This presentation was made to the Arnold DC interns across all disciplines to give them an overview of the present and future role digital media will play in shaping the advertising industry.
My slide deck from the EXCHAiNGE conference in Frankfurt, 24-25 June 2014, focusing on how the collaborative economy impacts the supply chain. The research relies heavily on the work done by Jeremiah Owyang in this space.
Read more: http://cultbizztech.com/most-promising-start-ups-in-logistics/
The document discusses how social media can help transform businesses by focusing on conversations and relationships with customers. It emphasizes that social media is about being helpful, listening to customers, and changing how businesses operate. The document provides examples of companies like Dell, IBM and the US Air Force that have developed social media strategies and guidelines. It stresses that businesses need to let go of old ways of communicating and embrace change in order to adapt to the new digital landscape.
The Access Era: Funding Favorability and DemocracyJarrod Dicker
Media business models are evolutionary, not revolutionary. As subscriptions puts more content behind a paywall, there is a focus around the consumer need for information access and the opportunities for institutions to build a value exchange to do so. Jarrod Dicker unveils the new relationship between consumers, advertisers and publishers, the importance of convenience and trust, and the approach towards building an open and lucrative ecosystem for information on the web.
The document discusses how social media can be used for B2B marketing, noting that B2B buyers are highly engaged on social platforms and relationships formed there influence purchasing decisions. It provides examples of how companies are using social media for marketing, customer service, thought leadership, communications, recruiting, and open innovation. The key is integrating social media into a company's culture and communications through open participation, sharing content, and discussion on various social channels.
Cristal Festival 2015 - "Creativity in the age of the machines" - Chris Clark...Cristal Events
The document discusses creativity in the digital age and the challenges it presents. It notes that through the internet, knowledge and new ways of sharing it are discovered and invented at a blinding speed. However, it also argues that the internet is not democratic and the consumer is not truly in control. It warns that with constant partial attention online, we gravitate towards the banal. The removal of traditional gatekeepers has been replaced by algorithms and tech platforms that do not necessarily elevate quality or important issues. The document calls for brands to be purposeful, act as tastemakers not followers, and create high quality experiences in order to reach for the counterintuitive and provide value in a sea of low-quality online content
Marketing: How to craft a brand that people love and value?Anders Lindgren
Discover the remarkable simple formula for crafting brands that stand out and people love and value. The formula is as powerful as it is simple: Aim to Serve, Build on Love and Spread the Joy.
This document discusses the trend of companies moving away from "goodwashing" and towards creating shared value. As consumers expect more transparency and accountability, companies are focusing on effecting real change through their business models rather than just token CSR efforts. This includes being open about flaws and plans for improvement. With information easily accessible online, companies must demonstrate their positive social impact in a clear, visual way. Those that don't become more responsible and sustainable will lose ground to competitors.
My slide deck from the EXCHAiNGE conference in Frankfurt, 24-25 June 2014, focusing on how the collaborative economy impacts the supply chain. The research relies heavily on the work done by Jeremiah Owyang in this space.
Read more: http://cultbizztech.com/most-promising-start-ups-in-logistics/
The document discusses how social media can help transform businesses by focusing on conversations and relationships with customers. It emphasizes that social media is about being helpful, listening to customers, and changing how businesses operate. The document provides examples of companies like Dell, IBM and the US Air Force that have developed social media strategies and guidelines. It stresses that businesses need to let go of old ways of communicating and embrace change in order to adapt to the new digital landscape.
The Access Era: Funding Favorability and DemocracyJarrod Dicker
Media business models are evolutionary, not revolutionary. As subscriptions puts more content behind a paywall, there is a focus around the consumer need for information access and the opportunities for institutions to build a value exchange to do so. Jarrod Dicker unveils the new relationship between consumers, advertisers and publishers, the importance of convenience and trust, and the approach towards building an open and lucrative ecosystem for information on the web.
The document discusses how social media can be used for B2B marketing, noting that B2B buyers are highly engaged on social platforms and relationships formed there influence purchasing decisions. It provides examples of how companies are using social media for marketing, customer service, thought leadership, communications, recruiting, and open innovation. The key is integrating social media into a company's culture and communications through open participation, sharing content, and discussion on various social channels.
