Assignment 2 Task 1 Evolution of digital marketing on SlideShareneliremarkable
This assignment delves into Internet accessibility and how that impacts on information search. It discusses Internet use within our consumer society and looks at predicted digital trends for the future.
Assignment 2 Task 1 Evolution of digital marketing on SlideShareneliremarkable
This assignment delves into Internet accessibility and how that impacts on information search. It discusses Internet use within our consumer society and looks at predicted digital trends for the future.
How audiences use technology and how it impacts consumers’ lifeFedericaOlivotto
In this presentation I illustrate how consumers use technology and its impact on their lives by analyzing how the share of people who regularly has access to the internet has increased globally over the years, what are the most used devices to navigate and its implications, how customers look for information online, I will explore how online shopping has increased over the recent years and what are the preferred products added to the basket and why people chose it over shopping on site, I will analyze video consumption and the main consumers’ trend according to the mentioned areas.
Hello everyone. My name is Zane and I am a student in Digital Marketing Academy in Ireland.
I’m 32 years old and feel lots of passion towards digital marketing.
Today I would like to discuss a technology impact on the consumers life.
How Consumers Use Technology And Its Impact On Their LivesNatalieLambOrridge
A presentation as part of my British Academy of Digital Marketing Diploma exploring how consumers use technology and the impact this has had on their lives.
The Evolution of the Internet - in this presentation I will be look at How the Internet was created, how consumers access the internet, the different ways we use the internet, what consumers buy online, consumer trends and how consumers search for information.
Hi everyone, thanks for being here.
You can find a presentation about the technology and its impact on consumer's lives. Throughout the presentation, you will find several data charts from known sources about the use of internet, impact of COVID-19, digital devices, video consumption, how customers search for information and recommendations.
This presentation was done for my assignment 2 of my Postgraduate Diploma in Digital Marketing.
You can learn more about the impact of technology on consumer's lives on my YouTube video. You can find the link below:
https://www.youtube.com/watch?v=1aLeFQY_s9w
If you are interested in knowing more about my work, and get updates on my findings, you can also visit my blog.
https://vadigitalmarketer.blogspot.com/
Make sure to follow me to keep up with my future work.
If you have any questions, you can always contact me on VA.DigitalMarketer@outlook.com.
Enabling best practice Web experiences for today's increasingly Mobile world: This white paper explores why a Web Content Management solution that’s not optimized for ‘customers in motion,’ could be the deal breaker for customer engagement. Find out how innovative approaches to WCM can keep your company aligned with customer expectations in a mobile world.
A quick presentation exploring how the internet has revolutionised the communication systems and technology worldwide. Talking through how accessing the internet has changed over time, with new and improved network systems and how consumer trends have adapted to the growing technology of todays world. Safe to say the world cannot survive without the internet.
How audiences use technology and how it impacts consumers’ lifeFedericaOlivotto
In this presentation I illustrate how consumers use technology and its impact on their lives by analyzing how the share of people who regularly has access to the internet has increased globally over the years, what are the most used devices to navigate and its implications, how customers look for information online, I will explore how online shopping has increased over the recent years and what are the preferred products added to the basket and why people chose it over shopping on site, I will analyze video consumption and the main consumers’ trend according to the mentioned areas.
Hello everyone. My name is Zane and I am a student in Digital Marketing Academy in Ireland.
I’m 32 years old and feel lots of passion towards digital marketing.
Today I would like to discuss a technology impact on the consumers life.
How Consumers Use Technology And Its Impact On Their LivesNatalieLambOrridge
A presentation as part of my British Academy of Digital Marketing Diploma exploring how consumers use technology and the impact this has had on their lives.
The Evolution of the Internet - in this presentation I will be look at How the Internet was created, how consumers access the internet, the different ways we use the internet, what consumers buy online, consumer trends and how consumers search for information.
Hi everyone, thanks for being here.
You can find a presentation about the technology and its impact on consumer's lives. Throughout the presentation, you will find several data charts from known sources about the use of internet, impact of COVID-19, digital devices, video consumption, how customers search for information and recommendations.
This presentation was done for my assignment 2 of my Postgraduate Diploma in Digital Marketing.
