Garyvee's content model involves taking a single "pillar" piece of content, like a keynote speech, and repurposing it into over 30 other pieces of short-form "micro content" targeted to different social media platforms. This includes extracting quotes, short video clips, and images from the pillar content and distributing them on platforms like Facebook, Instagram, Twitter, and Snapchat. The content is analyzed and community feedback is gathered to identify popular moments to create additional micro content from. This allows one piece of original content to be optimized for many platforms and drive continued engagement.
Capturing Contexts: A workshop with jobs-to-be-done tools / Service Experienc...Martin Jordan
Customers hire services and products to do a certain job. Once people spot a job in their life they start looking for a solution, an offering that helps them to get the job done. Which offering they eventually hire often depends on the circumstances in which the job occurs.
This workshop highlighted the importance of customers’ situations and contexts when creating new offerings. As circumstances are changing, people’s related needs and desired outcomes do too. Using the example of food-related services, the workshop at Service Experience Camp 2015 illustrated how all offerings fulfil the general need of feeding humans, but also which specific situations each service caters for.
The workshop was run by Andrej Balaz, Hannes Jentsch and Martin Jordan on November 14, 2015 at Service Experience Camp in Kalkscheune in Berlin-Mitte.
What do people use a service for? What problem are they trying to solve? This edition of Service Design Drinks introduced to a tool based on the increasingly popular jobs-to-be-done framework. It helps you to better understand problems with a fresh approach by examining contexts and describing desired outcomes.
This edition’s presenters Thomas Hütter, Hannes Jentsch and Martin Jordan are system and experience designers at HERE, a Nokia business. In the past year they reviewed the internal design processes and explored new tools that are worth sharing.
From Andrej Balaz, Senior User Experience Designer at IXDS
This is a brief introduction to looking at markets through the perspective of jobs that people are trying to get done. It was presented at Service Experience Camp on November 14, 2015.
Ever wonder how people like Ellen DeGeneres, Gary Vaynerchuk, and Tony Robbins are able to present so eloquently, personably, and easily?
We've picked out six master presenters and broken down their best presentations to solve the riddles of what makes their technique and style so masterful.
Plenty of great leaders that have walked on this earth have used stories to drive action and make change. What will you do with this storytelling power?
Cracking the Product Sense Interview by TikTok Product Leader.pdfProduct School
Interviewing for a Product Manager position is never a piece of cake. It takes experience, spectacular communication skills, and extensive prep. In this session, you’ll hear about the golden rules of interviewing that will help you score your dream job.
Main takeaways:
- Deep understanding of the problem and users
- Define a framework that works to solve the problem
- Ace the product sense interview
The technologies and people we are designing experiences for are constantly changing, in most cases they are changing at a rate that is difficult keep up with. When we think about how our teams are structured and the design processes we use in light of this challenge, a new design problem (or problem space) emerges, one that requires us to focus inward. How do we structure our teams and processes to be resilient? What would happen if we looked at our teams and design process as IA’s, Designers, Researchers? What strategies would we put in place to help them be successful? This talk will look at challenges we face leading, supporting, or simply being a part of design teams creating experiences for user groups with changing technological needs.
Capturing Contexts: A workshop with jobs-to-be-done tools / Service Experienc...Martin Jordan
Customers hire services and products to do a certain job. Once people spot a job in their life they start looking for a solution, an offering that helps them to get the job done. Which offering they eventually hire often depends on the circumstances in which the job occurs.
This workshop highlighted the importance of customers’ situations and contexts when creating new offerings. As circumstances are changing, people’s related needs and desired outcomes do too. Using the example of food-related services, the workshop at Service Experience Camp 2015 illustrated how all offerings fulfil the general need of feeding humans, but also which specific situations each service caters for.
The workshop was run by Andrej Balaz, Hannes Jentsch and Martin Jordan on November 14, 2015 at Service Experience Camp in Kalkscheune in Berlin-Mitte.
What do people use a service for? What problem are they trying to solve? This edition of Service Design Drinks introduced to a tool based on the increasingly popular jobs-to-be-done framework. It helps you to better understand problems with a fresh approach by examining contexts and describing desired outcomes.