Cristal Festival 2015 - "Creativity in the age of the machines" - Chris Clark...Cristal Events
The document discusses creativity in the digital age and the challenges it presents. It notes that through the internet, knowledge and new ways of sharing it are discovered and invented at a blinding speed. However, it also argues that the internet is not democratic and the consumer is not truly in control. It warns that with constant partial attention online, we gravitate towards the banal. The removal of traditional gatekeepers has been replaced by algorithms and tech platforms that do not necessarily elevate quality or important issues. The document calls for brands to be purposeful, act as tastemakers not followers, and create high quality experiences in order to reach for the counterintuitive and provide value in a sea of low-quality online content
Marketing: How to craft a brand that people love and value?Anders Lindgren
Discover the remarkable simple formula for crafting brands that stand out and people love and value. The formula is as powerful as it is simple: Aim to Serve, Build on Love and Spread the Joy.
This document discusses the trend of companies moving away from "goodwashing" and towards creating shared value. As consumers expect more transparency and accountability, companies are focusing on effecting real change through their business models rather than just token CSR efforts. This includes being open about flaws and plans for improvement. With information easily accessible online, companies must demonstrate their positive social impact in a clear, visual way. Those that don't become more responsible and sustainable will lose ground to competitors.
Ems - Summer I ’11 - T101 Midterm Exam ReviewLindsayEms
The document provides an overview and review of key concepts for a midterm exam on media and technology:
1) According to media scholar Mark Deuze, we live in media and derive our sense of identity from it, not outside of it.
2) People in a "media life" focus on crafting a good, responsible, and beautiful experience of existing fully within media environments.
3) Media convergence has led to a culture where audiences actively co-create media across multiple platforms through user-generated content and transmedia storytelling.
Presentation for a UX design and development project authored by myself, Melissa Dryer and Joe Dara for H541 Interaction Design Practice, Fall 2015, in the graduate program in Human-Computer Interaction at Indiana University-Purdue University Indianapolis.
The document is a presentation on internet culture and social media by Martin Sønderlev Christensen. It discusses how internet culture has evolved from being separate from real world culture to now being culture with the rise of social media. It notes that social media is no longer optional for organizations and they must adapt to the new cultural paradigm shaped by social technologies and user participation. It emphasizes that organizations should focus not just on social media but on learning from the principles of openness and collaboration that drive social media.
The role of the media towards building a critical mass of young entrepreneursMy Beautiful Africa
How the Media can shape our Brands in our Entrepreneurial Journey. This is to take into consideration, the need to adopt media early in business to enable us have an edge over competition
PCA12 - MiniTrends: 7 Pathways to Profit & Personal Satisfaction - Feb. 15, 2...The Alligator Wrangler
Presentation by Carrie Vanston, Technology Futures, Inc., to Product Camp 12
You can be profitable while following your desire to make the world a better place. Learn seven ways that new and established businesses can find and profit from untapped and newly emerging trends by leveraging minitrends with complementary purpose and values.
Bio: Carrie Vanston, Vice-President, Communications, Technology Futures; used full MiniTrends Conference title and book title Co-Author, MINITRENDS, Austin, Texas, USA
This document discusses how to plan for changing behaviors in an era of infinite media and attention economies. It argues that traditional media planning based on media scarcity no longer applies. Instead, opportunities exist in understanding how niche ideas spread through social networks on an individual level. Effective strategies involve designing for spreadability by incentivizing remixing and recontextualizing of content to appeal to different social circles. The goal is to strengthen social bonds and confer a sense of status and belonging to different communities.
Crowdfunding leverages the power of the online crowd to raise money for charities and start-up businesses. This webinar provides an overview of the latest fundraising trend called "crowdfunding."
Three leading crowdfunding experts and innovators as they discuss crowdfunding models and how nonprofits and social enterprises can raise money and gain greater exposure through these web-based platforms.
Colin Mutchler is the Co-Founder of LoudSauce, Josh Tetrick is the founder of 33Needs and Tom Dawkins is co-founder of StartSomeGood.
What happens in Vegas - doesn't stay in Vegas. The best quotes from CES2013.Natalia Hatalska
This document contains quotes from various panels and presentations at CES2013 around the themes of women and technology, wearable technology, social media, advertising, and consumer engagement. Some key points include: women are early adopters of usable technology; technology is getting smaller and may involve wearing sensors; social media needs to be used cautiously when sharing personal health data; and brands need to engage consumers through different platforms and focus on consumer needs over new technologies.
Corporate reputation in the social worldTamera Kremer
The document discusses the importance of social media and putting yourself in customers' shoes. It advocates listening to customers' conversations online to better understand their needs and feedback. The document provides several examples of companies that have successfully engaged with customers on social media to improve customer service, gain insights, and build their brand. It emphasizes the importance of being helpful, useful and human in social media interactions rather than just pushing messages.
