DataEd Slides: Data Strategy — Plans Are Useless, but Planning Is InvaluableDATAVERSITY
Too often, I hear the question, “Can you help me with our Data Strategy?” Unfortunately, for most, this is the wrong request because it focuses on the least valuable component — the Data Strategy itself. A more useful request is, “Can you help me apply data strategically?” Yes, at early maturity phases, the process of developing strategic thinking about data is more important than the actual product! Trying to write a good (much less perfect) Data Strategy on the first attempt is generally not productive — particularly giving the widespread acceptance of Mike Tyson’s truism: “Everybody has a plan until they get punched in the face.” Refocus on learning how to iteratively improve the way data is strategically applied. This will permit data-based strategy components to keep up with agile, evolving organizational strategies. This approach can also contribute to three primary organizational data goals. Learn how improving the following will help in ways never imagined:
• Your organization’s data
• The way your people use data
• The way your people use data to achieve your organizational strategy
Data is your sole non-depletable, non-degradable, durable strategic asset, and it is pervasively shared across every organizational area. Addressing existing challenges programmatically includes overcoming necessary but insufficient prerequisites and developing a disciplined, repeatable means of improving business objectives. This process (based on the theory of constraints) is where the strategic data work really occurs as organizations identify prioritized areas where better assets, literacy, and support (Data Strategy components) can help an organization better achieve specific strategic objectives. Then the process becomes lather, rinse, and repeat. Several complementary concepts are also covered, including:
• A cohesive argument for why Data Strategy is necessary for effective Data Governance
• An overview of prerequisites for effective strategic use of Data Strategy, as well as common pitfalls
• A repeatable process for identifying and removing data constraints
• The importance of balancing business operation and innovation
Slide deck presenting objectives of Big Data Working group of Institute of Actuaries in Belgium.
The goal of the group is to discuss:
- Impact of Big Data on insurance sector and the
actuarial profession;
- Present challenges and good practices when working
with Big Data;
- Educate actuarial profession about Big Data.
Contact me at mat@motosmarty.com
Slides: How to Avoid the 10 Big Data Analytics Blunders — Best Practices for ...DATAVERSITY
As a steward for your enterprise’s data and digital transformation initiatives, you’re tasked with making the right choice. But before you can make those decisions, it’s important to understand what not to do when planning for your organization’s big data initiatives.
Michael Stonebraker shares the top 10 big data blunders that he has witnessed in the last decade or so. As a pioneer of database research and technology for more than 40 years, Michael understands the mistakes enterprises often made and knows how to correct and avoid them. By learning about the major blunders, you’ll know how best to future-proof your big data management and digital transformation needs. Common blunders include problems from not planning on moving everything to the cloud to believing that a data warehouse will solve all your problems to succumbing to the “innovator’s dilemma.” To illustrate the blunders, he shares a variety of corrective tips, strategies, and real-world examples.
Social media and relationship development for salesEconsultancy
Econsultancy Director Peter Abraham's presentation on the topic of social media and relationship development for sales. (originally presented at Chicago Booth University School of Business)
Digital Strategy Environmental Scan for the Concordia University Digital Stra...Megan Hurst
Athenaeum21 (A21) is pleased to announce the public release of the “Digital Strategy Environmental Scan” report. The report was commissioned by the Concordia University Digital Strategy Committee, and has been publicly shared via its website. The committee is charged with creating a path-breaking digital strategy for Concordia University and has undertaken work “to determine what actions we need to take to become a next-generation university that embraces the digital reality of our students, faculty, researchers, staff and life in general.”
Concordia University selected A21 to research higher education institutions’ and industries’ approaches to strategically managing all aspects of digital transformation. The committee charged A21 with conducting a broad and deep examination of how and why digital strategies in a range of organizations succeed, and also why they “fail.” A21 conducted a literature review, web review, and interviews with thought leaders and practitioners in digital transformation and digital literacy in higher education, non-profits, and corporations. Interviewees included Dr. Jill Leafstedt, of Teaching and Learning Innovations, California State University, Channel Islands; digital literacy researcher and expert Dr. Monica Bulger; Michael Edson of the UN Live Museum; Dr. Gerald Kane, digital transformation researcher and professor of business at Boston College; Daniel Greenstein of the Bill and Melinda Gates Foundation; Dr. Melissa Highton, of the University of Edinburgh; Sarah Knight, Jisc; and Tore Burheim, University of Bergen.
A21 defines “digital strategy” as “a plan of action for the adoption of institutional processes and practices to transform the organization and culture to effectively and competitively function in an increasingly digital world.” The report provides examples of successful practices undertaken by organizations actively managing digital transformation in Canada, the United States and Europe, as well as examples of so-called “failure.” The answers as to why digital strategies succeed or fail are complex, but all hinge on six key elements that A21 identified during the research phase: People, Culture, Leadership, Organizational Alignment, followed by Data, and Technology.
DataEd Slides: Data Strategy — Plans Are Useless, but Planning Is InvaluableDATAVERSITY
Too often, I hear the question, “Can you help me with our Data Strategy?” Unfortunately, for most, this is the wrong request because it focuses on the least valuable component — the Data Strategy itself. A more useful request is, “Can you help me apply data strategically?” Yes, at early maturity phases, the process of developing strategic thinking about data is more important than the actual product! Trying to write a good (much less perfect) Data Strategy on the first attempt is generally not productive — particularly giving the widespread acceptance of Mike Tyson’s truism: “Everybody has a plan until they get punched in the face.” Refocus on learning how to iteratively improve the way data is strategically applied. This will permit data-based strategy components to keep up with agile, evolving organizational strategies. This approach can also contribute to three primary organizational data goals. Learn how improving the following will help in ways never imagined:
• Your organization’s data
• The way your people use data
• The way your people use data to achieve your organizational strategy
Data is your sole non-depletable, non-degradable, durable strategic asset, and it is pervasively shared across every organizational area. Addressing existing challenges programmatically includes overcoming necessary but insufficient prerequisites and developing a disciplined, repeatable means of improving business objectives. This process (based on the theory of constraints) is where the strategic data work really occurs as organizations identify prioritized areas where better assets, literacy, and support (Data Strategy components) can help an organization better achieve specific strategic objectives. Then the process becomes lather, rinse, and repeat. Several complementary concepts are also covered, including:
• A cohesive argument for why Data Strategy is necessary for effective Data Governance
• An overview of prerequisites for effective strategic use of Data Strategy, as well as common pitfalls
• A repeatable process for identifying and removing data constraints
• The importance of balancing business operation and innovation
Slide deck presenting objectives of Big Data Working group of Institute of Actuaries in Belgium.
