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The future of advertising

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Bilal Muhammad
Bilal Muhammad

The future of advertising. Present and current trends in field of advertising

1 of 19
THE FUTURE OF ADVERTISING
PRESENTED BY Asad Rizwan Ranjha Junaid MustafaVirk Mian Muhammad Bilal
The world has changed….
The technology has changed…
The public has changed…
And the change is continuous…
Speaking in terms of advertising.. The Consumer has changed.
EVOLUTION OF CONSUMER How Consumers are changing the way products are advertised to them…
CONSUMER BEFORE
NOW
LOL
SO! What does this mean for advertising and marketing?? Traditional ad agencies are becoming obsolete. Millennial generation finds them boring and interruptive  Globalization is here
DATA, DATA, DATA
THE FUTURE The “Me” economy 15 megabytes is the new 15 minutes data-driven and technology-orientated One-one-One Interaction with consumers Personalized andTargeted marketing for individuals
All is NOT well!!!  Individual information will be the life-blood of future advertising  Which Means, No Privacy!!!
CONCLUSION  Future is unexpected and unpredictable  It’s all speculative  Privacy issue a big hurdle

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