- Automating performance tests through continuous integration can provide direct feedback on performance changes after code releases and infrastructure changes. It allows performance issues to be detected and addressed earlier. - Key best practices include starting with a single important test scenario, focusing on robustness over realism, visualizing trend data over time, and analyzing results to update thresholds and catch regressions. - The goal is to continuously monitor performance through the pipeline and in production to better understand impacts of changes and flag any performance issues for further investigation. Automated tests complement but do not replace thorough acceptance testing.