The goal of the group is to discuss:
- Impact of Big Data on insurance sector and the
actuarial profession;
- Present challenges and good practices when working
with Big Data;
- Educate actuarial profession about Big Data.
Contact me at mat@motosmarty.com
Slides: How to Avoid the 10 Big Data Analytics Blunders — Best Practices for ...DATAVERSITY
As a steward for your enterprise’s data and digital transformation initiatives, you’re tasked with making the right choice. But before you can make those decisions, it’s important to understand what not to do when planning for your organization’s big data initiatives.
Michael Stonebraker shares the top 10 big data blunders that he has witnessed in the last decade or so. As a pioneer of database research and technology for more than 40 years, Michael understands the mistakes enterprises often made and knows how to correct and avoid them. By learning about the major blunders, you’ll know how best to future-proof your big data management and digital transformation needs. Common blunders include problems from not planning on moving everything to the cloud to believing that a data warehouse will solve all your problems to succumbing to the “innovator’s dilemma.” To illustrate the blunders, he shares a variety of corrective tips, strategies, and real-world examples.
Social media and relationship development for salesEconsultancy
Econsultancy Director Peter Abraham's presentation on the topic of social media and relationship development for sales. (originally presented at Chicago Booth University School of Business)
Digital Strategy Environmental Scan for the Concordia University Digital Stra...Megan Hurst
Athenaeum21 (A21) is pleased to announce the public release of the “Digital Strategy Environmental Scan” report. The report was commissioned by the Concordia University Digital Strategy Committee, and has been publicly shared via its website. The committee is charged with creating a path-breaking digital strategy for Concordia University and has undertaken work “to determine what actions we need to take to become a next-generation university that embraces the digital reality of our students, faculty, researchers, staff and life in general.”
Concordia University selected A21 to research higher education institutions’ and industries’ approaches to strategically managing all aspects of digital transformation. The committee charged A21 with conducting a broad and deep examination of how and why digital strategies in a range of organizations succeed, and also why they “fail.” A21 conducted a literature review, web review, and interviews with thought leaders and practitioners in digital transformation and digital literacy in higher education, non-profits, and corporations. Interviewees included Dr. Jill Leafstedt, of Teaching and Learning Innovations, California State University, Channel Islands; digital literacy researcher and expert Dr. Monica Bulger; Michael Edson of the UN Live Museum; Dr. Gerald Kane, digital transformation researcher and professor of business at Boston College; Daniel Greenstein of the Bill and Melinda Gates Foundation; Dr. Melissa Highton, of the University of Edinburgh; Sarah Knight, Jisc; and Tore Burheim, University of Bergen.
A21 defines “digital strategy” as “a plan of action for the adoption of institutional processes and practices to transform the organization and culture to effectively and competitively function in an increasingly digital world.” The report provides examples of successful practices undertaken by organizations actively managing digital transformation in Canada, the United States and Europe, as well as examples of so-called “failure.” The answers as to why digital strategies succeed or fail are complex, but all hinge on six key elements that A21 identified during the research phase: People, Culture, Leadership, Organizational Alignment, followed by Data, and Technology.
Consumers rely on businesses to keep their personal information safe. Too few of those businesses are actively protecting that data. Here’s what’s gone wrong, and how businesses should be responding. Full blog here: http://bit.ly/1Jtzym5
SharePoint 2013 - Why, How and What? - Session #SPCon13Roland Driesen
SharePoint 2013 offers even better equipment than SharePoint 2010 did and has good reviews, a very positive vibe, and an appealing look and feel. But, how do you implement and use this great technology? Or, being cynical: WHY even bother? This session is about rephrasing your thoughts on Collaboration and/or Enterprise Social. Based on the concept of “Start with WHY” Roland will show you the real benefits to leverage the technology adoption lifecycle across your organization (innovators > early adopters > early majority > late majority) and why not to focus on the laggards. With the four stages model of user adoption Roland will give you practical advice on HOW to support this process including the Getting Things Done method with SharePoint to also appeal to the "not-so-social-media-savvy". The WHAT of SharePoint will be presented by co-presenters during the two days. This session is a summary of the 3G implementation methodology; a blend of great thinkers (Carl Gustav Jung, Simon Sinek, Michael Sampson, David Allen) and proven methods (Getting Things Done, Insights Discovery) combined with great technology (SharePoint 2013) to successfully motivate at least 84% of any population in the real usage of your SharePoint platform.
Living in a data economy: Transforming the role of HRMartin Sutherland
In a data economy, wealth is defined by extracting value from good quality data. The challenge is how to ensure a sustainable source of good quality HR data and how to turn that data into a compelling story that engages business leaders and creates a competitive advantage through talent.
Simple Principles for Complex Data-Led Organisational TransformationBarry Magee
Digital Transformation Lab - Best of Practitioner Research - Jun 2021 - Barry Magee
I'm an experienced senior business leader focused on how data-driven transformation creates organisational value with deep experience in sales, marketing, strategy, operations, and change management. I’m a recognized industry-leading specialist and academic on effective and systemic innovation using data and analytics to build competitive advantage and tangible results.
https://www.linkedin.com/in/barrymagee/
Email Marketing Census 2011 PresentationEconsultancy
The fifth annual Email Marketing Industry Census, sponsored by Adestra, is based on the largest UK survey of email marketers.