This edition’s presenters Thomas Hütter, Hannes Jentsch and Martin Jordan are system and experience designers at HERE, a Nokia business. In the past year they reviewed the internal design processes and explored new tools that are worth sharing.
From Andrej Balaz, Senior User Experience Designer at IXDS
This is a brief introduction to looking at markets through the perspective of jobs that people are trying to get done. It was presented at Service Experience Camp on November 14, 2015.
Ever wonder how people like Ellen DeGeneres, Gary Vaynerchuk, and Tony Robbins are able to present so eloquently, personably, and easily?
We've picked out six master presenters and broken down their best presentations to solve the riddles of what makes their technique and style so masterful.
Plenty of great leaders that have walked on this earth have used stories to drive action and make change. What will you do with this storytelling power?
Cracking the Product Sense Interview by TikTok Product Leader.pdfProduct School
Interviewing for a Product Manager position is never a piece of cake. It takes experience, spectacular communication skills, and extensive prep. In this session, you’ll hear about the golden rules of interviewing that will help you score your dream job.
Main takeaways:
- Deep understanding of the problem and users
- Define a framework that works to solve the problem
- Ace the product sense interview
The technologies and people we are designing experiences for are constantly changing, in most cases they are changing at a rate that is difficult keep up with. When we think about how our teams are structured and the design processes we use in light of this challenge, a new design problem (or problem space) emerges, one that requires us to focus inward. How do we structure our teams and processes to be resilient? What would happen if we looked at our teams and design process as IA’s, Designers, Researchers? What strategies would we put in place to help them be successful? This talk will look at challenges we face leading, supporting, or simply being a part of design teams creating experiences for user groups with changing technological needs.
the art of creativity: asking provocative questionsJoyce Hostyn
Since we live in the world our questions create, "the most interesting thing you can do in life... is to call into question the rules of the game.” Questions make the impossible possible, help the unknown become known, and transform paradigms. To transform yourself, transform your organization, or transform the world learn the art of asking provocative questions.
Teresa Torres - An introduction to modern product discovery - Productized16Productized
The world of product management is changing quickly. In the past five years alone, we’ve seen the rise of The Lean Startup, design thinking, the Jobs-to-be-done framework, design sprints, OKRs, and much more. It can be hard for product teams to keep up. In this talk, you’ll learn a simple framework for how to make sense of all of these trends. You’ll learn how to mix and match methods in a way that leads to a coherent strategy that leads to better products.
Teresa is a product coach helping teams adopt user-centered, hypothesis-driven product development practices, and is the creator of Product Talk. She works with companies of all sizes on integrating user research, experimentation, and the right analytics into the product development process resulting in better product decisions.
"The problem is we don't understand the problem": Problem Framing as a tool t...Rupert Platz
Held April 30th at "Design to Align", DMI / Intersection15 conference for Strategic Enterprise Design, Berlin http://2015.intersectionconf.com
The purpose of design is to solve problems. Its added value is not only derived from shaping good solutions: it is equally about getting the problem right in the first place.
Often enough in practice though, gaining an accurate, shared understanding of a design problem is neglected in favour of intense involvement with potential solutions. Which can lead to situations later in the process where it turns out everyone involved has a completely different set of unspoken assumptions on the underlying issue, or you may even discover you've developing the perfect response to the wrong question.
In his talk, Rupert will outline the benefits of (re-) framing problems as a universal design technique and share practical tips for shaping precise and actionable problem statements.
Melbourne, Sydney and Brisbane chapters all join together for a joint virtual MUG on the topic of integrations and webhooks.
First up, we have Veronica Holmes, who will go through Native Custom Objects. Learn how it can be synced when you are using the native sync with Marketo and Salesforce or Microsoft Dynamics. This session will unearth some advanced tips and tricks about how, when and why to sync them, how to make changes, what you can and can't do with filters, and how these objects fundamentally differ from Marketo Custom Objects.
For our second topic, have you ever wonder... Does Marketo only integrate with Salesforce & Microsoft Dynamics or other Launchpoint partners? Can Marketo integrate with other systems like Data Warehouse, Custom CRMs, Databases, eCommerce platforms? How can I build these integrations? What options do I have? Vivek Venkatram, an Enterprise Architect from Adobe will answer these in the session, Integrating with Marketo.
