Modern consumers have high-expectations. Unfortunately the majority of today's digital brand experiences leave much to be desired.
There are many commerce challenges to overcome, but by leveraging Adobe CQ and ElasticPath technology you can harness the power of commerce and it's data.
With half of Britain now owning a smartphone, mobile apps are becoming increasingly effective marketing channels. But is a listing in the App Store really essential? Crafted’s Tom Gillman will help you determine if an app is the best investment for your company and offer insight on securing maximum return for your mobile strategy.
An increasing number of consumers today are treating the physical store like a “showroom”: trying out new products and proceeding to buy the product online at a lower price.
In this session, iQmetrix will discuss interactive retail technology and how improving the in-store experience can help to convert shoppers, initially bent on showrooming, into buyers. They will also discuss how retailers can develop an “omnichannel” experience by selling to consumers on all channels (online, mobile and in-store) simultaneously.
• How to get executive buy-in for a mobile strategy that’s more than an app
• How to build an opted-in mobile database
• How to integrate mobile with your current CRM program
Modern consumers have high-expectations. Unfortunately the majority of today's digital brand experiences leave much to be desired.
There are many commerce challenges to overcome, but by leveraging Adobe CQ and ElasticPath technology you can harness the power of commerce and it's data.
With half of Britain now owning a smartphone, mobile apps are becoming increasingly effective marketing channels. But is a listing in the App Store really essential? Crafted’s Tom Gillman will help you determine if an app is the best investment for your company and offer insight on securing maximum return for your mobile strategy.
An increasing number of consumers today are treating the physical store like a “showroom”: trying out new products and proceeding to buy the product online at a lower price.
In this session, iQmetrix will discuss interactive retail technology and how improving the in-store experience can help to convert shoppers, initially bent on showrooming, into buyers. They will also discuss how retailers can develop an “omnichannel” experience by selling to consumers on all channels (online, mobile and in-store) simultaneously.
• How to get executive buy-in for a mobile strategy that’s more than an app
• How to build an opted-in mobile database
• How to integrate mobile with your current CRM program
Shopper Showrooming: Retailer Strategies in a Smartphone World Self-employed
In his Shopper Marketing Asia 2014 talk, our CEO Arthur Policarpio discuss showrooming and reverse showrooming. He also gives strategies on how retailers can respond by integrating mobile in the shopping journey.
Inside brick-and-mortar stores, many customers use their personal smartphones to locate items, compare prices, read product reviews and even find alternative store locations — all from on the sales floor. A PYMNTS study found that about half (48 percent) of people who have smartphones use them to help with in-store shopping.
Retail associates are following suit, now equipped with the same level of technology and product knowledge. Mobile devices like the Samsung Galaxy XCover Pro allow associates to help customers quickly and efficiently, improving their overall shopping experience. Associates are alerted when shoppers enter the store so they can greet them in a timely manner. Price checks can be completed at the point of decision instead of migrating to a stationary terminal. And if an item is out of stock on-site, an associate can help the customer find the item at another location.
Criteo State of Mobile Commerce Report Q2 2015Criteo
Visit www.criteo.com/resources/ for more info
Criteo’s Q2 State of Mobile Commerce Report reveals how dedicated apps and cross-device shopping are helping retailers make the most of mobile in 2015.
Key takeaways:
U.S. mobile transactions cross 30% share: And it’s much higher for top quartile retailers.
Retailers who optimize their mobile sites generate many more mobile transactions than those who don’t: Optimized sites have a better conversion funnel at every stage.
Apps generated almost 50% of mobile transactions for retailers who have made their app experience a priority: Mobile apps perform better than any other channel, including desktop.
Cross-device usage is now enormous: Consumer use of multiple devices to make a single purchase makes up 40% of eCommerce transactions.
eMarketer Webinar: How Mobile Is Transforming the Path to PurchaseeMarketer
Join eMarketer's Noah Elkin as he provides an overview of the shifting digital commerce landscape and the information you need to stay connected with increasingly mobile shoppers.
Mobile POS — also called mPOS — is taking off. Today, mPOS applications in small businesses largely focus on replacing traditional, fixed POS units with next-gen mobile payment solutions. In the enterprise retail space, it's proving an ideal way to supplement fixed-position POS by bringing mobile POS solutions to the customer. In fact, according to IHS, enterprise retailers adopting mobile POS are seeing sales growth 42 percent higher than those that do not use mPOS. The affordability of tablets like the Samsung Galaxy Tab S4 and smartphones like the Samsung J8 makes it easy for SMBs to capitalize on this level of growth.