The document discusses how social media has changed the business landscape by allowing anyone to create communication channels and market their own ideas inexpensively. It notes that building the right network is important to be successful. Additionally, people can learn about businesses online before ever meeting in person, so reputation management is crucial. The document emphasizes that while businesses control some aspects of their online presence, the web and social media control other aspects of how information spreads.
This document discusses the potential for social media platforms to be used for social good. It provides two case studies as examples: the Kony 2012 campaign, which used high-quality video and social media like YouTube to raise awareness about Joseph Kony and was highly successful in reaching a global audience; and the Soita Mummolle campaign in Finland, which used grassroots techniques like street campaigns and knitting guerrillas along with social media like Facebook to address loneliness among seniors. The document also discusses challenges for social media campaigns, such as emerging from a crowded environment, monitoring the truthfulness of information, and accounting for cultural differences.
This document discusses how business is becoming increasingly social and human-centric. It argues that to be successful in today's world, businesses need to think of themselves as "Hyper-Social Organizations" and understand human behaviors and social dynamics. Specifically, businesses should: (1) break down barriers between themselves and external networks, (2) avoid creating new barriers, (3) break down internal silos, (4) fix issues across the entire customer experience, and (5) establish trust as the new currency rather than prioritizing the company. Understanding human social behaviors is more important than new technologies.
60+ Inspirational Quotes From Cannes Lions 2015Michael Boamah
The document contains 60 inspirational quotes from the Cannes Lions 2015 advertising festival. The quotes are from marketing, advertising, and media executives on a variety of topics such as the changing marketing landscape, the importance of data and technology, challenges around talent retention, and the power of radio.
Here is the BIMA presentation we facilitated and part presented at Social Media Week London 2014.
We discussed how to engage 3 distinct youth segments through digital and social media and the state of digital skills in the UK today.
The document discusses social friction that can arise from opportunities in the green energy economy. It identifies three types of stakeholders - legitimate, vested, and opportunist - and discusses assumptions around changing perspectives on energy. The document advocates for shared success and community building. It also notes there are many causes of social friction and asks readers to consider what they value in terms of energy production and distribution models. The document provides advice on raising standards, understanding different perspectives, and establishing principles and tools to facilitate participation and reduce conflicts between communities and developers in the green energy sector.
Social Media is about People not TechnologyFatmir Hyseni
Social media connects people, not technology. It is designed to bring people together through communication rather than focus on technological capabilities. While technology enables social media, people are the most important element as social media allows genuine human interaction and connection. Understanding human psychology and prioritizing people over new technologies are keys to success with social media.
BIMA's Masterclass art Social Media Week London.
Slides supporting Natalies Gross, CEO, Amaze. Tiffany St James, Co-Founder, Transmute and Andrew Henning, CEO, Redweb on "Youth Social Media & Digital Engagement" #SMWLdn
Gen C refers to a new generation that is highly connected through technology. They are digital natives who are always online and seeking authentic content to share with others on social media and video platforms like YouTube. Gen C values honesty, community, and using their online connections and creativity to make a positive impact.
Graphics can be defined as visual representations using geometric elements like points, lines, shapes, and textures. There are different types of graphics such as 2D, 3D, pixel-based, and vector-based. Graphics can be created through observation, imagination, or memory and can be objective, subjective, or abstract depending on their purpose. The key elements used in graphics include point, line, shape, texture, color, and space.
The document describes the therapeutic model and programs at Second Genesis, a substance abuse treatment facility. It outlines their mission to empower individuals through recovery programs. It details their therapeutic community model which treats individuals as members of a community responsible for each other's progress. It also describes their co-occurring disorders residential program that provides integrated treatment for those with substance abuse and mental health issues.
This summary provides an overview of the Year-End Note from the Executive Director of Second Genesis, J. Michael McGuinness:
1) Despite challenging times, the Executive Director is filled with enthusiasm and hope for the future of Second Genesis as he has seen the great work of the wonderful staff in transforming lives and helping clients build strong foundations for long-term recovery.
2) After six years with Second Genesis, the Executive Director is more convinced than ever that the mission of empowering individuals and families to live free from addiction through therapeutic community treatment remains as strong as when the organization was founded 38 years ago.
3) One example that reinforced the important mission occurred when the Executive Director attended a family day event and
Ems - Summer I ’11 - T101 Midterm Exam ReviewLindsayEms
The document provides an overview and review of key concepts for a midterm exam on media and technology:
1) According to media scholar Mark Deuze, we live in media and derive our sense of identity from it, not outside of it.
