Christian Buckley gave a presentation on effectively mapping content for users. He discussed how social computing and taxonomy improve search experiences and information worker productivity. He explained how social interactions and folksonomy can enhance traditional taxonomy for content tagging. Governance is important to guide users and systems, but too many controls can reduce usage. When users participate socially and content is well-tagged, productivity increases.

1. The Need to Effectively Map Content for Users
Christian Buckley
@buckleyplanet

2. About
Christian Buckley,
Director of Product Evangelism at Axceler
• Microsoft MVP for SharePoint, author, and community builder
• Prior to Axceler, worked for Microsoft, part of the Microsoft
Managed Services team (now Office365-Dedicated) and
worked as a consultant in the areas of software, supply
chain, grid technology, and collaboration
• Co-founded and sold a software company to Rational Software.
At another startup (E2open) helped design, build, and deploy a
collaboration platform for the high-tech manufacturing
sector, deployed at companies like Hitachi, Matsushita, and
Seagate
• Co-authored ‘Microsoft SharePoint 2010: Creating and
Implementing Real-World Projects’ link (MS Press, March 2012)
and 3 books on software configuration management.
• Twitter: @buckleyplanet Blog: buckleyplanet.com Email: cbuck@axceler.com

3. Abstract
 The key for businesses to succeed in today’s
social world is to help users collaborate, connect
with each other, and, ultimately, find the content
they need to be successful.
 This session will provide insight into how social
computing benefits the enterprise and the search
experience by improving information worker
productivity.

4. In the next 20 minutes, I’ll tell you
everything you need to know about
 Social
 Taxonomy
 Search
 Governance
 Productivity

5.  Toolsthat manage and manipulate content
and social interactions are becoming more
integrated and seamless
 Enterpriseplatforms are increasingly
looking not just at solving core work
streams, but in ensuring productivity
when moving between work streams

7. Email Cell Twitter Blog
cbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net

8. Email Cell Twitter Blog
cbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net

9. Email Cell Twitter Blog
cbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net

10. Users
My Site
Corporate Departments Teams
Empowerment

12. Email Cell Twitter Blog
cbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net

13. • Book title • Name • Device ID
• Author • Account Number • Email
• ISBN • Credit Card • Software version
• Publisher • Social Security #
• Billing Address

14. Email Cell Twitter Blog
cbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net

15. • Name
• Account Number
• Mileage to date
• Home town
• Travel dates
• City visiting
• Flight number
• GPS position
• Friend’s Name
• City visiting
• GPS position
• Distance to friend
• Avoidance Flag = Yes

16. Email Cell Twitter Blog
cbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net

17. In the next 20 minutes, I’ll tell you
everything you need to know about
 Social
 Taxonomy
 Search
 Governance
 Productivity

19. Using Folksonomy
• A folksonomy is a taxonomy (or set of terms) that arises
as a result of people applying their own tags (metadata)
to content objects.
• People use the tags that make sense to them, so over a
period of time as more people tag, the folksonomy
becomes more and more appropriate for the audience by
associating content objects with the words and concepts
people use to think about them.
• Unlike metadata terms, keywords aren’t organized into a
hierarchy that users select from. Instead, users can enter
any value into a keyword field.

20. Why use folksonomy?
• The primary value of a folksonomy is that
it uses your own vocabulary
• May come from your intimate knowledge
of a subject
• A way to correlate discovered content
(through search or social interactions) to
your understanding

21. Folksonomy in practice
Taxonomy Folksonomy
• Paper • Paper
• Airplane • Flight
• White • Airplane
• Toy • Design
• White
• Toy
• Origami
• Technique
• Distance

22. folksonomy
taxonomy
Opportunity to improve global search

23. Social is about
creating
folksonomy

24. In fact, social is just
another layer of the
search experience

26.  Two documents are added to SharePoint

30. The Governance Layer
 Governance is about guiding your system
and your users toward a shared understanding
of the end goal, which is
◦ To improve collaboration
◦ To meet regulatory and industry standards
◦ To streamline, improve business processes
◦ To make your users more productive
 But be careful! The more controls you put on a
system, the less people will use that system.

31. In the next 20 minutes, I’ll tell you
everything you need to know about
 Social
 Taxonomy
 Search
 Governance
 Productivity

36. How Social and Taxonomy
Drive Productivity
 Foster community
 Enable sharing
 Allow for personalization
and
 Have a strategy for metadata
As your end users participate in the system,
and assuming you are managing the system
(governance), your users will get more out of
the system – and be more productive

37. In the next 20 minutes, I’ll tell you
everything you need to know about
 Social
 Taxonomy
 Search
 Governance
 Productivity

38.  Adoption Strategy
 Gamification
 Taxonomy Strategy
 Building with Purpose (know your requirements)
 Thorough Change Management Processes

39. Areas for initial focus
 Are you optimized for search?
 Have you adopted a metadata strategy?
 Have you developed a social strategy?
 Are you focusing on the end user experience?
 Are you looking at the metrics?
 Have you established a cycle for continuous
improvement on what you’ve already built?

40. Christian Buckley
cbuck@axceler.com
+1 425-246-2823
@buckleyPLANET
www.buckleyPLANET.com
and http://info.axceler.com
Order your copy at http://oreil.ly/qC4loT
Additional Resources
On The Importance of Metadata, Craig Mullins http://bit.ly/cOWp2F
Enabling Social Media through Metadata http://slidesha.re/gdjoaz
The Battle for Metadata in SharePoint 2010, Michal Pisarek http://bit.ly/g7vFWN
Creating Passionate Users, Kathy Sierra http://headrush.typepad.com/