RnT is an ad agency with deep understanding of changing Consumer Behaviour and Marketing trends. We believe in partnering with our clients and having a hands-on approach to problem solving.
We are a full-service agency offering 360-degree communications solution. With a legacy of 10 years to back us, we keep exploring newer horizons to nurture your brand and make it even more valuable year on year. Nobis is a professionally managed brand communication company expanding at a rapid pace.
Vision: To contribute to nation building by helping brands grow.
Mission: To grow brands to their full potential and bring maximum value to our clients.
Website: www.nobisbrandcom.com
A series if online and offline activities for the launch of a line of handmade, artisanal jewelry. The activities are meant to increase sales, generate UGC, earned media and acquire consumer data
A copywriting college assignment where I created a modern social media based campaign for forest essentials using consumer insights and digital trends.
We are a full-service agency offering 360-degree communications solution. With a legacy of 10 years to back us, we keep exploring newer horizons to nurture your brand and make it even more valuable year on year. Nobis is a professionally managed brand communication company expanding at a rapid pace.
Vision: To contribute to nation building by helping brands grow.
Mission: To grow brands to their full potential and bring maximum value to our clients.
Website: www.nobisbrandcom.com
A series if online and offline activities for the launch of a line of handmade, artisanal jewelry. The activities are meant to increase sales, generate UGC, earned media and acquire consumer data
A copywriting college assignment where I created a modern social media based campaign for forest essentials using consumer insights and digital trends.
This slideshow was presented at #RICEIRE16 on 3rd March 2016 by our CEO Paul Mc Cann.
"Creativity is not a learned behaviour, it takes talent, imagination and self-belief. Engaging people through emotions, superior workmanship, and a luxurious aura is an art in itself. Branding luxury goods and services delve deeper past wealth and opulence."
www.cdgbrand.com Irish Award-winning Brand Design Agency
RedCube has been working closely with quite a few fashion apparel brands. Instrumental in creating some memorable experiences , RedCube presents some insights of a few of these experiences,
Design Happy are a hands on, independent branding & packaging design agency. We deliver unique and impactful brand identities, commercially effective packaging and beautiful branding across the marketing mix.
In the world we live in today, startups wish to scale like corporates, corporates want the agility to innovate like startups and everyone is an entrepreneur.
Design Happy bring agility and a fresh perspective to existing in-house design teams and realise the vision of exciting and innovative startups, most importantly we have a proven track record of getting brands noticed and listed.
Whatever the scale of your business, our philosophy is the same… leave no stone unturned in the pursuit of beautiful, effective and consistent brand stories across every channel.
Happiness by design.
Cross-cultural pollination in a globalised world is ushering in a vibrant new era of communication.
In this presentation you’ll find ten top tips to help you navigate new conversations when doing business in China.
好运 (Good luck)
Insight, talent, deep knowledge of consumer and taste trends, altogether are the ingredients to design brand identity that really sells, adding value to your business.
Today’s world is all about
accessibility. If taxis were easy to
hail, we wouldn’t need Uber. If
books were affordable, then we
wouldn’t need kindles. If it was
easy to ask a girl out at a party,
we wouldn’t need Tinder.
Uber gives you the GPS
whereabouts of your driver with
the model of their vehicle; Kindle
gives you recommendations
on what book to read next
based on your previous
purchase; and Tinder gives you
a shot at meeting someone
you might not have the guts
to introduce yourself to. They
have all created a promise
that is unique by positioning
themselves as ruler of their
game within the marketplace,
quickly becoming a necessity
in your life. This is branding.
Every morning, on your commute
to work, whether by foot,
public transport or car, you are
bombarded with a visual feast of
billboards, automobiles, apparel,
technology, bumper stickers,
advertising screens, radio… the
list goes on. Some of these
products get lost in the chaos
and fall under the radar. Then
you see a mark that draws you
in. The shoe with the swoosh
on the side, a familiar tagline
on a poster, or the slick looking
mobile phone with the graphiteback
that grabs your attention.