Last but not least, Webhooks open a whole new world of functionality for your Marketo instance and Flowboost is a destination everyone should check out. Learn what Flowboost is, and what some common or not-so-common use cases you can do with Flowboost from the creator of Flowboost himself - Sanford Whiteman.
Hear from these three amazing people on what you can do with your Marketo beyond your Marketo.
Behind every great product is a great team doing work in a way that guarantees results. They are following a roadmap from the starting point to the end product. But a product roadmap can be elusive. This talk addresses why it is important and presents an approach to make one.
Jobs to be Done is best described as a perspective through which new product ideas can be evaluated for usefulness and viability. Understanding your customers’ Jobs to be Done helps determine what specific needs, pain points, or problems to focus on during the innovation process.
The theory of Jobs to be Done was developed by Tony Ulwick and later by Clayton Christensen of Harvard Business School as a complement to his theory of disruptive innovation. Jobs to be Done is a lens through which companies can view their innovation initiatives. People buy products and services to get a “job” done, and the products that are successful are those which help the customer get a job done faster, more easily and less expensively. When a company understands in detail what a functional job is, it is more likely to be able to create solutions to help the customer get a job done more effectively. When the customer can get a job done more easily with a given product, the product will likely be more successful.
Use the templates to identify your customers’ most important jobs to be done and then rank order them to determine the most important jobs to address as part of your innovation efforts.
Incorporating photos and videos into your PowerPoint decks can greatly enhance a presentation. Learn how illustrating concepts with meaningful imagery can make your presentation great.
Learn more: http://www.lynda.com/Photography-training-tutorials/70-0.html
If you are like many people, even the thought of delivering a speech in front of an audience will get your palms sweating. The fear of public speaking ranks high among the most common phobias, and for good reason: most of us approach the situation with the wrong mindset, which in turn makes us live out our worst fears in a public forum.
As Michael Parker notes in IT’S NOT WHAT YOU SAY: How to Sell Your Message When It Matters Most (A TarcherPerigee paperback; on sale January 2016), our fixation on the content of our words – and not the presentation of ourselves – is what brings us down. Once the Vice-Chairman of London’s Saatchi & Saatchi, and one of the world’s most experienced advertising pitch men, having made more than 1,000 pitches in his successful career, Parker has learned first-hand that an effective presentation, a job interview, or even a speech at a wedding hinges on our ability to portray ourselves as passionate, relatable, and collected. But, if we are focused on what we say, and not how we act, we will fail to persuade our audience.
Applied in the boardroom, at the pulpit, or even in conversation, these tenets will help you present better in any situation.
This is a guide to building a solid real time marketing plan for live events using Netflix at the 2014 Oscars as a case study.
I presented this at Upload Lisboa 2014, Portugal's largest digital and social media conference. If you are interested in me presenting at your event please shoot me an email: aehorsburgh@gmail.com
This presentation proposes that brands should build real-time marketing into their every day practice through smaller events that align well with brand values. (Slides 4 - 13)
It then looks at the inner workings of a social media war room, sharing how to plan for real-time opportunities with Netflix at the Oscars. (Slides 14 - 38)
Finally it shows how to scale a war room for teams as small as one person with the required free tools. (Slides 39 - 46).
Things That Don't Matter in Your Presentation!Ayman Sadiq
We often spend hours together on stuffs that don’t really matter in your next presentation. You need to unclutter, focus, provide insight and yes, tell a story to convey the big idea. When you stop wasting time on the things that don’t really add any value to you presentation, we finally start adding proper value to the message and objective of your presentation. So here goes a list of things on which you should not even spend a minute. Cheers!
Quick guide to the Design sprint.
The sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers. Developed at Google Ventures, it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more — packaged into a battle-tested process that any team can use.
To use the links within the deck - download the presentation and open it in the browser.
the art of creativity: asking provocative questionsJoyce Hostyn
Since we live in the world our questions create, "the most interesting thing you can do in life... is to call into question the rules of the game.” Questions make the impossible possible, help the unknown become known, and transform paradigms. To transform yourself, transform your organization, or transform the world learn the art of asking provocative questions.
