The Doctor is Online: Building a Professional Social Media Presence
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The document provides guidance for physicians on establishing a professional social media presence. It recommends separating personal and professional online content to maintain appropriate boundaries. It also advises curating high-quality content that promotes health literacy and makes surprising connections while protecting patient privacy and confidentiality. Physicians are encouraged to thoughtfully engage online and ensure their activities uphold professional responsibilities and public trust.
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The Doctor is Online: Building a Professional Social Media Presence
- 1. #THEDOCTORISONLINE Building a Professional Social Media Presence Iris Thiele Isip Tan MD, MSc Professor, UP College of Medicine Chief, UP Medical Informatics Unit @endocrine_witch
- 2. THE MEASURE OF INTELLIGENCE IS THE ABILITY TO CHANGE. “ Albert Einstein
- 3. WHY CREATE A SOCIAL MEDIA PRESENCE Professional WHAT TO CONSIDER PROTECT ONLINE REPUTATION
- 4. To maintain appropriate professional boundaries physicians should consider separating personal and professional content online. “ Photo by Beautiful Revelry https://flic.kr/p/e2g7oD “AMA Policy: Professionalism in the Use of Media.” American Medical Association, 2012 Annual Meeting. http://www.ama-assn.org/ama/pub/meeting/professionalism-social-media.shtml
- 5. PERSONALFamily & friends only
- 11. #HEALTHXPH Saturdays 9-10 pm Tweet chat
- 12. #HEALTHXPH & DOST-PCHRD 21 February 2015 Cebu City
- 13. FIRST Philippine conference to be certified Patients Included
- 14. Image by freepik.com http://www.marjoriestieglermd.com/21-ways-physicians-can-and-should-use-social-media/?hvid=5CCAzc MAKE A BIGGER DIFFERENCE BY SHARING YOUR WORK 3
- 15. THE ENDOCRINE WITCHBrewing Informatics, Endocrinology & Everything Else www.endocrine-witch.net
- 16. SLIDESHARE.NET/ISIPTAN Creative Commons license Share Alike, Attribution Required, Noncommercial
- 21. Image by alvaro_cabrera on freepik.com MAKE SURPRISING CONNECTIONS http://www.marjoriestieglermd.com/21-ways-physicians-can-and-should-use-social-media/?hvid=5CCAzc 5
- 23. DR. CHARLES SEVERANCE @DRCHUCK Internet History & Security [Coursera]
- 25. MARC SMITH @MARC_SMITH Chief Social Scientist Connected Action Consulting GroupNODEXL
- 31. Dr. Bryan Vartabedian We can’t value what we don’t understand. And we’ll only understand what something can offer by poking at it and trying it in different ways. The world is increasingly networked. And when you find the right place to connect, share and create, you’re likely to find value. “
- 32. WHY CREATE A SOCIAL MEDIA PRESENCE Professional WHAT TO CONSIDER PROTECT ONLINE REPUTATION
- 33. Facebook for connecting with people you went to school with Twitter for connecting with people you WISH you went to school with http://www.diffen.com/difference/Facebook_vs_Twitter
- 34. WHY I LIKE TWITTER BETTER THAN FACEBOOK Blimey Cow, https://youtu.be/9wNNMSp72K0
- 36. THE BEST WAY TO CONTROL WHAT KINDS OF INFORMATION OTHERS WILL FIND ABOUT US ONLINE IS TO PROVIDE QUALITY CONTENT AND CREATE WELL-DESIGNED PROFILES OURSELVES. “ Bertalan Mesko, Social Media in Clinical Practice
- 37. www.healthxph.net/manifesto I will value the patient’s dignity & privacy by not taking selfies, groufies or videos during encounters with patients that include patients’ body parts, surgical specimens or that show patients in the background without their consent. #HEALTHXPH
- 38. www.healthxph.net/manifesto I will refrain from posting information online that will compromise patient confidentiality and privacy. #HEALTHXPH
- 39. — Karen Michelle Devon, MD I WAS SURPRISED TO FIND AN IMAGE OF MYSELF, WEARING SCRUBS, AND HOLDING A THYROID GLAND. ” “ Devon KM. JAMA 2013;309(18):1901-1902
- 40. Palacios-Gonzalez C. The ethics of clinical photography & social media. Med Health Care & Philos DOI 10.1007/s11019-014-9580-y USE OF CLINICAL PHOTOGRAPHY PRIMARY For patient care SECONDARY For research and medical education
- 41. Even if patients recant consent, nearly impossible to retrieve or delete clinical images. Palacios-Gonzalez C. The ethics of clinical photography & social media. Med Health Care & Philos DOI 10.1007/s11019-014-9580-y Moderate comments to avoid derogatory remarks about clinical images or patients depicted. SECONDARY
- 42. PATIENT IDENTIFIERS Names Geographic information Dates (eg. birth date, admission date, discharge date, date of death) Telephone numbers Fax numbers Email addresses Social security numbers Medical record numbers Health plan beneficiary numbers Account numbers Certificate/license numbers Vehicle identifiers & serial numbers, including license plate numbers Device identifiers and serial numbers URLs IP address numbers Biometric identifiers (eg. finger and voice prints) Full-face photographic images & any comparable images Other unique identifying numbers, characteristics or codes Protected health information any medical information about a specific patient in combination with any information that could be used to identify that patient
- 44. WHY CREATE A SOCIAL MEDIA PRESENCE Professional WHAT TO CONSIDER PROTECT ONLINE REPUTATION
- 45. Ensuring public trust while engaging on social media platforms Commitment to professional responsibilities Gholami-Kordkheili F, Wild V, Strech D. J Med Internet Res 2013;15(8):e184 Don’t lie. Don’t pry. Don’t cheat. Can’t delete. Don’t steal. Don’t reveal. A 12-word Social Media Policy Farris Timimi, Mayo Clinic Center for Social Media If it’s on the Internet, it isn’t private by DonkeyHotey, https://flic.kr/p/9RYZvc
- 46. Social media is a window through which we ask people to look. How big we make the window is up to us, as is what we do in front of the window. Journal of the American Pharmacists Association Nov/Dec 2013doi: 10.1331/JAPhA.2013.13536