Welcome to our splendid issue, "The Best Corporate Event Management Companies of the Year : 2021" is features a one-stop event solutions provider that offers a wide range of corporate event management and creative services, all tailor-made to your needs.

1. Productions Pvt. Ltd
www.thebusinessfame.com
APAC IS SUE | Q1 2021 | Volume 01
Delivering Exquisite Ideas
and Concepts
EVENT
MANAGMENT
CORPORATE
COMPANIES OF THE
YEAR 2021
THE BEST
™

3. Productions Pvt. Ltd
www.thebusinessfame.com
APAC IS SUE | Q1 2021 | Vo lume 01
Delivering Exquisite Ideas
and Concepts
EVENT
MANAGMENT
CORPORATE
COMPANIES OF THE
YEAR 2021
THE BEST
The Best Corporate Event
Management Companies of
the Year 2021
Alankaran Weddings & Events is a complete wedding
planning management Services Company based in
Hyderabad and also has a presence across India. They
pride themselves in crea ng unique Wedding events
tailored to our client's specific requirements. The secret to
their successful events is the complete flexibility &
crea ve solu ons to design an event that suits their
client's needs, objec ves, and budget.
Everyone loves breath-taking events and a clean
organiza on. Over the years, the event
management industry has evolved into a much
more intricate and innova ve. With technological
advancements, even the event management industry has
adapted to it. The companies today are presen ng people
with new and innova ve, yet very subtle ideas and are
winning their hearts.
Featuring for the Cover Story is Bigstar Produc ons Pvt.
Ltd., a company that is dedicated to delivering exquisite
ideas and concepts. At Big Star Produc ons Pvt. Ltd.,
perfec on meets excellence to view the general things
from a dis nct perspec ve, which inspires their specialists
to add the flavor of innova on and crea vity in their
unparalleled Event Management services.
This issue of The Business Fame of The Best Corporate
Event Management Companies of the Year 2021 features
some of the best event management companies that are
presen ng people with ideas that stand out.
Gautam Chaturvedi the Founder & M.D. shares some
insigh ul views and highlight the achievements of Pine
Tree Pictures in the past years. Pine Tree Pictures is
a complete Media Solu ons Company with over 14 yrs.
experience. With two ver cals viz. Films (Corporate Films/
Ad Films/ Audio Visuals) and Event Management; we have
built mutually beneficial and sustainable rela onships
with our clients.
Gaurav Sharma, Founder & CEO of 3 Elements Events. He
holds vast technical as well as prac cal knowledge, which
helped in sustaining the company's name in the arena. 3
Elements Events is the company having vast experience in
all types of events & specially in corporate events, the
forma on of company planned in second half of 2010 but
it came into existence in the year 2011, the basic aim of
the company was to provide superior service to clients i.e.
major event agencies of India.
In Candid Conversa ons with The Business Fame read
interviews of-
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4. ISO 9001:2015 Certied Media Firm
™

5. CONTENT
Pine Tree
Excelling in Events & Films with
Passion & Handwork
16
3 Elements Events
Providing end to end solution
to make an event successful
20
Alankaran
Creating Magical Events
26
BEST OF BUSINESSWOMEN ARTICLE
Event Management
and its Basics
30
Bigstar
Productions
Pvt. Ltd
COVER STORY
Delivering Exquisite Ideas and Concepts
08

8. Cover Story
™

9. Delivering Exquisite Ideas
and Concepts
BIGSTAR
PRODUCTIONS
PVT. LTD
Rajani Jadhav
MD & CEO
Big Star Productions Pvt. Ltd.
With us, we carry inventive,
resourceful and impulsive minds,
which automatically creates a niche for
Big Star Productions Pvt. Ltd. in the
brimming full sphere of Event
Management Industry.”
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10. rganizing events has now become a
Ochallenging part. Be it a corporate even or
other events, innovation is imperative. With
the wide reach of social media, ideas and concepts are
in a constant flow. The social media surely has made a
few things easier, but with the heavy competition it is
really important that you present people with ideas that
stand out, ideas that give them a cutting edge and you a
competitive advantage.
Featuring for the Cover Story of The Business Fame's
issue of The Best Corporate Event Management
Companies of the Year 2021is Bigstar Productions, a
company that is dedicated to delivering exquisite ideas
and concepts.
The Company
At Big Star Productions Pvt. Ltd., perfection meets
excellence to view the general things from a distinct
perspective, which inspires their specialists to add the
flavour of innovation and creativity in their unparalleled
Event Management services.
“With us, we carry inventive, resourceful and impulsive
minds, which automatically creates a niche for Big Star
Productions Pvt. Ltd. in the brimming full sphere of
Event Management Industry.”
Bigstar's unsurpassable strengths and poise motivates
them to plan, structure and arrange massive events of
varied genres. In contrast, their highly qualified and
trained professionals always remain keen to accept the
hardest challenges with a winning attitude.
Being an undisputed leader of the event management
domain of operation & execution, the team takes their
counterparts along with them to encourage them to
deliver the best.
“For us, our satisfaction lies in client's contentment and
we invest industry's best resources to gratify our clients
to the utmost.”
With Successful Completion of 10 years in Event -
Planning experience, Big Star has expertise in
Corporate Events, Exhibitions, Experiential Marketing,
BTL Campaign, Virtual Events, Digital Marketing,
Advertising &Branding and offers a complete 360
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11. Cover Story
degree event solutions from Concept, Event Styling and
Designing to Venue sourcing serving brands
&organization Globally by delivering fresh ideas, along
with the logistical know-how and to ensure it is truly
exceptional event.
“Our expertise lies in our confidence, supreme
standards and cost-effectiveness, which is undoubtedly
a rare combination to find. Be it any sort of event, Big
Star Productions Pvt. Ltd. is "jack of all trades and
master of all.”
Playing the role of a "trend setter," Big Star Productions
Pvt. Ltd. always put its best foot forward to make your
every affair a big smash hit.
A dynamic approach of work to achieve 20+ Industry
Awards ,Big Star commits to deliver creative and
impulsive customized event solutions, that addresses the
practical aspects of the project ensuring the event is
exceptionally designed and managed both Offline &
Online. Entrusted by some of the most recognized and
successful companies from various industry sectors
(Banking & Insurance, Pharma, IT, Telecom, Retail,
FMCG, Automobile, Real Estate etc.) ensuing Quality
and Trust.
Big Star is one Stop Solution for any event offering
from Real to Virtual. Big Star delivers and creative
immersive audience engagement which harness the
power of Technology, Content &Deliverables etc. From
Branding Activations, Outdoor Advertisement,
Corporate Events, BTL Activations, Virtual Event
Solutions
The Products and Services
Understanding the commercial imperative of the clients,
Big Star uses an integrated and experiential marketing
approach blending innovative concepts with
technological creativity with real life engagements
The Ongoing Pandemic is changing the world in ways
we've never seen in modern times. Events of all types
are Cancelled or at Halt to avoid mass gathering. The
dramatic shift from Physical Events are reloaded with
Online Virtual Events.
EXPERIENCE
THE BIG STAR
EXCELLENCE
Amalgamating intensive
experience with
modernized approach is
Big Star Productions Pvt.
Ltd., a leading and
dynamic Event
Management Company,
rolling on the corporate
grounds to turn the best
conceived ideas into a
flourishing reality.
11 | MARCH 2021
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12. In line with the adage “adversity is the mother of
innovation”, the industry players have turned to
technology to adapt to the unprecedented situation by
overcoming two main challenges. The first involves
mitigating the losses wrought by the pandemic and,
secondly, meeting the event management needs of
With wide plethora of Physical Event Category
(Corporate Award Show, Seminars, Conferences,
Product Launch, MICE, Retail Marketing & Branding
Plan, Team Building Activities, Trade Shows) to Virtual
Events(Webinars, Virtual 3D Award Shows, 3D Trade
Shows) with impeccable knowledge of events, content
and show running skills Big Star delivered Powerful
Offline and Virtual Experiences and increasing the
bracket of 100+ clientele with successful event
executions PAN India & in 16 Countries Globally.