Mobile POS is the future of retail. While IHL Group found retail leaders are 150 percent more likely to be using mPOS than others, this technology truly levels the playing field. Streamlined, low-cost tablets and smartphones are well within the budgets of even the smallest retailer. That means SMB retailers can bring the power of mPOS wherever their customers want to be, creating the personalized brand experience that keeps customers coming back.
Learn more about mPOS and how to increase your sales in this infographic!
Shift of the Decade: Enterprise Goes MobileMonitise MEA
Industries Adopting Mobility
Enterprise Mobility Market Share
Businesses Investing More in Mobile
Enterprise Mobility Adoptation
Benefits of Mobility to Enterprises
Focus Areas in Enterprise Mobility
Will 2015 be the year E-commerce Really run away ? Will ecommerce Portal development is effective medium for small businesses? Will An idea is enough to start an e-commerce business ? will micro targetting, personalization and same day shipping are the best way to gain more customer. see more at http://www.greymatterindia.com/ecommerce-development
The future of ecommerce trends to watch in 2021JessieBrewer3
Future of Ecommerce is the heart and soul of brands in the digital era, making it absolutely necessary for brands to have online shops that deliver excellent user experiences.
https://www.communicationcrafts.com/future-of-ecommerce-and-ecommerce-trends-2021/?utm_source=Document&utm_medium=referral&utm_campaign=future-of-ecommerce-and-ecommerce-trends-2021
Contextual Commerce: Best Practices for Winning with Customer Experience with...edynamic
Commerce has evolved. To win customers, you need to win their hearts and minds with customer experience. Great commerce experiences start with understanding your customers, delivering relevant content based on who they are and where they are in the buying journey to allow shoppers to make better-informed decisions and bringing convenience to the buying process.
Shopper Showrooming: Retailer Strategies in a Smartphone World Self-employed
In his Shopper Marketing Asia 2014 talk, our CEO Arthur Policarpio discuss showrooming and reverse showrooming. He also gives strategies on how retailers can respond by integrating mobile in the shopping journey.
Inside brick-and-mortar stores, many customers use their personal smartphones to locate items, compare prices, read product reviews and even find alternative store locations — all from on the sales floor. A PYMNTS study found that about half (48 percent) of people who have smartphones use them to help with in-store shopping.
Retail associates are following suit, now equipped with the same level of technology and product knowledge. Mobile devices like the Samsung Galaxy XCover Pro allow associates to help customers quickly and efficiently, improving their overall shopping experience. Associates are alerted when shoppers enter the store so they can greet them in a timely manner. Price checks can be completed at the point of decision instead of migrating to a stationary terminal. And if an item is out of stock on-site, an associate can help the customer find the item at another location.
Criteo State of Mobile Commerce Report Q2 2015Criteo
Visit www.criteo.com/resources/ for more info
Criteo’s Q2 State of Mobile Commerce Report reveals how dedicated apps and cross-device shopping are helping retailers make the most of mobile in 2015.
Key takeaways:
U.S. mobile transactions cross 30% share: And it’s much higher for top quartile retailers.
Retailers who optimize their mobile sites generate many more mobile transactions than those who don’t: Optimized sites have a better conversion funnel at every stage.
Apps generated almost 50% of mobile transactions for retailers who have made their app experience a priority: Mobile apps perform better than any other channel, including desktop.
Cross-device usage is now enormous: Consumer use of multiple devices to make a single purchase makes up 40% of eCommerce transactions.
eMarketer Webinar: How Mobile Is Transforming the Path to PurchaseeMarketer
Join eMarketer's Noah Elkin as he provides an overview of the shifting digital commerce landscape and the information you need to stay connected with increasingly mobile shoppers.
Mobile POS — also called mPOS — is taking off. Today, mPOS applications in small businesses largely focus on replacing traditional, fixed POS units with next-gen mobile payment solutions. In the enterprise retail space, it's proving an ideal way to supplement fixed-position POS by bringing mobile POS solutions to the customer. In fact, according to IHS, enterprise retailers adopting mobile POS are seeing sales growth 42 percent higher than those that do not use mPOS. The affordability of tablets like the Samsung Galaxy Tab S4 and smartphones like the Samsung J8 makes it easy for SMBs to capitalize on this level of growth.