You can learn more about the impact of technology on consumer's lives on my YouTube video. You can find the link below:
https://www.youtube.com/watch?v=1aLeFQY_s9w
If you are interested in knowing more about my work, and get updates on my findings, you can also visit my blog.
https://vadigitalmarketer.blogspot.com/
Make sure to follow me to keep up with my future work.
If you have any questions, you can always contact me on VA.DigitalMarketer@outlook.com.
Enabling best practice Web experiences for today's increasingly Mobile world: This white paper explores why a Web Content Management solution that’s not optimized for ‘customers in motion,’ could be the deal breaker for customer engagement. Find out how innovative approaches to WCM can keep your company aligned with customer expectations in a mobile world.
A quick presentation exploring how the internet has revolutionised the communication systems and technology worldwide. Talking through how accessing the internet has changed over time, with new and improved network systems and how consumer trends have adapted to the growing technology of todays world. Safe to say the world cannot survive without the internet.
A brief presentation providing an outline of how recent evolvement has impacted modern technology, and by extension, individuals' habits. These habits can then provide more platforms for businesses to market their brand as well as the products and services that they provide.
Technology | How it affects the lives of consumers.pdfChelsea937766
In this presentation you will see how the use of the internet has drastically changed the way consumers live their lives. You will also see how the use of the internet itself has changed over time. As well as the change and increase in alternative or multiple device usage to access the internet.
Digital technology has impacted the lives of consumers and businesses around the world. With access to
the internet and the lowering cost of smart devices, audiences use the internet to improve their daily
lives. In this connected world, access to information is seen as a necessity rather than a convenience
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
HOW FAR HAS THE INTERNET COME
1. Unit 1 – Assignment 2
How Consumers Use Technology
& It’s Impacts on Their Lives.
By Kaunain M Lakha
2. Introduction
Since the beginning, the internet has been constantly changing and
adapting to consumer needs by making it easier to use and more
convenient as a way of finding solutions and queries in which the users
would have. From research conducted, on a daily average there are a
total of 3.5 billion web searches. Some of the most popular web
browsers include: Google Chrome, Microsoft Edge, Bing, Firefox &
more.
(internetlivestats, 2019)
Figure 1 -
(paulirish, 2010) – this image highlights the different web browsers
in which are available for consumers
3. Time Line of The Internet & How it all started
1837 – The internet wasn’t available back in the 1800’s but it had started off from computers. During
the mid 1800’s the first computer had been invented by Charles Babbage.
1985 – Up until 1985, the first domain had been created. A domain is a weblink in which can be
accessed through a computer which would allow the user to enter a web page.
1999 – In the year 1999, Wi-Fi becomes a term which is where computers would be able to access the
internet wirelessly.
2004 – Mozilla Firefox launches to compete with Internet Explorer which was the most dominant web
browser. In addition to this Facebook had launched too which was beneficial for businesses of all sizes
as it allowed them to promote their goods on their pages and attract multiple customers to buy from
them as it allowed them to target a specific market.
2005 – YouTube is introduced where creators are able to share their videos. Many of these are either
for entertainment purposes, work or tutorial videos and much more.
2007 – the iPhone was introduced which had access to many different features and the internet could
be accessed right at the consumers fingertips.
Livescience, 2017
4. Access to the Internet
From sources, there are on average 80,000 web searches, 2 million emails and 90,000 YouTube
views every second. This shows how many people would be using the internet.
Usually, the more devices connected to the same Wi-Fi may cause an issue. This is because there
may be some interruptions or lag in which the user would experience. Many service providers are
looking to improve this by having constant maintenances and updates. They are also looking to
introduce a new 5G service which would allow extremely fast internet speeds to be reached.
Finally, over 4 Billion people have access to the internet and majority of the people would use it
everyday in order to either shop online (e-commerce) or to have access to entertainment (gaming
or video) or for work related research purposes.
- Figure 2 shows a picture of which countries have the most access to the internet (seps1816 wordpress, 2009)
(internetlivestats, 2019)
5. Digital devices used by audiences
• Figure 3 – this shows the percentage
of users in which would use different
devices in which would have access
to the internet.
• There are also many other devices
and consoles in which consumers
would use in order to get access to
the internet. However from the
image shown Mobile Phones are the
most used device in which would be
used by audiences.
• (Treffikseo, 2020)
6. How customers search for information
There are 3 main ways of searching for information. The first is Navigational, which is to get to a place, the second is
transactional which is when the consumer is about to purchase something from the web and the third is
informational which is for research purposes etc.