The census looks at the amount and type of email marketing carried out by organisations, the way that email marketing is conducted, issues affecting the industry and the effectiveness of email compared to other digital marketing channels.
Technology is not the Answer: Why "digital" is not the most important aspect ...Megan Hurst
Shortly after its establishment in 1970, researchers at Xerox Parc invented the personal computer, complete with graphical user interface, windows, icons and a mouse. Yet, Xerox completely failed to successfully market and sell the personal computer and is still today known for making photocopiers and mainframes. In 1975, an employee at Kodak built the first digital camera. In 2012, Kodak filed for bankruptcy, having had its photographic film business disrupted by competitors invested heavily in promoting the "new" technology of digital photography. So why do large organizations (including academic institutions) fail to evolve with the times? And what is your strategy for supporting evolution and innovation in your organization? How do you adapt to and benefit from change and new ideas? In 2018, Athenaeum21 was commissioned to conduct an environmental scan of how and why digital strategies in a range of organizations succeed, and also why they "fail." We define "digital strategy" as "a plan of action for the adoption of institutional processes and practices to support and/or transform the organization and culture to effectively and competitively function in an increasingly digital world." Our research included a literature review, web review, and interviews with thought leaders and practitioners in digital transformation and digital skills-building in higher education, non-profits, and corporations. The report we produced provides examples of successful practices undertaken by organizations actively managing digital transformation and benefiting from their investments in innovation in Canada, the United States and Europe, as well as examples of so-called "failed" digital strategies. The answers as to why digital strategies succeed or fail are complex, but all hinge on six key elements that we identified during the research: 1. People, 2. Culture, 3. Leadership, 4. Organizational Alignment, followed by 5. Data, and 6. Technology. We will present our findings and model, with examples of how and why people, culture, leadership, and organizational alignment are more important for digital transformation than data and technology. We would like to have a robust discussion of how this model fits with your own local context.
Transforming Connected Services into Industry Beating Experiences | Insurance...Dion Hinchcliffe
As the world becomes infused with sensors and everything becomes quantified, industries like insurance are literally being revolutionizing by a combination of Internet of Things and analytics. Here's how to think about the opportunity strategically. From my opening keynote at Insurance IoT in Chicago.
Video can be viewed here: https://www.youtube.com/watch?v=ofG-G0bqNbA
In this short introduction into the topic of data-driven decisioning or data-driven decision making, Thomas Gerstmann, Consultant for Conversion Optimization, Data Science & User Research (https://www.linkedin.com/in/thomasgerstmann) will give a brief overview of the overall topic and the meetups following two talks: What is data-driven decision making? What established processes and methods for data-driven decisioning exist today? What are the advantages of this approach? What - as a basis to these - is a decision at all?
This talk was part of an Aachen Data & AI Meetup.
-----
You can find us here:
- Meetup.com: https://www.meetup.com/de-DE/Aachen-D...
- LinkedIn: https://linkedin.com/company/aachen-d...
- Facebook: https://www.facebook.com/dataaimeetup
- Slideshare: https://www.slideshare.net/aachen-dat...
If you have any questions, please don’t hesitate to reach out to us: data.ai.meetup@gmail.com.
-----
Who is Aachen Data & AI Meetup?
We bring together all Data and Artificial Intelligence (AI) interested people in the Aachen Area: Professionals, Experts-To-Be, Students and all others. Regularly, we organize new meetups with enough time for networking.
The event formats spread from lectures & discussions about the big trends to concrete hands on workshops.
The topics vary from Data Science, Business Intelligence over Machine Learning and Predictive Analytics to Data Security, Data Visualization, Data Story Telling and Data Driven Decisioning. Furthermore, it's about the skills & tools to achieve all this.
McKinsey partner Jason Heller provides an overview of the key technologies that will impact the business landscape: artificial intelligence, automation and impact on the future workforce, virtual reality, augmented reality, the Internet of things, and data security.
The Digital Talent Gap - Developing Skills for Today’s Digital OrganizationsCapgemini
The War for Talent Has Gone Digital.
The shortage of digital skills in the current marketplace is unprecedented. It is estimated that over 4.4 million IT jobs will be created around Big Data by 2015; however, only a third of these new jobs will be filled.
Martha Lane Fox, the UK’s digital inclusion champion, believes over 16 million people in the UK lack the basic digital skills to fully benefit from the Internet.
Even Millenials are a matter of concern. In a survey comprising over 800 middle to upper management executives from over 50 industries, nearly one in five Millenials in the modern workplace are perceived to be lacking in analytical skills.
Read to find out how your organization can bridge the digital skills gap.
The enterprise marketer's playbook: Building an integrated data strategy.
An integrated data strategy can help any business see customer journeys more clearly ― and then give customers more relevant ads and experiences that get results. So why doesn't everyone have such a strategy? We look at what sets the marketing leaders apart.
Let marketing data be your guide
If you've ever felt too swamped by data to find the customer insights you need, you're not alone. But there's a new and better approach to gaining deeper audience insights: building an integrated data strategy.
Read this report to learn how:
86% of senior executives agree that eliminating organizational silos is critical to expanding the use of data and analytics in decision-making.
75% of marketers agree that lack of education and training on data and analytics is the biggest barrier to more business decisions being made based on data insights.
Leading marketers are 59% more likely to use digital analytics to optimize the user experience in real time.
Why Multicloud Integration Will Disrupt Digital Experience and Drive Growth |...Dion Hinchcliffe
Most organizations have a large digital experience gap, both for customer and employee experiences. The solution is to much more strategically use their assets, including data, IT systems, and people, more effectively to industrialize and scale their experience capabilities. I recently explored both the business imperative for why as well as the means for how to accomplish this in a lunch keynote at the 10th anniversary Cloud Expo in New York City.
