work?

70. Events #admbe
4. How does it work?

71. #admbe
Social Media Platform #6
Personal/Business Networking
4. How does it work?

72. Why use for your business? #admbe
 870 million users (4.5M in Belgium)
 B2B, B2C and B2B2C
 Reach out and interact with
fans, clients, employees, etc. to create
communities
 Promote company, products, events, etc.
 Employer branding and recruitment
 Search engines
4. How does it work?

73. How to use it for your business?#admbe
1. Create a personal account
2. Create a page (3 steps)
3. Create a group (1 step)
4. Regular posts
1. Status updates
2. Video/Photo
5. Add events
6. Monitor and moderate
4. How does it work?

74. Example: Sales and Service #admbe
4. How does it work?

75. Example: Educational #admbe
4. How does it work?

76. Example #admbe
4. How does it work?

77. #admbe
Social Media Platform #7
Microblogging
4. How does it work?

78. #admbe
4. How does it work?

79. Twitter Speak #admbe
 Tweet (Read: email to the whole world)
 Direct Message(Read: email to one person)
 Retweet (Read: Forward)
 Mention (@twittername – Read: CC)
 Hashtag (#tag – Read: Search & sort)
 Special hashtags:
 #FF (Read: Recommendation)
 #durftevragen & #daretoask
 ...
 Lists
4. How does it work?

80. Why use for your business? #admbe
 Connect with clients  Give-
 Branding aways, coupons, etc.
 Customer feedback  Viral
 Marketing  Following the
competition
 News
 Increase sales
 Influence people
 Brand loyalty
 Drive traffic to
website  Get ideas
 Customer support
4. How does it work?

81. How to get started? #admbe
1. Create an account (Personal or professionally)
2. Complete profile and layout
3. Send out your first tweet
4. Follow people (influencers,
lists, clients)
5. Create your perfect tweet
6. Promote your Twitter handle
7. Offer content through tweets
and retweets
4. How does it work?

82. Example #admbe
4. How does it work?

83. Example - #durftevragen #admbe
4. How does it work?

84. #admbe
Social Media Platform #8
Location based Software
4. How does it work?

85. Why use for your business? #admbe
 Put your business on the map
 Drive traffic to your location
 “Checkin” offers indirect promotion
 Get recommendations
 Offer promotions
 Find other people
in the area
4. How does it work?

86. How to get started? #admbe
1. Create an account
2. Claim your location
3. Create a special
4. Promote your specials
4. How does it work?

87. Example #admbe
4. How does it work?

88. #admbe
1. Why use social media?
2. Strategy & organization
3. Social Media Policies
4. How does it work?
5. Monitoring
6. Q&A

89. In the real world... #admbe
5. Monitoring

90. What should you be listening for?
#admbe
 Complaints
 Compliments
 Questions
 Leads and Inquiries
 Opportunity Conversation
5. Monitoring

91. Types of social media monitoring
#admbe
 Own accounts
 Business and brand monitoring
 Market monitoring
 Personal monitoring
 Type of services
 Free
 Freemium
 Payable
5. Monitoring

92. Social Media Monitoring Tools#admbe
5. Monitoring

93. Social media tools to use #admbe
5. Monitoring

94. #admbe
1. Why use social media?
2. Strategy & organization
3. Social Media Policies
4. How does it work?
5. Monitoring
6. Q&A

95. A final word of warning!
Watch your behaviour.... #admbe
http://www.youtube.com/watch?v=aDycZH0CA4I&feature=youtu.be

96. +32 3 543 73 23
info@adm.be
@admteam (#admbe)
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www.youtube.com/user/ADMVideoChannel
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