"The Hallmarks of a Successful Training Organisation" - Presented by Richard Cassidy, Administrate, at Learning Technologies Summer Forum 2015.

1. The Hallmarks of a
Successful Training
Organisation
Richard Cassidy
Director, Administrate

2. : Sold for $8.4 billion
2000: Missed a trick
2004: Revenues start to tumble
2010: Files for bankruptcy, valued at
$24 million
• 1985: Company starts trading
• 1987: Sold for $18.5 million
• 1992: 2,800 stores open worldwide
• 1994: Sold for $8.4 billion
• 2000: Missed a trick
• 2004: Revenues start to tumble
• 2010: Files for bankruptcy, valued at $24 million

3. Administrate

4. • 1985: Blockbuster starts trading
• 1987: Sold for $18.5 million
• 1992: 2,800 stores open worldwide
• 1994: Sold for $8.4 billion
• 2000: Blockbuster missed a trick
• 2004: Revenues start to tumble
• 2010: Blockbuster files for bankruptcy (value: $24m)

5. • 1985: Blockbuster starts trading
• 1987: Sold for $18.5 million
• 1992: 2,800 stores open worldwide
• 1994: Sold for $8.4 billion
• 2000: Blockbuster does not invest in Netflix
• 2004: Revenues start to tumble
• 2010: Blockbuster files for bankruptcy (value: $24m)
• 2010: Netflix valuation: $2 billion+

8. Administrate

9. 1. Did not innovate.
2. Poor communication with customers.
3. Blinded by their comfort zone.

10. hallmark
noun
noun: hallmark; plural noun: hallmarks
• a distinctive feature [of something or someone]
“the tiny bubbles are the hallmark of fine champagnes”
synonyms: distinctive feature, mark, sign, indication, sure sign, telltale sign.

11. Hallmarks of a Successful Training Organisation
1. Innovation
Doing new things is crucial to your success.

12. Hallmarks of a Successful Training Organisation
1. Innovation
Doing new things is crucial to your success.
2. Communication
It is essential to reach and communicate with your audience.

13. Hallmarks of a Successful Training Organisation
1. Innovation
Doing new things is crucial to your success.
2. Communication
It is essential to reach and communicate with your audience.
3. Challenge Yourself
Do not allow success to breed complacency and failure.

14. Innovation

15. eLearning
Innovation

16. Value of global eLearning Industry
2011: $35 billion
2013: $56 billion
2015: Est. $105 billion+
Sources: www.elearning industry.com and
www.forbes.com
Innovation

17. ✓ Lower costs
✓ Better knowledge retention
✓ Learning is more accessible
✓ Train more people
Innovation

18. 1. Check out www.scorm.com
2. Search: “elearning authoring tools”
3. Find the right Learning Management
System (LMS).
Innovation

19. DO
+ Research
+ Bite-sized chunks
+ Engage learners
+ Offer results
+ Use the right people
Innovation

20. DO
+ Research
+ Bite-sized chunks
+ Engage learners
+ Offer results
+ Use the right people
DON’T
- Convert PowerPoint
- Use too much text
- Be inconsistent
Innovation

21. Accreditations & Associations
Innovation

22. ✓ Access to content
✓ Networking opportunities
✓ Wider market exposure
✓ Seal of approval
Innovation

23. Passion!
Innovation

24. Communication

25. Online Presence
Communication

26. Resources
• www.crazyegg.com
• www.google.com/analytics/
• www.moz.com
Communication

27. Content Management System (CMS) Frontrunners

28. Robust Marketing Plan
Communication

29. Specific
Measured
Achievable
Realistic
Time-based
Communication

30. blog per week
email per fortnight
link-back per month
value offering per month
success story per quarter
Communication

31. Sell Your Value
Communication

32. Reputation & Improvement
Communication

33. Resources
• www.customerthermometer.com
• www.coursecheck.com
• www.surveymonkey.com
Communication

34. Free eBook:
“How to Market Your Training Business”
“Boost Retention of Your Training”
“Tips for Trainers, Written by Trainers”
www.getadministrate.com/resources/e-books
Communication

35. Challenge Yourself!

36. Regularly Review Your Business
Challenge Yourself

37. “Last period, was the company
performance excellent, good,
or in need of improvement?”
Challenge Yourself

38. 1. How successful is 2015 to date?
2. Analyse learning trends.
3. Who or what is your real competition?
4. Read all about it.
Challenge Yourself

39. Manage everything
in one place
Focus on your
passion
Increase course
bookings
Deliver exceptional
eLearning
Make Time
Challenge Yourself

40. Enhance Your Talent Pool
Challenge Yourself

41. Summary
1. Doing new things is crucial to the success.
1. Reach and communicate with your audience.
1. Do not allow success to breed complacency and failure.

42. “Success breeds complacency.
Complacency breeds failure.
Only the paranoid survive.”
- Andrew Grove, IEEE Medal of Honour recipient and former CEO of Intel Corporation.

43. Richard Cassidy
Director, Administrate (Stand 4)
+44 131 460 7350 (office)
+44 7810 830 242 (mobile)
(rc@getadministrate.com
linkedin.com/in/richardcassidy
www.getadministrate.com/blog