The Commercial Airline Industry Has Witnessed A Steady...

The Commercial Airline Industry Has Witnessed A Steady...
After a century of perpetual development [1], the commercial airline industry has witnessed a steady
increase in airplane passenger capacity [2]. The industry itself is a notable economic force, from the
perspectives of both operations and its impacts on relevant industries such as aircraft construction
and tourism [3]. Different scales of wealth has led to market segmentations between airline
companies with dissimilar objectives and consumer focus: premium airlines like Singapore Airlines
offering top–notch service, comfort, and quality at a higher price whilst low–cost airlines such as
easyJet are catering to consumers that prefer economical flights.
Nevertheless, despite contrasting consumer targets, an underlying system is needed by airlines to run
functionally. This primary system comprises principal inputs like airplanes, crews (pilots, flight
attendants, ground staffs, etc) and data (airline 's website, check–in counters, etc), inputs are the
components that are being utilised during the process of creating the product or good [31]. It also
comprises principal output which is the customers – mainly, the passengers on the airplane.
Competitive priorities are defined as the dimensions that a business 's production system must
possess to support the demands of the markets in which the business wishes to compete [4].
Undoubtedly, EasyJet's most imperative competitive priorities are its punctuality of flights,
emphasis on safety measures, and the low fares for its
... Get more on HelpWriting.net ...

Asian Cultures And American Cultures Essay
Culture: Earth is bigger than what most people think; it consists of 7 continents, 7 seas, and 196
different countries. Taking that into consideration, our earth currently is supporting over 7 billion
people worldwide. That is 7 billion people who are different and individuals who share different
thoughts, ideas, backgrounds, and cultures. Cultures are very unique as they are different from
country to country. Some adopt cultures that society accept as the norm, while others adopt different
types of cultures; cultures that not many people, especially those outside from the country, can see
eye to eye and would sometimes find them rather 'extreme'. When comparing Asian cultures and
American cultures side by side, we can easily identify the many differences between the two. For
one, Asian cultures are less open, more traditional and conservative in comparison to Americans.
While Americans promote liberty, independence, and values individualism; Asian countries, on the
other hand, are more fixated in keeping to the custom. Knowing this, it is not surprising to see Asian
countries have a more rigid and structured form of society compared to the Western counterparts.
The values, business structures and even priorities are different between the two and can easily be
distinguished. Singapore is a good example on the contrasting differences and representation of the
Asian cultures. Singapore: Singapore is a self–governing city–state located in Southeast Asia. It is
one of the

Air Asia Company Profile
Air Asia Berhad Background
Founded : 1993
Hubs : Kuala Lumpur International Airport
Secondary hubs: * Kota Kinabalu International Airport * Senai International Airport * Penang
International Airport
Subsidiaries:
* Thai AirAsia * Indonesia AirAsia * VietJet AirAsia * AirAsia RedTix
Fleet size : 103 (+ 121 orders)
Destinations : 70 in 19 countries
Company slogan : Now Everyone Can Fly
Parent company : Tune Group
Headquarters Registered office : Petaling Jaya, Selangor
Head office : Kuala Lumpur International Airport Sepang, Selangor
Key people : Tony Fernandes (CEO) Azran Osman Rani
Revenue ▲ RM 2.635 billion (2008)
Operating income ▼ RM –416 million (2008)
Net income ... Show more content on Helpwriting.net ...
The routes were transferred back to new Malaysia Airlines subsidiary in East Malaysia, MASwings
from August 2007 since they were pulling down profits.
Asian expansion
On 27 December 2006, AirAsia's CEO Tony Fernandes unveiled a five–year plan to further enhance
its presence in Asia.[7] In the plan, AirAsia will strengthen and enhance its route network by
connecting all the existing cities in the region and expanding further into Indochina, Indonesia,
Southern China (Kun Ming, Xiamen, Shenzen) and India. The airline will focus on developing its
hubs in Bangkok and Jakarta through its sister companies, Thai AirAsia and Indonesia AirAsia.
Hence, with increase frequency and addition of new routes, AirAsia expects passenger volume to hit
18 million by end–2007.
From September 2007, AirAsia's Kuala Lumpur hub is fully operated with A320s while Thai
AirAsia received its first Airbus A320 in October 2007. Indonesia AirAsia received its first Airbus
by January 2008.

Air Asia Group destinations
List of AirAsia destinations and its subsidiaries including Indonesia AirAsia, Thai AirAsia, AirAsia
X currently flies to, as of October 2010.
The individual AirAsia airlines are * AK = AirAsia * D7 = AirAsia X * FD = Thai AirAsia * QZ =
Indonesia AirAsia
Asia
East Asia
People's Republic of China
Chengdu – Chengdu Shuangliu International Airport (D7)
Guangzhou – Guangzhou Baiyun

Asian Cultures And American Cultures Essay
Earth is bigger than what most people think; it consists of 7 continents, 7 seas, and 196 different
countries. Taking that into consideration, our earth currently is supporting over 7 billion people
worldwide. That is 7 billion people who are different and individuals who share different thoughts,
ideas, backgrounds, and cultures. Cultures are very unique as they are different from country to
country. Some adopt cultures that society accepts as the norm, while others adopt different types of
cultures; cultures that not many people, especially those outside of the country, can see eye to eye
and would sometimes find them rather 'extreme'. When comparing Asian cultures and American
cultures side by side, we can easily identify the many differences between the two. For one, Asian
cultures are less open, more traditional and conservative in comparison to Americans. While
Americans promote liberty, independence, and values individualism; Asian countries, on the other
hand, are more fixated in keeping with the custom. Knowing this, it is not surprising to see Asian
countries have a more rigid and structured form of society compared to the Western counterparts.
The values, business structures and even priorities are different between the two and can easily be
distinguished. Singapore is a good example of the contrasting differences and representation of the
Asian cultures. Singapore: Singapore is a self–governing city–state located in Southeast Asia. It is
one of the smallest

Essay On Mas Selamat
The escape of Mas Selamat was one of the major political scandals that occurred in Singapore,
which involved the one and only prison break of a highly dangerous terrorist.
Mas Selamat bin Kastari began his involvement in terrorism in the early 90s when he joined a
precursor movement to the Jemaah Islamiah (also known as the JI) group. An Indonesian–born
Singaporean, he headed to Afghanistan for training, where he devoted his time and attention to
gaining knowledge of the Taliban system of governance in his early thirties. He was also suspected
to have devised the plot to bomb Singapore Changi Airport in January 2002, followed by the
planning of hijacking a plane scheduled from Bangkok and crashing it into Singapore Changi
Airport. He was ... Show more content on Helpwriting.net ...
Being cautious, he kept little contact with the villagers after moving into the village and will
occassionally tend the compound's garden.
On 1 April 2009, Mas Selamat was arrested by the Malaysian authorities in Johor. The operation
consisting personnel from Royal Malaysian Police, Special Branch and Special Actions unit broke
through the doors and rushed into the house when Mas Selamat refused to surrender when ordered
by the team. The news was then announced to the public through the Singapore media on 8 May
2009, which later was confirmed by both the Singapore and Malaysian governments. Mas Selamat
was being held under the Internal Security Act by the Malaysian government, based on the ground
that Mas Selamat was scheming a plan leading to the arrest.
Mas Selamat was deported back to Singapore for detention under the Internal Security Act on 24
September 2010.
What has attributed to Mas Selamat successful arrest was the sharing of intelligence reports among
the involved parties (Malaysia Special Brand and