Mobile POS is the future of retail. While IHL Group found retail leaders are 150 percent more likely to be using mPOS than others, this technology truly levels the playing field. Streamlined, low-cost tablets and smartphones are well within the budgets of even the smallest retailer. That means SMB retailers can bring the power of mPOS wherever their customers want to be, creating the personalized brand experience that keeps customers coming back.
Learn more about mPOS and how to increase your sales in this infographic!
Shift of the Decade: Enterprise Goes MobileMonitise MEA
Industries Adopting Mobility
Enterprise Mobility Market Share
Businesses Investing More in Mobile
Enterprise Mobility Adoptation
Benefits of Mobility to Enterprises
Focus Areas in Enterprise Mobility
Will 2015 be the year E-commerce Really run away ? Will ecommerce Portal development is effective medium for small businesses? Will An idea is enough to start an e-commerce business ? will micro targetting, personalization and same day shipping are the best way to gain more customer. see more at http://www.greymatterindia.com/ecommerce-development
The future of ecommerce trends to watch in 2021JessieBrewer3
Future of Ecommerce is the heart and soul of brands in the digital era, making it absolutely necessary for brands to have online shops that deliver excellent user experiences.
https://www.communicationcrafts.com/future-of-ecommerce-and-ecommerce-trends-2021/?utm_source=Document&utm_medium=referral&utm_campaign=future-of-ecommerce-and-ecommerce-trends-2021
Contextual Commerce: Best Practices for Winning with Customer Experience with...edynamic
Commerce has evolved. To win customers, you need to win their hearts and minds with customer experience. Great commerce experiences start with understanding your customers, delivering relevant content based on who they are and where they are in the buying journey to allow shoppers to make better-informed decisions and bringing convenience to the buying process.
UNLOCK YOUR DIGITAL VALUE POTENTIAL - BOOZ DIGITAL AMSTERDAM 2013Femke-Anna van Zanten
Most players see digital as incremental instead of transformative. Digital is not just an add-on, and as such, incremental steps will not be enough. Re-imagining in a broader context is key. Learn here how to Re-imagine your business, and create Digital Value: new insights, frameworks and case examples.
7 Traits of Highly Effective Digital Commerce OrganizationsSameer Khan
Commerce technology spending is up across the board. Retailers are significantly bolstering their capital investment programs. 85% will increase their spend on commerce technology in 2015. Is your organization prepared for the next generation of digital business?
Visit website: http://loyalty.pobuca.com
Pobuca Loyalty is a platform that develops and grows repeat customers. It enables you to identify customers in all sales and marketing channels, map their journey, engage with them by using an omni-channel strategy, reward loyalty and predict future buying behaviors.
How to enhance cx through personalised, automated solutionsAcquia
Automation of processes and optimisation of self-service are key when ensuring dialogue and direct support in moments of need. Freed up resources as a result of efficient self-service can be allocated to supporting customers in difficult situations. Equally, personalised and automated advice is proven to be extremely valuable when timely answers are needed and decisions are to be made.
Personalisation - seamless customer experience: is this possible? How do you build consumer confidence to provide data for effective personalisation?
In this webinar, Acquia will share advice and best practices on how to leverage knowledge and intelligent advice to provide instant value both for customers and employees.
- What consumers feel about personalisation (CX Survey results)
- How to understand customer intent across multiple engagement channels
- The importance of permission-based data sharing and moving beyond cookie-based data collection
- Discuss with CX experts on best practices, challenges, solutions and examples that audience can relate to
- Get advice on where to turn for support, how to quickly adopt use cases of intelligent advice, and answers to your questions
- Hear about how personalized advice and automated decisions can make a difference for your service model, your customers and employee
Adobe Experience Manager Vision and RoadmapLoni Stark
Keynote I gave at the EVOLVE 2015. The presentation provides context on where we are world-wide in our digital transformation, key trends driving innovations in Adobe's digital experience management solution and the product themes for 2015.
