Content is critical in keeping your customers engaged, informed, and inspired. How has your content marketing plan adapted to the increasingly digital marketplace, and what's ahead in the post-pandemic world? Make your content count and you'll see high ROI.

1. The Flood of Content and Why
We Can't Stop Creating More

2. • From resources to entertainment, we
all need content – especially when
functioning remotely.
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3. • If customers can't find quick answers
on your website, they'll flip to a
broader search of the internet.
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4. • A study of media habits before and
during the pandemic highlighted the
role of media in helping us deal with
stress and uncertainty.
• One key point: From streaming
services to podcasts, from videos to
internet content, we have a never-
ending hunger for the next click.
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5. • The findings? Take a look:
• 80 percent of U.S. consumers pay for a
streaming subscription.
• 47 percent use a free ad-supported streaming
service to save expenses.
• 38 percent tried a new digital activity like live-
streaming.
• A third of consumers and close to half of Gen
Z and Millennials relied on video games to
get through.
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6. What Content Means To Your
Bottom Line

7. • Companies around the country and
the globe had mixed reactions to the
economic effects of the pandemic.
• Many businesses closed; others
stayed open but were severely
crippled.
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• But some businesses boosted their
online sales for unprecedented
growth compared to their
performance pre-COVID-19.

9. • According to Digital Commerce 360,
an analysis shows impressive results:
• Companies that decreased content
marketing spending saw their sales drop
around 40 percent.
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• Brands that held to their original content
plan saw sales rise by 8%.
• Some businesses that aggressively
worked a digital marketing and
promotional campaign saw a 70%
increase in sales.

11. • Today’s pandemic-weary consumers
are ordering things online that
they’ve never tried.
• If you’re not promoting content,
consumers likely won’t find you.
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12. For Those Brands Slow To Adopt
E-commerce

13. • Brick-and-mortar retail stores,
restaurants, cinemas, and other
entertainment outlets endured the
most brutal hit.
• Then there were the mom-and-
pop shops that hadn’t gotten around
to going online.
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14. • If you don’t have an online presence,
your customers won’t know if you’re
open.
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15. • And if they can’t find any online
content about you, they’ll find the
next best option.
• Out of sight is really out of mind.
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16. • Are there any lingering doubts about
the essential nature of a digital
presence?
• To stay in business for the long term,
invest in digital transformation and a
solid content marketing plan.
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17. What This Means For You

18. • You can’t stop creating content.
• Thanks to the fundamental change in
the world today, digital content is
essential.
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19. • Luckily, there are many types of
content people like to consume, like:
• Blog posts
• Podcasts
• Webinars
• Audio/video
• Infographics
• Articles
• Social media
• Website content
• Newsletters
• Emails,
• E-books,
• Livestream events
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20. • Overwhelmed? Be inspired instead!
• There are many options for creating
engaging and interesting content
your customers want.
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21. • Ask for feedback at all stages of the
buying cycle, ask customers what
kind of information they need in each
phase, how they like to consume that
content, what kinds of questions they
need answered or problems solved.
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22. • And you’ll need a content marketing
plan to capture ideas, schedule
content, and track your efforts.
• The more information you’re armed
with, the better your plan will be.
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23. Reap Benefits Of Content Creation

24. • There are many benefits of content
creation, including:
• Build a relationship with your customers.
• The more your customers hear from you, the
more they’ll trust you.
• Provide credible information.
• Nurture leads and prospects with great
content.
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25. • Use an intentional, self-aware
approach to incorporate emotionally
intelligent leadership into your daily
interactions with direct reports.
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26. Final Thoughts

27. • Content is the very heart of every
single digital marketing plan.
• Consumers are hungry for content.
• We can’t afford to stop creating it if
we want to keep them returning to us
repeatedly.
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28. • McKinsey & Company predicts the
“next normal” for us, the recovery of
our economy, will be digital.
• Post-COVID-19, life as we know it, our
public health, and businesses
worldwide are evolving online.
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29. • A happy customer always returns.
• Make sure you’re on the right path.
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30. Ready to grow? Get close to your
customers online, learn what they
really want, and make it happen.

31. Want more?
Binge watch… Read the full blog… Like some podcasts!

32. Have we met socially?

33. Thank you!