The Commercial Airline Industry Has Witnessed A Steady...
Through a century of perpetual development [1], the commercial airline industry has witnessed a
steady increase in airplane passenger capacity [2]. The industry itself is a notable economic force,
from the perspectives of both operations and its impacts on relevant industries such as aircraft
construction and tourism [3]. Different scales of wealth has led to market segmentations between
airline companies with dissimilar objectives and consumer focus: premium airlines such as
Singapore Airlines offering top–notch service, comfort, and quality at a higher price whilst low–cost
airlines such as easyJet are catering to consumers that prefer economical flights.
Nevertheless, despite contrasting consumer targets, an underlying system is needed by airlines to run
functionally. This primary system comprises principal inputs like airplanes, crews (pilots, flight
attendants, ground staffs, etc) and data (airline 's website, check–in counters, etc), inputs are the
components that are being utilised during the process of creating the product or good [31]. It also
comprises principal output which is the customers – mainly, the passengers on the airplane.
Competitive priorities are defined as the dimensions that a business 's production system must
possess to support the demands of the markets in which the business wishes to compete [4].
Undoubtedly, EasyJet's most imperative competitive priorities are its punctuality of flights,
emphasis on safety measures, and the low fares for its

The Low Cost Airline: Airasia 2
The Low Cost Airline: AirAsia
A study of opportunities, challenges and critical success factors
LGT 3007 Air Transport Logistics
Introduction
History of low cost airlines
The low–cost concept became a moneymaker in the United States, where it was pioneered in the
1970s by Southwest Airlines, the model for budget carriers elsewhere like Ryanair and easyJet in
Europe.
Definition of low cost airlines
A low cost airline generally has many features that differentiate it from the traditional carriers.
These features include ticketless travel, online ticket sales, no international offices, no frequent flyer
points, no free food and beverages, no inflight magazines, no club lounges, use of secondary city
airports.
Not all low ... Show more content on Helpwriting.net ...
AirAsia with its politically powerful backer may well grow up to bite. This helps it open the
Thailand market.
4.Malaysian government support
The Malaysian government supported the establishment of AirAsia in 2001 to help boost the under–
used Kuala Lumpur International Airport. AirAsia 's flights from Senai are meant to develop Johor
into a transport hub to rival Singapore. AirAsia, therefore, can provide an alternative route to travel
to Bangkok, by using Senai Airport in Johor Bahru, in southern Malaysia.
Opportunities faced by AirAsia in light of internal development
1.Issue of IPO
Kamarudin Meranun, AirAsia 's Executive Director announced the appointment of Credit Suisse
First Boston (CSFB) and RHB Sakura Merchant Bankers (RHB) as the bookrunners for the
company 's upcoming Initial Public Offering (IPO).
The IPO strengthens AirAsia balance sheet, further cuts its existing low costs at 2.5 US cents per
ASK and accelerates our growth plans throughout Asia. The IPO also allows AirAsia to expand its

fleet of 18 Boeing 737–300s.
2.Political connections
Thai AirAsia is a join venture established by AirAsia with Shin Corp. Shin Corp. is owned by the
family of Thailand 's prime minister, Thaksin Shinawatra, and about 900 million baht will be
invested in Thai AirAsia over a five–year period. Shin Corp. oversees the finance and administration
of Thai

The Impact of Globalization on Qantas Airlines Marketing...
Globalisation is having a significant impact on marketing. This is because a business, by distributing
itself across international borders makes its product more readily available to international
customers and creates employment opportunities in the country it has moved to. To understand the
impacts, globalisation, marketing (particularly market segmentation), global marketing strategies
and general history of Qantas need to be examined.
Qantas is the oldest airline in the English speaking world. It was founded by the three aviation
pioneers Hudson Fysh, Paul McGinness and Fergus McMaster as the Queensland and Northern
Territory Aerial Service in 1920 and has grown from one aircraft which offered air taxi services and
joyrides to a ... Show more content on Helpwriting.net ...
Qantas' situational analysis (SWOT) is the first step in the marketing process whereby the strengths,
weaknesses, opportunities and threats of the airline are identified. The airline's strengths include:
Being part of the Oneworld alliance, having a high safety record, being a globally recognised airline
through the use of branding and the flying kangaroo logo, purchasing the latest aircraft thus
updating technology and staying level with international competitors and the final strong success of
Qantas has come by operating out of some of the world's major air travel hubs such as Los Angeles
International Airport, London's Heathrow Airport, Singapore's Changi Airport and Sydney
Kingsford Smith International providing an excellent range of customers.
Qantas' main weaknesses come from the high risk nature of airlines (possibility of crashes and large
scale incidents), the complexity of the aircraft they buy which could lead to costs of re–training
pilots to fly that particular aircraft and may lead to higher labour and the recent string of incidents
have undoubtedly hindered Qantas' image. One of the most recent incidents occurred while a
reasonably new Qantas A380 was flying from Singapore to Sydney when it experienced engine and
hydraulic problems forcing it to hastily turn back and make an emergency landing in Singapore.
This

Singapore Airlines: Core Competency Of Singapore Airlines
Introduction:
Singapore Airlines (SIA), founded in 1972, have come a long way, budding from a regional airline
to one of the most trusted travel brands internationally. They fly one of the youngest aircraft fleets in
the world to destinations covering a network spread over 6 continents, with the Singapore Girl as
their globally–recognisable icon providing the high standards of care and service that customers
have come to expect of them.
Singapore Airlines Vision:
Singapore Airlines has a responsibility not only to be an excellent company, but also to be an
excellent citizen of the world by enhancing the lives of the people they touch. To position the airline
for continued growth in a globalizing industry while maintaining the airline's loss free record. With
that aim in mind, they ... Show more content on Helpwriting.net ...
Singapore Airlines is known for pioneering by continuously being the first in airline industry. For
example, they first offered free alcoholic and non–alcoholic beverages, hot meals and personal
entertainment systems, hot towels with an exclusive and original scent, and video–on– demand in all
cabins. Singapore Airlines pursued innovation as an important part of its unique brand. Also, its
employees symbolized as "Singapore girls" that is representing charming, courteous, gentle and
graceful is unique in the world which immediately linked to its unique brand.
Strengths and weaknesses
SIA's main strength lies in the position of Singapore as an important location of the world.
Singapore, which is a very small island–country, has become one of the biggest economic success
stories of the last 25 years. Like most South–East Asian economies, Singapore's success lies in the
robust trading links that the country has built in the worldwide economy. Since 1965, after gaining
independence from the British, it had to sell its services world–wide to be

Estee Lauder Leadership Statement
The way Estée ran her company demonstrates how important family meant to her. In 1995, Estée
stepped down and entrusted the family business to her sons and grandchildren. Afterwards, Estée's
two sons undertook the opportunity to be CEO of the company before giving the title to Fabrizio
Freda in June of 2009. To this day, all family members of the second and third generation play an
important role in the parent company and Estée Lauder the brand.[10] Employees testify that the
culture of the business is very family oriented because the Lauder family remains immensely
involved in company activities. As a result, employees are inspired to care for each other and the
communities they serve. [11]
Current State and Circumstances:
The current CEO of Estée Lauder is Fabrizio Freda, who was appointed on July 1st, 2009,
succeeded William Lauder. His leadership style is to steadily improve each year by at least 1 percent
and to enrich Estée Lauder's portfolio by improving existing brands and discovering and acquiring
new brands that align with their company values as well as complementing existing brands. He
wants Estée Lauder to respond to consumer preferences while identifying new opportunities to fuel
growth. Fabrizio believes that having multiple engines of growth is a way to increase business
performances and reinforce their leadership position. [12] Estée Lauder is structured in a way so that
the board of directors is at the top of the chain of command and the head of every