Slides for Altimeter's webinar: What Do We Do with All This Big Data? Fostering Insight and Trust in the Digital Age
Watch the webinar replay at: http://www.slideshare.net/Altimeter/webinar-what-do-we-do-with-all-this-big-data-altimeter-group
Download the report at: http://pages.altimetergroup.com/what-do-we-do-with-all-this-big-data-report.html
Description: Big data has been called one of the biggest disruptions of the digital age. To make the best use of data, executives need to educate themselves on how to extract insight from data in a way that engenders trust — and use this insight to plan their data strategy now.
Tech companies and technologists need to own building responsible AI. However the majority of documents and guidelines are still at the policy and B2B level, rather than at the practitioner level. This talk aims to start bridging that gap and provide ML practitioners and leaders with some tools to inject ethical considerations into their day-to-day process.
The number one complaint of users across industries seems to be their inability to locate the content they need. As information continues to grow on a daily basis across the internet, companies are looking for solutions to help users make sense of the plethora of content. The CIDM 2019 benchmarking study asked industry leaders in technical communications what their departments are doing to address these issues. Find out what they said.
In this session, attendee’s will learn:
Why technical communications departments are being called up more and more to lead the taxonomy charge
The taxonomy development trends being followed by industry leaders in technical communication
Top tips and tricks for making content more findable
How to prepare for taking over this important role.
The importance of taxonomies to emerging technologies
Consumers rely on businesses to keep their personal information safe. Too few of those businesses are actively protecting that data. Here’s what’s gone wrong, and how businesses should be responding. Full blog here: http://bit.ly/1Jtzym5
SharePoint 2013 - Why, How and What? - Session #SPCon13Roland Driesen
SharePoint 2013 offers even better equipment than SharePoint 2010 did and has good reviews, a very positive vibe, and an appealing look and feel. But, how do you implement and use this great technology? Or, being cynical: WHY even bother? This session is about rephrasing your thoughts on Collaboration and/or Enterprise Social. Based on the concept of “Start with WHY” Roland will show you the real benefits to leverage the technology adoption lifecycle across your organization (innovators > early adopters > early majority > late majority) and why not to focus on the laggards. With the four stages model of user adoption Roland will give you practical advice on HOW to support this process including the Getting Things Done method with SharePoint to also appeal to the "not-so-social-media-savvy". The WHAT of SharePoint will be presented by co-presenters during the two days. This session is a summary of the 3G implementation methodology; a blend of great thinkers (Carl Gustav Jung, Simon Sinek, Michael Sampson, David Allen) and proven methods (Getting Things Done, Insights Discovery) combined with great technology (SharePoint 2013) to successfully motivate at least 84% of any population in the real usage of your SharePoint platform.
Living in a data economy: Transforming the role of HRMartin Sutherland
In a data economy, wealth is defined by extracting value from good quality data. The challenge is how to ensure a sustainable source of good quality HR data and how to turn that data into a compelling story that engages business leaders and creates a competitive advantage through talent.
Simple Principles for Complex Data-Led Organisational TransformationBarry Magee
Digital Transformation Lab - Best of Practitioner Research - Jun 2021 - Barry Magee
I'm an experienced senior business leader focused on how data-driven transformation creates organisational value with deep experience in sales, marketing, strategy, operations, and change management. I’m a recognized industry-leading specialist and academic on effective and systemic innovation using data and analytics to build competitive advantage and tangible results.
https://www.linkedin.com/in/barrymagee/
Email Marketing Census 2011 PresentationEconsultancy
The fifth annual Email Marketing Industry Census, sponsored by Adestra, is based on the largest UK survey of email marketers.
The census looks at the amount and type of email marketing carried out by organisations, the way that email marketing is conducted, issues affecting the industry and the effectiveness of email compared to other digital marketing channels.
Technology is not the Answer: Why "digital" is not the most important aspect ...Megan Hurst
Shortly after its establishment in 1970, researchers at Xerox Parc invented the personal computer, complete with graphical user interface, windows, icons and a mouse. Yet, Xerox completely failed to successfully market and sell the personal computer and is still today known for making photocopiers and mainframes. In 1975, an employee at Kodak built the first digital camera. In 2012, Kodak filed for bankruptcy, having had its photographic film business disrupted by competitors invested heavily in promoting the "new" technology of digital photography. So why do large organizations (including academic institutions) fail to evolve with the times? And what is your strategy for supporting evolution and innovation in your organization? How do you adapt to and benefit from change and new ideas? In 2018, Athenaeum21 was commissioned to conduct an environmental scan of how and why digital strategies in a range of organizations succeed, and also why they "fail." We define "digital strategy" as "a plan of action for the adoption of institutional processes and practices to support and/or transform the organization and culture to effectively and competitively function in an increasingly digital world." Our research included a literature review, web review, and interviews with thought leaders and practitioners in digital transformation and digital skills-building in higher education, non-profits, and corporations. The report we produced provides examples of successful practices undertaken by organizations actively managing digital transformation and benefiting from their investments in innovation in Canada, the United States and Europe, as well as examples of so-called "failed" digital strategies. The answers as to why digital strategies succeed or fail are complex, but all hinge on six key elements that we identified during the research: 1. People, 2. Culture, 3. Leadership, 4. Organizational Alignment, followed by 5. Data, and 6. Technology. We will present our findings and model, with examples of how and why people, culture, leadership, and organizational alignment are more important for digital transformation than data and technology. We would like to have a robust discussion of how this model fits with your own local context.
Transforming Connected Services into Industry Beating Experiences | Insurance...Dion Hinchcliffe
As the world becomes infused with sensors and everything becomes quantified, industries like insurance are literally being revolutionizing by a combination of Internet of Things and analytics. Here's how to think about the opportunity strategically. From my opening keynote at Insurance IoT in Chicago.
Video can be viewed here: https://www.youtube.com/watch?v=ofG-G0bqNbA
In this short introduction into the topic of data-driven decisioning or data-driven decision making, Thomas Gerstmann, Consultant for Conversion Optimization, Data Science & User Research (https://www.linkedin.com/in/thomasgerstmann) will give a brief overview of the overall topic and the meetups following two talks: What is data-driven decision making? What established processes and methods for data-driven decisioning exist today? What are the advantages of this approach? What - as a basis to these - is a decision at all?
