In this presentation, we learn that consumers' use of technology and the internet has evolved tremendously over time. The internet has grown from connecting a few computers to becoming integral to everyday life through ubiquitous mobile access. People now conduct many daily tasks online from searching for information to shopping and entertainment. Video consumption has also risen significantly, with YouTube alone garnering over 70 minutes of daily usage. Emerging trends show consumers prefer short-form video over reading and voice assistants over manual searches. As technology adapts rapidly to consumer behaviors, it continues enhancing peoples' lives by making information more accessible and tasks more effortless.
A quick presentation exploring how the internet has revolutionised the communication systems and technology worldwide. Talking through how accessing the internet has changed over time, with new and improved network systems and how consumer trends have adapted to the growing technology of todays world. Safe to say the world cannot survive without the internet.
A quick presentation exploring how the internet has revolutionised the communication systems and technology worldwide. Talking through how accessing the internet has changed over time, with new and improved network systems and how consumer trends have adapted to the growing technology of todays world. Safe to say the world cannot survive without the internet.
Hello everyone. My name is Zane and I am a student in Digital Marketing Academy in Ireland.
I’m 32 years old and feel lots of passion towards digital marketing.
Today I would like to discuss a technology impact on the consumers life.
A short presentation of our technology evolved and impacted our lives.
Personal Blog: https://zibaldone2.blogspot.com/2021/02/the-digital-revolution.html
Technology and the impact it has on consumersAmyHayzelden
Take a look at how the digital world is changing how consumers find the products and services they want.
How statistically we are growing as an Internet savvy society.
Technology | How it affects the lives of consumers.pdfChelsea937766
In this presentation you will see how the use of the internet has drastically changed the way consumers live their lives. You will also see how the use of the internet itself has changed over time. As well as the change and increase in alternative or multiple device usage to access the internet.
EVEOLUTION OF INTERNET AND ITS IMPACTS IN TODAYS WORLDFelixNdem
In ancient times people had ways and patterns of doing things (deriving information, connecting and communicating with people. all these patterns have been highly affected by the advancement of technology, Examples of these strides are the 5G cellular networks, mobile devices and more.
How we use technology and how it impacts our lives.
Technology has become so essential in our modern world. It is impossible to look at technology trends without looking into ourselves and understanding our human habits, wants and needs. Bare this in mind as we explore what is to come. As it is us, the consumers who dictate the trends.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Hello everyone. My name is Zane and I am a student in Digital Marketing Academy in Ireland.
I’m 32 years old and feel lots of passion towards digital marketing.
Today I would like to discuss a technology impact on the consumers life.
A short presentation of our technology evolved and impacted our lives.
Personal Blog: https://zibaldone2.blogspot.com/2021/02/the-digital-revolution.html
Technology and the impact it has on consumersAmyHayzelden
Take a look at how the digital world is changing how consumers find the products and services they want.
How statistically we are growing as an Internet savvy society.
Technology | How it affects the lives of consumers.pdfChelsea937766
In this presentation you will see how the use of the internet has drastically changed the way consumers live their lives. You will also see how the use of the internet itself has changed over time. As well as the change and increase in alternative or multiple device usage to access the internet.
EVEOLUTION OF INTERNET AND ITS IMPACTS IN TODAYS WORLDFelixNdem
In ancient times people had ways and patterns of doing things (deriving information, connecting and communicating with people. all these patterns have been highly affected by the advancement of technology, Examples of these strides are the 5G cellular networks, mobile devices and more.
How we use technology and how it impacts our lives.
Technology has become so essential in our modern world. It is impossible to look at technology trends without looking into ourselves and understanding our human habits, wants and needs. Bare this in mind as we explore what is to come. As it is us, the consumers who dictate the trends.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
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Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
2. Introduction
This presentation is going to present the evolution of the internet and how it
has impacted and improved people’s lives, making it a part of their everyday
life, creating a world where nobody could imagine life without technology.