Teresa Torres - An introduction to modern product discovery - Productized16Productized
The world of product management is changing quickly. In the past five years alone, we’ve seen the rise of The Lean Startup, design thinking, the Jobs-to-be-done framework, design sprints, OKRs, and much more. It can be hard for product teams to keep up. In this talk, you’ll learn a simple framework for how to make sense of all of these trends. You’ll learn how to mix and match methods in a way that leads to a coherent strategy that leads to better products.
Teresa is a product coach helping teams adopt user-centered, hypothesis-driven product development practices, and is the creator of Product Talk. She works with companies of all sizes on integrating user research, experimentation, and the right analytics into the product development process resulting in better product decisions.
"The problem is we don't understand the problem": Problem Framing as a tool t...Rupert Platz
Held April 30th at "Design to Align", DMI / Intersection15 conference for Strategic Enterprise Design, Berlin http://2015.intersectionconf.com
The purpose of design is to solve problems. Its added value is not only derived from shaping good solutions: it is equally about getting the problem right in the first place.
Often enough in practice though, gaining an accurate, shared understanding of a design problem is neglected in favour of intense involvement with potential solutions. Which can lead to situations later in the process where it turns out everyone involved has a completely different set of unspoken assumptions on the underlying issue, or you may even discover you've developing the perfect response to the wrong question.
In his talk, Rupert will outline the benefits of (re-) framing problems as a universal design technique and share practical tips for shaping precise and actionable problem statements.
Melbourne, Sydney and Brisbane chapters all join together for a joint virtual MUG on the topic of integrations and webhooks.
First up, we have Veronica Holmes, who will go through Native Custom Objects. Learn how it can be synced when you are using the native sync with Marketo and Salesforce or Microsoft Dynamics. This session will unearth some advanced tips and tricks about how, when and why to sync them, how to make changes, what you can and can't do with filters, and how these objects fundamentally differ from Marketo Custom Objects.
For our second topic, have you ever wonder... Does Marketo only integrate with Salesforce & Microsoft Dynamics or other Launchpoint partners? Can Marketo integrate with other systems like Data Warehouse, Custom CRMs, Databases, eCommerce platforms? How can I build these integrations? What options do I have? Vivek Venkatram, an Enterprise Architect from Adobe will answer these in the session, Integrating with Marketo.
Last but not least, Webhooks open a whole new world of functionality for your Marketo instance and Flowboost is a destination everyone should check out. Learn what Flowboost is, and what some common or not-so-common use cases you can do with Flowboost from the creator of Flowboost himself - Sanford Whiteman.
Hear from these three amazing people on what you can do with your Marketo beyond your Marketo.
Behind every great product is a great team doing work in a way that guarantees results. They are following a roadmap from the starting point to the end product. But a product roadmap can be elusive. This talk addresses why it is important and presents an approach to make one.
Jobs to be Done is best described as a perspective through which new product ideas can be evaluated for usefulness and viability. Understanding your customers’ Jobs to be Done helps determine what specific needs, pain points, or problems to focus on during the innovation process.
The theory of Jobs to be Done was developed by Tony Ulwick and later by Clayton Christensen of Harvard Business School as a complement to his theory of disruptive innovation. Jobs to be Done is a lens through which companies can view their innovation initiatives. People buy products and services to get a “job” done, and the products that are successful are those which help the customer get a job done faster, more easily and less expensively. When a company understands in detail what a functional job is, it is more likely to be able to create solutions to help the customer get a job done more effectively. When the customer can get a job done more easily with a given product, the product will likely be more successful.
Use the templates to identify your customers’ most important jobs to be done and then rank order them to determine the most important jobs to address as part of your innovation efforts.
Incorporating photos and videos into your PowerPoint decks can greatly enhance a presentation. Learn how illustrating concepts with meaningful imagery can make your presentation great.
Learn more: http://www.lynda.com/Photography-training-tutorials/70-0.html
If you are like many people, even the thought of delivering a speech in front of an audience will get your palms sweating. The fear of public speaking ranks high among the most common phobias, and for good reason: most of us approach the situation with the wrong mindset, which in turn makes us live out our worst fears in a public forum.