Multinational Firms Are Inherently Regional Rather Than...
Multinational Firms are inherently Regional, rather than Global 1
Oxford Economics, (2011). Economic Benefits from Air Transport in Singapore. Russell, E. (2007,
07, 06). Prying open ASEAN's skies GlobalEDGE, Michigan State University, (2013). Singapore:
Economy Singapore Airlines, (2013). Where We Fly. Singapore Airlines, (2013). About Singapore
Airlines. Singapore Airlines, (2013). Where We Fly. Mutzabaugh, (2010, 12, 14). U.S., European
airlines no longer world's biggest, IATA says. Rugman, A.M. & Cecilia, B. (2004). "The Regional
Nature of the World's Banking Sector", Management International Review,12 (3): 5–22. Rugman,
A.M. & Collinson, S. (2008). International Business, 5th Edition. U.S: Prentice Hall. Rugman, A.M.
& Cecilia, B. (2003). "Multinational Firms are Regional, Not Global", Multinational Business
Review, 11 (1): 3–12. Rugman, A.M. & Verbeke, A. (2004). "A perspective on regional and global
strategies of multinational enterprises", Journal of International Business Studies, 35 (1): 3–18.
Collinson, S. & Rugman, A.M. (2007). "The Regional Focus of Asian Multinational Enterprises",
Working Papers 2007–08, Indiana University, Kelley School of Business, Department of Business
Economics and Public Policy. Rugman, A.M. & Sukpanich, N. (2006). "Firm–Specific Advantages
Intra–Regional Sales and Performance of Multinational Enterprises", Working Papers 2006–19,
Indiana University, Kelley School of Business, Department of Business Economics and

6 Loyalist Research Paper
CE was one of the first things I did when I came back from my US trip. Physically I felt pretty
crappy over there and I feel sparkly clean on it here What I say usually has impermanence flavour,
so please forget about what I said on CE. Due to lots of movement lately, I would like to take home
everywhere, meaning I don't take a break from taking great care of my body. It also implies less
bubbles, cappuccino, and chocolates with sugar while I am out. I never consume those at home. It's
not only because of my love for 90s music but this song has been played over and over in my head
in the last 10 hours. Do not assume I watched the whole clip. If you need some break, you can
expect it every 4m21s. Picking up relationship pain, fear, victim mentality ... Show more content on
Helpwriting.net ...
A great blog post. I remember I read it soon after you wrote it. It was around the meditation we did
together? I am happy you are enjoying silent and peaceful space. Does it mean we can dress like
Princess Di or is it totally off–topic? I think Don and his partner told me I may be 7 Enthusiast. I
wonder what our enneagram expert Bill says about it. 6 Loyalist is supposed to be committed,
security oriented type. Does it fit with commitment phobic, danger loving Sada, or am I wearing a
mask, I wonder? This is not my first time watching this Matt's video but it has produced some huge
love and laughter explosion. Short but sweet and potent. Mystery solved; I have the answers to why
I am Japanese living in NZ and attracted to Celts. I didn't try to find out why but life sent me the
perfect person to give me the answers. I am thrilled. At the moment, I am feeling so excited I can't
sleep, and am feeling like having love explosion. Really, drama is not a problem for me. I prefer not
being in an inconvenient situation but I do know I can deal with anything coming my way. I have
been in cleaning mode. I feel like doing deep spring clean, so my only possibility is to fall in love
with my vacuum cleaner Still set the reminder just in case. Life has full of surprises, as we

Aviation Noise Pollution
Good evening to all, hope you had enjoyed the dinner. For me, I had a high quality dinner just now
and this brings me to share with you about the recent endorsement on the Population White Paper by
the Parliament. In Chapter 5 of the Population White Paper mentioned about "A High Quality Living
Environment". Being a developed country, Singaporeans nowadays are more concerned about the
Quality of Life. Health Related Quality of Life (HRQoL) issues have also been addressed in this
recently endorsed White Paper, this includes the addition of Health and Community Facilities to be
build progressively in order support the expected 6.9 million population. I would like to take this
opportunity to share with you the key issues on how our ... Show more content on Helpwriting.net ...
Due to the highly contagious nature of the disease, people do not travel unnecessarily and hence,
Tourism industry was badly affected. The sudden fall in the number of tourists visiting Singapore
greatly affect the Airline operators. Airline operators were forced to cut down expense and reduce
overheads in order to tide over the rough time. Fortunately, SARS was over pretty fast and we were
back for business in no time. Although Singapore Tourism industry performed outstandingly in year
2012, there are a couple of challenges expected to face in year 2013. While Singapore have recently
launched a couple of iconic tourist attractions such as the Resort World Sentosa, Marina Bay Sands,
Singapore Flyers and Gardens by the Bay, our neighboring countries also have a growing list of
their own iconic attractions such as Legoland and Hello Kitty Land in Malaysia, Casinos in South
Korea and the Philippines. Tourists in the Asia region like China and Hong Kong may consider
visiting our neighboring countries over Singapore. This may reduce Singapore's share of regional
tourist spending and may in turn affect the growth of Singapore Tourism industry. While the
Singapore Tourism Board is working their way to boost the tourism industry, Changi Airport
Singapore also announces their 1.3 billion plan to build the new Terminal 4 and surrounding
infrastructures in order to cater for the increase in the passenger capacity and also

Rolls Royce Essay
Table of Contents Executive Summary 2 1. Company Background 3 2. Rolls Royce in Singapore 3
2.1 Rise of Asian Customer 3 2.2 Continuous communication and emergence of supply 4 2.3 Stable
and dependable business environment 4 3. Risks analysis: maintaining supply chain 5 3.1 Threats of
present and potential competitor 5 3.2 Globally implied threat 5 3.2.1External challenges and threats
6 3.2.2 Internal risks and challenges 6 4. Recommendation and suggestion 8 References: 11
Executive Summary The report is an "Indebt analysis of Rolls Royce: Shift of their production
house in Singapore" which illustrates the emergence of production plant shifting in Singapore as
well as implied risk in this planning and recommending the ways to ... Show more content on
Helpwriting.net ...
4. Recommendation and suggestion Supply chain network apparently confronts a more noteworthy
measure of danger over different territories of a specific association for its worldwide nature and
direct effect on the association's monetary execution. Whether a firm is managing quality and
security difficulties, supply deficiencies, legitimate issues, security issues, arrangement or natural
agreeability some component of danger is constantly present. Therefore, the corporation should
always be ready to face any situation and deal with risk and threat mitigation. Organizations having
supply chain world–wide face more risks such as supply disruptions, longer lead times etc. caused
by global customs, foreign policy regulations, port delays, political instability, recession in a specific
region's economy etc. According to a research by 'The Supply Chain Management Faculty' at the
University of Tennessee (Summer 2014), the management against supply chain risk is a simple three
step process: 1. Identifying and Realizing Risk: 'What can go wrong?' 2. Risk assessment and
Prioritizing: 'Which ones to be given more

Essay on Market research on changi hospital
SERVICES
MARKETING PLAN
________________________________________
WAITING TIME AT THE ACCIDENT & EMERGENCY (A&E) DEPARTMENT
CONTENTS
TITLE PAGE
1
LIST OF FIGURES AND TABLES
2
1. Executive Summary
3
2. Introduction to Changi General Hospital, Singapore
4
3. Situation Analysis
3.1. SWOT Analysis
3.2. Target Market Segmentation
3.3. Positioning
5 – 8
5 – 6
6 – 7
7 – 8
4. Marketing Objectives
8
5. Services Marketing Audit
8 – 11

6. Recommendations
11 – 14
7. Conclusion
14
REFERENCES
25 – 30
APPENDICES
15 – 24
16
17 – 19
20
21
22 – 24
APPENDIX I
APPENDIX II APPENDIX III
APPENDIX IV
APPENDIX V
The Flower of Service ... Show more content on Helpwriting.net ...
Also, being part of the first regional healthcare group, the Eastern Health Alliance (EH Alliance)
comprising members from Health Promotion Board (HPB), St. Andrew's Community Hospital
(SACH), Singhealth Polyclinic (SHP) and The Salvation Army Peacehaven Nursing Home, CGH
can utilises both public and private healthcare resources to provide a holistic healthcare services (EH
Alliance 2013a). With the quality vision of a hospital recognized for "excellence and compassion in
service and patient care" (CGH 2013d), CGH is dedicated, through an integrated healthcare system,
to improve the health of the population, especially the community in eastern Singapore.
3. Situation Analysis
CGH is a leading healthcare provider engaged in providing healthcare services for the community in
the East; the major hospital with over 800 beds is well equipped with modern technology to offer a
broad portfolio of medical and surgical services. The hospital's quality healthcare delivery system is
well received by outpatients and inpatients alike and their families. However, complications of
delivering effective and efficient healthcare services could affect the hospital's business.
3.1. SWOT Analysis (Refer to Appendix II Changi General Hospital SWOT Analysis)
Strengths
Weaknesses
Strategic

Real Estate Development in Singapore
1 About South Beach Residences South Beach is a unique integrated development in the centre of
one of the liveliest of Singapore's districts. The development will include both residential and
business premises in a luxury condominium with apartments, penthouses, first class office spaces
and retail outlets. South Beach will also have a hotel, an exclusive members club and countless
recreation amenities and opportunities. A City Developments LTD and IOI group development,
South Beach is next to The Esplanade and City Hall MRTs within Singapore's Downtown central
core. Its location and the ambience of its setting cannot be bettered. South Beach will include four
historic buildings, which are already subject to conservation protection because they are historically
and culturally significant to the Singaporean people. Here two towers will grow from the ground,
they will be technologically advanced but built to look beautiful, and in an environmentally friendly
manner. South Beach offers everything; picture postcard views of Marina Bay, the Orchard Road
shopping district or Downtown Singapore, 360 degree views from apartments and penthouses, and a
delightful lifestyle under one huge roof. Other such developments cannot even come close to the
South Beach offer. South Beach's environmentally friendly designs and many features take its
residents towards the green life and its two green mark platinum awards recognize this fact. The
large baldachin, which will cover the towers,

Demographic, Economic & Technological Factors of Hr...
Introduction
The airline industry is by itself plays a big part in the economy. It generates 31.9 million jobs
globally. (The impact of the financial crisis on labour in the civil aviation industry) It involves
transportations, catering, securities, logistics, etc. As it does not work as an industry by itself, HR
planning comes to be an important task.
The airline industry has generally seen success in the many aspects involved with it – service,
tourism, innovations etc. Despite the terrorism setbacks, the industry has managed to bounce back
on its feet and even produce a stunning display of grit in its armoury to be steadfast in its mission to
uphold everyone's safety yet delivering impeccable service.
The airline industry is ... Show more content on Helpwriting.net ...
It needs to hire staff from around the world that has the right talent and fits the organisation. This
will lead to several issues such as cultural difference and managing the different expectations of
their staff. With a global workforce, the airlines in Singapore will face a difficult task in training
their staff due to their different backgrounds. With more airlines operating in Singapore, the industry
could face competition and difficulty in hiring staff.
An airline in Singapore will not just face competition for staff from other airlines operating in
Singapore but also from other airlines around the world. This is due to the emerging trend of the
willingness of the current workforce to work and live overseas. This could be attributed to the
prospect of learning a different culture and the ability to gain experience in a different country.
With the fierce competition from the numerous airlines and the fact that Singapore is a small
country with high living standards, another staffing issue affecting the airline industry in Singapore
is retaining staff. This can be a difficult task as the current workforce will look not only their salary
but the all the benefits as a whole. Retaining staff is important as it allows the organisation to serve
its customers better and spend less on recruiting and training new staff.
Another issue affecting the airline industry in Singapore is the career planning and

Jetstar Analysis
Assessment 1
Lam Minh Tho
397906
Prepared for: Phillip Dowling
Jetstar's History
It is a low–cost airline headquartered in Singapore. It is the Asian offshoot of Qantas's Jetstar
Airways. It operates services to regional destinations. Its main base is Singapore Changi Airport. On
April 16, 2008, the company announced that it had achieved profitability for the year ended March
31, 2008, with an increase of 20 per cent in the number of passengers carried and a passenger load
factor of over 75 percent, an increase of 4 percent over the previous year.
| IATA
3K | ICAO
JSA | Call sign
JETSTAR ASIA | | Founded | 2004 | Hubs | Singapore Changi Airport | Frequent flyer program |
Qantas Frequent Flyer | Member lounge ... Show more content on Helpwriting.net ...
* Jetstar / Valuair in Singapore
* From Singapore, Jetstar and Valuair fly to 17 destinations in ten countries including Bangkok, Ho
Chi Minh City, Hong Kong, Macau, Kuala Lumpur, Kota Kinabalu, Kuching, Penang, Siem Reap,
Phnom Penh, Manila, Taipei, Yangon, Bali, Jakarta, Medan and Surabaya with a fleet of seven A320
aircraft. * Jetstar Pacific in Vietnam
* Jetstar Pacific operates an existing six aircraft fleet including 5 Boeing 737s and a single Airbus
A320 to seven destinations across Vietnam.
Passenger numbers
While the November figures still put domestic yields in the month as down by –8.9% compared to
2008, and international yields off by –23.2% Qantas clearly sees signs of improvement after the
New Year, which is also when the dilution of yields by massive discount sales of forward inventory
earlier this year should be coming to an end.
This view is also confirmed by a separate Qantas announcement today that it is restoring some of
the domestic capacity cutbacks of the past year from the end of March.

PESTLE
* Political and legal: the political and legal affect immediately to company operation. The changing
of laws, the control from government which can change strategic management of Jetstar and it can
impact to annual profit. | * Economic: the prices of oil, fuel, and diesel..etc are main factors impact
the Jetstar airline | * Technology: Fuel efficient

An Introduction Of Aerial Transport Essay
Introduction
The introduction of aerial transport dates back to the early 1900's. Since then aerial transportation
has been the fastest means of transport, whether if passengers want to travel by plane or by the
helicopter, from one place to another. Today, aerial transportation is such an important means of
transportation that on average, 8 million people fly per day (IATA 2013) along with 34.5 million
tonnes of cargo per year (IATA 2012). Subsequently, passengers and cargo have been a non–stop
concern to what is now reflected as a major industry. As time goes by, the aviation industry resumes
to grow at an international level. So at this stage, it easily comes under the analysis for any incidents
that may occur, being the fact that there are more than 5000 aircrafts in the US Airspace alone per
day that sometimes at rare occasions may cause harm or fatality to the passengers or the personnel
on board (Referance.com 2016).
The Reason Model which was initially proposed by James Reason, now generally and frequently
referred to as the Swiss Cheese Model, a system that basically evaluates and understands what an
incident or accident is, to which every step of the process has its own potential failures. The Swiss
Cheese Model works on an assumption that most accidents can be tracked and followed back to one
or more of five levels of failure, concentrating on the organizational influences and human
limitations (UNSW 2011).
This essay will analyse the Swiss Cheese Model and the