Big Star offers tailor made Event Services, Big Star
intricated the world of events being One Stop Solutions
for all event requirements. In the ongoing Pandemic of
COVID -19, Virtual Events has become the New
Normal in the event industry. Big Star focuses on
bringing people together with real, authentic
experiences which takes place Online by creating a
platform developed of immersive, interactive digital
experience and events that can be enjoyed remotely for
engaging organization's Customers, Employees and
Partners
The Event Management Industry in India is constantly
changing and evolving. Event professionals
implementing technology gradually and constantly in
the Event industry has been able to achieve a
competitive advantage over those who aren't
implementing the technology.
which benefits and transforms events into long lasting
experience.
Lockdown first caught the attention of the world;
nobody could have imagined what lay in store for the
global business and trade just a few months later.
Cutting to the present, the new coronavirus has infected
nearly every country under the sun, leaving the world
reeling under the pressure of the pandemic.
Event Management Today
Regardless of size and scope, the team treats event like
a business with clear strategic goals, defined milestones,
and a comprehensive plan to ensure that the event is
delivered on time and and within the budget constraints.
Team Big Star has Extensive experience in serving the
event industry with solutions-built ground up keeping in
mind all the challenges that are encountered in
anprofessional events at any scale. The team believes to
nurture long term partnerships to ensure continued
delivery of larger than life experiences for Clients.
The events industry is stepping into the future with
certain innovations already on their way to becoming
mainstream. Events are now quite a tech-driven affair.
The constant upgradation on the technology to nurture
events go digital have formed a virtual world.
Innovative Tech tools such as (Digital Lanyards,
The Road Ahead
business stakeholders while complying with social
distancing protocols. By initiating their journey towards
agility, physical event players are increasingly
integrating cutting-edge tech to facilitate virtual
solutions for event stakeholders including organizers,
planners, attendees, etc.
The aim to craft an unforgettable event experiences for
Global Brands and Discerning Corporate Clients with
Strategic approach and vision to incorporate in our
marketing plan for our Clients. Big Star approaches
with meticulous attention to details and obsessive
precision for defined goals and milestones with
comprehensive plan to make event services & offerings
unparalleled with exclusive Design and Event
Productions.
Big Star commits to move with the ongoing industry
trends from Real to Reel events, with the ongoing
Pandemic norms and measures. The main reasons to
survive this wave was our consistent communication
protocol with our clients ensuring them our proactive
presence in the market offering them innovative Event
& Marketing Solutions; Digital Marketing & Brand
Building, Virtual Events (Webinars, Conferences, 3D
Live Events, Exhibitions) to help them reach and
connected with their target audience / customers.
12 | MARCH 2021
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13. Future of Big Star will have an expansion of 10X in
coming decades, adding new verticals to our existing
offerings. Looking forward with more increased team
size globally with dynamic realm fusing conventional
project management concepts with technological
innovation. The main goal will be brainstorming new
idea and concepts and executing Life Size events. Also,
we plan further to expand our existing division of
Weddings – Nimantran Weddings which will create new
milestone and open new horizons of success Globally.
Interactive Displays VR, AI & AR Setups) are used
from Physical Event space to Virtual Event. Event
technology such as 3D projection mapping, video
mapping, etc. that aid event planners in developing
these experiences are the future to give an exponential
experience to the key customer.
Ms. Rajani Jadhav- Leading the Way!
Founded by Ms. Rajani Jadhav (MD & CEO – Big Star
Productions Pvt Ltd) with passion of pursuing career in
Event Management. Experienced from Advertising
Background Ms.Rajani always strived and worked
towards identifying and offering right Concepts and
plan of action to attain a flawless event execution. Not
only building a meaningful connection with clients
Whether it's a small part or the big picture or a
framework for total campaign management—from
creative concept to event evaluation—Ms. Rajani
ensures Big Star Commits to bring the peace of mind
and powerful results that clients expects.
