Next Generation Classifieds - ICMA 2010

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Presentation at ICMA 2010 by Suchi Mukhenjee of Gumtree (eBay Classifieds Group)

Next Generation Classifieds - ICMA 2010

  1. 1. Suchi Mukherjee Gumtree Next generation classifieds
  2. 2. Classifieds Ancient form of commerce
  3. 3. Social networks As ancient as human civilisation itself
  4. 4. 2 = 1 5 = 12 12 = 66 Web 2.0 incarnation
  5. 5. 100 million = ?
  6. 6. 82 million active users GMV = $60 billion per quarter 640 million listings per quarter
  7. 7. The world of possibilities
  8. 8. Niche : 19,000+ knitters
  9. 9. Classifieds : Big opportunity
  10. 10. Approach 1
  11. 11. Approach 1 Approach 1
  12. 12. Approach 1 The alternative
  13. 13. What do users want?
  14. 14. Simple usability
  15. 15. Free by default with no formulaic way to trade Freedom
  16. 16. Abundance but more importantly Value
  17. 17. Trusted face-to-face common sense trading Trust
  18. 18. Format agnostic
  19. 19. Value for sellers
  20. 20. Value for buyers
  21. 21. Trust
  22. 22. Trust Vikki’s selling an iPod Jon wants to buy an iPod Trust
  23. 23. Jon check’s Vikki’s info Trust
  24. 24. Jon creates an action Trust
  25. 25. Which shows up on his friends’ news feeds
  26. 26. Approach 1 The alternative
  27. 27. 570 % 1082 % 87 % 63 % The ground swell?
  28. 28. Thank you , [email_address] This is the $15 billion opportunity

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