This talk was part of an Aachen Data & AI Meetup.
-----
You can find us here:
- Meetup.com: https://www.meetup.com/de-DE/Aachen-D...
- LinkedIn: https://linkedin.com/company/aachen-d...
- Facebook: https://www.facebook.com/dataaimeetup
- Slideshare: https://www.slideshare.net/aachen-dat...
If you have any questions, please don’t hesitate to reach out to us: data.ai.meetup@gmail.com.
-----
Who is Aachen Data & AI Meetup?
We bring together all Data and Artificial Intelligence (AI) interested people in the Aachen Area: Professionals, Experts-To-Be, Students and all others. Regularly, we organize new meetups with enough time for networking.
The event formats spread from lectures & discussions about the big trends to concrete hands on workshops.
The topics vary from Data Science, Business Intelligence over Machine Learning and Predictive Analytics to Data Security, Data Visualization, Data Story Telling and Data Driven Decisioning. Furthermore, it's about the skills & tools to achieve all this.
McKinsey partner Jason Heller provides an overview of the key technologies that will impact the business landscape: artificial intelligence, automation and impact on the future workforce, virtual reality, augmented reality, the Internet of things, and data security.
The Digital Talent Gap - Developing Skills for Today’s Digital OrganizationsCapgemini
The War for Talent Has Gone Digital.
The shortage of digital skills in the current marketplace is unprecedented. It is estimated that over 4.4 million IT jobs will be created around Big Data by 2015; however, only a third of these new jobs will be filled.
Martha Lane Fox, the UK’s digital inclusion champion, believes over 16 million people in the UK lack the basic digital skills to fully benefit from the Internet.
Even Millenials are a matter of concern. In a survey comprising over 800 middle to upper management executives from over 50 industries, nearly one in five Millenials in the modern workplace are perceived to be lacking in analytical skills.
Read to find out how your organization can bridge the digital skills gap.
The enterprise marketer's playbook: Building an integrated data strategy.
An integrated data strategy can help any business see customer journeys more clearly ― and then give customers more relevant ads and experiences that get results. So why doesn't everyone have such a strategy? We look at what sets the marketing leaders apart.
Let marketing data be your guide
If you've ever felt too swamped by data to find the customer insights you need, you're not alone. But there's a new and better approach to gaining deeper audience insights: building an integrated data strategy.
Read this report to learn how:
86% of senior executives agree that eliminating organizational silos is critical to expanding the use of data and analytics in decision-making.
75% of marketers agree that lack of education and training on data and analytics is the biggest barrier to more business decisions being made based on data insights.
Leading marketers are 59% more likely to use digital analytics to optimize the user experience in real time.
Why Multicloud Integration Will Disrupt Digital Experience and Drive Growth |...Dion Hinchcliffe
Most organizations have a large digital experience gap, both for customer and employee experiences. The solution is to much more strategically use their assets, including data, IT systems, and people, more effectively to industrialize and scale their experience capabilities. I recently explored both the business imperative for why as well as the means for how to accomplish this in a lunch keynote at the 10th anniversary Cloud Expo in New York City.
Slides for Altimeter's webinar: What Do We Do with All This Big Data? Fostering Insight and Trust in the Digital Age
Watch the webinar replay at: http://www.slideshare.net/Altimeter/webinar-what-do-we-do-with-all-this-big-data-altimeter-group
Download the report at: http://pages.altimetergroup.com/what-do-we-do-with-all-this-big-data-report.html
Description: Big data has been called one of the biggest disruptions of the digital age. To make the best use of data, executives need to educate themselves on how to extract insight from data in a way that engenders trust — and use this insight to plan their data strategy now.
Tech companies and technologists need to own building responsible AI. However the majority of documents and guidelines are still at the policy and B2B level, rather than at the practitioner level. This talk aims to start bridging that gap and provide ML practitioners and leaders with some tools to inject ethical considerations into their day-to-day process.
The number one complaint of users across industries seems to be their inability to locate the content they need. As information continues to grow on a daily basis across the internet, companies are looking for solutions to help users make sense of the plethora of content. The CIDM 2019 benchmarking study asked industry leaders in technical communications what their departments are doing to address these issues. Find out what they said.
In this session, attendee’s will learn:
Why technical communications departments are being called up more and more to lead the taxonomy charge
The taxonomy development trends being followed by industry leaders in technical communication
Top tips and tricks for making content more findable
How to prepare for taking over this important role.
The importance of taxonomies to emerging technologies
This presentation was delivered by EK CEO Zach Wahl at the 2023 Midwest KM Symposium in Kent State, Ohio. The presentation defines Knowledge Management and its value. It also covers key industry trends and outcomes.
Concept Searching, developer of automatic semantic metadata, auto-classification, and taxonomy management, has teamed with WAND, developer of industry and business function specific foundation taxonomies, to make developing, deploying, and using taxonomies simple.
Are your end users disappointed with their search results? Can they find exactly what they need, when they need it, and in the right format?
Learn how to immediately take advantage of unique multi-word concept identification capabilities to rapidly classify unstructured and semi-structured content, aligned with organizational goals and eliminating end user tagging.
This drives improved outcomes in search transparency, information governance, and collaboration across the enterprise, and further refines taxonomies and the SharePoint Term Store.
Understand how to achieve a return on your investment and get your organization’s taxonomies up and running in just two to three weeks.
• The value of this combined offering, set against traditional approaches
• What are foundation taxonomies
• How to rollout taxonomies across an organization
• Ways to manage and change taxonomies
This presentation, delivered by Guillermo Galdamez at the Taxonomy Bootcamp Connect Conference, offers seven practical tips for improving taxonomy governance efforts in your organization - making sure that the taxonomy continues to grow and evolve alongside the organization, and communicating its value to stakeholders to be able to sustain support. The advice in this presentation is based on experience in taxonomy design and governance efforts across dozens of organizations of multiple sizes and various industries.