2) People in a "media life" focus on crafting a good, responsible, and beautiful experience of existing fully within media environments.
3) Media convergence has led to a culture where audiences actively co-create media across multiple platforms through user-generated content and transmedia storytelling.
Presentation for a UX design and development project authored by myself, Melissa Dryer and Joe Dara for H541 Interaction Design Practice, Fall 2015, in the graduate program in Human-Computer Interaction at Indiana University-Purdue University Indianapolis.
The document is a presentation on internet culture and social media by Martin Sønderlev Christensen. It discusses how internet culture has evolved from being separate from real world culture to now being culture with the rise of social media. It notes that social media is no longer optional for organizations and they must adapt to the new cultural paradigm shaped by social technologies and user participation. It emphasizes that organizations should focus not just on social media but on learning from the principles of openness and collaboration that drive social media.
The role of the media towards building a critical mass of young entrepreneursMy Beautiful Africa
How the Media can shape our Brands in our Entrepreneurial Journey. This is to take into consideration, the need to adopt media early in business to enable us have an edge over competition
PCA12 - MiniTrends: 7 Pathways to Profit & Personal Satisfaction - Feb. 15, 2...The Alligator Wrangler
Presentation by Carrie Vanston, Technology Futures, Inc., to Product Camp 12
You can be profitable while following your desire to make the world a better place. Learn seven ways that new and established businesses can find and profit from untapped and newly emerging trends by leveraging minitrends with complementary purpose and values.
Bio: Carrie Vanston, Vice-President, Communications, Technology Futures; used full MiniTrends Conference title and book title Co-Author, MINITRENDS, Austin, Texas, USA
This document discusses how to plan for changing behaviors in an era of infinite media and attention economies. It argues that traditional media planning based on media scarcity no longer applies. Instead, opportunities exist in understanding how niche ideas spread through social networks on an individual level. Effective strategies involve designing for spreadability by incentivizing remixing and recontextualizing of content to appeal to different social circles. The goal is to strengthen social bonds and confer a sense of status and belonging to different communities.
Crowdfunding leverages the power of the online crowd to raise money for charities and start-up businesses. This webinar provides an overview of the latest fundraising trend called "crowdfunding."
Three leading crowdfunding experts and innovators as they discuss crowdfunding models and how nonprofits and social enterprises can raise money and gain greater exposure through these web-based platforms.
Colin Mutchler is the Co-Founder of LoudSauce, Josh Tetrick is the founder of 33Needs and Tom Dawkins is co-founder of StartSomeGood.
What happens in Vegas - doesn't stay in Vegas. The best quotes from CES2013.Natalia Hatalska
This document contains quotes from various panels and presentations at CES2013 around the themes of women and technology, wearable technology, social media, advertising, and consumer engagement. Some key points include: women are early adopters of usable technology; technology is getting smaller and may involve wearing sensors; social media needs to be used cautiously when sharing personal health data; and brands need to engage consumers through different platforms and focus on consumer needs over new technologies.
Corporate reputation in the social worldTamera Kremer
The document discusses the importance of social media and putting yourself in customers' shoes. It advocates listening to customers' conversations online to better understand their needs and feedback. The document provides several examples of companies that have successfully engaged with customers on social media to improve customer service, gain insights, and build their brand. It emphasizes the importance of being helpful, useful and human in social media interactions rather than just pushing messages.
The document discusses how social media has changed the business landscape by allowing anyone to create communication channels and market their own ideas inexpensively. It notes that building the right network is important to be successful. Additionally, people can learn about businesses online before ever meeting in person, so reputation management is crucial. The document emphasizes that while businesses control some aspects of their online presence, the web and social media control other aspects of how information spreads.
This document discusses the potential for social media platforms to be used for social good. It provides two case studies as examples: the Kony 2012 campaign, which used high-quality video and social media like YouTube to raise awareness about Joseph Kony and was highly successful in reaching a global audience; and the Soita Mummolle campaign in Finland, which used grassroots techniques like street campaigns and knitting guerrillas along with social media like Facebook to address loneliness among seniors. The document also discusses challenges for social media campaigns, such as emerging from a crowded environment, monitoring the truthfulness of information, and accounting for cultural differences.
