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Likes, Shares & Tweets:
The Growing Role of Social
Media in Biomedical Literature
Iris Thiele Isip Tan MD, Msc
Professor, College of Medicine
Chief, Medical Informatics Unit
University of the Philippines
Academic
branding
Twitter &
readership
Twitter
as a personal
learning network
Academic
branding
Twitter &
readership
Twitter
as a personal
learning network
Scholars may not like it, but that
doesn’t change the fact that in
the 21st century’s fragmented
media environment, marketing
and branding are key to
disseminating the knowledge
and tools we produce.
Tom Scheinfeldt (2009)
http://foundhistory.org/2009/02/brand-name-scholar/
“
I blog by alamodestuff, https://flic.kr/p/7CxKN9
ePortfolio
http://www.slideshare.net/SidneyEve/academic-branding-36767502
from slide deck of SidneyEve Matrix,
How to Use Social Media for Academic Branding
Using Social Media to Share
Your Radiology Research:
How Effective Is a Blog Post?
Hoang JK, McCall J, Dixon AF,
Fitzgerald RT, Gaillard F.
J Am Coll Radiol 2015;12:760-765
Social media exposure
may drive the consumption of
traditional peer-reviewed content.
Hoang JK, McCall J, Dixon AF,
Fitzgerald RT, Gaillard F.
J Am Coll Radiol 2015;12:760-765
Blog
n = 32,675
AJR
n = 3,064
AJNR
n = 2,421
To Crowdfund Research,
Scientists Must Build An
Audience for Their Work
Byrnes JEL, Ranganathan J,
Walker BLE, Faulkes Z.
PLoS ONE 9(12): e110329. doi:10.1371/
journal.pone.0110329
#SciFund
Challenge
Audience x outreach effort
=successful public engagement
= successful science crowdfunding
Byrnes JEL, Ranganathan J,
Walker BLE, Faulkes Z.
PLoS ONE 9(12): e110329. doi:10.13
71/journal.pone.0110329
The Kardashian index:
a measure of discrepant social
media profile for scientists
Neil Hall
Genome Biology 2014,15:424
Academic
branding
Twitter &
readership
Twitter
as a personal
learning network
Shema H, Bar-Ilan J, Thelwall M.
PLos ONE 7(5):e35869
doi:10.1371/journal.pone.0035869
Research Blogs & the Discussion
of Scholarly Information
72% of blogs have active
Twitter accounts
~90% of Twitter accounts
connect to at least one other
RB-related Twitter account
How the Scientific Community Reacts
to Newly Submitted Preprints:
Article Downloads, Twitter Mentions & Citations
Shuai X, Pepe A, Bollen J.
PLoS ONE 7(11):e47523.
doi:10.1371/journal.pone.0047523
Global Emergency Medicine Journal Club:
Social Media Responses to the March 2014
Annals of Emergency Medicine Journal Club
on Target Temperature Management
Thoma B, Rolston D, Lin M.
Ann Emerg Med 2014;64:207-212
#ALiEMJC
195 tweets
58 participants
14 days
Thoma B, Rolston D, Lin M.
Ann Emerg Med 2014;64:207-212
Global Emergency Medicine Journal Club:
Social Media Responses to the March 2014
Annals of Emergency Medicine Journal Club
on Target Temperature Management
Q2: The authors noted the inability to blind the critical care
practitioners; however, they were able to blind the assessors
providing follow-up neurologic examination. Were the methods
used to eliminate the risk of critical care provider bias sufficient?
Academic
branding
Twitter &
readership
Twitter
as a personal
learning network
Eysenbach G.
J Med Internet Res 2011;13(4):e123
Can Tweets Predict Citations?
Metrics of Social Impact Based on Twitter &
Correlation with Traditional Metrics of Scientific Impact
Tweetation
citation in a tweet
(mentioning a journal article URL)
Eysenbach G.
J Med Internet Res 2011;13(4):e123
Twimpact Factor
Cumulative number of tweetations within n days after publication. [Tw7]
Tweeted Half-Life
Point in time after publication by which half of all tweetations of that
article within the first n days occur [THLn]
Twindex
Tweetation index from 0 to 100 indicating relative
standing of an article compared to other articles
Relationship between
social impact &
research impact metrics
Eysenbach G.
J Med Internet Res 2011;13(4):e123
Social Media Release Increases
Dissemination of Original Articles
in the Clinical Pain Sciences
Allen HG, Stanton TR, Di Pietro F,
Moseley GL. PLos ONE 8(7):e68914.
doi:10.1371/journal.pone.0068914
Tweeting Biomedicine: An Analysis
of Tweets & Citations
in the Biomedical Literature
Haustein S, Peters I, Sugimoto CR,
Thelwall M, Lariviere V.
J Assoc Information Sci & Tech
2014;65(4):656-669
Tweeting Biomedicine: An Analysis
of Tweets & Citations
in the Biomedical Literature
Haustein S, Peters I, Sugimoto CR,
Thelwall M, Lariviere V.
J Assoc Information Sci & Tech
2014;65(4):656-669
The Impact of Social Media
on Readership of a
Peer-reviewed Medical Journal
Hawkins CM, Hillman BJ, Carlos RC
et al. J Am Coll Radiol 2014;11:1038-1043.