It might be that you have never
seen this brand before. It’s your
first date and you’re trying to
work it out. It’s intrigued you and
you want to know more. Through
their unique combinations of
design, color and typography,
they have incited your curiosity
and captured your attention.
Behind these products are
companies with a deep
understanding of their audience
and how to engage with their
target consumer. They have
taken a strategic and bold
approach to standing out from
the crowd and are becoming a bigger piece of the puzzle.
This slideshow was presented at #RICEIRE16 on 3rd March 2016 by our CEO Paul Mc Cann.
"Creativity is not a learned behaviour, it takes talent, imagination and self-belief. Engaging people through emotions, superior workmanship, and a luxurious aura is an art in itself. Branding luxury goods and services delve deeper past wealth and opulence."
www.cdgbrand.com Irish Award-winning Brand Design Agency
RedCube has been working closely with quite a few fashion apparel brands. Instrumental in creating some memorable experiences , RedCube presents some insights of a few of these experiences,
Design Happy are a hands on, independent branding & packaging design agency. We deliver unique and impactful brand identities, commercially effective packaging and beautiful branding across the marketing mix.
In the world we live in today, startups wish to scale like corporates, corporates want the agility to innovate like startups and everyone is an entrepreneur.
Design Happy bring agility and a fresh perspective to existing in-house design teams and realise the vision of exciting and innovative startups, most importantly we have a proven track record of getting brands noticed and listed.
Whatever the scale of your business, our philosophy is the same… leave no stone unturned in the pursuit of beautiful, effective and consistent brand stories across every channel.
Happiness by design.
Cross-cultural pollination in a globalised world is ushering in a vibrant new era of communication.
In this presentation you’ll find ten top tips to help you navigate new conversations when doing business in China.
好运 (Good luck)
Insight, talent, deep knowledge of consumer and taste trends, altogether are the ingredients to design brand identity that really sells, adding value to your business.
Today’s world is all about
accessibility. If taxis were easy to
hail, we wouldn’t need Uber. If
books were affordable, then we
wouldn’t need kindles. If it was
easy to ask a girl out at a party,
we wouldn’t need Tinder.
Uber gives you the GPS
whereabouts of your driver with
the model of their vehicle; Kindle
gives you recommendations
on what book to read next
based on your previous
purchase; and Tinder gives you
a shot at meeting someone
you might not have the guts
to introduce yourself to. They
have all created a promise
that is unique by positioning
themselves as ruler of their
game within the marketplace,
quickly becoming a necessity
in your life. This is branding.
Every morning, on your commute
to work, whether by foot,
public transport or car, you are
bombarded with a visual feast of
billboards, automobiles, apparel,
technology, bumper stickers,
advertising screens, radio… the
list goes on. Some of these
products get lost in the chaos
and fall under the radar. Then
you see a mark that draws you
in. The shoe with the swoosh
on the side, a familiar tagline
on a poster, or the slick looking
mobile phone with the graphiteback
that grabs your attention.
It might be that you have never
seen this brand before. It’s your
first date and you’re trying to
work it out. It’s intrigued you and
you want to know more. Through
their unique combinations of
design, color and typography,
they have incited your curiosity
and captured your attention.
Behind these products are
companies with a deep
understanding of their audience
and how to engage with their
target consumer. They have
taken a strategic and bold
approach to standing out from
the crowd and are becoming a bigger piece of the puzzle.
How to-design-a-memorable-brand-that-catches-onQwiqwiq
What makes good branding?
How the combination of strategy, design and consistency creates a strong brand.
BRANDING PRINCIPLES
The traditional components of branding such as vision, experience and originality.
DESIGN IN PRACTICE
How to use design elements such as color, type and photo filters to create an effective brand style.
The process involved in creating a unique name
and image for a product in the consumers'
mind, mainly through advertising campaigns
with a consistent theme. Branding aims to establish a significant and
differentiated presence in the market that attracts and retains loyal customers.
