One of the most commonly asked questions is “when is an MVT experiment or AB test finished?”
Is it at 30 days...? 100 conversions...? 10,000 visitors...?
The short answer is... it depends.
A primer on AB testing and it's application in ecommerce. A necessary tool in every product manager's arsenal. Covers the principles behind setting up a good test and the statistical tools required to analyze results.
This slide deck is for all the QA members who want to understand the methodology of test case design. These slides are not theoretical gyan but designed based on experience.
A primer on AB testing and it's application in ecommerce. A necessary tool in every product manager's arsenal. Covers the principles behind setting up a good test and the statistical tools required to analyze results.
This slide deck is for all the QA members who want to understand the methodology of test case design. These slides are not theoretical gyan but designed based on experience.
This webinar aims to show you how to avoid the common pitfalls that can affect your conversion rate optimization strategy. At the end of this webinar you will be able to:
1) Use A/B Testing best practices to get the most out of it
2) Identify the common mistakes preemptively
3) Appreciate how A/B Testing fits your whole conversion rate optimization strategy (based on real cases, such as Swedoffice and Spotify)
hosted by Simon Dahla from Conversionista Sweden and Martijn Janssen, Partner Manager Optimizely
EuroSTAR Software Testing Conference 2010 presentation on Testing and Lean Principles by Beata Karpinska . See more at: http://conference.eurostarsoftwaretesting.com/past-presentations/
"Six Sigma Green Belt Training Part 8" published by Skillogic.
If you are looking for six sigma training in Chennai, Mumbai and Hyderabad, then visit SKillogic. Regular batches are running during the weekends.
David Hayman - The Future of Testing is in New ZealandTEST Huddle
EuroSTAR Software Testing Conference 2008 presentation on The Future of Testing is in New Zealand by David Hayman. See more at conferences.eurostarsoftwaretesting.com/past-presentations/
02 DoE factors selection, tools and tipsStefan Moser
Often the actual hurdle in the method is not the experimental design, but the selection of the right factors. In this compilation, some goal-oriented methods are mentioned to bring you a little closer to your goal.
Video: https://vimeo.com/131387407
The micro task method is an efficient and objective way to measure performance benefits of control room interface solutions. The method supports benchmarking of innovative interfaces against conventional control room instrumentation. The micro task tablet app is a mobile companion for Human Factors and Human Reliability professionals who can develop targeted, efficient user testing scenarios.
Micro tasks allow you to easily identify interface elements that cause performance problems. Micro task data lends itself to big data analystics since data from successive studies can be easily aggregated. Future developments include a micro task database as well as extending the method into the areas of teamwork and training.
For more information, please contact michael.hildebrandt@ife.no
Martin Koojj - Testers in the Board of DirectorsTEST Huddle
EuroSTAR Software Testing Conference 2008 presentation on Testers in the Board of Directors by Martin Koojj. See more at conferences.eurostarsoftwaretesting.com/past-presentations/
'How To Apply Lean Test Management' by Bob van de BurgtTEST Huddle
Cost reductions and the quest for more efficiency are more evident in today’s business world. It also follows that our testing processes will ultimately be affected. When test techniques and methods for structured testing are introduced, this results in improvements in the production of more consistent and predictable results.
Introducing a risk based approach to testing makes it easier for the business to determine to what extent testing is necessary and most efficient. The resulting Go/No- Go decision process may not be sufficient for all companies so other creative methods need to be investigated. Many management theories speak about “Lean” as being one of the solutions. One of the key steps in using “Lean” is the identification of which steps add value to the customer and which do not. This track will give you information to start using “Lean” within testing and more specifically within test management.
The presenter will also look at Lean Six Sigma as being one of the more popular theories that introduces the concept of “Lean” in combination with obtaining higher quality products. This subject will also be explained in combination with testing and test management. This track will focus on applying Lean Six Sigma techniques to test management processes using practical examples from customer cases. The audience can take home a practical “Lean Test Management” overview which they can apply in their own companies.
This track is especially of interest to business managers, IT managers, QA managers and test managers that are involved in improving the quality of test management processes.
Given at Axial HQ for the New York chapter of Venwise, this talk details how Axial approaches building products predictably through a combination of focus, objectives, prioritization and forecasting. We call it stack.
Check out more of what we're building over at: axialcorps.com
Project Control is a new mathematical model and method which allows the user to create fully testable solutions to every stage of a development process.