As Michael Parker notes in IT’S NOT WHAT YOU SAY: How to Sell Your Message When It Matters Most (A TarcherPerigee paperback; on sale January 2016), our fixation on the content of our words – and not the presentation of ourselves – is what brings us down. Once the Vice-Chairman of London’s Saatchi & Saatchi, and one of the world’s most experienced advertising pitch men, having made more than 1,000 pitches in his successful career, Parker has learned first-hand that an effective presentation, a job interview, or even a speech at a wedding hinges on our ability to portray ourselves as passionate, relatable, and collected. But, if we are focused on what we say, and not how we act, we will fail to persuade our audience.
Applied in the boardroom, at the pulpit, or even in conversation, these tenets will help you present better in any situation.
This is a guide to building a solid real time marketing plan for live events using Netflix at the 2014 Oscars as a case study.
I presented this at Upload Lisboa 2014, Portugal's largest digital and social media conference. If you are interested in me presenting at your event please shoot me an email: aehorsburgh@gmail.com
This presentation proposes that brands should build real-time marketing into their every day practice through smaller events that align well with brand values. (Slides 4 - 13)
It then looks at the inner workings of a social media war room, sharing how to plan for real-time opportunities with Netflix at the Oscars. (Slides 14 - 38)
Finally it shows how to scale a war room for teams as small as one person with the required free tools. (Slides 39 - 46).
Things That Don't Matter in Your Presentation!Ayman Sadiq
We often spend hours together on stuffs that don’t really matter in your next presentation. You need to unclutter, focus, provide insight and yes, tell a story to convey the big idea. When you stop wasting time on the things that don’t really add any value to you presentation, we finally start adding proper value to the message and objective of your presentation. So here goes a list of things on which you should not even spend a minute. Cheers!
Quick guide to the Design sprint.
The sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers. Developed at Google Ventures, it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more — packaged into a battle-tested process that any team can use.
To use the links within the deck - download the presentation and open it in the browser.
Creating conscious video online by Jack Coyne (200k on YouTube)FilipJohansen
With the expansion of the internet, anyone can be a creator… in this
summit we will help everyone in this room leave with a clearer sense of how
to build an audience online through video.
5 fast and fun ways to create great videoLou Bortone
Join us for this fun, fast-paced and free slide presentation where we'll reveal brand new, cutting-edge info that will turn you into an instant video ninja!
Online Visibility Expert and Video Pro Lou Bortone will share five (okay, maybe more) quick and easy ways to create great video, even if you hate technology or hate being on camera. Grab a paper and pen, because you'll want to write down all the stealth secrets and super-simple-shortcuts that we'll demonstrate.
You'll discover:
* How to tap into your inner creative genius
* New ways to deliver your message visually
* How to make your own "sketch" videos and cool animation
* New websites and resources to make video creation a snap
* How to crank out consistent and compelling video content
IBPA 2014 PubU Micro Media for Book DiscoverabilityDeltinaU
Presented at IBPA's Publishing University, March 22, 2014 by Deltina Hay and Christopher Robbins. This session covers tactics for using micro media inside and outside a website to improve book discoverability.
Make Your video Work For You - PRSA International 2017 Steven Norris
he inclusion of video in reporters’ stories continues to increase. Georgia Tech’s media relations team has found repeated success coupling press releases and media pitches with video packages. Of the 10 most viewed videos on our YouTube channel, seven were produced to support press releases (each with 100,000+ views). The videos are creative and varied — often with researchers on camera explaining their findings, sometimes alongside our media team. They are never “talking heads” and always include b-roll. Video also is integral to the success of our social media team, which is ranked nationally among American colleges. In 2016, seven of the 10 top posts were live feeds or video (each with 300,000+ views). Our social media live shots take audiences behind the scenes, providing an experience unique to our institution’s brand. Our presentation will expand on these strategies to explain when incorporating video is the correct approach. We will focus on how to prepare researchers to be on camera, quick tips on equipment and setup, and how to choose sound bites and b-roll. It’s possible to produce video without a long turnaround time when you have personnel with the right skills. We also will discuss the tactics that have landed placement in top-tier outlets such as _The New York Times _and “The Today Show.” Finally, we’ll explore how video influences our social media engagements, taking a closer look at gifs, short video segments and live elements.