This is a brand strategy presentation that helped me communicate to top management the real definition of branding that was essentially needed for the company. I was able to elevate sales more 300% with the new brands launched by following some strategies mentioned in the presentation in detail. The information in this presentation is common and not confidential. It is just about the concept of branding but mainly focused for FMCG companies.
A comprehensive guide to the world of branding. It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. What is Branding? is an accessible guide that makes sense of this complex subject. It explores the process of branding, and shares insights that can be applied to practical challenges.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
1. Our World is a cluttered marketplace today
And Consumers want Brands to become their Personality Statements,
Badges, StatusSymbols, Conveniences, Cultural Identities and what not!
2. Brands are Concepts which can’t be defined within limited parametersof markets
Concepts define them and put Life into them making them Vibrant and Meaningful
3. We believe Brands need Unique Expression and Freedom
They operate today in uncharted territories and discover new horizons
4. Becauseyour Brand is not your
Logoor Colour or a Product or
even your Co. reputation…
its an Expression of Emotion or
Feeling that Users share when
they Interact or Connect with
your Brand!
6. • Brand Communication Consultancy – Strategy& Positioning
• AdvertisingSolutions – Print, Television, Radio & Outdoors
• Design Solutions – Branding, Packaging & Events
• CorporateCommunications – Brand Identity &Stationery
• Brand Extensions – Segmentations & Consumer trends
• RetailConnection – POS & In-shop branding
• InnovativeConsumer Connection
• Digitalor New Media
We helpyour Brand connect
Take your Pick from our Basket of Offerings
YourBrandneedsmayevolvewithtime
7. So when your brand is looking for a meaningful position in the market place…
To be Launched or find Sustenance to enhance its space in the Consumers’ mind
or even prolong its Life Cycle…
We helpyour Brand connect
8. At RnT, we believe that we can help your brand to meet every challenge…
“Is your brand ready for the next generation?”
We helpyour Brand connect
9. Six Steps to Plan
1.
Evaluate
• Lookat your Brand insideout in details
• Whatworked and what didn’t in the past
2.
Understand
• Assessyour MarketPotential
• Researchto validateyour feelings
3.
Homework
• Evaluateyour Resources
• Production, Human, Financial,Otherwise
We helpyour Brand connect
10. 4. Plan
• Put your Brand Vision in Perspective
• Whatis the best suited approachfor your Brand to achieve
5. Strategy
• Mapyour Brand Path
• Robustand solidStrategy to get ahead of the competition
6.Launch
• Takea Leap into the Future
• Successis hard work and never unrewarded
Six Steps to Plan
We helpyour Brand connect
16. POPPERS Brand Campaign
In movie time snacking, Popcorn is
accepted product all over the world.
Specially so for the Western audience.
Now even in India its getting recognised as
the ‘go to’ snacking while watching films
while at movie halls or even at homes.
But there’re no branded Popcorn that’s
available in the market. That’s where
Poppers positioned itself as the Filmy
snack – Sabse Bade Dramebaaz, Crunchy
Munchy popcorn.
18. The Brand wants to break away
from the stereotype packaging
for its export market.
The Can is a more acceptable
format of a drink there. So here
it is!
Jayanti Jaljeera packaging
37. Tomorrow’s Brands need not only
address many questions but also tackle
Emerging Trends, Consumer Aspirations, Market
Situations , Competitive brands and the Environment
38. Brands needs to stay relevant
with changing generations!
Changing Media Behaviour
poses a challenge for Brands
to remain Contextual
39. What is our Promise?
We endeavour to make clients’ lives easier in a Smart
way that gives them a cutting edge in their business
40. Ourchallenge is to help
brands in building an
ecosystem to remain
contextualwhatever the
message is
ITSolutions,
Digital Solutions,
Brand Strategy,
Brand Communication
& Advertising Solutions
41. What are our strengths?
OurUnderstanding, Our Ideas, Our Pricing and
Ourdelivery of Solutions