A new era for retail
https://www.accenture.com/hu-en/~/media/Accenture/Conversion-Assets/DotCom/Documents/Global/PDF/Technology_4/Accenture-A-New-Era-For-Retail.pdf
Similar to ElasticPath: Commerce and Content, Together At Last by Brian Gilmore & Spence McNeill (20)
Globus Connect Server Deep Dive - GlobusWorld 2024Globus
We explore the Globus Connect Server (GCS) architecture and experiment with advanced configuration options and use cases. This content is targeted at system administrators who are familiar with GCS and currently operate—or are planning to operate—broader deployments at their institution.
Accelerate Enterprise Software Engineering with PlatformlessWSO2
Key takeaways:
Challenges of building platforms and the benefits of platformless.
Key principles of platformless, including API-first, cloud-native middleware, platform engineering, and developer experience.
How Choreo enables the platformless experience.
How key concepts like application architecture, domain-driven design, zero trust, and cell-based architecture are inherently a part of Choreo.
Demo of an end-to-end app built and deployed on Choreo.
Paketo Buildpacks : la meilleure façon de construire des images OCI? DevopsDa...Anthony Dahanne
Les Buildpacks existent depuis plus de 10 ans ! D’abord, ils étaient utilisés pour détecter et construire une application avant de la déployer sur certains PaaS. Ensuite, nous avons pu créer des images Docker (OCI) avec leur dernière génération, les Cloud Native Buildpacks (CNCF en incubation). Sont-ils une bonne alternative au Dockerfile ? Que sont les buildpacks Paketo ? Quelles communautés les soutiennent et comment ?
Venez le découvrir lors de cette session ignite
How Recreation Management Software Can Streamline Your Operations.pptxwottaspaceseo
Recreation management software streamlines operations by automating key tasks such as scheduling, registration, and payment processing, reducing manual workload and errors. It provides centralized management of facilities, classes, and events, ensuring efficient resource allocation and facility usage. The software offers user-friendly online portals for easy access to bookings and program information, enhancing customer experience. Real-time reporting and data analytics deliver insights into attendance and preferences, aiding in strategic decision-making. Additionally, effective communication tools keep participants and staff informed with timely updates. Overall, recreation management software enhances efficiency, improves service delivery, and boosts customer satisfaction.
SOCRadar Research Team: Latest Activities of IntelBrokerSOCRadar
The European Union Agency for Law Enforcement Cooperation (Europol) has suffered an alleged data breach after a notorious threat actor claimed to have exfiltrated data from its systems. Infamous data leaker IntelBroker posted on the even more infamous BreachForums hacking forum, saying that Europol suffered a data breach this month.
The alleged breach affected Europol agencies CCSE, EC3, Europol Platform for Experts, Law Enforcement Forum, and SIRIUS. Infiltration of these entities can disrupt ongoing investigations and compromise sensitive intelligence shared among international law enforcement agencies.
However, this is neither the first nor the last activity of IntekBroker. We have compiled for you what happened in the last few days. To track such hacker activities on dark web sources like hacker forums, private Telegram channels, and other hidden platforms where cyber threats often originate, you can check SOCRadar’s Dark Web News.
Stay Informed on Threat Actors’ Activity on the Dark Web with SOCRadar!
OpenFOAM solver for Helmholtz equation, helmholtzFoam / helmholtzBubbleFoamtakuyayamamoto1800
In this slide, we show the simulation example and the way to compile this solver.
In this solver, the Helmholtz equation can be solved by helmholtzFoam. Also, the Helmholtz equation with uniformly dispersed bubbles can be simulated by helmholtzBubbleFoam.
Understanding Globus Data Transfers with NetSageGlobus
NetSage is an open privacy-aware network measurement, analysis, and visualization service designed to help end-users visualize and reason about large data transfers. NetSage traditionally has used a combination of passive measurements, including SNMP and flow data, as well as active measurements, mainly perfSONAR, to provide longitudinal network performance data visualization. It has been deployed by dozens of networks world wide, and is supported domestically by the Engagement and Performance Operations Center (EPOC), NSF #2328479. We have recently expanded the NetSage data sources to include logs for Globus data transfers, following the same privacy-preserving approach as for Flow data. Using the logs for the Texas Advanced Computing Center (TACC) as an example, this talk will walk through several different example use cases that NetSage can answer, including: Who is using Globus to share data with my institution, and what kind of performance are they able to achieve? How many transfers has Globus supported for us? Which sites are we sharing the most data with, and how is that changing over time? How is my site using Globus to move data internally, and what kind of performance do we see for those transfers? What percentage of data transfers at my institution used Globus, and how did the overall data transfer performance compare to the Globus users?
