SlideShare a Scribd company logo
Website Critique
 The Drudge Report
M.J. Banks
Overview
1. Introduction
2. Appearance
3. Reletivity
4. Content
5. Presision
6. Image Quality/Quantity
7. SEO
8. Layout Concerns
9. Layout Suggestions
10.Review/Predictions
Introduction
•   A good website ensures that its visitors have
    the best experience possible, in spite of
    technical aspects created, a user will likely
    spend mere seconds assessing a page
    without scrolling and make their decision
    instantly.
•   Each site is built with a targeted audience in
    mind, www.drudgereport.com targets a
    demographic of news seekers, and is
    political.
Appearance
Appearance (design)
•   A single page website,
    divided into three
    columns, each
    sectioned by story.
    Notice that each
    section has a topical
    image, succeeded by
    descriptive links.
Relevance
•    Keeping relevant with current issues. Date
     accessed, 25 March 2013. Topics include:
    -Easter (current holiday)
    -Scandals
    -Civil Unrest
    -Media Scrutiny
    -Politics and Entertainment
    -International Conflicts
Content
•   The site's popularity is regulated by relevant
    and interesting information.
•   Readers can easily click-thru to the parts they
    are seeking (convenience).
•   Information isn't difficult to locate, active-
    links, correct-links, alt tags display the
    hyperlink, all links are labeled. Link color and
    visited link color, are the same, black.
•   Drudge Report has no sponsored content other
    than ads it seems.
Precision
•   Single page design. www.drudgereport.com
•   Keywords: Site is primarily text based.
•   Descriptions: All links double as descriptions
•   Titles: Sections all go untitled without
    necessity.
Image Quality/Quantity: 1
Image Quality/Quantity: 2



                     North Korean
    Current          Dictators        Panda Fertillity
    President                         News

•   Having images on the site improves navigation
    or assuages perception. The images used
    seem to be of a good quality when browsing the
    site, and to copy and paste in PPT.
SEO: Can you Google it?
Design Problems
•   Layout issues
    o   No email subscription service
    o   RSS-feed links are dated forms of update services
    o   The layout is reminiscent of most html-based sites
        popular to the early 1990s
Layout Suggestions
•   Separately divided into multiple pages by
    topic, news sections can be provided with a
    page/post comment system, as are
    many/most blogs given.
•   A discussion forum, a place for feedback
    from site vistors to influence the political
    learnings of the site to their requests.
Review & Predictions
•   Does the site:
    o   Increase sales? Yes
     o Build brand awareness? Yes
     o Improve/build customers relationships? Yes
    DrudgeReport.com optomizes the conversation of
    visitors into fans by having such a simple interface,
    objective knowledge is readily availible, and opinions
    are made from blunt news advertisment by topical
    trending issues with a human spin, despite the basic
    html format.
Conclusion
•   News aggregation services are
    aplenty, example news.google.com, or
    twitter, but the simple aggregate sites are
    becoming rare.
•   Drudge headlines, October 2008:
The Drudge Report Report

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The drudge report report

  • 1. Website Critique The Drudge Report M.J. Banks
  • 2. Overview 1. Introduction 2. Appearance 3. Reletivity 4. Content 5. Presision 6. Image Quality/Quantity 7. SEO 8. Layout Concerns 9. Layout Suggestions 10.Review/Predictions
  • 3. Introduction • A good website ensures that its visitors have the best experience possible, in spite of technical aspects created, a user will likely spend mere seconds assessing a page without scrolling and make their decision instantly. • Each site is built with a targeted audience in mind, www.drudgereport.com targets a demographic of news seekers, and is political.
  • 5. Appearance (design) • A single page website, divided into three columns, each sectioned by story. Notice that each section has a topical image, succeeded by descriptive links.
  • 6. Relevance • Keeping relevant with current issues. Date accessed, 25 March 2013. Topics include: -Easter (current holiday) -Scandals -Civil Unrest -Media Scrutiny -Politics and Entertainment -International Conflicts
  • 7. Content • The site's popularity is regulated by relevant and interesting information. • Readers can easily click-thru to the parts they are seeking (convenience). • Information isn't difficult to locate, active- links, correct-links, alt tags display the hyperlink, all links are labeled. Link color and visited link color, are the same, black. • Drudge Report has no sponsored content other than ads it seems.
  • 8. Precision • Single page design. www.drudgereport.com • Keywords: Site is primarily text based. • Descriptions: All links double as descriptions • Titles: Sections all go untitled without necessity.
  • 10. Image Quality/Quantity: 2 North Korean Current Dictators Panda Fertillity President News • Having images on the site improves navigation or assuages perception. The images used seem to be of a good quality when browsing the site, and to copy and paste in PPT.
  • 11. SEO: Can you Google it?
  • 12. Design Problems • Layout issues o No email subscription service o RSS-feed links are dated forms of update services o The layout is reminiscent of most html-based sites popular to the early 1990s
  • 13. Layout Suggestions • Separately divided into multiple pages by topic, news sections can be provided with a page/post comment system, as are many/most blogs given. • A discussion forum, a place for feedback from site vistors to influence the political learnings of the site to their requests.
  • 14. Review & Predictions • Does the site: o Increase sales? Yes o Build brand awareness? Yes o Improve/build customers relationships? Yes DrudgeReport.com optomizes the conversation of visitors into fans by having such a simple interface, objective knowledge is readily availible, and opinions are made from blunt news advertisment by topical trending issues with a human spin, despite the basic html format.
  • 15. Conclusion • News aggregation services are aplenty, example news.google.com, or twitter, but the simple aggregate sites are becoming rare. • Drudge headlines, October 2008: