Build better marketing

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Presentation on Sitecore partner day 2011

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Build better marketing

  1. 1. BUILDING BETTERMARKETING
  2. 2. Martin:+46 733 113 172martin.deino @creuna.setwitter.com/martindeino
  3. 3. OLD COMMUNICATIONADVERTISING AND OTHER CRAP
  4. 4. THIS IS NOTWORKING
  5. 5. Broadcasting: 1% Fun 2 % Relevant 97% Crap 100% Not asked for
  6. 6. ... and the world will be different
  7. 7. POWER TOTHE PEOPLEIT IS THATSIMPLE
  8. 8. The new generation ofmarketing is all aboutunderstanding and respectingthe power of the user
  9. 9. The new generation ofmarketing is all aboutunderstanding and respectingthe power of the user
  10. 10. Users experience technologydemocratization which give themthe power over: TOOL S TI ME IO N MAT F O R MEDIAIN
  11. 11. TIME
  12. 12. TOOLS
  13. 13. INFORMATION
  14. 14. MEDIA
  15. 15. A SOLUTION?SURE, BUT IT’SNOT EASY
  16. 16. We need to deliver valuethrough our marketing.Or even easier:We need to deliver value.Period.
  17. 17. If the goal always is to helpour users,even when we don’tunderstand how we willbenefit from it,we will benefit from it.
  18. 18. Built the marketing in tothe product.Make it so good that youdon’t need bad marketing.
  19. 19. We focus onthese areas:
  20. 20. Without With
  21. 21. Best price, I promiseWithout With
  22. 22. Without With
  23. 23. Without With
  24. 24. Without With
  25. 25. Without With
  26. 26. In a world of totaltransparency...that is damne cient...and whereusers havea constantconversation...
  27. 27. ...it is better tobe goodthan trying toconvince peoplethat you aregood
  28. 28. Martin:+46 733 113 172martin.deino @creuna.setwitter.com/martindeino

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