3. Access to Internet
It all began in 1983, considered the official birthday of the internet, (USG.edu, 2023) after this the
various computer systems were then able to communicate with one another. Computers were
enormous and very slow compared to the modern day. It has evolved to unimaginable limits since
1983, devices now being used throughout daily life to complete the majority of tasks, shopping,
communication, entertainment as well as many other things. With companies competing for the
smallest, smartest devices, devices going on your wrist and TV’s getting thinner and thinner.
Fig1, Giganet (2022) History of the internet [Diagram]
4. Digital Devices
There are many different types of devices available, such as computers, laptops, smartphones, smartwatches,
smart tv’s, tablets, the list goes on. A study completed by Finder found that even 69% of over 65 year olds
have smartphones. In 1994 the first smart device was created by IBM, called the IBM Simon where you could
first send an email or have your calendar on your phone. (Simon Rockman, 2021), now fast forward 29 years
and I personally don't know anyone that doesn't use a digital device, linked to the internet to complete their
daily tasks. It is now expected that no matter what device you use/purchase, you have to be able to access
the internet via the device.
Fig 2, Finder (2023) Age group percentage with smartphones [Chart]
5. Consumers Search for Information
With the access to information being at most humans fingertips, it
has never been easier to search for information. Searching for
information or anything in general has always been the largest use of
the internet, as this is how you start the journey finding things
online. As shown by the table on the left below, Mobile search has
now overtaken desktop for online searches per device, now nearly
60% of online searches are done through a mobile device. This
makes it even easier for people as they can find any information they
want from the device they keep on themselves all day. As mobile
devices use mobile data as well as wifi, they can access the internet
even when away from home.
Fig 3, SmartInsights (2023) Search Engine usage per device worldwise [Graph]
Fig 4, Datareportal (2023) The main reasons for using the internet 16 year old to 64 [Chart]
As you can see by the graph below the main reason
for using the internet is just to search for information,
as well as the third top ranking reason is keeping up
to date with news & events which could be seen as
the same type of things. All looking for information
and things happening in the world, this helps improve
everyone's daily life with keeping them up to date on
things going on in the world, impacting the things
people decide to do in the present & future.
Fig 5, Smartinsight (2023) Search Engine Market share globally [Graph]
There are a number of search engines online
that somebody can take advantage of, however
most people will use the market leader, Google.
Google have a 92.9% market share based on the
below statistics, with the other 7.1% being
made up of a number of different platforms.
May I add that as well as people searching on
Google, Google also own YouTube which is the
largest video streaming platform, that can also
be seen as a search engine for information &
entertainment
6. Consumers Buying Online
Fig 6, Datareportal (2023) Overview of Consumers Buying Online [Diagram]
Fig 7, Datareportal (2023) What type of items consumers are buying online [Diagram]
Consumer behavior online is always evolving, as well as the internet evolving to meet
the needs of the consumer. These days it is nearly impossible to go online without
shopping, or being marketed products. As you can see below in Fig.6 the number of
people purchasing goods online in 2022 is 4.11 Billion people out of the 5.3 Billion
internet users as of October 2022. (Petrosyan, A, 2023) This is up 8% year on year
proving these activities are still growing in popularity.
In Fig. 7 you can see the top 8 largest sectors for online shopping. The Largest sector for
consumers buying online, is for Fashion. Fashion purchases online totalled an enormous
$871 Billion in 2022. Fig 7 which gives us a good understanding of how consumers use the
internet to impact their lives. People shopping for clothes and electronics online instead
of going to the physical shop, it is a quicker and easier process which is still actively
growing. The one category that actually stands out to me, which has grown 6.9%+ you, is
online food shopping. This seems to always get overlooked however for most people,
doing a big weekly or biweekly food shop online to be delivered to your home, can save a
serious amount of time and be more accessible. You can even do the shop while on a
treadmill or something. A trend to be identified here is definitely the ease and
accessibility of online shopping and how these days, anyone can do this from their own
smartphone, having a large impact on their lives.