Innovating Inference - Remote Triggering of Large Language Models on HPC Clus...Globus
Large Language Models (LLMs) are currently the center of attention in the tech world, particularly for their potential to advance research. In this presentation, we'll explore a straightforward and effective method for quickly initiating inference runs on supercomputers using the vLLM tool with Globus Compute, specifically on the Polaris system at ALCF. We'll begin by briefly discussing the popularity and applications of LLMs in various fields. Following this, we will introduce the vLLM tool, and explain how it integrates with Globus Compute to efficiently manage LLM operations on Polaris. Attendees will learn the practical aspects of setting up and remotely triggering LLMs from local machines, focusing on ease of use and efficiency. This talk is ideal for researchers and practitioners looking to leverage the power of LLMs in their work, offering a clear guide to harnessing supercomputing resources for quick and effective LLM inference.
Climate Science Flows: Enabling Petabyte-Scale Climate Analysis with the Eart...Globus
The Earth System Grid Federation (ESGF) is a global network of data servers that archives and distributes the planet’s largest collection of Earth system model output for thousands of climate and environmental scientists worldwide. Many of these petabyte-scale data archives are located in proximity to large high-performance computing (HPC) or cloud computing resources, but the primary workflow for data users consists of transferring data, and applying computations on a different system. As a part of the ESGF 2.0 US project (funded by the United States Department of Energy Office of Science), we developed pre-defined data workflows, which can be run on-demand, capable of applying many data reduction and data analysis to the large ESGF data archives, transferring only the resultant analysis (ex. visualizations, smaller data files). In this talk, we will showcase a few of these workflows, highlighting how Globus Flows can be used for petabyte-scale climate analysis.
top nidhi software solution freedownloadvrstrong314
This presentation emphasizes the importance of data security and legal compliance for Nidhi companies in India. It highlights how online Nidhi software solutions, like Vector Nidhi Software, offer advanced features tailored to these needs. Key aspects include encryption, access controls, and audit trails to ensure data security. The software complies with regulatory guidelines from the MCA and RBI and adheres to Nidhi Rules, 2014. With customizable, user-friendly interfaces and real-time features, these Nidhi software solutions enhance efficiency, support growth, and provide exceptional member services. The presentation concludes with contact information for further inquiries.
Enterprise Resource Planning System includes various modules that reduce any business's workload. Additionally, it organizes the workflows, which drives towards enhancing productivity. Here are a detailed explanation of the ERP modules. Going through the points will help you understand how the software is changing the work dynamics.
To know more details here: https://blogs.nyggs.com/nyggs/enterprise-resource-planning-erp-system-modules/
Enhancing Research Orchestration Capabilities at ORNL.pdfGlobus
Cross-facility research orchestration comes with ever-changing constraints regarding the availability and suitability of various compute and data resources. In short, a flexible data and processing fabric is needed to enable the dynamic redirection of data and compute tasks throughout the lifecycle of an experiment. In this talk, we illustrate how we easily leveraged Globus services to instrument the ACE research testbed at the Oak Ridge Leadership Computing Facility with flexible data and task orchestration capabilities.
Globus Compute wth IRI Workflows - GlobusWorld 2024Globus
As part of the DOE Integrated Research Infrastructure (IRI) program, NERSC at Lawrence Berkeley National Lab and ALCF at Argonne National Lab are working closely with General Atomics on accelerating the computing requirements of the DIII-D experiment. As part of the work the team is investigating ways to speedup the time to solution for many different parts of the DIII-D workflow including how they run jobs on HPC systems. One of these routes is looking at Globus Compute as a way to replace the current method for managing tasks and we describe a brief proof of concept showing how Globus Compute could help to schedule jobs and be a tool to connect compute at different facilities.
Exploring Innovations in Data Repository Solutions - Insights from the U.S. G...Globus
The U.S. Geological Survey (USGS) has made substantial investments in meeting evolving scientific, technical, and policy driven demands on storing, managing, and delivering data. As these demands continue to grow in complexity and scale, the USGS must continue to explore innovative solutions to improve its management, curation, sharing, delivering, and preservation approaches for large-scale research data. Supporting these needs, the USGS has partnered with the University of Chicago-Globus to research and develop advanced repository components and workflows leveraging its current investment in Globus. The primary outcome of this partnership includes the development of a prototype enterprise repository, driven by USGS Data Release requirements, through exploration and implementation of the entire suite of the Globus platform offerings, including Globus Flow, Globus Auth, Globus Transfer, and Globus Search. This presentation will provide insights into this research partnership, introduce the unique requirements and challenges being addressed and provide relevant project progress.
