1) The document discusses a content strategy called the "content model" created by Gary Vaynerchuk which involves creating long-form "pillar content" that can then be repurposed into multiple shorter pieces of content. 2) It explains that the pillar content could be a podcast, webinar, blog post, or other long-form content. This content is then broken down into micro content like quotes, images, videos and stories to post on social media. 3) By taking one piece of pillar content and repurposing it into various micro content assets, it allows you to create a large amount of content to distribute across multiple social media platforms and drive engagement.

1. CREATE
MORE
CONTENT
AS A DESIGNER

2. So you’re struggling to
post more content on
the regular?
We feel you. Luckily, we know a few strategies to help you out!
In this deck, we will share one of our personal favourites & show
how we use it in our content strategy for over 80k designers.

3. GaryVee
Try the
content
model.
Meet Gary Vaynerchuk. He’s
a world-class entrepreneur
known for his leading social
media content strategy.
How it works

4. Document Pillar Content

5. Document Pillar Content
Repurpose into
micro content

6. Document Pillar Content
Repurpose into
micro content
Distribute

7. Document pillar
content.
This is where you create a long-form piece of
content that can be cut up into bite-sized content.
Podcast Webinar Blog Post
Vlog Keynote

8. Let’s use our digital
conferenece as the
pillar content.

9. Step 1.
Create pillar content
Our 4 1/2 hour livestream will be used as our ‘long-form
content’ that we will break up into multiple pieces of
content in this deck.

10. Note:
Your pillar content doesn’t have to be over 4
hours long! Your pillar content could be as just
as 30 minutes or even a 500 word blog post.

11. Take your pillar content & repurpose it to create
short-form pieces of content.
Micro Blog Images Quotes
Stories Highlights
Repurpose into
micro content.

12. We will now take our pillar content & take the most
valuable bits & repurpose them into content for our
social media channels.
Breaking it down to
bite-sized content.
Step 2.

13. Carousels.

14. Quotes.

15. Videos.

16. endless!
The
content
ideas are
Just a few more steps.

17. Post it everywhere! You’ll be surprised how much
content you can create...
Distribute on
your socials.

18. A carousel post on Instagram might also work on
LinkedIn. Don’t be afraid to post the same content in
multiple locations.
Post your micro-content
on the right platforms.
Step 3.

19. Note:
Not all of the micro-content you developed will
work on EVERY platform. It’s important to
remember to alter how you deliver your content
depeneding on the platform.

20. Carousles.

21. Quotes.

22. Videos.

23. The results?
2000+ New Fans
800k+ Reach
1 Pillar Content

24. All from just 1 piece of content,
stop creating excuses!
Unlimited
Opportunities!

25. Go
Create!
Go
Create!
Create
Go
Crea
G
Cr
Go
e!
o
eate!
ate!

26. Here’s a secret 20% OFF discount
code to our virtual conference.
frontrow.design/tickets
CREATE20