1. The 5 stars are shown three times, which shows they are trying to emphasise the greatness and potential of the film. “ The firm” is looking to attract a young target audience , as it uses many bright colours to grab the readers attention and the main picture is made of cartoon like characters. Angels and Demons is looking to attract an older target audience which are looking for more sophisticated content and a challenging subject. Anchor: grabs the readers attention.

2. “ the firm2 is written in a big sans serif font and no capital letters are used . On the other hand “Angels and Demons” is written in serif font and uses capital letters. This shows that each websites are aiming at a different types of audience This focuses on the different characters present in the film. This focuses more on the masthead “the firm”. The text stands out from the page due to the size of the font and grabs the readers attention. The masthead is very discrete and doesn’t particularly grab the reader’s attention

3. On both websites navigational bar which tells you the basic information for the movie is place at the bottom of the page, which seems to match the conventions of film websites. Both navigational bars contain “downloads” , however they do differ .

4. Anchor: grabs the readers attention. Angels and Demons are produced by SONY pictures and movie , on the other hand the firm is independent and not produced by a big company.