Adapted from control theory and inspired by Test Driven Development (TDD); the models allow us to create tests first and ensure we are following a scientific method.
Using Control Theory models and Boolean logic for a test and solution; we have created a mathematical method to create fully testable solutions.
Use with Obstacle Driven Development to create solutions for every stage of a development which are fully testable.
Thomas Axen - Lean Kaizen Applied To Software Testing - EuroSTAR 2010TEST Huddle
EuroSTAR Software Testing Conference 2010 presentation on Lean Kaizen Applied To Software Testing by Thomas Axen . See more at: http://conference.eurostarsoftwaretesting.com/past-presentations/
Risk-based testing is a commonly-performed technique for prioritizing tests that must be performed in a short time frame. However, this technique isn't perfect and has some risks in itself. This presentation lists 13 ways a tester can be "fooled by risk."
The ‘Focus on...’ series is a range of articles based on our global research from the Oban Digital Labs. Each report has a specific focus on cultural drivers and preferences that may affect web design and usability choices. This month we look at the Mexican web landscape, to reveal a range of fascinating insights that could leverage your web presence in this unique market.
TFM&A 2015: When cultures collide, International SEO – the secret of real ins...Oban International
In a world with multiple languages and cultures, international trade must focus on appearing like a trusted and local solution. When you don’t have a base in the market you are targeting these problems can seem insurmountable yet with the magic of insight, this problem can evaporate. For international growth and expansion in a digitally led world, join Oban as we reveal the real secret to success.
This webinar aims to show you how to avoid the common pitfalls that can affect your conversion rate optimization strategy. At the end of this webinar you will be able to:
1) Use A/B Testing best practices to get the most out of it
2) Identify the common mistakes preemptively
3) Appreciate how A/B Testing fits your whole conversion rate optimization strategy (based on real cases, such as Swedoffice and Spotify)
hosted by Simon Dahla from Conversionista Sweden and Martijn Janssen, Partner Manager Optimizely
EuroSTAR Software Testing Conference 2010 presentation on Testing and Lean Principles by Beata Karpinska . See more at: http://conference.eurostarsoftwaretesting.com/past-presentations/
"Six Sigma Green Belt Training Part 8" published by Skillogic.
If you are looking for six sigma training in Chennai, Mumbai and Hyderabad, then visit SKillogic. Regular batches are running during the weekends.
David Hayman - The Future of Testing is in New ZealandTEST Huddle
EuroSTAR Software Testing Conference 2008 presentation on The Future of Testing is in New Zealand by David Hayman. See more at conferences.eurostarsoftwaretesting.com/past-presentations/
02 DoE factors selection, tools and tipsStefan Moser
Often the actual hurdle in the method is not the experimental design, but the selection of the right factors. In this compilation, some goal-oriented methods are mentioned to bring you a little closer to your goal.
Video: https://vimeo.com/131387407
The micro task method is an efficient and objective way to measure performance benefits of control room interface solutions. The method supports benchmarking of innovative interfaces against conventional control room instrumentation. The micro task tablet app is a mobile companion for Human Factors and Human Reliability professionals who can develop targeted, efficient user testing scenarios.
Micro tasks allow you to easily identify interface elements that cause performance problems. Micro task data lends itself to big data analystics since data from successive studies can be easily aggregated. Future developments include a micro task database as well as extending the method into the areas of teamwork and training.
For more information, please contact michael.hildebrandt@ife.no
Martin Koojj - Testers in the Board of DirectorsTEST Huddle
EuroSTAR Software Testing Conference 2008 presentation on Testers in the Board of Directors by Martin Koojj. See more at conferences.eurostarsoftwaretesting.com/past-presentations/
'How To Apply Lean Test Management' by Bob van de BurgtTEST Huddle
Cost reductions and the quest for more efficiency are more evident in today’s business world. It also follows that our testing processes will ultimately be affected. When test techniques and methods for structured testing are introduced, this results in improvements in the production of more consistent and predictable results.
Introducing a risk based approach to testing makes it easier for the business to determine to what extent testing is necessary and most efficient. The resulting Go/No- Go decision process may not be sufficient for all companies so other creative methods need to be investigated. Many management theories speak about “Lean” as being one of the solutions. One of the key steps in using “Lean” is the identification of which steps add value to the customer and which do not. This track will give you information to start using “Lean” within testing and more specifically within test management.