Learn how and when to use video:
Not all press releases need video. In fact, video can be a waste of time if not strategically positioned with media outreach. We will discuss why “talking head” videos have very limited appeal to reporters, the ideal length for videos and the best sound bites to choose. Video should not regurgitate a press release; it must enhance the written component. We also will discuss quick tips about lighting and audio, and a range of equipment options.
Pitching video to media:
We will outline strategies that have been successfully used by Georgia Tech to land top-tier media placement. We’ll show how a video link or photo can be used to avoid the email PR folks dread to write: “Did you get my email?” Also, reporters must see the value of including your video in their story. A PR professional must be flexible to provide additional and/or raw video. We’ll discuss ways to share this content.
Using video in social media:
Just because a video is successful with reporters doesn’t mean it’s ideal for social media. Sometimes a new, shorter or more focused video is necessary. Sound isn’t a requirement, and a gif could be the best way to share on social. Attendees will learn when to use which type of content as well as the value of Facebook Live. Here’s a hint: Don’t do it just for the sake of saying you did.
The Multigenerational Principle - A Content Marketing PhilosophyJoe Youngblood
Content, like Human beings, has offspring. While it takes on different forms, is transmitted on different hardware, and is accessed by users on different platforms; once the information contained in a piece of content is created it can be reformatted, repurposed, and rebuilt over and over again changing with the tastes of consumers and the advances of technology.
This presentation was given at Pubcon SFIMA 2017 in Fort Lauderdale, FL. It contains some tactics and a strategic philosophy to aid content marketers to better arm themselves for the changes of the way they communicate in the near future.
10 repurposing tips to create more value from video interviewsLearnerLab
How can you create more value from video? Whether it’s utilising the transcript, highlighting powerful quotes or assembling a montage, there are plenty of ways you can repurpose your videos.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
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Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
2. 1.
THE CONTENT PYRAMID
My model is structured like a reverse pyramid. I use one piece of “pillar content” (a
documentation or “vlog” of my day, a Q&A show, an interview or a keynote I give) and
allow my team to analyze and repurpose it into 30 other pieces of content that are
designed to over index on the platforms they are distributed to.
3. One long form piece of content (i.e my daily vlog, Q&A show,
keynotes, or podcast).
DOCUMENT PILLAR CONTENT
THE CONTENT PYRAMID
4. One long form piece of content (i.e my daily vlog, Q&A show,
keynotes, or podcast).
DOCUMENT PILLAR CONTENT
THE CONTENT PYRAMID
Think of pillar content as one long-form
video/audio show from which all other
content is derived.
5. One long form piece of content (i.e my daily vlog, Q&A show,
keynotes, or podcast)
Create short-form pieces of content (i.e articles, memes,
images, quotes, stories, mashups, remixes, rants, GIFS, etc.)
DOCUMENT PILLAR CONTENT
REPURPOSE INTO
MICRO CONTENT
THE CONTENT PYRAMID
6. One long form piece of content (i.e my daily vlog, Q&A show,
keynotes, or podcast)
Create short-form pieces of content (i.e articles, memes,
images, quotes, stories, mashups, remixes, rants, GIFS, etc.)
Distribute all content on relevant social platforms
DOCUMENT PILLAR CONTENT
REPURPOSE INTO
MICRO CONTENT
DISTRIBUTE
ACROSS
SOCIAL
MEDIA
THE CONTENT PYRAMID
8. Daily vlog “Dailyvee”
Dedicated content shows
My business Q&A show,
#AskGaryVee, Podsessions,
Influencer meetings and collabs
My Keynotes, interviews, fireside
chats
1. ESTABLISH PILLAR CONTENT1.
For me this is my:
A.
B.
C.
*If this was 2006 I would sit down and taste
88 wines for 48 hours multiple times a week and film
It would serve as my pillar content.
1. ESTABLISH PILLAR CONTENT
Remember that pillar content is a long-form
video/audio show from which all other
content is derived.
