Been around. Born in newspapers. Bulletin boards - community centers, churches. Now on the Internet. Not merely as a means of enabling commerce. But also as a way of connecting with people beyond commerce.
Social networks – what kept people together. The rosetta syndrome.
Role of web : nothing brings to life metcalf’s law more than the web itself. It extends social networks beyond geographies. It decentralises content ... And creates a world of possibilities. 2 phone = 1 connection, 5 = 10 connections, 12 = 66 connections. 66 possibilities. So what happens when you get 100million people connecting and trading on a platform....you get eBay.
eBay one of the pioneers in delivering a platform that enabled people to create their own unique content, and trade on that basis. - Underlying the commerce is a thriving c ommunity --- the eBay community is made up of more than 100 million people around the world who buy and sell in the eBay marketplace. -Through the eBay Community hub, members meet and form meaningful relationships with one another via discussion boards, chat rooms, Online Workshops, eBay Groups, and the Answer Center for member-to-member interactions. Members use these forums to get help from other experienced users, share their best practices with others who are just starting out, or just socialize.
This is a huge opportunity
Approach 1: the millenium dome approach.
Next Generation Classifieds - ICMA 2010
Suchi Mukherjee Gumtree Next generation classifieds