Gino Borromeo outlines 5 truths about making a human connection with today's consumers based on his experience planning for global brands. The truths are: 1) Be useful or helpful by creating ideas that solve real problems; 2) People seek ideas they can share with their social networks; 3) Cultural context is crucial and brands must tap into the current zeitgeist; 4) Brands should make a stand by aligning with consumers' values; 5) Emotional engagement is most powerful so brands must touch people's hearts. These truths remain important for connecting with humans despite technological changes empowering consumers.