Her Message to the Budding Entrepreneurs
Being a first-time entrepreneur can be challenging and
nerve-wracking but also very exciting and rewarding.
The main purpose of the business should be to create
customers, pick right resources to sustain the business.
Key note for a budding entrepreneur to remember is
being an Entrepreneur is a Marathon not a Sprint. One
needs immense self-belief which may create gaffes and
blunders but never fall in the trap of losing self-reliance
& self-esteem.
13 | MARCH 2021
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16. PINE TREE
EXCELLING IN EVENTS & FILMS WITH PASSION & HANDWORK
n a Candid Conversation with
ITBF, Gautam Chaturvedi the
Founder & M.D. shares some
insightful views and highlights the
achievements of Pine Tree Pictures in
the past years.
Pine Tree Pictures Pvt Ltd is
spearheaded by Gautam Chaturvedi-
Founder & Managing Director of the
company. Gautam is an award-
winning producer, writer, director,
voice artist, and bankable actor, and a
famous television personality with
experience of nearly three decades in
Media. He has been seen in famous
TV Shows like Kahani Ghar Ghar
Kii, Kaash, Ghar Ek Mandir,
KumKum to name a few.
Q. Brief us about the
CEO/Founder of the company?
Q. Please tell us about your
company. What are the services
that your company offers?
Pine Tree Pictures is a complete
Media Solutions Company with over
14 yrs experience. With two verticals
viz. Films (Corporate Films/ Ad
Films/ Audio Visuals) and Event
Management, we have built mutually
beneficial and sustainable
relationships with our clients.
Films are created and tailor-made to
suit the clients' objectives, which
include conceptualization, scripting,
shooting, casting, and post-
production. We have had the
distinction of making over 500
minutes of films during the last 12
months of the lockdown. We have
recently produced an award-winning
short film ' Work From Home'
(Streaming on MX Player) which has
won awards at 3 International and 2
National Film Festivals and is an
official selection in 2 more
international festivals. In the past, we
have produced TV Series for GEC
channels like ZEE TV, Doordarshan,
TataSky, Mi Marathi, etc.
We manage Lifestyle & Corporate
events like Public Events, Launch
events, Awards/ Annual Functions,
Conferences, Off-Sites, M.I.C.E,
Seminars, Brand launches, and
Dealer/ Sales Meets among others
across the globe (Offline and Virtual
Events). We are an end-to-end
service provider and take care of
Logistics, Branding, Creative and
Execution. We also design and
fabricate stalls at national and
international events for our esteemed
clients.
Q. Tell us about the notable
milestones in the company's
journey?
Pine Tree Pictures was set up in 2007
and since then it has been
passionately pursuing our vision of
creating memorable content be it
through Events or Films. For us
every event/ film is a milestone, to
pick a few becomes a tough task.
Still, we would rate managing The
Golden Jubilee Celebrations of Steel
Authority of India in Bokaro,
Jharkhand ( attended by over 25,000
people) where famous Bollywood
singer Shaan enthralled the audience
with his melodious voice along with
Guinness record holder Kathak
danseuse Vidha Lal. Managing the
Bullet Train launch attended by
Hon'ble PM of India and the then
Hon'ble PM of Japan for National
High-Speed Rail Corporation and
creating a 3D animated film to launch
this mega project in India was
definitely a memorable experience.
Recently we created a TV series and
Managed events across India for the
Food Safety and Standards Authority
of India ( FSSAI) as part of their Eat
Right India Campaign followed by a
mega street food meal in Delhi which
was attended by over 35,000 food
lovers.
INTERVIEW
16 | MARCH 2021
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17. Gautam Chaturvedi | Director
17 | MARCH 2021
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18. Q. What is your take on the current scenario of 'Event
Management'? What steps are you taking to make it
better?