First Steps with Globus Compute Multi-User EndpointsGlobus
In this presentation we will share our experiences around getting started with the Globus Compute multi-user endpoint. Working with the Pharmacology group at the University of Auckland, we have previously written an application using Globus Compute that can offload computationally expensive steps in the researcher's workflows, which they wish to manage from their familiar Windows environments, onto the NeSI (New Zealand eScience Infrastructure) cluster. Some of the challenges we have encountered were that each researcher had to set up and manage their own single-user globus compute endpoint and that the workloads had varying resource requirements (CPUs, memory and wall time) between different runs. We hope that the multi-user endpoint will help to address these challenges and share an update on our progress here.
In software engineering, the right architecture is essential for robust, scalable platforms. Wix has undergone a pivotal shift from event sourcing to a CRUD-based model for its microservices. This talk will chart the course of this pivotal journey.
Event sourcing, which records state changes as immutable events, provided robust auditing and "time travel" debugging for Wix Stores' microservices. Despite its benefits, the complexity it introduced in state management slowed development. Wix responded by adopting a simpler, unified CRUD model. This talk will explore the challenges of event sourcing and the advantages of Wix's new "CRUD on steroids" approach, which streamlines API integration and domain event management while preserving data integrity and system resilience.
Participants will gain valuable insights into Wix's strategies for ensuring atomicity in database updates and event production, as well as caching, materialization, and performance optimization techniques within a distributed system.
Join us to discover how Wix has mastered the art of balancing simplicity and extensibility, and learn how the re-adoption of the modest CRUD has turbocharged their development velocity, resilience, and scalability in a high-growth environment.
2. Who is Elastic Path?
200+
satisfied enterprise
customers worldwide
Software that adds omnichannel commerce, subscriptions, and
enhanced connectivity to digital engagement platforms
Empowers companies to deliver a truly complete and consistent
customer experience
The world’s #1 ecommerce blog – www.getelastic.com
Every year, we generate billions in revenue for the world’s best brands
3.
4.
5. 84% would fail to buy if the company doesn't
"understand” them (taking account of preferences, purchase history,
and provided information)
6. Modern consumers have
Unfortunately the majority of today’s
digital brand experiences leave much
to be desired.
9. • Nearly 85% of millennials say they
research purchases online before
buying
• 73% of millenials are willing to use
mobile devices to interact with
brands’ loyalty programs
• 75% would switch brand if offered
mobile discounts while shopping
10. Most companies are not keeping up
• 89% of retailers don’t offer mobile payment options
• 73% of retailers don’t offer mobile coupons
• 92% of retailers don’t have integrated loyalty programs
across channels
18. What is the cost of this approach?
89% have switched business to a competitor due to
poor customer experience
Accenture estimates there is $5.9 trillion "put at
play" from switching brands
19. Adobe Marketing Cloud
Social Experience
Analytics Target Media
Manager
Optimizer
Campaign
Commerce
Engine
Integration
Product Imagery & Video
Shopping Experience
Personalized Offers
Funnel Optimization
Order & Campaign Emails
Commerce KPI Reporting
20. Commerce Challenges
1 Mobile traffic from diverse devices with different
screen sizes
2 Customers have come to expect personalized,
relevant experiences
3 “Single View of the Customer” across channels
4 High development costs and slow time to market
on customer experience
5 The “Shot List” now includes video and 3x more
assets for A/B testing
6 Omnichannel integration in Retail
20
22. Option 1: Side-by-side or hybrid delivery
* Commerce and Content: The Perfect Couple or a Tumultuous Affair? Forrester Research Inc., November 19, 2013
23. Option 2: Ecommerce-driven delivery
* Commerce and Content: The Perfect Couple or a Tumultuous Affair? Forrester Research Inc., November 19, 2013
24. Option 3: CMS-driven delivery
* Commerce and Content: The Perfect Couple or a Tumultuous Affair? Forrester Research Inc., November 19, 2013
Change to EU brand – ask Kurt or Mark Wharton about great brands
Change to EU brand – ask Kurt or Mark Wharton about great brands
Change to EU brand – ask Kurt or Mark Wharton about great brands
Add specific partner stuff to the end – Add Adobe to Marketing group
Add demo screenshots to replace demo for 30 minute version
Add Drewz’ long term roadmap to the end of the business section
<Introduce the challenges you’ve heard from the customer (or are common to the industry) – establish credibility that Adobe understands commerce>