This document discusses how business is becoming increasingly social and human-centric. It argues that to be successful in today's world, businesses need to think of themselves as "Hyper-Social Organizations" and understand human behaviors and social dynamics. Specifically, businesses should: (1) break down barriers between themselves and external networks, (2) avoid creating new barriers, (3) break down internal silos, (4) fix issues across the entire customer experience, and (5) establish trust as the new currency rather than prioritizing the company. Understanding human social behaviors is more important than new technologies.
60+ Inspirational Quotes From Cannes Lions 2015Michael Boamah
The document contains 60 inspirational quotes from the Cannes Lions 2015 advertising festival. The quotes are from marketing, advertising, and media executives on a variety of topics such as the changing marketing landscape, the importance of data and technology, challenges around talent retention, and the power of radio.
Here is the BIMA presentation we facilitated and part presented at Social Media Week London 2014.
We discussed how to engage 3 distinct youth segments through digital and social media and the state of digital skills in the UK today.
The document discusses social friction that can arise from opportunities in the green energy economy. It identifies three types of stakeholders - legitimate, vested, and opportunist - and discusses assumptions around changing perspectives on energy. The document advocates for shared success and community building. It also notes there are many causes of social friction and asks readers to consider what they value in terms of energy production and distribution models. The document provides advice on raising standards, understanding different perspectives, and establishing principles and tools to facilitate participation and reduce conflicts between communities and developers in the green energy sector.
Social Media is about People not TechnologyFatmir Hyseni
Social media connects people, not technology. It is designed to bring people together through communication rather than focus on technological capabilities. While technology enables social media, people are the most important element as social media allows genuine human interaction and connection. Understanding human psychology and prioritizing people over new technologies are keys to success with social media.
BIMA's Masterclass art Social Media Week London.
Slides supporting Natalies Gross, CEO, Amaze. Tiffany St James, Co-Founder, Transmute and Andrew Henning, CEO, Redweb on "Youth Social Media & Digital Engagement" #SMWLdn
Gen C refers to a new generation that is highly connected through technology. They are digital natives who are always online and seeking authentic content to share with others on social media and video platforms like YouTube. Gen C values honesty, community, and using their online connections and creativity to make a positive impact.
Graphics can be defined as visual representations using geometric elements like points, lines, shapes, and textures. There are different types of graphics such as 2D, 3D, pixel-based, and vector-based. Graphics can be created through observation, imagination, or memory and can be objective, subjective, or abstract depending on their purpose. The key elements used in graphics include point, line, shape, texture, color, and space.
The document describes the therapeutic model and programs at Second Genesis, a substance abuse treatment facility. It outlines their mission to empower individuals through recovery programs. It details their therapeutic community model which treats individuals as members of a community responsible for each other's progress. It also describes their co-occurring disorders residential program that provides integrated treatment for those with substance abuse and mental health issues.
This summary provides an overview of the Year-End Note from the Executive Director of Second Genesis, J. Michael McGuinness:
1) Despite challenging times, the Executive Director is filled with enthusiasm and hope for the future of Second Genesis as he has seen the great work of the wonderful staff in transforming lives and helping clients build strong foundations for long-term recovery.
2) After six years with Second Genesis, the Executive Director is more convinced than ever that the mission of empowering individuals and families to live free from addiction through therapeutic community treatment remains as strong as when the organization was founded 38 years ago.
3) One example that reinforced the important mission occurred when the Executive Director attended a family day event and
The document discusses various topics related to Illustrator including:
1. Adobe Bridge which helps locate, organize, and browse assets for content creation.
2. Color models like RGB, CMYK, and HSB used in different mediums.
3. Printer marks used in printing like registration marks.
4. Techniques for combining objects like Live Paint, Pathfinder effects, compound shapes and paths.
5. File formats like SVG and uses of spot colors, process colors, and color separations in printing.
This document provides an overview of computer graphics, including terminology, formats, uses, and software. It discusses the differences between raster and vector graphics, optimal resolutions for different applications like electronic publications, print, and presentations. Key points covered include avoiding bloated files by resizing embedded images, using the right file format for the intended use, and manipulating images in dedicated software.
The document is a newsletter from Second Genesis, a nonprofit that provides substance abuse treatment. It summarizes that over the summer:
1) The children of Second Genesis clients will participate in camps and educational activities while their mothers receive treatment.
2) Project New Communities in DC works with APRA to provide outreach and treatment referrals to residents with substance abuse issues.
3) Second Genesis programs are almost at full capacity for 2008 and have had high success rates, thanks to donations, funding, and volunteer support.
Dreamweaver is a web design program used to create multimedia web pages and sites. It provides tools to insert features like animations and forms. The Dreamweaver workspace includes views, panels, and inspectors to work with web page elements like text, images, tables, layers and Flash buttons. Help is available within Dreamweaver and online to learn how to use the program and its features.
