Presentation for our MCOM 139 class on the restaurant we did social media for.

1. The Craftsman

2. Roles and Responsibilities
Visual Content Creator/
Photographer:
In charge of going to
the restaurant, taking
photos, and editing
images to use as
content.
Nancy Tamaki
Emily Kovach
Social Media
Coordinator/Editor:
Decided the copy of
both the Twitter and
Instagram posts,and
posted all the photos
as well.
Reynaldo Silva
Copywriter/Editor:
Determined the
copy/theme and
photos for each of the
weeks and published
through Facebook.
Krishna Dalal
Analytics:
Made the content calendar
for each week, worked with
the team to come up with
ideas and implement them
on to the calendar. Kept
track social media analytics
Haley McGee
Account Manager:
The liaison between the
restaurants owner and
our team.

3. The Challenges
● Communication
● Content
● Consistency
● The restaurant

4. The Themes

5. Food & Drinks
● It was not just a matter of
telling people what drinks
we have, but also adding
character to the drink or
explaining an ingredient
so consumers have a feel
of what drink it
● Familiarity was key for
food. People can be
hesitant to try foods so
breaking down the dishes
to what people loved was
our tactic

6. Community
● Instagram enabled us
to reach out to more
consumers
● We used instagram for
all the same themes
we did on Facebook
and Twitter
● More of a community
feel-we wanted to
show The Craftsman
as a community
inspired restaurant to
attract all consumers

7. Crafty Tip & Magic Wed.
● Crafty Tip of the Day
allowed us to interact with
our consumers. We
showed them ways in their
own home to make similar
drinks to ours
● Magic Wednesday allowed
the players of Magic to
have a place to come in
and enjoy a free beer if
they brough their cards.

8. The Craftsman Style
● The Craftsman
Style was the
theme we used to
relate the
characteristics of
The Craftsman to
our consumers
● Ex. different
tastes people
liked and different
attributes that our
employees have
that our
consumers will
have too

9. The Process

10. Visual Content Marketing
Create visually appealing content using Canva to edit and create images.

11. It takes time to get to know a business
Consult with the owner: what does he want to promote and advertise?
● Go to The Craftsman
2~3 times a week.
● Take pictures.
● Talk with the owner and
employees.

12. Strategize using content themes
1. The Food
2. The Cocktails
3. Bartender Profiles
4. The Community (Bands/Events)
5. Crafty Tip of the Day & Magic
Wednesday
Develop 5 content themes to prioritize which type of content to be shared.

13. Creating Appealing Content is Key
Take photos that make the food and cocktails draw potential customers into the restaurant.

14. People like to read about other people
Make the restaurant personable by creating bartender profiles.

15. Get involved with the community
Show how the restaurant interacts with the people in the community.
● Local Bands
● The Art Walk
● DJ’s
● “Crafty Tip of The Day”
● Magic Wednesday

16. Analytics

17. ● Twitter audience grew
from zero to 40
● Facebook audience grew
from zero to 248

18. Top Two Posts

20. The Craftsman
Facebook:
https://www.facebook.com/thecraftsmansj
Twitter:
https://twitter.com/thecraftsmansj
Instagram:
@thecraftsmansj