The presenter will also look at Lean Six Sigma as being one of the more popular theories that introduces the concept of “Lean” in combination with obtaining higher quality products. This subject will also be explained in combination with testing and test management. This track will focus on applying Lean Six Sigma techniques to test management processes using practical examples from customer cases. The audience can take home a practical “Lean Test Management” overview which they can apply in their own companies.
This track is especially of interest to business managers, IT managers, QA managers and test managers that are involved in improving the quality of test management processes.
Given at Axial HQ for the New York chapter of Venwise, this talk details how Axial approaches building products predictably through a combination of focus, objectives, prioritization and forecasting. We call it stack.
Check out more of what we're building over at: axialcorps.com
Project Control is a new mathematical model and method which allows the user to create fully testable solutions to every stage of a development process.
Adapted from control theory and inspired by Test Driven Development (TDD); the models allow us to create tests first and ensure we are following a scientific method.
Using Control Theory models and Boolean logic for a test and solution; we have created a mathematical method to create fully testable solutions.
Use with Obstacle Driven Development to create solutions for every stage of a development which are fully testable.
Thomas Axen - Lean Kaizen Applied To Software Testing - EuroSTAR 2010TEST Huddle
EuroSTAR Software Testing Conference 2010 presentation on Lean Kaizen Applied To Software Testing by Thomas Axen . See more at: http://conference.eurostarsoftwaretesting.com/past-presentations/
Risk-based testing is a commonly-performed technique for prioritizing tests that must be performed in a short time frame. However, this technique isn't perfect and has some risks in itself. This presentation lists 13 ways a tester can be "fooled by risk."
The ‘Focus on...’ series is a range of articles based on our global research from the Oban Digital Labs. Each report has a specific focus on cultural drivers and preferences that may affect web design and usability choices. This month we look at the Mexican web landscape, to reveal a range of fascinating insights that could leverage your web presence in this unique market.
TFM&A 2015: When cultures collide, International SEO – the secret of real ins...Oban International
In a world with multiple languages and cultures, international trade must focus on appearing like a trusted and local solution. When you don’t have a base in the market you are targeting these problems can seem insurmountable yet with the magic of insight, this problem can evaporate. For international growth and expansion in a digitally led world, join Oban as we reveal the real secret to success.
BrightonSEO 2016 - Domain Strategies for International SuccessOban International
Our Head of SEO, Emily Mace, has been invited once again to share her knowledge with the wider SEO community at the BrightonSEO conference. In her session Emily looked at Domain Strategies for International Success. She focused on some of her research looking into what performs the best for SEO in a number of key markets including Russia, China and South Korea.
BrightonSEO Keynote: The Good, The Bad and The Ugly of International SEOOban International
Internationalisation: The Good, the Bad and the Ugly. Emily Mace, Head of SEO at Oban Digital, discusses three examples of brands which have expanded into new markets with varying degrees of success and practical illustrations of why they have failed and succeeded.
BrightonSEO - International Targeting with Hreflang TagsOban International
Not sure about how to correctly generate a hreflang tag? Lots of marketers know about the hreflang tag, but we still see so many people not implementing it correctly. Emily Mace, Head of International SEO, tackles the issue of the hreflang tag in her presentation from the recent BrightonSEO conference (April 2016). She will discuss how to make the most of hreflang tags, whether on page or in your sitemap file, and show you the common mistakes to avoid.
The top reasons and solutions for not getting value out of your AB tests - some practical tips for designing insightful and correctly instrumented test
Patrick McKenzie Opticon 2014: Advanced A/B TestingPatrick McKenzie
A/B Testing Beyond Headlines and Button Colors -- ideas for tests (particularly for B2B SaaS), common pitfalls in organizations, and how to overcome them.
Experimental statistics is only one of the many powerful analytical techniques companies are using to supercharge their experiment ideation, segmentation, and analysis. Check out this content for a refresher of key stats issues and a discussion on how to use data for better test and bigger wins.
Myths, Lies and Illusions of AB and Split TestingCraig Sullivan
What are the common assumptions about AB (split) testing that are wrong? What are the lies told by vendors, consultants and the stuff you have convinced yourself about. What is illusory - what can you trust - what's it really all about. 20 top myths debunked after asking fellow CRO professionals what is on THEIR top list.
SAMPLE SIZE – The indispensable A/B test calculation that you’re not makingZack Notes
If you’re a marketer it’s very likely that you’ve run an A/B test. It’s also likely that you’ve never calculated the sample size for your tests, and instead, you run tests until they reach statistical significance. If this is the case, your strategy is statistically flawed. Conforming to sample size requires marketers to wait longer for test results, but choosing to ignore it will bear false positives and lead to bad decisions.