Mac OS X 10.1 "Puma" was the second major release of Mac OS X, released in September 2001. It brought performance improvements, easier CD/DVD burning, DVD playback support, and more printer support compared to the previous version. While an improvement, critics felt it did not change the user interface much and still had bugs. The operating system received five updates between November 2001 and June 2002 that addressed issues and added device support.
The document discusses how the internet has negatively impacted various aspects of society and culture. It argues that the internet prioritizes fast profits over quality, atomizes attention, is not truly democratic, and promotes groupthink over dialogue. However, it suggests that brands could play a positive role by focusing on purpose rather than just sales, and that new creative processes are needed to build a better digital future.
Web 2.0 refers to an era characterized by shifts in technology, values, and power structures enabled by the internet and mass adoption of online communication. Key values include openness, collaboration, community, authenticity, compassion, diversity and agility. For government to adapt, it must become a platform that enables citizen participation by providing open access to data, collaborating through blogs/social media, being part of online communities, implementing incremental changes, supporting small business and finding new ways for citizens to get involved through trust and community building. The full impact of this new era is still unknown.
A look at how people think, feel and react to digital campaigns. How do people experience digital as architecture? How does emotion affect a medium that is both still and moving? And how can we utilise people's feelings and turn them into action?
This document discusses the rise of social media and its impact on traditional media and businesses. It notes that social media has empowered average consumers to publicly support or criticize companies, shifting power from businesses to customers. Only 1% of social media users create most of the content, while most just consume it. It advises businesses to listen to customers, involve them in product design, and find ways to interact with online brand communities in order to benefit from social media rather than be harmed by negative publicity on these platforms.
This document discusses the rise of social media and its impact on traditional media and businesses. It notes that social media has empowered average consumers to publicly support or criticize companies, shifting power from businesses to customers. Only 1% of social media users create most of the content, while most just consume it. It advises businesses to listen to customers, involve them in product design, and find ways to interact with online brand communities in order to benefit from social media rather than be harmed by negative publicity on these platforms.
La sociedad esta inmersa en un cumulo de informaciones, decidir como evoluciona la tecnología y como nuestro ser se ve involucrado a pasos gigantescos y sin limite de tiempo.. es una decisión al cambio.
All request please fwd to wah17@yahoo.com.My linkedin is wah17@yahoo.com.A copy of the full research is here:
http://www.scribd.com/share/upload/4814477/2dx6gqho7w9gwvvrwbhq
20 Factsand34 Examples About Social Media Oct09 Christian Palaufotocasa
Conferencia presentada por Christian Palau Sanz, director de Anuntis Inmobiliaria -Fotocasa, Inmogeo, Rexia- en la Online Marketing Expo Barcelona, 29 de octubre de 2009.
Social Media Marketing Communication To ConversationBrand Conscious
The document discusses the shift from mass marketing communication to social media conversation. It notes that mass marketing is one-sided and interruptive, while social media allows for two-way dialogue. The new marketing approach focuses on engaging in conversations through sharing meaningful content and building communities online rather than broadcasting messages. The document encourages marketers to listen first before joining discussions and emphasizes that social media is about sharing ideas rather than promoting products.
The document discusses strategies for developing a digital strategy that puts people at the center. It advocates understanding people and their needs, rather than focusing on technology alone. The document recommends a three part approach: 1) Really understanding people through stakeholder interviews; 2) Understanding how technology impacts users and what needs it fills; 3) Identifying how changes impact one's business in terms of opportunities, products, processes and communications. The overall message is that digital strategy should meet evolving user expectations by applying principles of user-centricity, agility, and empathy.
The document discusses the foundations of digital thinking and strategy. Digital thinking is user-centered, behavioral, collaborative, additive, and evolving. It focuses on problem-solving in a way that makes the world more open, social, and sustainable. Some key aspects of digital strategy discussed include focusing on sharing economies, data storytelling, transparency, networks of influence, and cultural micro-tensions. The document emphasizes starting with user observations and insights, and translating those into money-making opportunities by solving user problems rather than focusing first on products. It also stresses considering both macro trends and micro trends to develop the right strategic solutions.
Debasish and Ishika discuss social media and its use for marketing. They define social media as virtual communication between people using online services. Major social media platforms include social networking sites like Facebook and Twitter, blogs, media sharing sites like YouTube, and social news sites. Social media allows for direct interaction with customers at a low cost and can be used to create buzz around new products. While it has drawbacks like potential data leaks or hacking, social media presents many opportunities for influencer marketing and viral campaigns.
