Hi all!! Presenting to you "Garage fest" a unique rwa activation for automotive and linked brands with shared participation cost with non competitive brands and increased response with multiple association based consumer engagements thus bringing high value of roi. Please let us know your feedback .

1. If your Drive-machine is your First Love.
This is where you belong.

2. It’s All about loving your CARS, DRIVES and RIDES…

4. Here’s a CHANCE to:

5. Life is pacing too fast. We are busy.
We want everything handy and easy; At our doorstep.

6. It’s about time you hit your Garage;
And pamper your drive.

7. THE BIG IDEA:

8. • To create a campaign which brings together various automobile brands from
different sections and also other accessories partners on a single platform
• To get the Target Group under one roof
• A campaign that has it’s reach to the core of the TG
• Thus, a campaign which creates a strong brand recall and give sales benefits

9. GARAGE-FEST
Love your Ride.

10. Why Garage-Fest?? Why ??
There are 2 reasons for naming the campaign:
• Adding their personal garage with may be New car or a bike or may be
accessorizing their existing vehicle
• Garage is a place where these vehicles are maintained through various
check ups and servicing.
• With the pamper session for the vehicles, the event is culminated with a
Music Festival for All.

11. Garage Fest:
• An open platform for Automotive partners to come together under one
roof and give the maximum benefit to the end-users.
• This is not only a service camp but will also include various
accessories/product counters to add up
• A Five-Point Check-Up for every vehicle. i.e. Tyres, Battery, Oil, Lubricant,
Music System, Car Wash etc.
• GARAGEFEST will not only create a strong brand recall but will also give
sales benefits.

12. How does this work?
• Garage Fest will give an ultimate platform for owners and prospective buyers to
come together and fulfill various needs from Automobile industry under one
umbrella.
• I.E. Sales and Service is just one of them.
• New Tyres and Alloy Wheels
• Mobil Oil
• Car Batteries
• Music System, Speakers and Screens
• Car Accessories Etc.
• Finances/Loans/Insurance
• Online sales portals
• Magazines/ Channel Partner

13. Targeted Areas of Activity:
RWA’s: Colleges:
Colleges

14. TARGET 1: RWA’s
Colleges

15. Why RWAs?
• Filtered TG for the marketers to reach out to. (Category of the RWA defines the
category of the TG resides in)
• Variety of prospective buyers at one platform
• Convenience of free movement
• Accessibility of Family Decisions

16. Visitor Reach and Profile:
 Top End- Mid Segment RWAs
 100-120 over a period of 6-8 months.
 Key decision makers, Information seekers & the aspiring class
No. of Houses
each RWA
Avg. No of People
each House
Total People Expected Footfall
(per RWA)
200-250 4 1000 100-150

17. Consumer Background:
• Double-income households (two members earning)
• Nuclear families having a 4 wheeler and 2 wheeler
• Increasing propensity to spend on best deals
• Innovators and Informed Audience – They know what they are buying
• Up-graders and Aspirants – Aspire and aim to switch to better living

18. Why will this work for you?
• Stand-Alone RWA Activity
• Higher Cost
• Less Response
• Less Manpower
• No Media Mileage
• Personal involvement of RWA
presidents
• Short-term
• Participation in GARAGE-FEST
• Less Cost
• More Response
• Increased No. of Manpower
• Media Mileage and PR
• No involvement
• Fixed Marketing Agenda and Plan
• Long term response and highlights

19. Maximizing Response for You:
• By Car-Tag Invitations
• Door-Inserts
• Registration and Discount
Vouchers
• Direction Signage's
• Floor Stickers
Pre- Hype:
• Registration with Service
Coupons
• Service Engagement
• Quick response time of 5
minutes each vehicle
• On the spot offers of product
and services present
Event Day: • Measurable Response through
registrations and no. of
coupons distributed.
• Media Hype and Coverage of
the Event
• Pictorial Feedback of the
event
Post Event:

20. Quick- Response Engagement:
Aiming to Engage 100
Vehicles
Activity Days:
Sat and Sun
Activity Timings:
3 Pm -9 Pm
10 Hours: 600
Minutes
Service and
Engagement time:

21. RWA Plan:
• Weekend Camp in RWAs (Saturday and Sunday)
• Pre-Hype with Free Service Camp invitations
• Service + Entertainment on one Platter
• Engagement Activities
• Product Demo, Experience Zone, Test Drives, On the spot
Sales enquiries
• Database generation- Direct and Indirect both
• Light Music Entertainment

22. Pre-Activity – RWA’s
• Banners and Posters on the community notice board from 3 days prior to the
activity
• Paper Insertion
• Door to Door Tagging
• Door Eye Hole Branding
Communications –
• Introduction to the main activity to create hype
• Lucky draw registration details
• Free Vehicle service
Reference Picture - Door Eye Hole Branding

23. Pre-Activity – RWA’s
• Human Branding at the Main
Gates distributing Leaflets
• Direction Signage's
• Car Stickers or Car Tags to
disseminate Festival Info
• Key Chains

24. Main Activity: GARAGE

30. TAKE 1: CAR check Ups at the GARAGE

31. Auto Electric Check Up: Tyre Safety Check Up:
Oil& Filter Check Up: Music/Speaker Check/Change:

32. Take 2: Accessorize Your Car

33. Take 3: Product Experience Zone

34. Take 4: Car Displays and Test Drives

35. FUN Engagement Activities:
Various audience engagement activities will be conducted :-
• Demo Quiz
• Puzzle Games
• Remote Car Racing
• Racing on PS4
• Other games keeping the USP’s of the products in mind