Intelligent Compliance to Optimize Energy Sector Enterprise Content Managemen...Concept Searching, Inc
We explored how SharePoint can be enhanced to establish an ECM framework that ensures the availability, usability, integrity, and security of an enterprise’s information, and enables information consumers to:
• Find trusted and relevant information regarding health and safety, asset maintenance, and compliance guidelines such as OSHA, for key information for decision making
• Ensure accurate records management, regulatory compliance, and improve eDiscovery, and litigation support processes
• Identify and secure potential confidential or sensitive information exposures
• Rapidly address unexpected failures in processes, such as pipeline leaks or natural disasters
• Enable multinational content asset protection and authorization to assets
• Automate application and enforcement of policies
• Quickly react to deploy project-based hybrid cloud and on-premise collaborative solutions
Back by popular demand, this webinar shows the features and functions that transform traditional taxonomy building into a high-value suite of interactive tools, to simplify content management and drive business processes.
The session shows the taxonomy building process with conceptTaxonomyManager, using automatically generated semantic metadata, and illustrating how easy it is to add taxonomy nodes manually. The product is designed for subject-matter experts, requires little training, and enables productivity from the day that auto-classification begins.
This webinar explores how easy and robust the unique taxonomy component is, and demonstrates automatic generation of metadata, auto-classification to a taxonomy, and how to manage metadata.
Speaker:
Michael Paye – Chief Technology Officer at Concept Searching
Are you a CEO without a Corporate Content Strategy?Rakesh Shukla
Not having a corporate content strategy adversely impacts revenue by 10% and increases spends to create content across Marketing & Sales, Engineering, Delivery & Support organizations by a whopping 200%. Here’s why every CEO should have one, and how.
SharePoint Saturday London - The Nuts and Bolts of Metadata Tagging and Taxon...Concept Searching, Inc
Taxonomies are often thought of as hard to use and needing specialized applications or IT skills. Not so.
Explore how taxonomies, auto-classification, and multi-term metadata generation unburden the IT team, eliminate end user tagging, and empower business users.
Understand the Return on Investment from an effective infrastructure solution for search, security, compliance, eDiscovery, records management, knowledge management, collaboration, and migration activities.
• Watch multi-term metadata being automatically generated.
• Learn how easy it is to use taxonomy tools and interactive features, such as auto-clue suggestion, instant feedback, and assigning weights to terms.
• Discover the value of dynamic screen updating to immediately see the impact of taxonomy changes.
• View how document movement feedback enables you to see the cause and effect of changes without re-indexing.
Understand must-have functionality, to help you evaluate classification and taxonomy software.
Starting with the importance of multi-term metadata, learn about the pros and cons of differing technologies, which questions to ask vendors, and what suits your organization.
Go beyond the basics, to find out what it takes to manage a taxonomy and integrate it with the SharePoint Term Store.
Take away an understanding of:
• Metadata generation – why it is so important.
• Auto-classification – why you can’t live without it.
• Taxonomy approaches that are manageable – by the staff you already have.
#InfoGov16: How to Plan a Successful IM Solution ImplementationJ. Kevin Parker, CIP
If you find this helpful, give it a like! If you need help with your IT initiatives, let my firm Kwestix help you: www.kwestix.com
My slide deck from the 2016 Information Governance Conference presents tips with research on how to plan a successful implementation for your information management systems.
Empower to the People - Non-invasive Governance: Meeting People Where They AreShelley Keith, MSIQ
"Governance" sounds like work. Like bureaucracy. Like "no." It doesn't have to be this way.
Governance is most effective when it looks like help and sounds like "yes." Governance should be empowering, enlightening, supportive of goals, and flexible enough to allow innovation. It should be non-invasive.
We know that most people want to succeed at whatever they're attempting to do, so let's talk about how to help all the other-duties-as-assigned folks do good work on your site even though it's probably not their primary function.
In this session, you'll learn:
*How to establish a web governance structure that meets your users where they are
*How to focus on your users' own goals to sell them on the importance of content strategy and governance
*Tactics and strategies for turning other-duties-as-assigned content contributors into quality stewards (even if they don't know that's what they are)
Successful artificial intelligence enables organizations to capture the thought process of top performers and deploy it as a virtual coach. Combining artificial intelligence with expert knowledge, metadata generation, auto-classification, and taxonomy management delivers great knowledge transfer.
In this webinar Discovery Machine and Concept Searching will demonstrate how their combined offering enables enterprises to establish an effective information framework by enhancing access to corporate knowledge sources with artificial intelligence.
Join us to find out more about how the solution can save your organization both time and money, while increasing accuracy and consistency of corporate knowledge access.
What you will learn about during this session:
• Capturing enterprise knowledge and deploying subject matter expertise as a virtual coach
• Effective content identification and classification, regardless of content location in the enterprise
• Eliminating the error and cost burdens of identification and management of records
• Documenting knowledge in the context of business process to create tangible knowledge assets
• Increasing the quality of information for decision making
• Automatic migration of content driven by classification of metadata
Speakers:
Todd Griffith, CTO and Co-Founder at Discovery Machine
Ken Lemons, Vice President Federal Programs at Concept Searching
John Challis, Founder and Chief Executive Officer at Concept Searching
Making KM Clickable: The Rapidly Changing State of Knowledge ManagementEnterprise Knowledge
Initially delivered for the Bangalore K-Community Zoom Meetup: “The Digital Edge: Tech Roadmaps and Impacts on KM on June 15th, this deck covers the key takeaways from the leading Knowledge Management book, 'Making Knowledge Management Clickable,' by Zach Wahl and Joe Hilger of Enterprise Knowledge. The presentation covers definitions and value of KM, offers best practices on KM systems, details key types of KM technologies, and discusses some of the common types of KM solutions such as KM Portals and Knowledge Graphs.