Google firestarters 8 - agency innovationGraeme Wood
This document summarizes the speaker's presentation at Google Firestarters 8 about how planners can inspire innovation in agencies by intermediating knowledge from outside.
The speaker argues that planners should translate research and new technologies from other industries into commercially valuable insights for clients. They also note that innovation in agencies means simplifying complex ideas for those without time to study them in depth.
To demonstrate, the speaker intermediates the work of behavioral economists Mark Earls and Daniel Kahneman on human decision-making. They simplify key concepts into a grid showing how social and individual factors influence conscious and unconscious choices. This framework is then used to analyze category purchasing behaviors and guide media strategies for different types of brands.
Keynote address given at the Seminar on "Social Media for Corporate Communication and Marketing" organized by the Bombay Chamber of Commerce and Industry, on Nov 27, 2009.
Digital Darwinism An Interview with Brian Solis, Global Innovation Evangelist...Brian Solis
Leaders Magazine features Brian Solis in an in-depth interview that explores innovation, digital Darwinism, distractions and wellness, and the future of business.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
1. DIGITAL BROWN BAG (as originally presented to the interns of Arnold DC) by Eric Andrade
2.
3. Geek at heart, but I didn’t discover this until I started working with technology. Before that, I was a copywriter who was originally majoring in film.
4. I’m no snake oil salesman. I don’t believe the latest trend is always the best option for our clients. And I’m not afraid of making those opinions known.
5. And I do get frustrated sometimes. So it’s good when I can commiserate with a colleague. (Even if we’ve never met and he’s in Minnesota.)
6. I am constantly using technology to connect me to the best ideas for inspiration. In a creative industry like advertising, social media is a must-have, IMHO.
7. At the same time, I use social media to talk about how I see what’s going on in the world, and the effects it might have on Arnold’s business. (I also am very excited that the line is being blurred between advertising and entertainment.)
8. Sometimes, the news that comes is a harbinger for what’s in store. So critical thinking skills are crucial to being able to stay one step ahead… Or to take the one step beyond.
9.
10. When I do see innovative use of digital media and technologies that could benefit our clients, I flag it for a case study for all of us (clients & agency folk). Although a lot of what we’re seeing now is trial and error: There are innovators out there who exploit the advantages of digital platforms to create rich, engaging campaigns.
32. “ The groundswell is a social trend in which people use technologies to get things they need from each other, rather than from traditional institutions like corporations.” Source: Charlene Li & Josh Bernoff, groundswell: winning in a world transformed by social technologies. 2008.
35. He got to direct one of the most coveted big studio projects in Hollywood…
36. … and still found a non-traditional way to market it. (In this case, using a “dying” medium. (Geeks rule!))
37.
38.
39.
Editor's Notes
Accomplishments of this campaign: Raising awareness of the cool factor of RISD and Threadless brands. Speaking directly to the most relevant audience. Weaving in cause marketing, and making it relevant to the audience/consumers/producers. Incentivizing the community to participate: not just by buying the shirts, but engaging them as young artists and giving them something to aspire to: namely, have the President of RISD pick your shirt to be sold in his collection.
It’s also my responsibility to make sure we all understand the space well enough to avoid the mistake of thinking that digital channels are like traditional channels. Goes completely against the core tenets of social media: Develop the conversation. Don’t disrupt it. Create meaningful value. Interactions are transactions in the currency of your brand. Earn attention. Don’t limit feedback. ENCOURAGE IT.
Video, audio, applications that enable interaction on levels heretofore unseen and unknown. And all of it open for criticism, which brings us to the next slide.
For this, we turn to Henry Jenkins, who until recently was the Founder and Director of Comparative Media Studies Program at MIT. He’s on his way to LA now to work as Provost's Professor of Communications, Journalism, and Cinematic Art. This is his Second Life avatar. And his take on what’s going on all around us right now is very eloquent, and as incomplete as anyone else’s, including me. Because we’re not just consumers, or audiences, and because we’re using these technological advances to exercise our critical thinking muscles, it brings us to this: (next slide)
Because of the fact that we’re all producer/consumer/audience hybrids, new kinds of communities have been established. This guy, Pierre Lévy, wrote this back in 1997, when I got my first official job as a “digital producer” in New York. That title didn’t exist prior to it. That last bit here about unanswered questions is really where we need to focus as marketers, because it’s a game changer. We’re used to just pushing messages out. Even as promoters, it’s all about attracting attention with pretty graphics, sexy models, and clever copy. But now, people ask questions of the brands. They ask questions of each other about the brands.