The Importance of Building the Third Runway to Enhance the...
1. Abstract: Building the third runway is a controversial issue during these days. Do you think Hong
Kong should build it or not? There are still different opinions from different people. Therefore, it is
critical to know how the importance of building the third runway nowadays. Since Hong Kong's
aviation position is getting challenge by the airport nearby, enhancing the position for Hong Kong is
very urgent for facing those challenges. Thus, I would like to find out how important is the building
third runway for enhancing the Hong Kong's aviation position thought this research project such as
reasons, actual usage. I will conduct a questionnaire that use to get those information. After having
all the data, then I will start to ... Show more content on Helpwriting.net ...
[Ref:MosheGivoni and David Banister (2008)] But Due to the capacity constraints Heathrow
Airport ranking in 2010 dropped to 7th that behind Frankfurt, Pairs and Amsterdam, Munich, Rome
and Madrid airport[Ref: Moshe Givoni and David Banister (2008)] It means that if the capacity is
not enough to handle the future demand, that will affect the position of the airport. Therefore, it is
crucial to handle the future capacity of the airport at this moment to keep enhancing the Hong Kong
aviation position.
According to the Hong Kong International Airport Master Plan 2030, Air connectivity is the mainly
reason for Hong Kong to maintain or enhance the attractiveness and competitive advantage on the
global economic and financial stage.[Ref: Chinese General Chamber of Commerce (2011–8–17)].
Building the third runway can be improve the air connectivity that result in enhance the competitive
advantage with the other airports. It also enhances the airport's position.
According to the Hong Kong Trade Development Council (HKTDC) internet Shipping Gazette,
Hong Kong International Airport is a major international aviation hub, since it starts running in
1998, it has been effectively promote Hong Kong's economic development.[Ref: Peter Rooke and
Michael H. Wiehen (1999)] But near the maximum capacity of the airport runway, if it not build a
new runway, passenger route network will be lost to other airports Also it will lose

Singapore 's Economic Growth And Political Stability
Founded as a British trading colony in 1819, Singapore later joined the Malaysian Federation in
1963, but separated two years later and became independent. Over the years, Singapore has grown
its international trading links becoming one of the most prosperous countries. Singapore has been
compared to the leading nations of Western Europe when it comes to its per capita gross domestic
product (GDP). Singapore has one of the world's busiest ports when comparing most tonnage
handled. After officially gaining sovereignty in 1965, the People's Action Party (PAP) has dominated
Singapore's politics. With a large amount of government–controlled companies in the local
economy, and its powerful position, Singapore's government has maintained a clean, corruption–free
image. With their dealings with communists during the early years the PAP's governing philosophy
is best described as a Socialist Democracy. Maintained by the paternal guidance of the PAP, came
Economic growth and political stability. Even though bureaucrats not politicians administer
Singapore, meritocracy is power, which is gained through performance, skill, and loyalty to the
policies of the nation. The Constitution of Singapore is the Supreme law. With the constitution for
the three organs of the state (Executive, the Legislative, and the Judiciary), It lays down the
fundamental principles and framework for them to operate.. The only way the constitution can be
amended is with the approval of more than two–thirds of

Singapore Airlines
Table of Contents
Introduction 1
Over the years 1
Key Success Factors 2
Sustainability Criteria: The Dual Strategy 5
Conclusion 8
Introduction
The airline industry forms a major component of the travel and tourism industry. With increasing
affluence, people around the world are spending a large percentage of their income on travel and
tourism thus enhancing the sector's prospects. Singapore Airlines (SIA) is one of the world's leading
players of the international airline industry. Singapore Airlines was the pioneer of in–flight services
such as free drinks and complimentary headsets. And today, the name of Singapore Airlines has
become synonymous with impeccable service around the globe.
The care and attention that ... Show more content on Helpwriting.net ...
Economic development of Singapore in particular and Southeast Asian region in general also paved
the way for SIA's success. The company also received indirect assistance from the Singapore
government especially in areas of infrastructure and fair access to other markets.
The contribution of these factors and others has made SIA one of the best managed companies in
Asia and in the global arena as well. We have briefly discussed some major factors below:
1. Implementation of dual strategy: SIA has successfully implemented both value differentiation
strategy as well as cost leadership strategy. This has proved to be a key to its success. (This has been
discussed in a more elaborative manner in the later section.)
2. Clarity and Commitment: SIA 's focus on service is completely clear. The mission statement and
core values state quality service as fundamental objective and aspiration of the airline. This has
increased the operational efficiency of SIA and thus helped it become one of the best managed
companies.
3. Related Diversification: SIA utilizes related diversification to reap cost synergies and at the same

time control quality and enable transfer of learning. Related operations (such as catering, aircraft
maintenance, and airport management)

Charles and Keith Enterprise Award
SBA 2009 Enterprise of the Year Award Charles & Keith (International) Pte Ltd Background From
young, both Mr Charles Wong and Mr Keith Wong worked in their parents' shoe shop at Ang Mo
Kio Central. Realising that foreign shoes were expensive and ill–fitting for the small feet of Asian
women, and armed with some savings, they started their eponymous shoe label – Charles & Keith
where fashionable and trendy shoes are sold at affordable prices. The very first Charles & Keith
store opened in Amara Shopping Centre in 1996. Four more stores were added within two years.
Charles & Keith saw the opportunities in overseas markets and expanded its global network. To
date, there are 160 Charles & Keith stores are located in the prominent shopping ... Show more
content on Helpwriting.net ...
In 2002, it opened its second franchise store in Australia. It also began to distribute its shoes in
Mauritius. In 2003, Brunei joined the list of countries in its franchise network.
1
The brand further expanded with other countries such as Turkey, New Zealand and Greece that
added to its distribution network in 2004. It also marked Charles & Keith's first store in Dubai,
Middle East. That same year, Charles & Keith pioneered the online store business through the
launch of its e–store at charleskeith.com and was the first ladies footwear and accessories retailer to
launch an online shop in Singapore. Before the year ends, Charles & Keith will be the first ladies
footwear retailer to operate in Singapore Changi Airport and successfully introduced its handbags
collection. During the following year, the Egyptian store started its operations. In total, Charles &
Keith has expanded with 12 outlets in the Middle East region. It also extended its brand line Pedro
that was successfully introduced in Singapore. 2006 marks the 10th year of Charles & Keith
operations. Its franchise network now includes Pakistan, Thailand and East Malaysia, with Pedro
introduced into Indonesia and Philippines. In 2007, Charles & Keith launched its accessories
collection, comprising of shades and belts. The brand also launched a product line extension, The
Signature Label, in Singapore and Indonesia. At the same time, it also welcomes Iran, Turkey,
Vietnam, Jordan and Turkey into

Safety Management System ( Sms )
(1) Introduction
Safety Management System (SMS) can be defined as "a systematic approach to managing safety,
including the necessary organizational structures, accountabilities, policies and procedures" (Safety
Management Manual, 2013). It is designed to identify hazards, analysing and collecting data and
manage safety risks encountered during the delivery of its services (Safety Management Manual,
2013).
According to Safety Management Manual (2013), the fundamental Safety Management System
(SMS) framework consists of four main components and twelve sub elements. These are the 4
components and 12 sub–elements:
i) Safety policy and objectives
–Management commitments and responsibilities
–Safety accountabilities
–Appointment of key safety personnel
–Coordination of emergency response planning
–SMS documentation ii) Safety risk management
–Hazard identification
–Risk assessment and mitigation iii) Safety assurance
–Safety performance monitoring and measurement
–The management of change
–Continuous improvement of the SMS
iv) Safety promotion
–Training and education
–Safety communication
(2) Analysis Methodology
The Swiss Cheese Model of accident causation illustrates the occurrence of catastrophic system
failures. In the model, there are holes in each cheese and it represents a safety barrier to a particular
hazard. According to the Swiss cheese model (Safety Management Manual, 2013), some of holes in
defences are due to active failures, however, some of other holes in the