9. Daily vlog “Dailyvee”
Dedicated content shows:
My business Q&A show,
#AskGaryVee, #podSessions,
Influencer meetings, and collabs
My keynotes, interviews, fireside
chats
1. ESTABLISH PILLAR CONTENT1.
For me this is my:
A.
B.
C.
*If this was 2006 I would sit down and taste
88 wines for 48 hours multiple times a week and film
It would serve as my pillar content.
11. Once you have pillar content, you can
repurpose “the best moments” into
many pieces of “micro content”.
2. CREATE MICRO CONTENT
Micro content is effectively short-form pieces
of content made into memes, quotes,
or stories.
12. 2. CREATE MICRO CONTENT
Once you have pillar content, you
can repurpose “the best
moments” into many pieces of
“micro content”.
Image and video size:
1,080 x 1,080 px
Ratio: 1:1 (square)
Video Max Length:
45 min
Image and video size:
1,200 x 628 px
Video Max Length:
10 min
Image: 1,024 x 512 px
Video: 1,920 x 1,200 px
Video Max Length:
2min 20sec
Image and video size:
1,080 x 1,080 px
Video Max Length:
1 min
Image and video size:
1,080 x 1,920 px
Video Max Length:
15 seconds
13. 5. CREATE MICRO CONTENT2.
MICRO CONTENT
My team looks for moments that
they think will resonate with my
audience, which they then turn
into short-form videos.
17. 3.
ARTICLES
PILLAR CONTENT
MICRO CONTENT & STORIES
BY THE WAY: Instagram launched their new platform
“IGTV” while my team was creating this deck. I’ll be
distributing my pillar content there too!
DISTRIBUTE PILLAR & MICRO CONTENT3.
18. DISTRIBUTE PILLAR & MICRO CONTENT3.
The first round of micro
content is ultimately used
to drive viewership to the
pillar content on YouTube,
Facebook, and IGTV as
well as “listens” or
downloads to the podcast.
ARTICLES
PILLAR CONTENT
MICRO CONTENT & STORIES
19. DISTRIBUTE PILLAR & MICRO CONTENT3.
PLATFORMS POST TIMES
Facebook 12:00 PM EST
Podcast 12:00 PM EST
YouTube 12:00 PM EST
IGTV 12:01 PM EST
LinkedIn 12:01 PM EST
Instagram 12:01 PM EST
Snapchat 12:01 PM EST
Twitter 12:01 PM EST
Pillar Content
Micro Content
21. 1.
4After you’ve distributed the pillar and micro content, listen to your
audience to find out what pieces of content resonated with them.
GET COMMUNITY INSIGHTS
23. KEY COMMENTS
4. GET COMMUNITY INSIGHTS FROM PILLAR CONTENT
P.S. As a way to engage with my community more,
my team and I have been telling our audience to
comment with a timestamp to a section of the video
that they liked!
24. KEY COMMENTS
4. GET COMMUNITY INSIGHTS FROM PILLAR CONTENT
This makes finding community insights in my
comments much easier and allows me to
make the content that my audience wants to
see.
26. 1.
5COMMUNITY DRIVEN MICRO CONTENT
Apply the insights from your audience by making more micro content of
the sections that stood out to your audience.
29. 1.
6DISTRIBUTE SECOND-ROUND OF MICRO CONTENT
Once you have your community driven micro content, distribute them
across all your social platforms.
30. DISTRIBUTE SECOND-ROUND OF MICRO CONTENT6.
After you’ve created micro
content of the best clips,
distribute the content
across all social platforms.
MICRO CONTENT
PILLAR CONTENT
ARTICLES
COMMUNITY DRIVEN MICRO CONTENT
(FOR ME THAT’S VAYNER NATION)
COMMUNITY INSIGHT
31. NOW LET’S SEE HOW THE SAUSAGE
GETS MADE IN REAL LIFE
How I made 33 pieces of content from a single keynote!
34. 34
In late October, I gave a keynote in
Portland, Oregon for a Dutch Bros
event and had my videographer,
DRock record it.
GV VIDEO EXPERIENCE1.
35. 35
In the video, before showing the
keynote itself, I recorded a short
introduction where I gave context to
the talk so that my audience would
have a better understanding of what
the content is about.
GV VIDEO EXPERIENCE1.