This deck was created for an email audience for there are valuable lessons for anyone who runs A/B tests.
iSG Webinar – AB Testing: The most important thing you’re NOT doingBridgeline Digital
AB Testing requires a considerable amount of time, work, and planning. But as with most ventures that involve those components, the valuable results and insight gained from AB Testing more than payoff the initial investment.
Watch a recording of a webinar with JR Hopwood from our iAPPS Success Group (iSG) to learn about the process of AB Testing game and how to convince others in your organization to AB Test as well.
Fail and Win: Why a Failed Test Isn’t a Bad ThingOptimizely
Caleb Whitmore, CEO, Analytics Pros
Ryan Lillis, Strategic Optimization Consultant, Optimizely
Here's something you don't expect to hear at a CRO conference: most A/B tests don't produce a variation that's better than what you already have.
If all you're doing is running an A/B test, viewing select metrics, and giving a "thumbs up" or "thumbs down," you won't have a successful optimization program — even if you happen upon a few "winners."
But you don't have to run your optimization program this way.
A/B testing done right allows you to draw winning insights from "losing" tests that have the power to genuinely affect your business.
Caleb Whitmore, Founder and CEO of Analytics Pros, shows that you can achieve a 360-degree view of data that leverages your analytics engine as well as your testing platform to drive deep and genuine insights about the effects of your tests.
You'll learn a holistic approach to testing that goes way beyond "winners" and "losers."
Optimizely Workshop: Take Action on Results with StatisticsOptimizely
Optimizely recently released the stats engine, which moves away from the traditional statistics model and into a new framework that is more aligned with modern business operations. In this workshop, we’ll walk you through the core trade-offs in A/B Testing, and how you can use them to decide when to stop running your test.
Since it was introduced in 2014, Stats Engine has served as a fast, powerful, and easy-to-use foundation for tens of thousands of digital experiments. But how exactly does it work?
In this session, we will explain the key differences and advantages of Stats Engine by comparing and contrasting it with a familiar old friend: the t-test.
#Measurecamp : 18 Simple Ways to F*** up Your AB TestingCraig Sullivan
An expanded deck of the top 18 blockers to getting successful AB or Multivariate test results. In this deck, you get a complete checklist of the stuff you need to prepare, watch, launch and monitor your testing, so it gets you the *right* conclusions.
신뢰할 수 있는 A/B 테스트를 위해 알아야 할 것들Minho Lee
2021-09-04 프롬 특강 발표자료입니다.
---
많은 사람들이 A/B 테스트가 중요하다고 말합니다.
그런데 우리는 뭘 믿고 A/B 테스트에 의사결정을 맡기는 걸까요?
A/B 테스트는 그냥 돌리면 성과를 만들어주는 마법의 도구가 아닙니다.
신뢰할 수 있는 실험 결과를 위해 어떤 고민이 더 필요한지 살펴보려고 합니다.
A/B Testing best practices from strategic vision to operational considerations to communication and finally expectations management. We need to adhere to fundamental project management, technology, statistical, experimental design, UX Design, Customer Relationship, business and data principles to ensure that the insights and hence the decision is as trustworthy as possible.
TW-BERT: Good for Users, Good for SEOs | Dave Cousin, Brighton SEO DeckOban International
Term Weighting BER, or TW-BERT, has the ability to drastically improve how Google understands your searches like a human. How do they do this without massively slowing down search and increasing costs? How does it work? And what does it mean for SEOs trying to optimise to show top in Google's SERPs (seach engine results pages)?
Dave Cousin, our brilliant Head of Organic, delivered this talk at the 2024 BrightonSEO conference. We've shared the slides with you below.
Are you looking to expand your business outside the UK? Oban International can help. We’re a digital marketing agency whose sole focus is international growth. Since 2002, we have helped numerous businesses grow internationally using the latest digital marketing techniques. Get in touch: obaninternational.com/contact
The 8 Things to check if Google are ignoring your hreflang - Final.pptxOban International
Thank you, I’m super excited; though not going to be anything too groundbreaking given the time but topic will be: The 8 Things to check if Google are ignoring your hreflang. - From the silly mistakes we shouldn’t make or miss, but do, to some more obscure reasons that Google just seem to hate your hreflang.
How to produce great multilingual content, even when you can't read it | Laur...Oban International
Laura will cover the importance of multilingual, properly localised content as part of an international marketing strategy, exploring some actionable steps to making that happen and highlighting some common pitfalls to avoid.