The past 1 year has been tough for the entire world. Events
have suffered and people have lost jobs. It has been really
painful but then you can't shy away from reality. We
immediately altered our course, the sea was rough, but by
god's grace, we did sail through. We have developed
capabilities of managing Virtual Events, Webinars, Virtual
Concerts, we have created more than 200 films for our
esteemed clients and are developing capabilities to create
content for digital platforms.
We have an open-door policy, nothing happens behind
closed doors, from our office assistants to the management
we discuss and share concerns, successes, and failures. We
eat, laugh, and learn together and that makes all the
difference. Each member owns the company and is
empowered. This has kept the team motivated, productive,
and raring to go.
For us our teams are like our family, open, democratic,
passionate, and responsible. Each one knows his/her role
and tries to better themselves with each project. As a
mentor, my job is to give them freedom and let them rise
to their true potential. Yes keeping them charged and
motivated, when the work funnel was drying up, was a
challenge, but we decided to take the challenge head-on.
We started a positivity campaign in April 2020, followed
by a series of concerts and virtual shows. We also started a
knowledge-sharing webinar series. This engaged, not just
our clients, but also our teams and brought them back on
track.
Q. What are your future plans for the company?
Where do you see the company in the years to come?
Q. How do you maintain a productive work culture at a
company while motivating your employees?
The future plans, as mentioned earlier, are to create quality
content for digital platforms, create unique virtual event
properties and adapt to the changing environment. We see
Pine Tree Pictures as a uniquely blended organization that
can manage physical & virtual events, Ad Films, and
corporate videos, and digital content with equal ease in
times to come.
Q. How do you motivate your team to be innovative
and productive at work?
Q. What is your advice to budding and aspiring
entrepreneurs?
My sincere advice to all budding entrepreneurs is that be
patient, stay committed and please look at the overall
picture whenever taking a decision. There is no better
mantra than consistency, patience, and perseverance to
make your dreams come true as a business owner. Also,
there are no shortcuts to success, you must go through the
grind to enjoy the fruits of success.
we believe that each of
our projects should be
strong enough to thrive
in the harshest of
elements and should
be creatively vibrant
enough to stand out in
a forest of work.
“
18 | MARCH 2021
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20. 3 ELEMENTS EVENTS
PROVIDING END TO END SOLUTION TO MAKE AN EVENT SUCCESSFUL
Q. Brief us about the
CEO/Founder of the company.
The company's heft falls on the
shoulder of a leader who has to be
more prominent and represent the
company firmly in the market. Such
qualities are acquired by Gaurav
Sharma, Founder & CEO of 3
Elements Events. He holds vast
technical as well as practical
knowledge, which helped in
sustaining the company's name in the
arena. While his strong desire of
creating a platform has aided
enterprises to address their events
without being affected to external
factors. Gaurav's hard work and
resilient determination led him to
understand the needs of an
independent enterprise that does not
compromise with events and the
aviation industry. Prior to '3 Elements
Events', being an amateur in the
business sector, event management
has made him strived but eventually,
he succeeded to put a mark in the
event industry. With experience as an
artist manager, he believes, creativity
as a basic constraint for any
presentation. He also prefers the
implementation of latest technologies
in order to provide better experiences
to the clients.
Q. Please tell us about your
company. What are the services
that your company offers?
3 elements events is the company
having vast experience in all types of
events & specially in corporate
events, the formation of company
planned in second half of 2010 but it
came into existence in the year 2011,
the basic aim of the company was to
provide superior service to clients ie.