2:2:30
36. 36
I format the keynote as an episode
of my daily vlog titled “DailyVee”.
GV VIDEO EXPERIENCE1.
40. FIRST ROUND OF STORIES AND MICRO3.
My team grabs pieces of the keynote that
they think will be good for driving viewership
and downloads back to the pillar content.
Image and video size:
1,080 x 1,080 px
Ratio: 1:1 (square)
Video Max Length:
45 min
Image and video size:
1,200 x 628 px
Video Max Length:
10 min
Image: 1,024 x 512 px
Video: 1,920 x 1,200 px
Video Max Length:
2min 20sec
Image and video size:
1,080 x 1,080 px
Video Max Length:
1 min
Image and video size:
1,080 x 1,920 px
Video Max Length:
15 seconds
43. The podcast is then
distributed over 10 audio
centric platforms and
garnering over 200,000
listens!
4. DISTRIBUTION:
GV AUDIO EXPERIENCE
44. That podcast became one of
my top most downloaded
episodes of all-time.
PODCAST
4. DISTRIBUTION:
GV AUDIO EXPERIENCE
45. That podcast became one of
my top most downloaded
episodes of all-time.
DISTRIBUTION:
GV AUDIO EXPERIENCE
PODCAST
4.
46. 4. DISTRIBUTION:
MICRO CONTENT & STORIES
The first round of micro content and stories are then posted on Instagram, Facebook,
Snapchat, and Twitter.
48. 5.
After the pillar content has been
distributed, my team looks at the
comments to get community
insights on what aspects of the
keynote resonated with our
audience.
LISTEN LISTEN LISTEN
KEY COMMENTS
52. After analyzing comments
across my social channels,
my team and I took the best
moments that the
community shared with us
and made 2 more clips to
first share on Facebook,
which has a tendency to
over-index for me on
eyeballs and attention.
FACEBOOK MICRO6.
Team GaryVee
Micro Content
Team GaryVee
Micro Content
Community
Driven Micro
Content
Community
Driven Micro
Content
53. These clips become “new
original content” as they
are edited and presented in
a new way with custom
copy and titles.
FACEBOOK MICRO6.
54. All 4 clips organically
over-index on the platform.
FACEBOOK MICRO6.
4M+ Views 15M+ Views600K+ Views100K+ Views
59. The best quotes from each top performing video are then selected by my
team to be repurposed into images for me to post on Instagram and
Twitter amplifying reach.
INSTAGRAM QUOTES8.
61. The new content is then
repurposed in a format
native to Twitter, which gives
me new ammo to drive back
to the original keynote or
podcast for further
promotion.
TWITTER QUOTES9.
71. GV.com
Now stay with me here
cause I know we’ve
already made more
content than most
brands have in the last
month, but we then
take the most important
themes of each video
and turn them into an
article.
WRITTEN WORD13.
72. I often add 1-3 major
points to expand or
articulate something
new.
WRITTEN WORD13.
GV.com
73. This makes the articles
feel like new content,
and allows me to go
deeper and rehash the
idea for my audience
that adds more value.
WRITTEN WORD13.
GV.com
83. MORE CONTENT!PILLAR CONTENT
Today (7.24.18) I published content
piece #31, a short film for the
GaryVee Video Experience, which
is a compilation of the top moments
from the original pillar content.
85. GLOSSARY
My Medium article where I explain my content strategy: “Content On Content On Content”
The pillar content used in this case study: “Optimism or Pessimism? You Choose. | Dutch Bros Keynote In Portland, Oregon
2017 | DailyVee 316”
A blog post created from the pillar content: “Cheering for Optimism and the Internet”
A “keynote in five” created from the pillar content: “Dutch Bros Keynote in Five”
High-performing micro content created from the pillar content: “The Internet is a Miracle”
86. GLOSSARY
High-performing micro content created from the pillar content: “How to Give Your Kids Confidence & Self-Esteem”
High-performing micro content created from the pillar content: “Doing the Right Thing is Always the Right Thing”
High-performing micro content create from the pillar content: “Why You Should Fuck Up”
An example of a GIF created from the pillar content: “It Is What It Is”
An example of a GIF created from the pillar content: “Done With School”