The Near Crash Of The Qantas A380
QF32– THE NEAR CRASH OF THE QANTAS A380 OVER SINGAPORE
EXECUTIVE SUMMARY
The Airbus A380, one of the largest passenger aircraft in the world, made its debut commercial
flight with Singapore Airlines flying from Singapore to Sydney in October 2007. Qantas Flight 32
was the scheduled passenger flight of the A380 fleet which suffered an uncontained engine rotor
failure on November 4, 2010 and made an emergency landing at Changi Airport.
The UERF was caused by the crack present in the oil feed pipe which developed over a period of
time due to fatigue. The crack grew to a size which allowed the oil in the pipe to be released in the
HP/IP buffer space, during the occurrence flight. There was severe damage caused to the flight.
However, the robust design and structural strength of the jet sustained the damage which might have
destroyed the airlines of the past decade.
The crew members of Qantas displayed excellent skills in managing the incident and the high
standards of piloting culture saved QF32 from a catastrophic crash which enabled Qantas to keep up
the brand name and protect its values of 'safety of customers'. The management decided to ground
the fleet of A380s for further inspection after the incident.
The ATSB carried out a detailed investigation along with Rolls Royce and several other global
agencies. Numerous lapses were identified including the factors which resulted in the manufacture
and release into service of non–conforming oil feed pipes and appropriate

Aid For Airline And Its Impact On The Tourism Industry
Aid for Airline?
Qantas airlines are an iconic Australian business, which has heavily shaped the tourism industry.
However in the 2013–14 financial year, (Qantas, 2014, pg.1) due to falls in revenue, growing
competition and high expenses the airline reported a 2.8 billion dollar loss. (Mccrann, 2014) It was
then that the company felt it required government support to assist them in getting back on their feet.
Commonly referred to as a "bailout" and in this case more specifically a "debt guarantee", this
would involve the Australian Government covering Qantas' debts, should the company collapse.
(Mcllroy, 2014, p9) There were mixed views on this particular issue between different MP's,
different political parties and against Qantas itself. After much debate on the issue however it was
declared that the Government would not grant a debt guarantee to Qantas. (Coorey, 2014) This essay
takes into account both sides of this debate and explains why the ultimate decision by the
Government not to financially support Qantas was justified.
From July 2013 to July2014, Qantas reported a statutory loss of 2.84 billion dollars (Qantas, 2014,
p1) and job cuts of approximately 5,000. (Boyle, 2014, p3) According to some commentators
continued decline of this scale would bankrupt the airline. (Mccrann, 2014)
There are several explanations as to why Qantas was struggling so much to remain profitable. One
being an increase in fuel costs of 6 per cent ($253 million). (Qantas, 2014, p1)This

Advantages And Disadvantages Of West Bengal
Battle of States
State: West Bengal
In 1960, West Bengal has been amongst the 3 richest states of India. Being a British capital of those
times it has a strong manufacturing tradition. During the colonial period, West Bengal was one of
the leading states having the highest contribution to nation's industrial output and employment and
continued this trend till the 1960's.Post 1960, the state started losing its prominence and witnessed
reduced productivity and labour militancy on a grand scale. This trend continued till the late 90's,
but the turning point came after 2000 where there has been a resurgence in the state's industrial
sector. Economic reforms and competition among states have led to renewed interest of Business
groups in investing in West Bengal. This revival is evident from the upward trend ... Show more
content on Helpwriting.net ...
It lies very close to lucrative South East Asian markets. It also acts as a gateway to several Saarc
Countries like Nepal, Bangladesh and Bhutan as well as the rest of north East India.
Bengal is endowed with both cheap blue collared and as well as white collared workers. Due to the
inability of the manufacturing sector to absorb increasing supply of human resources it has led to a
situation of surplus labour which can be exploited by the industry.
West Bengal is endowed with rich resources. It possesses some of the most fertile land in the world
as well as abundant natural resources such as coal and iron. There are scopes of finding natural gas
and petroleum in Bengal as well as. Raniganj coal field is the second largest in the country in terms
of production and has great potential for discovery and extraction of coal bed methane. West Bengal
also possess large quantities of thorium which is the fuel which will power in the

A Case Study of Singapore
Introduction
Singapore has long built its economy on its strategic positioning for trade. The country is now home
to the world's second–largest container port according to the World Shipping Council (2013). The
country's position as a leading trade makes it a natural place to find solutions to global supply chain
issues, and has also encouraged a significant amount of foreign direct investment in the country.
Foreign companies have set up shop in Singapore, often in either services or retail. This paper will
analyze some of the issues that foreign firms dealing in Singapore have with respect to global supply
chain management.
Case Study #1: Starbucks
Starbucks has a significant retail presence in Singapore, but it also benefits from the country's
geographic position in a couple of ways. The first is that Singapore is situated in the heart of a fertile
coffee–growing region critical islands like Java, Sumatra and New Guinea are nearby, as are high
volume growing regions like Vietnam. Starbucks has set up a regional distribution center in
Singapore in order to manage the flow of goods and services throughout Asia, both in terms of raw
materials and finished goods.
Changi Airport Group (2013) notes that Starbucks is one of many Western countries to have such a
regional distribution center. With stores throughout Southeast Asia, the coffee company can organize
its goods in Singapore for onward distribution, either overland to Malaysia and Thailand, or over sea
to Indonesia

Singapore Airlines Vision Statement
INTRODUCTION
Airline industry is a growing and a challenging industry across the globe and it is becoming more
competitive on quality, pricing and most prominently safety in the contemporary world.
As a regional hub for the Asia pacific region, Singapore and Singapore airlines play a major role in
connecting people across the globe.
Singapore Airlines (SIA) was established in 1972, growing from a regional airline, it is renowned
for being one of the leading travel brand in the highly competitive airline industry. SIA is well
known for its personalised service, world class comfort, reliability and timeliness, and development
of its products and services innovatively and above the industry standards.
Operating based at Changi airport Singapore, ... Show more content on Helpwriting.net ...
Its leading premium product name remains as an important differentiator among the industry. SIA is
famous for delivering quality service. The airline's air stewardesses, also known as the Singapore
Girl, dressed in the unique "Sarong Kebaya", is a key element of SIA's product differentiation
strategy. Through branding they have conveyed the message that Singapore Girl implies the symbol
of world–class service experience. Quality service has become a strengthen factor for SIA, their
strong brand name has given them the chance to charge a best for their products due to the
additional value that consumers gain on the service that SIA

Dan Buettner 's Chapter On Singapore
Dan Buettner's chapter on Singapore was very interesting, especially when comparing it to our
American way of life. At first glance the idea of living in a country with very strict laws, such as
public canings for what we would call a minor offense, was mind blowing to me. How could this be
one of the happiest places in the world? Upon further study my mind was changed to some degree,
in fact I could see myself visiting there some day, but only have studing on the most current laws. I
think the United States would be better off if we as a nation thought more about how our individual
actions affected those around us. If you were to visit Singapore, it is highly advised that you first
take time and review both their customs and strict laws. This country is not like any other country
you have been to before. From the time you arrive at Changi International Airport, this difference is
very apparent. You will see go through customs and or immigration, normal and typical when
arriving to a new country, but that is where the similarities end. You will see numerous signs
warning you of the public laws, that you are expected to obey without question. "No photography,
smoking, or gum chewing is allowed" (Buettner, 2011, p. 75). Think for a minute how odd this
might be. You have just arrived as a visitor and you cannot chew gum and you are not allowed to
take photographs!? After some further research I have found that this law of gum chewing has been
modified to some degree.