The ways in which customers would be searching for information has constantly changing and improving making it
easier and more convenient for the consumers.
- Before the internet, people would use resources such as encyclopaedias, articles and more to find answers and
solutions to their needs.
- When the internet had been released they would enter their problem or question into a search bar and it would
load many pages in which would be relevant to what they had typed in.
- Today, customers would be able to search for information just from their voice. This is because company’s like Apple,
Samsung, Amazon, Microsoft and more have developed voice recognition devices and software’s in which would
allow the customer to speak to their device and get an answer back in a split second.
Figure 4 & 5 demonstrate
the leap and
enhancements in
technology (iMore, 2020
& Stuff.co.nz, 2017)
7. Figure 6 shows the increase in the use of voice search (search engine watch, 2018)
8. What consumers buy online
There are many different websites in which would allow it’s users to be able to buy, sell and
trade items with other users. Below is a chart in which would show what the most purchased
items in different industries in which would show the trends in demand for certain items. In
addition to this, customers book for holidays and more by using price comparison websites
which would allow them to save their money as it may be cheaper due to the fact of there
being many places to buy holiday packages from.
Figure 7 These are the most popular
industries in which customers would use
for when it comes to online shopping at
eBay & Amazon. it is clear Electronics
and Accessories are the most popular
fields.
(Medium, 2018)
9. What Consumers Buy Online (continued)
Due to the internet becoming a place to shop for customers, the most sold items would be clothing. This is
because, it has become easier for customers to get access to multiple shops and find clothes in which they are
looking for.
The advantages of shopping for clothes online include there being a size guide, discounts being available at
checkout, being able to subscribe to a mailing list so that customers are able to be updated on new releases
and much more.
However, the disadvantages would include there being delivery fees and that they may need to wait 3-5
working days to receive their packages. In addition to this, if one were to establish a new e-commerce business
on clothing, there will be a lot of competition which will mean that it is a very crowded market as the industry
alone is worth over £26Bn (British Council)
Figure 8 – Shows a screen shot from ASOS’ site which will show
how easy it is to be directed to the section the customer is looking
for (ASOS, 2020)
10. Online video consumption
Figure 9 - This graph demonstrates the
amount of revenue in which YouTube
would be making. In correlation, the
higher the figure the more online video
consumption there would be from the
users. This is because there would be
more users watching videos from various
creators in different types of field. On
YouTube, there are different categories of
videos ranging from: Music,
entertainment, sport, news, gaming,
learning, fashion and more. This way, it
would increase the video consumption
from it’s users.
In addition to this, every minute 300
hours of video watch time is added and
over 5 billion videos are watched
everyday.
(Business Of Apps, 2019)
11. Consumer trends
• Figure 10 demonstrates the changes in technology
since 2012. (grandviewresearch, 2020)
As the results show, there has been an increase on
usage for Smartphones, tablets & laptops.
However, there has been a rapid decrease on the usage
of digital cameras. This is because now days,
consumers would just use their cameras which are
installed on their phones. This is because this all
includes wide lenses which cover more than what a
digital camera would cover and it would be easier to
use as photos can also be backed up and shared across
devices.
• In addition to this there has been a decrease on
desktops this year as there have been an increase in
notebooks and laptops. This is because desktops are
not wireless and there has been an increase in demand
for products in which don’t require wires hence the
increase number of tablet users and laptop users.
• Lastly, there has also been an increase in VR usage.
This is where consumers would apply a headset to
make it feel they are in a different surrounding.
12. Consumer Trends (Continued)
In addition to this, there has been an increase within the amount of social media platforms which
would allow people to communicate and connect online. From statistics, 3.8 Billion people are
registered to at least one social media platform (we are Social, 2020). This has not just only
benefited friends and families and it has also been beneficial for marketers and entrepreneurs. This
is because it has allowed them to make a page in which would allow customers to be able to access
and see what they have to offer. It is very cheap to set up an e-commerce business and to also
promote them on social media. This is because the price ranges vary on different reasons, for
example the market they target, the geographical location of who they’re targeting and for how
long they aim to provide the advert.
