CMD Technical Director, Kristen Andres (and Instagram influencer @MEOWPWR) shares tips and insights on how to be seen through all the clutter on Instragram. Want to achieve "ninja" status on Instagram? Kristen gives some great tips on buffing up your profile, creating impact with content and using available metrics to track your efforts. www.cmdagency.com

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How to be an
Instagram Ninja
Author: Kristen Andres, CMD Technical Director and
Instagram Influencer @MEOWPWR

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cmdagency.com /Proprietary and confidential. The information and materials in this document are not for use or disclosure outside of CMD except by written consent.
March 13, 2014
The History of Instagram
• Instagram is…. Twitter for Photos(and Videos)
• Launched in October of 2010
• Was only available officially to iOS users until
April 2012
• Sold to Facebook in April of 2012 shortly after
the first Android App was released
• Facebook acquisition brought many users, and
many spammers 
• Video feature added in June of 2013 to
compete with Vine
• In December of 2013 “Instagram Direct”
feature was added.
• Monday (3/10/14) New feature added to
adjust brightness/contrast

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March 13, 2014
Achieving Ninja Status
• Keep your content relevant to your
audience
• Know when & what to post
(Statigram)
• Don’t over post
• Don’t put tags in your caption
• Check your “above the fold”
content
• Engage your followers, potential
followers, and their networks
• Refresh tags
• Peer promotion aka “Shoutouts”
• Connect Facebook
• Embed photos/videos in blogs
• Reward followers
Shoutouts – Submit your
photos to like-minded profiles
to gain like-minded followers
(like a Retweet)

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March 13, 2014
Profile
• Keep it relevant to your audience
• Check your above the fold content
• Track actual follower count on Instagram
Website
• Be consistent with user names
More Tips: http://marketingthink.com/infographic-to-build-the-
perfect-instagram-profile/

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• Know what time of day and which filters and tags are effective for your profile
and account by using available metrics.
March 13, 2014
Impact

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March 13, 2014
Metrics available via Statigram, Nitrogram, or SimplyMeasured

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March 13, 2014
Captions
• Keep it simple
• Don’t put tags in your caption
• Readability

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March 13, 2014
Tagging
• 30 tag limit per photo
• Refresh tags to bump content in searches
• Use keyboard shortcuts for tags you use frequently
• TagsForLikes App
• Browse your frequently used tags and interact with
users who post similar content.
• Tagged photos show up in searches regardless of
your profile privacy option settings or blocked user
settings.
iOS Keyboard shortcuts:
Open Settings App -> General -> Keyboard -> Shortcuts
TagsForLikes App

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March 13, 2014
Refreshing Tags
Search
BumpDelete your
old tags
Add your
new tags

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March 13, 2014
Embedding Photos & Videos

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March 13, 2014
Branding
• Use free apps to watermark
photos, to connect your brand and
increase visibility of your profile
when photos are re-posted.

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March 13, 2014
Experimenting / Other Tools / Instagram
• Public vs. Private Profile follower growth
(Experiment)
• Rewarding Followers
• Better Quality photos @ Events with an EyeFI Card
+ EyeFi App
• SquaReady or similar apps for resizing photos
• PicPlayPost lets you add multiple
photos/videos/audio to one post.
• Web Interface
• Instagram for business blog
(http://instagram.business.com)
PicPlayPost App Example
Statigram
Event Merchandise Contest