How to launch 'new concept' products & services in new markets | Dave Cousin ...Oban International
Find out 4 tips to allow you to use Search to launch a new product or service, or a new market, even when no-one knows you or your offering exists.
Launching a brand into a new market is one thing but what if the market doesn’t even know that what you’re selling is a thing? ATL is the normal way to launch a new product or service into a new international market. However search can also play a vital supporting role, not least for a complex new concept that’s alien to the market. From using keyword research to understand if there would be demand and what are the important cultural nuances through to how to drive awareness by targeting consumers at different points in the funnel and using content to inform them.
This talk will focus on Organic Search, but also cover the role of Paid Search.
Useful overview of the UK and the UK market, aimed at international marketers. The deck includes information on the UK's population, workforce, culture and digital marketing landscape. Useful for anyone who wants an informative yet digestible understanding of the UK from a marketing viewpoint.
Brighton SEO 2021 | The Mother of all Updates - What Google's MUM update will...Oban International
With the recent announcement of their MUM algorithm update, Google has thrown the world of SEO into a state of flux. With their focus on delivering the most relevant search results to users, irrespective of market or language, international marketers will need to update their strategies and multilingual websites will need to respond to compete effectively in a ‘language agnostic’ future.
We take you through how, for those suitably prepared, this can be a massive opportunity not just for global brands but also for those looking to go international for the first time.
Useful overview of France and the French market, aimed at international marketers. The deck includes information on France's population, workforce, culture and digital marketing landscape. Useful for anyone who wants an informative yet digestible understanding of France from a marketing viewpoint.
Useful overview of China and the Chinese market, aimed at international marketers. The deck includes information on China's population, workforce, culture and digital marketing landscape. Useful for anyone who wants an informative yet digestible understanding of China from a marketing viewpoint.
How do you approach user experience or UX for different markets? This presentation sets out six key principles of cross-cultural UX design. Useful reading for UX and web designers, as well as international marketers and international businesses looking to understand UX across borders.
Useful tips and information to help international marketers localize their content at scale. Helpful guide for global marketing specialists, multilingual brand publishers, copywriters & anyone who wants to localize marketing content into different languages, in a flexible and scalable way.
Brighton SEO 2019 | How to find content gaps when you don't speak the languageOban International
This presentation is explicitly aimed at marketers who want to scale their content marketing across languages but don’t know where to start. The ability to identify competitive content gaps based on SEO data and insight in multiple languages will give you a solid foundation for your multilingual content marketing, helping you to identify the biggest opportunities and avoid the costliest mistakes.
This presentation takes an in-depth look at the "Chinese language". The truth is that Chinese people don't speak or write Chinese. They mainly speak Mandarin or Cantonese, among other dialects, and write in Simplified or Traditional characters. However, even this explanation doesn't reveal the complexities involved.
If you're trying to perform localised and culturally appropriate digital marketing in China, you need to understand these complexities and target the correct written and spoken language to the right audience.
How to tell if there's demand to launch your business overseas - BrightonSEO ...Oban International
Deciding which countries you should prioritise when expanding your business overseas can be tricky. At the April 2019 BrightonSEO conference, James Brown discussed some of the techniques you can use to discover a demand for your business in other territories as well as some of the basics of international SEO to help you get found in that market.
6 site migration fails and how to avoid them - BrightonSEO September 2018 - J...Oban International
A failed site migration can include a loss in traffic, a drop in rankings in search results and a lower engagement on your site. Find out how to avoid the mistakes that lead to a failed site migration with James Brown, SEO Strategist at Oban International
What can you learn from the brands you have never heard of?Oban International
It is all too easy to focus on global brands and familiar national brands in our home market as case studies for innovation or best practice. However, numerous successful brands around the world are (so far) only well-known in their local markets. Analysing how and why these companies are prospering, can teach other firms looking to expand into new territories how to make the most of the opportunity. During the recent SheerLuxe conference in London, we discussed examples of what you can learn from brands you’ve never heard of, with a range of luxury brands.
Technical SEO for e-commerce at home and abroad.
Topics include: Infinite scroll, Faceted navigation, Content and Keywords, Handling 'out of stock' products, Seasonal refreshes of content, Product options and Hreflang tags.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
What are the main advantages of using HR recruiter services.pdf
The Finishing Line
1. The Finishing Line- when is a
Multivariate Test finished?