36. Take 5: Kids Engagement Activities:
Remote Car Racing: Magnetic Puzzle: PS4 Games

37. Photo Ops Zone:

38. Take 6: GARAGE Music Fest in the Evening

39. Sponsorship Packages:
Principal sponsor:
Official status of the title sponsor of the GARAGE FEST – Brand logo to be encapsulated in the GARAGE FEST logo
Free furnished space of 20 x 20 X 10 ft at the most prominent location
Name & Logo to appear prominently on all collaterals
Set-Up Cost Included as per the layout. (Refer layout)
Brand jingle to be played during the event
Special acknowledgement during by Anchor during the event
INR. 60000 per RWA

40. Sponsorship Packages:
Associate sponsor:
Associate sponsor of the GARAFE FEST– Brand logo will be incorporated on the backdrop
Free furnished space of 6ft x 6ft at the location
Name & Logo to appear prominently on all collaterals
Set-Up cost included in the Layout. Refer
Special acknowledgement during by Anchor during the event
INR. 15000 per RWA

42. TARGET 2: Colleges
Colleges

43. Why Colleges?
• Tapping the Younger Audience
• Believe in Change/ Style
• A
• Convenience of free movement
• Accessibility of Family Decisions

44. Consumer Background:
✓ Young Brigade- Rich and Affluent family background
✓ Students with 4 wheelers and 2 wheelers
✓ Believes in Change for Style
✓ Innovators and Informed Audience – They know what they are buying

45. Visitor Reach and Profile:
 New, Hot and Unexplored RWAs 100-120 over a period of 6-8 months.
 Sec A and B affluent class
 Key decision makers, Information seekers & the aspiring class
No. of Houses
each RWA
Avg. No of People
each House
Total People Expected Footfall
(per RWA)
200-250 4 1000 100-150

46. College Plan:
• Weekday Camp in RWAs (Wednesday-Thurday)
• Pre-Hype with Free Service Camp invitations
• Service + Entertainment on one Platter
• Engagement Activities
• Product Demo, Experience Zone, Test Drives, On the spot
Sales enquiries
• Database generation- Direct and Indirect both
• Music Festival

47. Pre-Activity – Colleges
Banners on the Main Gates
Posters on the Notice Boards and Canteen Area
Communications –
• Introduction to the main activity to create hype
• Lucky draw registration details
• Free Vehicle service

48. Pre-Hype: with Banners/Posters/ Leaflets

49. Pre Hype: A special Flash Mob with GARAGE FEST BRANDING

50. Main Activity: GARAGE
• Creative Awaited.

51. Pre-Activity - Digital
• The campaign will be promoted on social networking sites like Facebook and
Twitter around 20kms radius of the location of the activity
• # Tag Garage fest

52. TAKE 1: At the Entrance
• Students will be welcomed by female hostesses dressed
Biking Gears.
• Anyone who participates will be given Garage fest Flags
and Key Chains.

53. TAKE 2: CAR/BIKE check Ups at the GARAGE

54. Auto Electric Check Up: Tyre Safety Check Up:
Oil& Filter Check Up: Music/Speaker Check/Change:

55. TAKE 3: GARAGE FEST Engagement Zone

56. Interactive and Fun Arm Wresting:

57. Mechanical Bull Riding:

58. Wheelie Machine:
• Bikes connected to wheelie machine will be provided to the customers to
enjoy performing a risk free wheelie

59. Dart Boards:

60. Ink your Body: Body Art

61. Spray Painting: Paint your Thoughts
You Tube Link
https://www.youtube.com/watch?v=c03a7d09VQ0

62. Take 4: Selfie /Groupie Contest

63. Take 5: Car DJ Contest
• 2-5 customers can participate in the contest
• Each customer will be given a car to use its music system
• A smart phone with 4G network attached to speaker via AUX cable will be
provided
• The 1st customer will start the contest by playing a song through You-Tube
• The next customer will have to listen to the beat of the song and play the next
song matching its beat and the process goes on till every customer mixes 3 songs
• Emcee along with the audience may decide the winner of the segment

65. TAKE 6: EVENT CONCLUDED BY A METALLIC PERFORMANCE

66. Post- Event:
• Feedback forms
• Experience pictures
• Media Coverage and Bytes
• PR
• Social Media

67. Expected Results:
• Grand Footfall
• Strong customer database
• Test Drives
• Hot enquiries
• Sales
• Brand Recall

68. Legal rights & Disclaimer:
• This document and all information contained is the sole property of Eventions. No intellectual
property rights are granted by the delivery of this document or the disclosure of its content.
• This document shall not be reproduced or disclosed to a third party without the express
written consent of Eventions. The document and its content shall not be used for any
purpose other than that for which it is supplied.
• Intellect Property Logo are trademarks of Eventions.
• The information presented and its content are subject to change without notice; specific
information and flow are subject to consultation and agreement.

69. Feel free to get in touch for any queries:
• Mamta Dahiya
+91-9711577781
mamta@eventions.com
• Cristoo Arora
+91-9871822880
cristoo@eventions.com
• Zeeshan Siddiqui
+91-9643339956
zeeshan@eventions.com

70. Your Feedback??