7. Online Video Consumption
The below graph shows the amount of time (in minutes) spent
per day consuming videos on each platform. Of course
youtube is number one with an average of 70 minutes. Youtube
is also seen as the second largest search engine. As people are
going online to learn and be entertained via video. Youtube is
owned by Google, worlds largest search engine. This proves
that the consumers are consuming video daily, over an hour on
youtube minimum, before the other platforms. As this shows
its daily use, this proves people are benefiting from the video
consumption and keeping it included in their life. Explaining
the rise in online video consumption.
Video consumption isn't just consumed through mobile devices. Online
video consumption includes things such as streaming services. These most
likely have a larger impact on people's lives, with the viewing of national
television on the downfall, people now prefer to use online streaming
services such as Netflix, Disney+ etc, and be able to choose between
thousands of things to watch. The graph below shows the growth in online
streaming service subscription revenue, with also predicted 2024 growth.
The growth of streaming services from 2020 to 2023, in three years saw
nearly double the growth. Consumer behavior has adjusted from being
less accessible, watching national tv and reading newspapers, to people
choosing what to watch, when to watch it. More comfortable for the
consumer.
Fig 9, TvTechNews (2023) Global Video Subscription revenue [Chart]
Just to prove the growth of online video
consumption as well as show the huge already
existing traffic. The Fig below shows that in 2023
digital video viewers reach 3.48 Billion with a 3%
rise Year on year. There has been a spike of
11.6% growth in 2020, this is most likely because
of the lockdowns and people staying at home
more. During this time, apart from watching the
news on TV, online video consumption was one
of the only ways of people getting information
regarding what’s going on in the world, plus the
additional entertainment with people not
working.
Fig 10, Lebow, S (2021) Online Video Viewers globally [Chart]
Fig 8, Statista (2023) Time spent on each platform in UK per day
8. Customer Trends How consumers’ use of technology has changed.
Humans have been consuming media since the
beginning of time, as long as there has been images and
writing. This has evolved extremely through the years,
From books to the first ever camera in 1852 (Lesso, R
2023), fast forward to today's use of technology where
all areas of our lives are controlled by electronics and
tech. Over the years we have moved from more literate
consumers to mainly visual such as picture and video.
As you can see from Fig 11 below, there is a consistent
rise in the amount of minutes daily that we spend
consuming media digitally. Predicted to grow upto 508
minutes a day by 2024.
Fig 11 (2023) Time spent per day consuming digital media [Chart]
As previously discussed, consumers are already drifting
away from content that isn't video, this showing a
continuous growth in video content, consumers would
rather watch a short form video than read an article. The
tiktokification of all social media has made that clear as
well. Short form content is growing in popularity, social
media like TikTok is changing the way consumers absorb
content. TikTok was again the most download app in 2022
with 672 million downloads (Curry, D 2023) As you can
see from Fig 12 below, 73% of people would rather watch
a short form video than read an article. Emphasising the
above points.
Fig 12 (2023) The rise of short form content [Data]
Technology is also evolving in ways that
don’t involve a screen or pages of a
book, it is a device that is placed in any
room in your home that you can talk to
at anytime, ask any questions or even
get it to go online and do your shopping
for you. These are devices such as
Amazon Alexa, Google Assistant.
Artificial Intelligence basically living in
your home. As shown by Fig 13 below
that 50% of the United states uses their
instantaneous thoughts and speech to
search the internet with their voice
while continuing to do what they were
doing. Zero interruption, the way
technology has evolved to slot into
consumers lives so effectively you don't
even have to move to do your food
shopping.
Fig 13 (2023) Voice Search Popularity [Survey]
9. Summary
In this presentation we have discovered numerous ways that consumers are currently using
technology and the new innovations predicting consumer behavior for the future. I think it's safe to
say that the use of technology for finding out information is definitely still rising, with the way it's
consumed switching to a more video and picture format. The growth of short form content is not
something to ignore, TikTok taking over mobile information/entertainment consumption with the
rest of the apps adapting to this. (Instagram reels etc)
Over time, access to information through the internet has gotten easier and easier, now mainly
through mobile phone use and as stated above hout the short form content, Information is easier
access and quicker to receive. In all areas of the presentation we have discovered that everything is
getting easier and faster impacting consumers lives year on year.