Global B2C e-commerce sales will reach $1.5 trillion in 2014, predicts eMarketer, and the emerging markets of Asia-Pacific will be a key driver (eMarketer, February 2014). But, what is most interesting of all is that over a third of US online shoppers of the top 10 online retailers only shop on a mobile device (comScore, January 2014) and over half spend most of their online shopping time on a smartphone or tablet versus traditional desktop computer (comScore, July 2013). Forrester also says, “B2B companies must prepare for a world where mobile is integral to the commerce journey of all B2B buyers.” (Forrester, February 2014) And every B2B sales rep will need to be enabled with the tools to provide B2C like experiences and “commerce-enabling content on a large scale.” (Forrester, February 2014)
Challenges
As customer touchpoints multiply, retailers must be quick and nimble in managing their interactions with shoppers both online and in-store delivering consistent experiences to the many screens and channels preferred by their customers. Brand manufactures have to recognize that customers want to have a direct relationship with them and create compelling experiences that are on the one hand shoppable, but also balance expectations with retailers and other channels.
Online merchants also have to deliver differentiated, personalized experiences to inspire consumers to purchase direct without constant discounts. Today, hyper-connected consumers are more empowered than ever. More than half visit a retailer or competitor’s mobile site or app while in a store comScore says. In response, retailers and brand manufacturers have to elevate their brand experiences at every touchpoint to communicate value beyond just price.
Many retailers, however, use traditional product-centric e-commerce systems that fall short as an enabler of marketing and e-business strategies in this increasingly complex and fragmented environment. Commerce solutions tend to be siloed and transaction focused. They lack user-friendly tools that allow marketers to rapidly deliver and optimize personalized shopping experiences and communicate with their customers consistently across all channels.
Moreover, retailers are hampered by inefficient content development processes, because e-commerce, direct marketing, and retail store teams often use different tools to manage their content and execute based on their siloed view of the customer. As a result, the customer experiences are often out of sync and feel disjointed.
Consumers expect the consistent delivery of rich, personalized customer-centric shopping experiences across all channels. They want storytelling, editorial content romancing them and enticing them to engage with your brand. They assume you know who they are, when they were last on your mobile app, what they bought from you last summer, and are incorporating all of this insight into a relevant shopping experience tailored to them. These consumers are looking for expert advice on the latest trends or best model for them. They want to see what other customers are saying, know if one of their friends has made a similar purchase and endorses the product and generally interact with your digital experiences as if they were engaging your best brand ambassador.
The ability to manage every digital interaction—from acquisition to conversion varied by visitor interest and context—with speed and ease is a major competitive advantage for any online commerce operator.
When integrating an ecommerce platform with a CMS platform there are different approaches. Forrester recently released a research paper which outline three different approaches and the pros and cons of each which we’ll outline here.
The first approach shown here is to run the two systems side by side or what they call a hybrid delivery model. The integrations between the marketing site and the ecommerce store are tied together at the front end and use the HTML rendering engines of each system. This is how it is commonly being done today as it is the quickest option but it leads to a very disjointed customer experience and requires a bunch of manual, expensive batch integration of data such as catalog info, customer info, pricing etc. It also requires difficult and kludgey integration of overlapping tools and capabilities. This is the least desirable option and one that isn’t recommended.
The second approach is to use the eCommerce platform as the front end and use the WCM merely as a content repository. Many ecommerce vendors today push this approach, however is also has serious drawbacks. First of all eCommerce platforms were never designed to build customer experiences and fall short when compared to the powerful capabilities of a product like AEM. Also with the CMS relegated to simply a content repository, it doesn’t take advantage of the full power and make the investment difficult to justify.
The third approach is ideal and recommended by Elastic Path. Elastic Path has built its product specifically to work in this scenario. In this scenario, the CMS is the front end and performing all the functions it is designed to do. The eCommerce engine is providing its capabilities up through a set of Restful web services.