major event agencies of India,
basically that is what clients were
looking for and it was need of time as
there was scarcity of good service
provider in Rajasthan, started &
based in jaipur the company now
take & executes pan India projects
with cent percent clients satisfaction
and some clients titled us as master
of corporate events, our basic need
was to provide the overall service
and quality services available in
metro cities and with the pace of time
we succeeded in what we planned, at
initial level we faced some
challenges for getting work, as we
were new in the market but we knew
that we will deliver the best but the
client cannot assume till giving us
any project, but gradually by
expertise teamwork, client started to
believe us and we started to work and
that was a time we started to get
Considerably known as a promising
implementer of latest technologies, 3
Elements Events has been
prosecuting a top class service to
corporate sector which mainly
includes award ceremonies,
meetings, mark promotions,
corporate films, product launches,
MICE, branding & advertising,
exhibition stalls, and everything
which falls under event category. It
precisely contemplates customer
satisfaction as its priority and focuses
more on providing qualitative
aspects. The company works under
the basic elements which embrace
production & fabrication, sound &
light, entertainment and manpower,
respectively. These three elements
are the heads for the concept behind
'3 elements' in the company's name.
Q. Tell us about the notable
milestones in the company's
journey.
mouth publicity by the client himself
and we started to get famous, soon
we started working for the best
agencies of India and still the flow is
continuous, as per our track record
the client once get associated with us
than that association converts to
lifetime business relation.
INTERVIEW
20 | MARCH 2021
™

21. All our dreams
can come true,
if we have the
courage to
pursue them.
Gaurav Sharma | Founder & CEO
“
21 | MARCH 2021
™

22. We have done several huge events
successfully, we have done r&r meets,
concerts, huge conferences, one of the
challenging event we took a huge
conference of a renowned
pharmaceutical company , it was a
event that we are really proud of till
now, coz the challenges were all time
high than when you overcome those
challenges you feel proud, the
challenge was that the conference dates
were clashing the high peak auspicious
dates of weddings, generally things
don't get easily available and the price
also all time high at that particular
time, but with our reputation in the
market everyone stood besides us and
provided everything on time on which
it was committed and at the rates we do
corporate in, no delay was there in the
delivery of services, we managed the
event so flawlessly that the core
management gave a standing ovation
to our team, it was a moment of
immense happiness for 3 elements
events. When we come to our part of
revenue growth of our company step
by step its increasing and it will
increase as we are a growing company
same like our nation is growing, the
day we started and the day we compare
now is we are standing at a very good
position, we are making our clients
happy and so are our clients make us
happy, we are a well known company
in the industry so we get benefit of it,
so we are developing company so is
our nation and we will keep on
growing with the same rule of superior
service delivery
Taking current condition of event
management industry its going in big
loss due to covid-19 virus but we are
hoping for the best in future, we can
say that it is going to be on high lines
Q. What is your take on the current
scenario of 'Event Management'?
What steps are you taking to make it
better?
on the rising chart towards great
heights, industry was booming and
upgrading rapidly, this was a good sign
for the industry, people are still more
interested and tending towards event
management professionals as well
services, though the technology used in
the industry is also upgrading, India is
also becoming a great market for vast
events, a lot of NRI weddings and
events are taking place in the country
and the stats are increasing day by day,
I see a lot of opportunities in the
upcoming time period, it is the only
industry which has the highest growth
rate right now, opportunities are
limitless its all about how you prove it
out there, so as per the current position
the things are going smoothly and the
lined up future is also amazing.
True fact it is that we do have a young
& vibrant team of dynamic
professionals which are masters in
their segment whether it is production
manager, artist manager, manpower
manager, designer etc. everyone do
their task with full dedication which is
the main reason behind our success, a
good team is just like a strong
backbone of the company, all the team
stays motivated because they choose
this field due to high level dedication
we are placed at top position, this is
not just our perception but we come to
know by our clientele, mention in
some renowned magazine & blogs,
which convey that we are most liked
event management agency, our strategy
is “to give more than what we say”
action speak louder than words. When
we say will give gold class services but
when we come on ground activation
then they come to know that these are
platinum class services in the gold
budget.
Q. How do you motivate your team
to be innovative and productive at
work?
in it, for special fun & freshen we keep
incentives & off sites for overall staff
of the company, the work culture is
amazing everyone enjoys the work and
execute their task and given work
flawlessly.