I don’t mean that because I want to wrest control of the agency from Woody and Karen. But I am serious when I say that it’s everyone’s responsibility to be “digital.” Harry Jenkins calls it New Media Literacies. And folks like George Lucas have foundations set up to study and disseminate how digital media technologies change the way we interact with each other and the world.
Video available at http://newmedialiteracies.org/, a research initiative @ MIT’s Comparative Media Studies program.
In this country, advertising invented the Christmas holiday as we know it. There’s a book by Jock Elliot, a long time Ogilvy ad man that chronicles it through stories only an original Mad Man could tell. Advertising also hung its hat on its close relationship to entertainment. Television and the movies were produced with the support of ad sales, and there was little that we as audience members could do about the interruptive experiences. Now we can. And so entertainment is playing with new models that don’t allow them to sell as much advertising. Which means there’s less demand for our current product. But nobody wants to stop consuming entertainment. We just need to renegotiate the terms with our target audiences. Except this time, they have a little more leverage. But we’re all creative people, and we’re all producers, as well as consumers and audience members. So we’ll figure it out.
Digital wasn’t always warmly embraced by traditional shops. Mostly because we were seen like this guy: as a dirty punk. But even though he’s flipping us off, notice that his knuckles read “HOPE,” reflecting a desire to lead us forward. And all great artists’ who embrace new media generally move society forward. Also note: Since when does a punk play an acoustic guitar? Yet without it (i.e., heritage) , there wouldn’t have been electric guitars, effects pedals, amps, Jimi Hendrix, Jimmy Page, Eric Clapton and Joey Ramone. I’m sure “Institutionalized” would sound great in a coffee house if Ani DiFranco sings it (or maybe not), but the point here really is that the talent in digital agencies comes from those of us who have an understanding of the “old skool” methods, techniques and core tenets of advertising. Mainly, to creatively represent the benefits of our clients’ products/services in a way that persuades people to buy them over the products of their competitors’ products.
It’s not about pristine placement of brands. There are no pedestals, unless one of your fans sets one up for you. But it can be undermined and attacked just as easily as it’s built.
It’s also not about the specific technology services or delivery methods of the media. When there were monopolies in distribution, this model worked. But by the time the Blu Ray vs. HD-DVD fight took place, it was irrelevant, mostly because people don’t need the discs anymore to get the content. You can download HD movies. Sometimes even free. But we won’t get into that conversation right now.
It’s not a bully pulpit. You can be taken down just as quickly as you put yourself up there. And it does take a lot to do that for companies. So when we build brands online, we have to make sure to understand we’re another face in the crowd.
Stuart by Patric Shaw: http://www.flickr.com/photos/patric_shaw/2934212405 It’s people like this. Educated. Technologically savvy. Decisive. Discerning. And resourceful.
… in a scenario like this one. A mosh pit. There are still rules, but it’s a lot less formal, and unspoken. Energized by being together. If you get in there like the skinheads used to: throwing elbows, etc., you will be ganged up on and removed.
JJ Abrams is a genius to me. Not just because I’m a SciFi dork and he’s created some of the best scifi in recent history (save for Battlestar Galactica); but because he sees digital media for what it is: an opportunity to engage his audience in new and unexpected ways. Ways which television and film could never do. He built his career by exploiting digital media for its ability to directly connect with consumers that wanted to be spoken to. He realizes that the people that really love his movies also love the thrill of being included in them. He’s not open sourcing his screenwriting, but he is developing his products into much more than launching pads for action figures and merchandise. He extends the story outside of its original medium, and thereby adds a lot of value to the franchises he develops. He did it with LOST. He did it with Cloverfield. And he got probably the most coveted job in recent Hollywood history…
The chance to re-tell the Star Trek story. And like a true sci-fi geek, he kept the original stories intact, and expanded on them in ways we’d never seen. But the real reason this excited me was that he did something pretty unique with the marketing of this film.
He guest-edited an issue of Wired magazine that—from front to back—has tons of hidden puzzles and games. There was an article about the Star Trek film in the issue (I think), but his masterful use of this “old” medium to exploit its original strengths just underscores how being “digital” is not just about understanding technology. Rather, it’s about your ability to take a lot of opportunity, and an infinite number of possibilities, and create a highly targeted, impactful campaign that goes where your audience is, and enables them to spread the word.