Riding the convergence of Social, Mobile, and Cloud to create new media model...Shree Dandekar
As the adoption of social, mobile and cloud computing continues to transform industries, organizations increasingly value how these technologies can improve customer engagement, forge new partnerships and drive competitive advantage. As great as the promise of convergence is, many organizations are still struggling to reinvent their business operations and keep pace with the explosion of mobile channels and volume of data being generated. This session will aim at not only discussing some of the natural use cases of this disruption like social casting but will provide a practical approach to marketers on how to realize an ROI from their social and mobile investments using analytics.
How To Power A Team Of Storytellers, with Michael BritoDynamic Signal
LEWIS Global Communications is a global marketing and communications agency that specializes in helping businesses overcome the four top challenges brands face today: awareness, demand, adoption and advocacy. With over 600 employees across 27 global offices, they pride themselves on having a highly connected team of brand storytellers who can speak to the strategic goals of the company, showcase its values and live its mission.
The brand took storytelling to the next level when they launched Employee Activate, to assist clients with developing employee advocacy programs that motivate employees to share the brand’s story. Employee Activate also gave LEWIS a way to strengthen their own team’s storytelling abilities and highlight their own, internal voices.
"From a content perspective it's critical to train your employees to be storytellers and build a content plan for them that is more human, yet aligned to the larger brand narrative," says Michael Brito, Head of US Digital Marketing at LEWIS.
• How to establish employee advocacy policies and workflows
• How to manage employee-driven content
• How to integrate stories across paid, earned and owned media
• How to define key performance indicators and measure success
Michael Brito is the Head of US Digital Marketing for LEWIS Global Communications. He is a published author, TEDx speaker, and an Adjunct Professor at San Jose State University. His latest book, “Participation Marketing: Unleashing Employees to Participate and be Brand Storytellers” is set to release in 2017.
SMX West 2016 - Search, Content and Digital Marketing Maturity FrameworksBrightEdge Technologies
The convergence of search, social and content marketing has meant that the silos that once separated marketers have virtually merged. In this session, Brad Mattick will discuss how to transition from search practitioners to organizational leaders in a content marketing industry that is forecast to grow to $300 billion in the next four years. Key takeaways will focus around building a community framework to evangelize search and content as a leading performance channel. Marketers will learn how to integrate search, social and content into wider digital campaigns and develop internal conversations that resonate with key c-level executives.
How to Build a Future Proof PMO - Apex Group | FuturePMO 2023Wellingtone
Lessons learned in building PMOs over the past 20 years in different industries, including health care, financial services, insurance, software, etc. To be successful, you have to build PMOs that can reinvent themselves as businesses change so fast along with the environment in which they operate. We need to look at the People, Process, and Technology lessons learned and how continuous change made the PMOs relevant and valuable to the organization. This will mean they stay relevant in the changing digital environment and need faster delivery and change
The talk will call on examples of how to develop people in the PMO and how skills have changed over time, along with the process development in delivering projects using different methodologies and how to have tools to support all of this.
This was presented by Chris Cashell, Global Head of Change from Apex Group at FuturePMO, on the 26th of October.
FuturePMO is a 1-day PMO event for practitioners at all levels. The conference brings extraordinary speakers from across industries to challenge your PMO and PPM thinking, helping you work smarter.
The next one takes place on the 3rd of October 2024 in London. To learn more and book on to the next conference, visit www.FuturePMO.com
LinkedIn - https://www.linkedin.com/showcase/11120292
Twitter - https://twitter.com/FuturePMO
Facebook - https://www.facebook.com/futurepmoevent/
YouTube - https://www.youtube.com/channel/UCHi8w5ACqsloXxBEA9t9pfA
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
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Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
What is digital marketing And why is it used?125albina
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
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The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
4. … of organizations indicated in a recent survey that their plan was to deploy their
taxonomy across the entire organization. However, anecdotal comments indicated that
many of these roll-outs are bumpy at best.
-James “Jim” Connelly, CRM, 2010
58%
4@TaxonomyBC #TaxoBC @lindroux @digitallydeft @versednetwork
5. 5 REASONS ADOPTION FAILS
1. Limited participation
2. Not enough education
3. Becomes outdated
4. Tools not supporting
5. Lack of governance
5@TaxonomyBC #TaxoBC @lindroux @digitallydeft @versednetwork
7. „A taxonomy that’s good might not be right for the
people who are going to be using it…So how do you
build the right taxonomy for your people? You talk to
them.
- Rachel Price, 2016
7@TaxonomyBC #TaxoBC @lindroux @digitallydeft @versednetwork
9. WHAT TO DO ABOUT IT Be inclusive
➤ Review ALL existing taxonomies
➤ Interview representatives from
ALL parts of the organization
➤ Create taxonomy ambassadors
to work with you throughout
design and governanceBe compelling
➤ Build buzz early and often
➤ Demonstrate the value of a
taxonomy
➤ Where necessary, lay down
the law (not a popular topic)
Test, and re-test
➤ Test and validate before, during and after
the taxonomy design process
➤ Use data on usage, search logs and
folksonomy to drive ongoing
optimization
9@TaxonomyBC #TaxoBC @lindroux @digitallydeft @versednetwork
11. „Taxonomies, despite a lot of improved understanding
over the last decade, can still be somewhat esoteric
to the non-indoctrinated
- Zach Wahl - 2014
11@TaxonomyBC #TaxoBC @lindroux @digitallydeft @versednetwork
12. … of firms that invest in unstructured information-management initiatives won't
achieve their targeted return on investment, due to underinvestment in taxonomy
building (0.7 probability) -Gartner, 2003
70%
More than…
12@TaxonomyBC #TaxoBC @lindroux @digitallydeft @versednetwork
13. WHAT TO DO ABOUT IT
➤ Don’t assume deep understanding of taxonomy
➤ Educate decision makers, users, influencers, everyone!
