Description of goals, strategies and actions for a hospitality branch performed in 2015-2016.

1. Nines Olmo
& Social
Media

2. Goals
#Thaifood, #Twiceonice: Products
And Offers
Use different hashtags to group content and promote
offers, present dishes, recommend cooking sites
evoking the food in our restaurant, etc.
#Thaifacts: Thai Culture
Curiosities, traditions, culture… Facts to spread
the knowledge about the foundations
of our company.
#Funatwork: Meet The Team
We show the audience who we are, how we work
and interact with one another, and make them
participants of our unique atmosphere.
At the same time than following the core values
of our company: exceptional customer care, team
work and fun.
Increase brand awareness.
Increase engagement.
Strategy

3. Products & Offers

4. Thai Facts

5. Meet The Team

6. Competition
#Myyeerahfav
Description: During 1 week in April we encouraged
our audience to share photos of their favourite dishes
of our menu under the hashtag #MyYeeRahFav
for a chance to win that dish on us.
FACEBOOK TWITTER
Impressions: 2k 1,8k
Engagement: +260% +160%
Avg. compared with previous month.

7. Description: 4x3 on Singha Beer running for 2 weeks
during the month of June.
FACEBOOK TWITTER
Impressions: 3,8k 9,6K
Engagement: +462% +700%
Avg. compared with previous month.
Singha Beer
Promotion

8. Customers Satisfaction
INTERNAL
COSTS:
Less
than £30
engagement:
316% avg
reach:
33% avg
likes:
500% avg
retweets:
575% avg
SALES:+ 40%
than forecast
Communications
(Prior To Event):
Posts On
Social Media
E-Campaign
Actions:
Winners Were Posted On
Social Media All Day Long
Prizes Every Hour
Posters
On Site
Results:
Positive Feedbacks
Highest Avg. Tips Of
The Week
Insights For Future Actions:
• Increase Check-Ins • Increase Ctr
open rate: 22.4%
CTR: 0.1%
100% Of Winners
Returned At Least
1 More Time
• Increase Sales
Mother’s Day

9. Brand Awareness

10. Thanks!