This presentation was a hypothetical event plan for Olipop soda. The presentation showcases the mission, vision, and values as well as employee experience through research of the company.

1. Unity Events
Liana Wong
Ava Antoyan
Delaney Wynn
In
works
with
Olipop Soda

2. Behind the Scenes
How we came to be:
A group of eco-friendly friends sharing the same values of community and
connection, came together and began hosting small events featuring local
musicians and artists. It quickly became an event the members of our community
began to look forward to. We decided to turn this hobby into our lifestyle, and Unity
Events was born. Now we exist to create small events in order to bring people
together in a fun, sustainable, and artistic way.
Leaders/Founders:
Liana- Music/ Arts Enthusiast
Delaney- Logistics manager
Ava- Vendor Coordinator

3. Mission: Unity Events specializes in intimate events that bring unity
among members of the community, while maintaining sustainable
practices and emphasizing the importance of healthy living.
Mission, Vision, and Values
Values: Unity Events values: sustainability, inclusivity, creativity,
mindfullness, and healthy living. These are used to shape every event
experience that we create and are reflected in all our practices.
Vision: Unity Events will be the first option to come to mind when
planning your next event, being known for our eco-friendly practices,
healthy options, and priority to bring communities closer together.

4. Icons:
● Live music
● good food
● warm weather
Sacred words:
● “fulfilling”,
● “Eco-friendly”
● “Inclusive”
● “Mind-opening”
● “feeling good”
● “health is wealth”

5. Rituals:
We strive to ignite a change in the minds of our participants so
we have made a tradition of gifting participants with a “care
package” composed of local, sustainably made health products,
to ignite their journey towards health.
We also like to close the experience with a group meditation
session to provide a mind opening experience and leave
participants with a sense of unity and mindfulness.
Non-believers:
It is important to acknowledge that not all members of a
community will be willing to participate. This might include
people that don’t prioritize health and sustainability or
people that prefer to not support local businesses or shop
locally.

6. Olipop: a new beverage brand created to cater to those who enjoy
simple pleasures in life such as soda.
Olipop is different from name brand sodas, due to their
commitment to transforming their beverages into a healthy drink
that will provide greater benefits than others.
They have dedicated a lot of time to finding ingredients that are
healthy for digestion and full of flavors, and will continue this
research in order to adapt and create the best version of their
products!
Olipop is hoping to build their customer base as well as use their
brand to promote unity among communities around the world.
This is where Unity Events will come in and create an experience
that is conducive to the goals and values that Olipop has set.
Client Introduction

7. ● Local artists
● Local food
vendors
● Olipop
● Local
participants
● Local musicians
● Event
coordinators
● Photographers
● Set up
crew(lighting and
sound)
● Clean up crew/
facility vendors
● Venue
● Tourists
● Local musicians
● Local artists
● Local food vendors
● Clean up crew
● Set up crew
● Tourists
● Olipoop
● Participants
● Venue
● Event
coordinators
● Photographers
● Olipop
● Participants
● vendors
Raise Olipop’s brand
awareness as well as
promote unity
among the
community and
provide health
education.

8. Behavior Change
● The stakeholders I will be analyzing are the vendors. This groups
together the food/art vendors that will be present at the event.
● Prior to the event, it is anticipated that the vendors will be excited to
attend the event and raise awareness of their businesses, but also
nervous of how people will respond to their products.
● It is the goal that after the event the vendors feel a sense of
accomplishment from the positive feedback from the attendants and
making new connections, and inspiration for future work.

9. Why use Empathy Maps?
● We like to use empathy maps in order to outline every aspect of our
stakeholder’s experience before and after the event.
● This helps us fully empathize with our stakeholder as we dig into their
emotions, thoughts, actions, and how they are affected by the event
(pains, gains).
● As we value mindfulness and connectivity, this practice emphasizes
those values as we step into the perspective of our stakeholders.

10. Empathy Map:
Vendors
Pre-Experience Excited
“Are you going to the
event?”
I hope people enjoy my food!
Nervous/anxious
I can’t wait to
see what
you’re going to
make!
Be safe!
New Customers
Customers
Friends/coworkers
Busy Kitchen
Fresh Garden/ foods
Dinner parties
Preparing meal ideas Buying supplies/equipment
“What do you think?”
Anxiously
Brainstorming
Asking advice of friends
Being very social
People not liking products
Missing working hours
Competition
Not prepared enough New customers/followers
Good reviews
More awareness of
business/popularity

11. Empathy Map: Post- Experience
SAY & DO?
Feeling accomplished & proud of
performance
Trying to branch out more & try new things
Making more connections and increasing awareness
“I’m so glad people liked my product!”
Motivated to expand business and get working to larger
following and variety of products offered
“That was such a great opportunity to connect with the community”

12. Why use Event Canvas?
● We like to incorporate Event Canvas in our event strategy in order to fully
analyze how the stakeholder is being impacted before, during, and after
the event.
● By utilizing this tool we may understand the stakeholders complete
experience and behavior change with the event.