Q. What are your future plans for
the company? Where do you see the
company in the years to come?
The future road map of the company is
loud and clear and sky-high too,
keeping all the present client happy by
providing the qualitative service they
desire for and to add more number of
Q. How do you maintain a
productive work culture at a
company while motivating your
employees?
Our master team is the reason behind
the success, we have such a strong
team that we can take a mammoth
event and can do it successfully, each
individual is specialized in his/her
talent and accordingly assigned the
designation, we have a team of client
servicing who assist and always be in
touch with the clients and provide
working summary to operations team,
we have a hardcore operation team
which always stay awake and do huge
productions of stage and overall setup
for an event, than we have executives
who manage manpower and small
heads in an event, we have logistic
specialists who look forward for the
hospitality and transfer of guests, we
are located at Jaipur & have branch in
Delhi, we undertake and execute pan
India projects and international
projects as well, we have a free work
culture each and every one is equally
important member of our family, its
overall a non biased working culture
in our company everyone is happy
doing assigned job and they do the best
in it, its basically a happy 3 elements
events family.
22 | MARCH 2021
™

23. new happy clients to the list, we at 3
Elements Events take proper care of
latest technology standards so that we
stand steady & clear in this competitive
market. It is very much important to
have proper knowledge and skill to use
& apply the latest technology
practically. India is a growing country
and so are we; it's a moment of
immense happiness that our country is
going very fast towards the dream goal
of being a developed nation soon. We
at 3 Elements Events always ready to
take new technology to the upfront
level to the clients. At this time each n
every client expects for some new
concept for the desired project and we
fulfill all the expectations, the company
growth will be wide and high with the
support of such good client base and
best teamwork for each and every task,
the company is a promising event
management company and will
definitely remain in the future too.
Wish you all a great successful future
ahead. Event Industry is one of a kind,
which is being consistently rising since
its inception. As per the growing
industry is concerned, 3 Elements
Events are on their way of
implementing innovative ideas
indulging with new technical
advancements. It ensures that, as the
industry grows old, the company will
be offering each and every available
option for its clienteles. In the
upcoming future, the company is
looking forward to achieve its
objectives by implementing new
promising agendas. As being
Q. What is your advice to budding
and aspiring entrepreneurs?
I wanted to mark a quote by Walt
Disney that : “All our dreams can
come true, if we have the courage to
pursue them.”
recognized as one of the most
promising and fastest growing event
company, it wants to sustain such titles
in further future.
23 | MARCH 2021
™

26. ALANKARAN
CREATING MAGICAL EVENTS
Having said so we are also proud to showcase ourselves
as one of the best Celebrity wedding planners in India.
To mention few South Indian film industry actress Swati
reddy's wedding with Vikas, Great educationist Avinash
College Of Commerce Chairman Avinash
Brahmadevara's wedding, Fashion , Celebrity Costume
Designer Gauri Naidu's wedding with Ahiteja , Archana
Mines Chairman Narahari Ganta's wedding to quote
few.
lankaran Weddings & Events is a complete
Awedding planning management services
company based in Hyderabad and also has a
presence across India. We pride ourselves in creating
unique Wedding events tailored to our client's specific
requirements. The secret to our successful events is our
complete flexibility & creative solutions to design an
event that suits our client's needs, objectives, and
budget.
Planning a destination wedding in India or in any of the
best destination wedding locations around the world is
what Alankaran events does best!! Having been in the
hospitality industry for over 10 years, Alankaran events
has expanded its services to now include focussed
destination management, event management & bespoke
wedding planning in the best destination wedding
locations.
Team:
Alankaran's team is a combination of full-time and part-
Chaitanya Kulkarni Post Graduate in Marketing and PG
diploma Holder in Event Management comes with vast
experience from the Industry by starting his career in
marketing.
Chandrika Kulkarni
time experienced and energetic professionals working
towards “Enriching Events to Perfection”. Our
experienced and energetic team gives great confidence
in organizing & executing any scale events successfully.