Advertising Strategy: Changi Airport Group
2) Advertising Strategy
Changi Airport Group sponsored the cooking game show series, MasterChef Asia and one of the
episodes was hosted at Changi Airport, where contestants go around the airport to compete for
customers (A&E Television Network, 2015). Changi Airport Group is able to make use this episode
of the game show for publicity as it features the infrastructure of Changi Airport. As Changi Airport
Group is one of the sponsors for MasterChef Asia, its logo will be shown in every episode of the
series on television or even on MasterChef Asia's advertising tools such as posters and social media
(Facebook, 2015). In the author's opinion, this advertising strategy is the combination of both
traditional and new media advertising tools. This ... Show more content on Helpwriting.net ...
Through sponsorship, it will help to enhance the brand image, raise more awareness and recognition
towards Changi Airport Group from repeated sponsorship mentions and media exposure which can
be local or international (Darlene Willman, 2006–2015). Besides, sponsorship can also be more cost
effective as compared to other forms of advertising (Alison Jobson, 2013).
Based on the following advertising strategy recommendations as proposed earlier, it will assist
Changi Airport Group to narrow the gaps and to improve the reach of advertising. A diverse range of
advertising strategy will help Changi Airport Group to expand the coverage of various
demographics. 4) Conclusions
In conclusion, the recent campaigns that Changi Airport group has launched which includes "Be a
Changi Millionaire", "SG50 @ Changi Airport" and "The Star Wars at Changi Airport" campaign
had a very positive response. This shows that the advertising strategy through various social media
platforms were effective to spread about the campaigns as well as to attract people to the

Police Licensing And Regulatory Department Of The...
This is the first security check point after the passengers receive their boarding passes, and it
separates the passengers from the non–passengers. It is one of the most important security features,
as right after this check point, the passengers have to go through the customs, and it officially shows
that they are leaving the country. Other security features includes the final check at the arrival. At
the arrival hall, there were two separate lanes to the exit, one for the passengers with nothing to
declare and the other one for passengers with items to declare. Passengers are required to declare if
they possess items that are prohibited in Singapore, such as arms and explosives, bullet–proof
clothing, antique guns, toy guns and swords. Such items would require authorisation from the Police
Licensing & Regulatory Department of the Singapore Police Force. Another security feature would
be the policemen armed and on patrol. With the policemen patrolling, it would allow the passengers
to feel safer and the police will be able get to work as soon as possible, in case of any threats. The
check–in counters are one of the most important security features as it is the first contact point with
the passengers. The check–in counters are responsible for giving the right boarding passes to the
right passengers, preventing anyone that is not allowed to be on a flight to be on it. The increasing
trend of self check–in counters may pose as threat or chance for terrorism as some people

What Are The Advantages And Disadvantages Of Singapore...
1. Introduction
Being a global company founded in the year 1972, Singapore Airlines has become one of the world's
largest and most successful airlines over the last forty years, focusing on providing a well rounded
customer experience and ultimate luxury service, with their tagline "A Great Way To Fly".
Singapore airlines has come a long way since its modest beginning in 1947, originated from
Malayan Airway Limited. Owned by a state owned investment house, Temasek Holdings, Singapore
Airlines commenced operations from the new Terminal 2 at Singapore Changi Airport on November
22, 1990. Changi Airport, their home base, serves as their gateway to Asia and beyond, with over
sixty destinations in nearly thirty–five countries across six continents. Having earned many industry
and travel awards for eighteen consecutive ... Show more content on Helpwriting.net ...
Hence, there is always an opportunity to adopt new technology and implement them to enhance
customer experience. Besides, the use of technology is more of a boon than a bane in aircrafts as it
helps to lower fuel consumption and improve efficiency while keeping the cost of airline operations
low.
On the other hand, Singapore Airlines has recently just launched an all–new mobile application for
both Android and Apple smartphones users to enable them to check the flight schedules and book
their flights. This application is meant to run to suit the convenience of customers and also an effort
made to maximize customers' experiences across digital touch points (Singapore Airlines, 2015).
2.5 Environmental
Unfortunately, in terms of the impact of greenhouse gases per passenger mile, airplanes produce far
more carbon dioxide than any other forms of public transport, causing the temperature of the Earth
to rise, which amplifies the impact of aviation on global warming. (Clark,

Estee Lauder Case Study
The industry factors that Estee Lauder faces include the threat of substitute and the threat of new
entry. Although the cosmetics and skincare market are dense, cosmetics startup are striving due to
ease of promoting and selling through social media. In a highly saturated market, Estee Lauder
brand can rely on their strong brand name and heritage. The Estee Lauder parent company's main
competitors are COTY Inc, L'Oreal International, Shiseido Company Ltd., and LVMH group. Some
of the Estee Lauder brand's competitors include Lancôme and Giorgio Armani from the L'Oréal
Group, Shiseido from the Shiseido Group, Chanel, and Christian Dior. The parent company Estee
Lauder and its rival L'Oreal group aims to acquire successful cosmetics start–ups to build and
diversify their portfolios. In this sense, both parent company uses the Acquisition strategy when
faced with the threats of new entry or companies into the market. Fabrizio Freda, President and
Chief Executive Officer, attribute two driving factors for the company's success in Q1 of 2018 Fiscal
year. According to Freda, "online and travel retail channels and most luxury mid–sized brands
posted double–digit sales gains." His strategy lied in "diverse brand portfolio to leverage multiple
engines of growth" Both Estee Lauder Company and L'Oreal use a Focused Differentiation Business
Strategy by effectively leveraging social media Influencer to target Millennials and Gen Z
consumers. With the endorsement of social media

Essay On Singapore Airlines Swot Analysis
1. Introduction
This is a report about Singapore Airlines Limited. The purpose of this report is to explains how the
external environment and the industrial 5 forces affect the organisation and how they survive. There
are some recommendation given in the end of the report.
Singapore Airlines Limited (SIA) was incorporated in May 1st, 1947 as Malayan Airways Limited
(MAL) and commenced operation as Singapore Airlines Limited in 1972. SIA's headquarter, Airline
House is at the Changi Airfreight Centre which was officially opened in 1983. Singapore Changi
Airport is its Hub.
SIA is a Singapore's nation carrier and the 2nd largest operator in the world. SIA's parent company,
Temasek Holdings holds 55.33% of the shares. SilkAir, Scoot, and Tiger Airways are the subsidiary
of SIA. SIA provides ... Show more content on Helpwriting.net ...
Those who travelling to Indonesia they can travel by sea in ferry. Those who travel for business
purpose has been decreasing as the communication technology of web conferencing became the
substitute of flying for meetings.
Those substitutes for SIA are low in cost compare to flying to the destinations. Therefore, SIA has
high threat of substitute.
3.4. Bargaining power of Suppliers
The bargaining power of suppliers are low as SIA is depending suppliers for the in–flight catering,
fuel and Airports.
As SATS is the Singapore Changi Airports assigned caterer, SIA has no other source for their in–
flight catering and their in–flight services. Therefore, the barging power of supplier is low for SIA.
3.5. Bargaining power of Customers
The bargaining power of customers are low as there are many other airlines in Singapore with the
cheaper fares and other destinations which allows them to compare. There are also many close
substitute available in terms of cost and service.
4. Recommendation

