In this pack from the joint webinar between DAMA UK and DAMA Ireland, Ken O'Connor explains how smart businesses are using the DataValueMap.com (from Cork University Business School) to visually map their personal data supply chain and extract business value in the process. The DataValueMap.com is a paper based, tech free, silo busting business tool that helps business managers build a shared understanding of any data initiative. It's perfect for enabling business people to quickly sketch how critical information (such as personal data in the case of GDPR) flows through their business. Ken explains how The Data Value Map applies "Nudge Principles" (including "Choice Architecture" and "Design Thinking") to Nudge the heads of each business function, i.e. the data stakeholders, to take responsibility for their role in the personal data "Information Supply Chain". Data Protection Officers (DPOs) will find this very useful when performing Data Protection Impact Assessments (DPIAs).