Tweetchat
Likes, Shares & Tweets:
The Growing Role of Social
Media in Biomedical Literature
Iris Thiele Isip Tan MD, Msc
@endocrine_witch
icisiptan@up.edu.ph

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Likes, Shares, Tweets: The Growing Role of Social Media in Biomedical Literature

  • 1. Likes, Shares & Tweets: The Growing Role of Social Media in Biomedical Literature Iris Thiele Isip Tan MD, Msc Professor, College of Medicine Chief, Medical Informatics Unit University of the Philippines
  • 4. Scholars may not like it, but that doesn’t change the fact that in the 21st century’s fragmented media environment, marketing and branding are key to disseminating the knowledge and tools we produce. Tom Scheinfeldt (2009) http://foundhistory.org/2009/02/brand-name-scholar/ “
  • 5. I blog by alamodestuff, https://flic.kr/p/7CxKN9 ePortfolio http://www.slideshare.net/SidneyEve/academic-branding-36767502 from slide deck of SidneyEve Matrix, How to Use Social Media for Academic Branding
  • 6. Using Social Media to Share Your Radiology Research: How Effective Is a Blog Post? Hoang JK, McCall J, Dixon AF, Fitzgerald RT, Gaillard F. J Am Coll Radiol 2015;12:760-765
  • 7. Social media exposure may drive the consumption of traditional peer-reviewed content. Hoang JK, McCall J, Dixon AF, Fitzgerald RT, Gaillard F. J Am Coll Radiol 2015;12:760-765 Blog n = 32,675 AJR n = 3,064 AJNR n = 2,421
  • 8. To Crowdfund Research, Scientists Must Build An Audience for Their Work Byrnes JEL, Ranganathan J, Walker BLE, Faulkes Z. PLoS ONE 9(12): e110329. doi:10.1371/ journal.pone.0110329 #SciFund Challenge
  • 9. Audience x outreach effort =successful public engagement = successful science crowdfunding Byrnes JEL, Ranganathan J, Walker BLE, Faulkes Z. PLoS ONE 9(12): e110329. doi:10.13 71/journal.pone.0110329
  • 10. The Kardashian index: a measure of discrepant social media profile for scientists Neil Hall Genome Biology 2014,15:424
  • 12. Shema H, Bar-Ilan J, Thelwall M. PLos ONE 7(5):e35869 doi:10.1371/journal.pone.0035869 Research Blogs & the Discussion of Scholarly Information 72% of blogs have active Twitter accounts ~90% of Twitter accounts connect to at least one other RB-related Twitter account
  • 13. How the Scientific Community Reacts to Newly Submitted Preprints: Article Downloads, Twitter Mentions & Citations Shuai X, Pepe A, Bollen J. PLoS ONE 7(11):e47523. doi:10.1371/journal.pone.0047523
  • 14. Global Emergency Medicine Journal Club: Social Media Responses to the March 2014 Annals of Emergency Medicine Journal Club on Target Temperature Management Thoma B, Rolston D, Lin M. Ann Emerg Med 2014;64:207-212 #ALiEMJC 195 tweets 58 participants 14 days
  • 15. Thoma B, Rolston D, Lin M. Ann Emerg Med 2014;64:207-212 Global Emergency Medicine Journal Club: Social Media Responses to the March 2014 Annals of Emergency Medicine Journal Club on Target Temperature Management Q2: The authors noted the inability to blind the critical care practitioners; however, they were able to blind the assessors providing follow-up neurologic examination. Were the methods used to eliminate the risk of critical care provider bias sufficient?
  • 17. Eysenbach G. J Med Internet Res 2011;13(4):e123 Can Tweets Predict Citations? Metrics of Social Impact Based on Twitter & Correlation with Traditional Metrics of Scientific Impact Tweetation citation in a tweet (mentioning a journal article URL)
  • 18. Eysenbach G. J Med Internet Res 2011;13(4):e123 Twimpact Factor Cumulative number of tweetations within n days after publication. [Tw7] Tweeted Half-Life Point in time after publication by which half of all tweetations of that article within the first n days occur [THLn] Twindex Tweetation index from 0 to 100 indicating relative standing of an article compared to other articles
  • 19. Relationship between social impact & research impact metrics Eysenbach G. J Med Internet Res 2011;13(4):e123
  • 20. Social Media Release Increases Dissemination of Original Articles in the Clinical Pain Sciences Allen HG, Stanton TR, Di Pietro F, Moseley GL. PLos ONE 8(7):e68914. doi:10.1371/journal.pone.0068914
  • 21. Tweeting Biomedicine: An Analysis of Tweets & Citations in the Biomedical Literature Haustein S, Peters I, Sugimoto CR, Thelwall M, Lariviere V. J Assoc Information Sci & Tech 2014;65(4):656-669
  • 22. Tweeting Biomedicine: An Analysis of Tweets & Citations in the Biomedical Literature Haustein S, Peters I, Sugimoto CR, Thelwall M, Lariviere V. J Assoc Information Sci & Tech 2014;65(4):656-669
  • 23. The Impact of Social Media on Readership of a Peer-reviewed Medical Journal Hawkins CM, Hillman BJ, Carlos RC et al. J Am Coll Radiol 2014;11:1038-1043. Tweetchat
  • 24. Likes, Shares & Tweets: The Growing Role of Social Media in Biomedical Literature Iris Thiele Isip Tan MD, Msc @endocrine_witch icisiptan@up.edu.ph