5. Referencing

Singapore Airlines Essay
Executive Summary
After carefully undertook a critical review of the five papers which are written by Daniel Chan on
the story of Singapore Airlines (SIA) and Singapore Girl, it has in fact bring us a lot of thought and
the strategies which SIA has used which attain SIA becomes one of the world's leading airlines
company.
While SIA is one of the world 's leading carriers with an advanced fleet and it is internationally
respected as the innovative market leader combining a quality product with first–rate service. Being
an international company in the competitive global business environment, it has to face an amount
of competitions, such as challenges and changing environmental trends. To deal with these issues,
SIA pursue a number of ... Show more content on Helpwriting.net ...
The investment in latest technology such as Air Bus A380 or "Superjumbo" offer the SIA the ability
to carry more passengers with lower operating costs and improved passenger comfort. Moreover,
SIA is a member of Star Alliance and the membership help the company to prompt efficiencies in
many areas such as cost cutting, privatisation and route rationalisation and so on. These factors can
make the SIA more efficient in cost reductions.
In that case, it can be seen that SIA use global strategy while maintaining its customer oriented
product and differentiation strategy so that the company can make more profit and get more success
in the future.
Key Resources
The success of the company depends on a number of factors. Key resources are one of the important
factors that play in the main part of the company's success. Key resources include tangible resources
such as plant and equipment; intangible resources such as brand name and organisational
capabilities. Being a successful company, SIA possess a great number of key resources.
The brand image of the company is very important key for its success. The brand image of
Singapore Airlines is the best quality service and innovative offerings. It is also recognised as the
crown jewel of South East Asia.
The next resource is the Human resource which includes the good and skillful employees who
always try to provide world–class service to customer around the world .Flight

The Importance of Eating Nutritious Food
The Basic Information Of Tioman Island
Tioman Island (Malay language: Pulau Tioman) is a small island located 32 km off the east coast of
Peninsular Malaysia in the state of Pahang, and is some 39 km long and 12 km wide. It has eight
main villages, the largest and most populous being Kampung Tekek in the north. The densely
forested island is sparsely inhabited, and is surrounded by numerous coral reefs, making it a popular
scuba diving spot. There are also a lot of resorts and chalets around the island which has duty free
status.
Its beaches were depicted in the 1958 movie, South Pacific as Bali Hai. In the 1970s, TIME
Magazine selected Tioman as one of the world's most beautiful islands.
Apart from its diverse marine life, the inland ... Show more content on Helpwriting.net ...
Enraptured by the charms of the place, she decided to discontinue her journey. By taking the form of
an island, she pledged to offer shelter and comfort to passing travelers.
Politics
Tioman Island lends its name to the state constituency of Tioman, comprising the island and part of
the Rompin district including the town of Kuala Rompin. Its representative to the State Legislative
Assembly is YB Mohd. Johari from Barisan Nasional. Its representative to the Malaysian Parliament
is former MOSTI Minister Dr Jamaluddin Jarjis, also from Barisan Nasional.
Radio and Television
As of May 2011, only 2 FM radio stations can be received from Kuantan, and some from Kuala
Rompin, and 12 AM stations. Viewing television needs large antenna or satellites, as indoors
antenna can't get the signal. Only TV3 and ntv7 can be received with antennas.
Get in
There is a RM5 conservation fee to enter the island, which can be paid at a little kiosk just before
departing from the Mersing ferry terminal).
[edit] By Ferry
Most visitors arrive by ferry from Mersing on the mainland. Bluewater Express operates the ferry
services and its boats are fast and comfortable taking approx 1 hour 20mins to the first jetty. This
ferry is now the only option, the smaller and faster services being cancelled because of safety
concerns after a tragedy. Unfortunately in countries that cannot afford to patrol their regulations
well, some ferry companies overcrowd their vessels. If you ever feel

Case Study Of Risk Analysis On Aviation Security
1. Travelling by air is one of the most common forms of transportation to get to overseas
destinations and Singapore Changi Airport is the sixth busiest international airport today. As a major
air hub in Asia, Changi Airport handled more than 51.2 million passengers in 2012 and this makes it
a legitimate target in the eyes of terrorists and other forms of crime because of the number of people
located in a particular location.
2. Aviation Security mitigates the threats and potentially dangerous situation arising from terrorist
attacks or crimes from happening. As such, aviation security is paramount to safeguard the airport,
travellers and the country from any threatening event. The Threat
2. As a regional air hub, our airport serves about ... Show more content on Helpwriting.net ...
The practical value of a risk analysis on key assets depends on the knowledge and completeness
with which the risks are identified. A good analysis requires that the all aspects of the asset be
examined to isolate those conditions, circumstances, activities, and relationships that affect the asset.
To effectively analyze threats against key assets, it is necessary to consider as many of the potential
threats as possible. This requires some in depth knowledge of the asset. Below are a few factors that
are important to organizational assets:
 Physical environment of the asset
 Numbers and capabilities of the attackers
 Telecommunications associated with the asset
 Contingency and Disaster Recovery plans for the asset
 Attractiveness of the asset to attack
13. Knowing that threats can occur within an organization and its many environments and
disciplines will help in determining what threats will affect the asset and what is the likelihood of an
attack occurring. It will also help in determining the consequence or impact of a threat. To help
understand threats and their impact on assets, a mapping of threats with impact is necessary. The
following five impact categories list threats, both direct and indirect may have an impact.
Threats Probability Impact Consequences
Political Environment Low Mid Mid
Social Environment Low Low Low
Historical Environment Low Low Low

Physical Environment Low High High
Criminal State of Art Low High

The Importance of Building the Third Runway to Enhance the...
1. Abstract: Building the third runway is a controversial issue during these days. Do you think Hong
Kong should build it or not? There are still different opinions from different people. Therefore, it is
critical to know how the importance of building the third runway nowadays. Since Hong Kong's
aviation position is getting challenge by the airport nearby, enhancing the position for Hong Kong is
very urgent for facing those challenges. Thus, I would like to find out how important is the building
third runway for enhancing the Hong Kong's aviation position thought this research project such as
reasons, actual usage. I will conduct a questionnaire that use to get those information. After having
all the data, then I will start to ... Show more content on Helpwriting.net ...
Questionnaire Most of question will be set in closed ended in this Questionnaire, which means the
answers are already provided for them to choose. It also can make people easily answer those
questions and I also can collect the data for analysis. The reason why I don't set it in open–ended is
it will let the people feel my questionnaire is taking their lot of time and maybe they will just refuse
to response the questionnaire or just answer it randomly. Therefore, I would like to choose closed
ended question for most of questions to let people easier to finish it, also it can be more stable to
collect the data. The Questionnaire will be set as anonymous, that means people no need to write the
name on the questionnaire. But we may require people to provide their education level for analysis
After data have been collected, Closed–ended questions can provide primarily quantitative data so
we need to determine which sample size is suitable for my research. For analysis those data, SPSS
will be my chosen software to process this data information because it is professional software for
analysis data. Therefore, I can apply my new knowledge that learnt from tutor on this project by
SPSS. Excel is suitable software for me to use as well. In the last month, it is the last stage of my
project that I will work on to finish the whole project. The references will be recorded at the same
time. References 1) Dr Chung Kwok Law, Professor Michael Fung, Professor

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