Figure 11 shows how many users are in the
most popular social media platforms as of
January 2020. (We are social, 2020)
13. Summary
• Summarising, it is clear that the changes and enhancements in technology have made a
difference to our everyday lives in many ways. For example, during the 2020 Covid-19 pandemic,
the use of technology has managed to save millions of jobs across the world. This is because by
being able to use remote connected desktops, it has allowed the consumers to complete tasks in
which would be set by their work.
• The internet has also had many changes and is easy to use for all demographics. This is because
they would each have different needs which would be easy to be met. For example a middle aged
adult would need to access their emails, a student would need to complete their homework or a
child would go on YouTube to find education videos suitable for their age range. These are a few
examples of many different opportunities in which the internet brings.
Figure 12 shows a graph of the different
demographics in which would use the internet
(Office of National Statistics, 2017)
14. Reference List
• Live Internet Stats. 2020. Google Search Statistics. [online] Available at: https://www.internetlivestats.com/google-search-statistics/#sources [Accessed 25 July 2020].
• Zimmermann, K., 2020. History Of Computers: A Brief Timeline. [online] livescience.com. Available at: https://www.livescience.com/20718-computer-history.html
[Accessed 25 July 2020].
• Figure 1: Irish, P., 2010. Logos Of Different Internet Browsers. [image] Available at: https://www.paulirish.com/2010/high-res-browser-icons/ [Accessed 29 July 2020].
• Figure 2: seps1816, 2020. Internet Users By World Map. [image] Available at: https://seps1816.wordpress.com/2009/10/15/finland-becomes-first-country-to-make-
internet-access-a-legal-right/ [Accessed 26 July 2020].
• Figure 3: 2020. Online & Multi-Screen UK: What Digital Devices The British Use Most?. [image] Available at: http://treffikseo.com/seo/online-multi-screen-uk-what-
digital-devices-the-british-use-most/ [Accessed 26 July 2020].
• Figure 4: Wolfe, B., 2020. Siri Makes It Easy To Get Directions To Where You Want To Go — Here's How!. [online] iMore. Available at: https://www.imore.com/how-
use-siri-get-directions-maps-iphone-and-ipad [Accessed 4 August 2020].
• Figure 5: Stuff. 2020. Books Competing With TV, Internet For Our Attention. [online] Available at: https://www.stuff.co.nz/entertainment/books/95298389/books-
competing-with-tv-internet-for-our-attention [Accessed 4 August 2020].
• Figure 6: Sentance, R., 2018. The Rise Of Answer Engine Optimization: Why Voice Search Matters - Search Engine Watch. [online] Search Engine Watch. Available at:
https://www.searchenginewatch.com/2018/02/07/the-rise-of-answer-engine-optimization-why-voice-search-matters/ [Accessed 16 August 2020].
• Figure 7: Medium. 2020. These Were 2018’S Top Selling Product Categories At Amazon And Ebay. [online] Available at: https://medium.com/edison-discovers/these-
were-2018s-top-selling-product-categories-at-amazon-and-ebay-1c8a5c62d49c [Accessed 30 July 2020].
• Figure 8: ASOS. 2020. ASOS | Online Shopping For The Latest Clothes & Fashion. [online] Available at: https://www.asos.com/ [Accessed 7 August 2020].
• Figure 9: Business of Apps. 2020. Youtube Revenue And Usage Statistics (2020). [online] Available at: https://www.businessofapps.com/data/youtube-statistics/
[Accessed 4 August 2020].
• Figure 11: Grandviewresearch.com. 2020. Consumer Electronics Market | Personal Electronics Industry, 2020. [online] Available at:
https://www.grandviewresearch.com/industry-analysis/personal-consumer-electronics-market [Accessed 5 August 2020].
• Figure 12: Kemp, S., 2020. Digital 2020: 3.8 Billion People Use Social Media - We Are Social. [online] We Are Social. Available at:
https://wearesocial.com/blog/2020/01/digital-2020-3-8-billion-people-use-social-media [Accessed 6 August 2020].
• Figure 13: Ons.gov.uk. 2020. Internet Users In The UK - Office For National Statistics. [online] Available at:
https://www.ons.gov.uk/businessindustryandtrade/itandinternetindustry/bulletins/internetusers/2017 [Accessed 7 August 2020].
15. Link to Task 2 & 3
• Task 2: https://www.youtube.com/watch?v=TF8XiZNyoCM
• Task 3: https://applemarketingmix.wordpress.com/2020/08/11/how-
the-internet-has-impacted-on-consumer-lives/