Our creative and production teams are always
enthusiastic to create & innovate new themes in the
Production & Creative design process and incentive for
good performance. Alankaran's team is highly
motivated to work closely with the clients & Industry
thus providing an excellent.
Creative Director
Founder & Business Head
Chaitanya Kulkarni
A Post graduate with an artistic touch in her work and
style. A keen observer & magnifying women in auditing
event work and finance. A key role player in managing
people and budgets.
INTERVIEW
26 | MARCH 2021
™

27. We do not create
events, we create
unforgettable
experiences……..
Chaitanya Kulkarni | Founder & Business Head
“
27 | MARCH 2021
™

30. MANAGEMENT
AND ITS BASICS
ARTICLE
EVENT
30 | MARCH 2021
™

31. Ÿ Concept: The first step in the
making of a successful event, is
the idea or the concept of the
event. What the event is about?
This gives you an overall idea of
the requirements for the event,
what things are necessary and
what things need to be avoided.
Ÿ Coordination: Even a travel plan
of a few kilometers cannot be a
hit without proper coordination
vent Management is
Esomething that is quite
varied in its nature but runs
on three basic principles- planning,
arranging and the final execution of
events. It encompasses the
management of both small and large
scale events, from corporate events to
weddings to other parties. The
process involves the study of the
brand, identification of target
audience and then devising a perfect
concept for the event and then
coordinating with all the technical
aspects of the planned event before
its launching.
The break down of the entire process
is generally in 5 steps, also called as
the 5 C's of Event Management.
Ever wondered how an event actually
becomes a success? This is how! It is
when a team of experienced
professionals gets together, manages
the entire thing without a question
and executes it with utmost
dedication and precision.
In this process of event planning is a
comprehensive process which also
includes other aspects such as
budgeting, selecting a venue apt for
the event, scheduling the tasks for the
team, getting the necessary permits
for the show, transportation
responsibilities, catering an every
minute detail.
and communication between the
involved people. And to talk
about large scale events,
coordination and proper
communication is of ultimate
importance. Once you have
finalized on the concept of the
event, the next steps include
coordination, scheduling,
reserving the dates and everything
else.
This also includes one of the
important part of budgeting of the
event and accounting for it.
Ÿ Culmination: This is the point
that comes to practice on the D-
Day or the day the event is to
happen. It is mandatory that on
the day of the event your team is
on top of everything. Everyone is
involved in every task and has
carried out theirs with perfection.
Now why to involve everyone in
all tasks when they were properly
distributed? It is so that when one
of the things starts losing balance,
the other people can easily make
up for it because they have the
full knowledge of it.
Ÿ Control: It may seem
inconvenient, the use of word
Control in Event Management but
it is very important, which is also
often neglected. This step is to
make sure that everything goes as
planned. For this, you also need
to be on top of everything to take
care of any kind of unpredicted
changes.
It is only when you are ready for
everything that you can make the
event a success. Which in other
words can also be said that, only
when you are in control of every
situation, that you can make the
event a success.
For a short example, when the
people are checking on at the
receptionist, you need to make
sure that the food is being ready
for them, or that the other
arrangements are being carried
out.
In short, you have to be up and
about during the moment. To
quote Mad-Eye Moody from
Harry Potter, you need to have-
“Constant Vigilance!”
Ÿ Closeout: Even if the event is
successfully done, the work does
not finish there. There is still a lot
of work to be done. You need to
then make sure that there are no
payments pending from your side.
Everyone that has been a part of
this process has been paid off.
You also need to analyze the
glitches in the process and give
your team a feedback. As an
event manager you also have to
ask feedback from your client and
if there are any things that were
askew, you need to work on that
in your next project.
Now that you have got a brief
idea of what event management is
and know the 5 C's in the process,
you are almost ready to plan your
next event!
Make sure you follow all the
steps and your event will be
nothing away from success.
31 | MARCH 2021
™