By Joe Doveton
Oban Digital
2. When Is A Test Finished?
• One of the most commonly asked questions is “when
is an MVT experiment or AB test finished?”
• Is it at 30 days...? 100 conversions...? 10,000
visitors...?
• The short answer is... it depends
3. Known and Unknown Variables
A test is made up of known and unknown
variables...
4. Things you know:
– Likely visitors to
test page(s)
– Likely conversion
rate for the
original (control)
–Numbers of design
variations in the
test
Things you don’t:
– The improvement
(or deterioration)
in the conversion
rate generated by
the challenger
designs
5. Understanding Test Data
Conversion rate for the original is 51.68%
The leading challenger is Combination 7
with an 80% probability of beating
the original
This is a 2.40% uplift
in Conversion Rate vs
the original
6. Margin of error
is important because it effectively
tells you if you have a big enough
sample. In an ideal world one
would wait until the margin of error
was 0%
7. Margin of error
• In this test there is 0.7% margin of error in
the sample
• This means that the original is converting at
51.68% plus or minus 0.7%
• The best case scenario for the original is
therefore to add 0.7% to the conversion rate
making 52.38%
• The worst case scenario for the test leader is
to subtract 0.7% from that conversion rate,
making a CR of 52.22%
• This means the test is not quite statistically
valid-we could run the test a little longer to
get a big enough sample
• Despite this, there is enough evidence to
apply Combination 7 as a test winner- 80%
confidence and 2.40% uplift over the original
plus £10k in increased revenue
8. In some tests it is not practical to
wait until you have 0% margin of
error, especially on low traffic
pages.
9. Sometimes you just have to make a
call. Here are some tips to help you
decide when your test is finished.
10. Fit test type to visitor profile
• With low traffic pages
make small changes and
test via AB testing. You
will get a quicker result
and you can iterate
• With higher traffic pages
you can use MVT. MVT
has the advantage of
allowing you to test many
variations at once but still
isolate the impact of
individual on-page
elements
11. Brainstorm
• A test is only as good as the
ideas that go into it
• Manually go through funnels
• Use analytics
• Analyse competitors
• Group and ungroup elements
• Prioritise tests- do the low
hanging fruit first
• Set yourself cut off points
12. Test goals
Match your test goals as closely as
possible with your regular goals set up
in analytics
Test goals should be consistent with the
elements that you want to change- for
example if you want to change CTR
changing the footer navigation isn’t
likely to contribute much to this
13. Keep Things Manageable
• If using MVT keep your test down
to a manageable number of
combinations
• Test only a few elements
together concurrently
• Each time you add in a new
element, you double the length
of time it takes to get a
statistically valid result (same
with segments)
• No-one wants to read a test with
128 possible test combinations
(sorry Mr. Taguchi)
14. Check The “Elements” View
• With MVT, one can check both
the interaction between
elements (the ‘combination’)
and the individual elements in
isolation
• Often, the elements view will
give you a different view of the
data
• In a test with no clear winners,
there may be evidence of
specific elements driving
conversions that allows you to
plan a follow-on experiment
15. Confidence Level
• 100% confidence results in
test are rare. Very rare- even
in AB tests.
• Set yourself an acceptable
confidence level and go with it
• Anything over 70% is pretty
good- 80% and above is
exceptional
• PS this also works in reverse
with losing tests
• Be prepared to call winners
and losers
• Accept that inconclusive
results are part of the game
16. Be Prepared To Iterate
• So your first test result was
inconclusive. Great! Why
great? It gives you an
opportunity to re-evaluate the
design
• You start to gain insight into
what elements and what
changes affect user behaviour
• Inconclusive test results give
you the chance to try
something else
• Each test is a stepping stone-iterate,
test and move on
17. Lifetime Value of Test Result
• A small uplift over
a two week test
period might leave
you feeling
underwhelmed
• However, what is
that uplift worth
when extrapolated
over a whole year?
• Even a modest test
result could transform
your business
18. There’s No Such Thing As Bad Data
• Everybody loses tests
• It’s part of the game
• Losing tests stop you
from going off with
design changes in the
wrong direction
• Losing tests help to
point you back in the
right direction
19. Follow The Money
• ... and finally... follow the
money
• Many platforms allow you to
track revenue as well as
conversions- if not, integrate
with Google Analytics
• Even if you increase
conversions it may not
increase revenue- your design
could make it easier for
customers to buy your lower
priced items
• Track the test impact on your
bottom line either through
your test tool or your analytics