13. Nervous
about
reactions to
products
Anxious/Excited
Preparing meal
ideas/supplies
“I hope I
don’t
embarrass
myself”
Missing Work
Competition
Not Prepared
New
customers/
followers
Popularity/Reviews
Expand awareness
Have fun
“Great Opportunity!”
Opening restaurant
Alone time
Other catering/ event
opportunities
New customers/
following
Product ideas
“So glad I
went!”
Confidence
Payment
Supplies $300
Transportation $25
Food supplies
$400
Future revenue from new customers
Revenue from products
Prepare
plans &
supplies
Improve
products
Attract attention
and customers
1. Check in
2. Meet Coordinators 4. Sell Products
5.Cleanup/ take down
3. Set up/
preparati
on
Where to locate How to attract customers
Efficient Preparation Set up/take
down
Event
resources
Greater
following/
exposure
Provides
feedback
Creates
new
opportuni
ties
Feeling
accomplished
& proud of
performance
Making more
connections and
increasing
awareness
Trying to
branch out &
try new things

14. Beginning Journey/Experience Map: Call to Adventure
● Touchpoints:
○ Email/ Postcard
○ Advertisements
○ Word of Mouth
● Reactions:
○ “Sounds Exciting!”
○ “This seems like a great opportunity to sell my products”
○ Excited/anxious about going
● Contributors:
○ Social media team
○ Event staff
● Process:
○ Social media team creates and markets advertisements for event
○ Event staff create personal emails and postcards to be sent to vendor stakeholders.

15. Refusal to Call
● Contributors:
○ Event staff, social media team
○ Family, friends, coworkers, acquaintances
● Process:
○ Event staff sending mass emails
○ Weighing out pros and cons regarding pricing, timing, etc.
● Reactions:
○ “Is it worth going?”
○ “Who/ what competition is going to be there?”
○ Inconvenient timing with schedule
● Touchpoints:
○ Receiving email/postcard invitation
○ Hearing about it from family/friend/coworkers
○ Viewing advertisement on social media, tv, or physical flyer

16. Meeting the Mentor
● Touchpoints:
○ Meeting event coordinators (us)
○ Meeting company (Olipop) representative
○ Interacting with event staff
● Reactions:
○ They seem very professional!
○ What’s in it for me?
○ I can’t wait to work with these people
● Contributors:
○ Event staff/ coordinators
○ Company representative
● Process:
○ Communicating with staff/coordinators via email
○ Planned meeting, zoom/phone calls with staff/coordinators/representative

17. Crossing the Threshold
● Touchpoints:
○ Check in
○ Meeting with event staff, coordinators
○ Set up/ preparation
● Reactions:
○ Wow it looks so good!
○ Meeting new people
○ I can’t wait to start!
● Contributors:
○ Event staff, coordinators
○ Set up crew
● Process:
○ Check in with staff at event, get directed
○ Set up supplies and products in assigned area

18. Tests, Enemies, and Allies
● Touchpoints:
○ Overwhelmed by amount of attendees
○ Competition of other vendors
○ Coworkers & event staff help with workload
● Reactions:
○ I don’t know if I can handle all of these customers!
○ Self conscious about competing with other vendors
○ Thank you for helping me I couldn’t have done it without you guys!
● Contributors:
○ Coworkers/event staff
○ Attendees, other vendors
● Process:
○ Feeling intimated as attendees are attracted to other vendors
○ Getting a large influx of customers and feeling overwhelmed, coworkers/staff come to aid

19. Inmost Cave
● Touchpoints:
○ Preparing for attendees
○ Using only sustainable and healthy options
○ Attracting customers
● Reactions:
○ Feeling prepared for oncoming customers
○ Proud of healthy and sustainable variety of products
○ I hope they like my aesthetic!
● Contributors:
○ Coworkers
○ Attendees
● Process:
○ Setting up and decorating in a unique and aethetically pleasing manner
○ Thoroughly planning and preparing for oncoming attendees

20. The Ordeal
● Touchpoints:
○ Wave of Customers
○ Competing for attention
○ Product Quality
● Reactions:
○ I don’t know if I can handle all of these customers
○ Feeling overwhelmed, trying to keep up
○ Continuously checking product quality
● Contributors:
○ Attendees
○ Other vendors
● Process:
○ Large wave of customers creates an influx of orders, quickly speed up work efficiently
○ Vendor company supervisors continuously check product quality

21. The Reward
● Touchpoints:
○ Gained customers/following
○ Positive Feedback
○ Raised awareness
● Reactions:
○ Proud of performance
○ I’m so glad everyone loved my products!
○ Excited to go to work with new customers
● Contributors:
○ Attendees
○ Coworkers
● Process:
○ Communicating with attendees about business and values
○ Selling products and hearing positive feedback from attendees

22. The Road Home
● Touchpoints:
○ Group Meditation
○ Scan QR code
○ Goodie bag handout
● Reactions:
○ Feeling more relaxed and included
○ Excited about new followers
○ Thankful for new experiences/connections
● Contributors:
○ Event coordinators
○ Attendees
● Process:
○ Vendors are allowed to participate in ending group meditation/handouts before end of event to
close out
○ New customers/followers scan QR code to follow social media accounts & stay in touch

23. Resurrection
● Touchpoints:
○ Social media posts
○ Follow up email
○ Follow up meeting/zoom call
● Reactions:
○ That event was so fun!
○ I forgot that happened!
○ Appreciation for event in email
● Contributors:
○ Event coordinators
○ Vendors, social media coordinators
● Process:
○ Event coordinators send a follow up email 2 weeks after event vendors
○ Vendors post about event on social media

24. Return with the Elixir
● Touchpoints:
○ Share experiences
○ Incorporate feedback
○ Expand variety
● Reactions:
○ Sharing experience with friends/coworkers
○ Try new things
○ Motivated to continue learning
● Contributors:
○ Friends/family/coworkers
○ Vendors/customers
● Process:
○ Try new things/improve products based on feedback
○ Sharing/reflecting on past experience with others

25. Thank you!
Questions?