Technology is still adapting, with things like AI and Voice search consumer behavior is still changing
and adapting faster than we can keep up, making everyone's lives easier and creating more ways to
market.
10. Reference list
Boyle, M & Barber, S (2023) Age group percentage with smartphones [Chart] in Finder.com. Available at
https://www.finder.com/uk/mobile-internet-statistics#:~:text=In%202023%2C%2096%25%20of%2016,%25%20and%2095%25%2C%20respectively (Accessed on Nov 10th 2023)
Giganet (2022) History of the Internet [Diagram] In Giganet.uk. Available at https://www.giganet.uk/2022/03/18/a-brief-history-of-the-internet/ (Accessed on 10th Nov 2023)
SmartInsights (2023) Search Engine usage per device worldwise [Graph] In Smartinsights.com. Available at https://www.smartinsights.com/search-engine-marketing/search-engine-statistics/ (Accessed on 13th Nov 2023)
Smartinsights (2023) Search Engine Market share globally [Graph] in SmartInsights.com. Available at https://www.smartinsights.com/search-engine-marketing/search-engine-statistics/ (Accessed 13th Nov 2023)
Datareportal (2023) The main reasons for using the internet 16 year old to 64 [Chart] in Dataraportal.com. Available at https://datareportal.com/reports/digital-2023-global-overview-report (Accessed on 20th November 2023)
Datareportal (2023) Overview of Consumers Buying Online [Diagram] in Datareportal. Available at https://datareportal.com/reports/digital-2023-global-overview-report (Accessed on 20th November 2023)
Datareportal (2023) What type of items consumers are buying online [Diagram] in Datareportal. Available at https://datareportal.com/reports/digital-2023-global-overview-report (Accessed on 20th November)
Petrosyan, A (2023) Worldwide Digital Population. Statisita [Online] Available at
https://www.statista.com/statistics/617136/digital-population-worldwide/#:~:text=As%20of%20October%202023%2C%20there,population%2C%20were%20social%20media%20users (Accessed on 20th November 2023)
Rockman, S (2021) What was the first smartphone, CambridgeWireless [online] Available at
https://www.cambridgewireless.co.uk/news/cw-journal/what-was-first-smartphone/#:~:text=It%27s%20the%20IBM%20Simon.,interface%20even%20included%20predictive%20text (accessed on Nov 20th 2023)
Statista (2023) Time spent on each platform per day in UK [Chart]. Available at https://www.statista.com/statistics/1287023/daily-time-spent-video-platforms-uk/ (Accessed on 25th November 2023)
TvTechNews (2023) Global Video Subscription Revenue [Chart] in TvTechNews. Available at https://tvtechnews.uk/2023/11/02/users-of-paid-online-video-services-moving-to-free-online-video/ (Accessed on 25th Nov 2023)
Lebow, S (2021) Online Video Viewers Globally [Chart] in InsiderIntelligence. Available at https://www.insiderintelligence.com/content/over-3-billion-people-worldwide-now-digital-video-viewers (Accessed on 25th Nov 2023)
Guttmann, A (2023) Time Spent Consuming Digital Data Per Day [Chart] in Statista. Available at https://www.statista.com/statistics/262340/daily-time-spent-with-digital-media-according-to-us-consumsers/ (Accessed on 27th Nov 2023)
Shewale, R (2023) The Rise of Short Form Content [Chart] in DemandSage. Available at https://www.demandsage.com/content-marketing-statistics/ (Accessed on 25th Nov 2023)
Curry, D (2023) Most Popular Apps 2022. BusinessOfApps [Online] Available at https://www.businessofapps.com/data/most-popular-apps/#:~:text=TikTok%20is%20by%20far%20the,second%20place%20Netflix's%20165%20million (Accessed on 25th Nov 2023)
Lin, Y (2023) Voice Search Popularity [Survey] in Oberlo. Available at https://www.oberlo.com/blog/voice-search-statistics (Accessed on 27th Nov 2023)