Download to read offline
Uploaded bySushant Panda
BeInspired Platform Introduction
This document introduces BeInspired, an advertising platform designed for the on-demand world. It notes that video consumption is increasing dramatically online and on mobile. BeInspired allows users to touch points in videos that interest them to discover related content without interrupting the video. This engages users and can lead them to products. Advertisers can connect with consumers during inspired moments. Publishers gain new monetization through immersive ads and increased content engagement over time.
More Related Content
BeInspired Platform Introduction
- 1. BeInspired Advertising Platform foran On-demand world © Tagos Confidential All rights reserved
- 2. • 90% ofonline shoppers report that product videos help them make purchasing decisions Visitors to e-commerce stores are 64% more likely to buy after watching a video • Every day, 100 million Internet users watch at least one video online • Video views are increasing. Cisco predicts that by 2017, 69% of consumer internet traffic will be to videos • Touch is the new browsing experience 90% of online shoppers report that videos help them make purchasing decisions
- 3. Video Streaming isthe most popular smartphone data service And this popularity will only grow 70% Video streaming 61% 25%Bill payments 17%E- Commerce Social Networking • Ericsson Consumer Lab 2015
- 4. Changing face ofadvertising • Intent based • It helps users accomplish tasks • Engagement is the goal of all advertising • Local has a deep play • Google has 16m advertisers generating $ 50b • Digital advertising is $600 billon annually • Digital video advertising, in particular is growing at 43.5% year over year • By 2017, digital video advertising will make up 15% of the total digital advertising market
- 5. Every media companyis preparing for a world where all TV shows, music and films are consumed online • In 2015 more people will watch streamed on-demand video on weekly basis than broadcast TV • Traditional broadcast television, a linear video format, has linear video ads • But how can one have linear ads in a format that in on- demand and consumer-initiated ? No wonder 85% of skippable ads during online video get skipped
- 6. Introducing BeInspired -a unique platform Made for an On-Demand World
- 7. EXPLORE more from amoment in the video ENGAGE with what they discover FULFILL a desire / aspiration A platform where users simply touch what inspires them to
- 8. Every video inthe world is inert until we make it Active Demo
- 9. And, we makevideos Active by using advanced algorithms to detect points of interest as they move in real-time on the screen • Viewers simply touch the image they want to explore in the video, without interrupting the experience • All touches are saved and can be accessed by the viewer anytime • Enhance the viewer experience by enriching the touch points with valuable content • Patent in key IP areas
- 10. Because visual isthe only way to describe many products Nail Paint Earrings Outfit and color JewelryMakeup Makeup
- 11. DODISCOVERTOUCH • Look ofthe characters • Hair and Makeup • Character back story • Actor Biography • Directors POV • Twitter-Facebook-Instagram • Interesting & relevant content • Brands • Engage • Watch/Read • Visit the advertiser • Buy How it works?
- 12. • Explore theirmoments of inspirations from premium content • Benefit from vital and relevant information that they seek, seamlessly • Engage with what they discover • Experience fresh up-to-date value added content every time they revisit their favorite content • Come closer to characters they love • Discover what inspires others Viewers get the finest viewing experience without pesky interruptions
- 13. Advertisers win momentswith consumers when their desire is at the highest. • Associate with premium content and get discovered • ‘A true ‘zero moment of truth’ moment • Advertising Model which is fully opt-in, viewable & bot free • Get a play in nation’s popular culture • Platform builds brand while driving leads
- 14. Video publishers getimmersive monetization opportunity born in on-demand world • An opportunity to give advertisers win moments as attention-spans diminish • Benefit from a Long tail of advertising for the first time • Increase longevity of the content as viewers get fresh value added content every time they watch • Network play helps in improved content discovery and thereof enhanced usage • Commerce from content cements viewer loyalty
- 15.