➤ Spend time on the benefits and use of taxonomy
➤ Provide perpetual access to training and documentation
➤ Never waste a good teaching moment
13@TaxonomyBC #TaxoBC @lindroux @digitallydeft @versednetwork
14. EDUCATE FROM A PLACE OF FAMILIARITY
Category 1: Caffeine
Full Caf
Half Caf
Decaf
Category 2: Shots
One Shot
Two Shots
Three Shots
Four Shots
Five Shots
A black eye and bloody
nose
Category 3: Syrup
Toffee Nut
Caramel
Vanilla
Peppermint
Mocha
Pumpkin Spice
Hazelnut
Category 4: Milk
Full cream
2%
Skim
14@TaxonomyBC #TaxoBC @lindroux @digitallydeft @versednetwork
16. „Taxonomies are not artifacts for safekeeping: they adapt
and change in coevolution with the efforts of users to
make sense of ambiguity, emergence, and uncertainty in
their environment.
- Knowledge Solutions, 2010
16@TaxonomyBC #TaxoBC @lindroux @digitallydeft @versednetwork
17. WHAT TO DO ABOUT IT
4 elements critical to a dynamic taxonomy
1. Acceptance: Give up the idea of ‘One and Done’
2. Planning: Decide on a process for change
3. Communication: Set expectations across the organization
4. Flexibility: Be willing to change the change process
17@TaxonomyBC #TaxoBC @lindroux @digitallydeft @versednetwork
20. REASON #4: TOOLS DON’T SUPPORT IT
#SPREADSHEETfromhell
20@TaxonomyBC #TaxoBC @lindroux @digitallydeft @versednetwork
21. „Taxonomy management tools differ widely in their ability
to scale, their complexity, and the components of the TM
process that they address.
- Richard Medina , 2013
21@TaxonomyBC #TaxoBC @lindroux @digitallydeft @versednetwork
22. SPECTRUM OF CAPABILITIES
Spreadsheets Managers Full Automation
Development
Deployment
Maintenance
Governance
Usage
22@TaxonomyBC #TaxoBC @lindroux @digitallydeft @versednetwork
23. WHICH TOOL IS RIGHT FOR YOU
Factors to consider when selecting a taxonomy tool:
➤ Where will the taxonomy be applied?
➤ How extensive and complex is your taxonomy?
➤ What is your technology ecosystem?
➤ Who will be managing, applying and using the taxonomy?
➤ How will changes be applied?
➤ What is your budget? (think TCO)
23@TaxonomyBC #TaxoBC @lindroux @digitallydeft @versednetwork
25. „Without appropriate taxonomy governance, taxonomy
designs can quickly fall into chaos, resulting in poor
usability and findability.
- Claire Brawdy, 2017
25@TaxonomyBC #TaxoBC @lindroux @digitallydeft @versednetwork
26. WHAT TO DO ABOUT IT
Governance includes three key areas:
People
• The people or groups required to manage your taxonomy
• Who is accountable for each step in the process
Process
• The steps involved in applying, managing and using taxonomy
• How decisions will be made and monitored
Technology
• Strengths and limitations of existing tools
• Requirements for additional features/enhancements
26@TaxonomyBC #TaxoBC @lindroux @digitallydeft @versednetwork
27. PEOPLE AND TECHNOLOGY
Core
Team
Taxonomy
Manager
Tech Ecosystem
(CMS, DAM, KM
Tool, Taxonomy
Tool, etc.)
Content
Managers
Content
Stakeholders
Use taxonomy
to find content
Request taxonomy
changes
Oversee
taxonomy
reviews and
changes Manage
taxonomy
Manage content
and apply
taxonomy
27@TaxonomyBC #TaxoBC @lindroux @digitallydeft @versednetwork
28. PROCESS (GATED EXAMPLE)
5. Apply4. Communicate3. Change2. Assess1. Request
Changes to
taxonomy are
initiated by:
• Request by
content owners
• Review of
‘Folksonomy’ tags
• Review of usage
statistics
Changes are
assessed by core
team for:
• Consistency with
existing terms and
structure
• Level of effort in
applying changes
to content
Taxonomy admin
makes changes to
taxonomy in
appropriate
systems
System or Admin
notifies content
owners of change in
taxonomy
Content
automatically
inherits changes in
tags or hierarchy
New tags are
applied to content
by content
managers/tools
28@TaxonomyBC #TaxoBC @lindroux @digitallydeft @versednetwork
30. DEFT
WE DEFINE AND OPTIMIZE DIGITAL EXPERIENCES
DEFT is a collective of agency professionals with end-to-end expertise
in creating successful digital campaigns. We pride ourselves on a ‘no-
BS’ approach to strategy. We love to roll up our sleeves and spend time
collaborating with your team on the right solution for your business and
customers.
Together, we have decades of experience in content and digital strategy,
CMS and digital asset management, user experience and insights. Over 4
continents, with clients ranging from Fortune 500 big hitters to Hollywood
upstarts, we’ve led a ton of engagements, including enterprise websites,
integrated campaigns, mobile applications and email & social media
campaigns.
PLANNING CONTENT EXPERIENCE
At DEFT, we deliver experiences with the right CONTENT, speaking to right PEOPLE, in the right CONTEXT.
30@TaxonomyBC #TaxoBC @lindroux @digitallydeft @versednetwork
31. VERSED NETWORK
BASED ON SCIENCE, STEEPED IN CREATIVITY
EXPERIENCE CONNECTED.
STRATEGY EXPERIENCE CREATIVE INNOVATION
Content Strategy
Product Strategy
Brand Strategy
Migration Strategy
SEO
Social Media Strategy
Personas & Journeys
Audience Research
UX Design
UX Audits & Heuristics
Taxonomy
Information Architecture
Analytics
Creative Direction
Content Production
Experience/UI Design
Mobile UI Design
Product Design
Corporate Identity
Startup Consultation
Product Development
Practice Enablement
Community Building
31@TaxonomyBC #TaxoBC @lindroux @digitallydeft @versednetwork