This document introduces BeInspired, an advertising platform designed for the on-demand world. It notes that video consumption is increasing dramatically online and on mobile. BeInspired allows users to touch points in videos that interest them to discover related content without interrupting the video. This engages users and can lead them to products. Advertisers can connect with consumers during inspired moments. Publishers gain new monetization through immersive ads and increased content engagement over time.

1. BeInspired
Advertising Platform for an On-demand world
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2. • 90% of online shoppers report that product videos help them make purchasing
decisions
Visitors to e-commerce
stores are 64% more
likely to buy after
watching a video
• Every day, 100 million Internet users watch at least one
video online
• Video views are increasing. Cisco predicts that by 2017,
69% of consumer internet traffic will be to videos
• Touch is the new browsing experience
90% of online shoppers
report that videos help
them make purchasing
decisions

3. Video Streaming is the most
popular smartphone data
service
And this popularity will only grow
70%
Video
streaming
61%
25%Bill
payments
17%E-
Commerce
Social
Networking
• Ericsson Consumer Lab 2015

4. Changing face of advertising
• Intent based
• It helps users accomplish tasks
• Engagement is the goal of all advertising
• Local has a deep play
• Google has 16m advertisers generating $ 50b
• Digital advertising is $600 billon annually
• Digital video advertising, in particular is growing at 43.5% year over
year
• By 2017, digital video advertising will make up 15% of the total digital
advertising market

5. Every media company is preparing for a world where
all TV shows, music and films are consumed online
• In 2015 more people will watch streamed on-demand
video on weekly basis than broadcast TV
• Traditional broadcast television, a linear video format,
has linear video ads
• But how can one have linear ads in a format that in on-
demand and consumer-initiated ?
No wonder 85% of skippable ads during online video get
skipped

6. Introducing BeInspired - a unique platform
Made for an On-Demand World

7. EXPLORE
more from a moment
in the video
ENGAGE
with what they
discover
FULFILL
a desire / aspiration
A platform where users simply touch what inspires
them to

8. Every video in the world is inert until we make it Active
Demo

9. And, we make videos Active by using advanced
algorithms to detect points of interest as they move in
real-time on the screen
• Viewers simply touch the image
they want to explore in the video,
without interrupting the experience
• All touches are saved and can be
accessed by the viewer anytime
• Enhance the viewer experience by
enriching the touch points with
valuable content
• Patent in key IP areas

10. Because visual is the only way to describe many
products
Nail Paint
Earrings
Outfit and color
JewelryMakeup
Makeup

11. DODISCOVERTOUCH
• Look of the characters
• Hair and Makeup
• Character back story
• Actor Biography
• Directors POV
• Twitter-Facebook-Instagram
• Interesting & relevant content
• Brands
• Engage
• Watch/Read
• Visit the advertiser
• Buy
How it works?

12. • Explore their moments of
inspirations from premium content
• Benefit from vital and relevant
information that they seek,
seamlessly
• Engage with what they discover
• Experience fresh up-to-date value
added content every time they
revisit their favorite content
• Come closer to characters they love
• Discover what inspires others
Viewers get the finest viewing experience without pesky
interruptions

13. Advertisers win moments with consumers when their desire is
at the highest.
• Associate with premium content and get
discovered
• ‘A true ‘zero moment of truth’ moment
• Advertising Model which is fully opt-in,
viewable & bot free
• Get a play in nation’s popular culture
• Platform builds brand while driving
leads

14. Video publishers get immersive monetization opportunity born
in on-demand world
• An opportunity to give advertisers win
moments as attention-spans diminish
• Benefit from a Long tail of advertising
for the first time
• Increase longevity of the content as
viewers get fresh value added content
every time they watch
• Network play helps in improved
content discovery and thereof
enhanced usage
• Commerce from content cements
viewer loyalty

15. Be
Inspired