The growing fascination over the Chinese market is felt in almost all industries around – especially within the luxury sector. Study after study reveals that China is an important market that luxury brands shouldn’t – and couldn’t – ignore. However, confronting the realities on the ground could be challenging, albeit necessary for a brand to truly succeed in this market. What are the types of Chinese millionaires? Where do they live? How do they make their purchase decision? Take a look and find out.
World Luxury Index China - Top 50 Most-Searched For Luxury Brands in ChinaDigital Luxury Group
This ranking is the first installment of the World Luxury Index, an international ranking and analysis of the most searched-for brands within the luxury industry. Covering over 400 brands within six key segments (fashion, beauty, jewelry, cars, watches, and hospitality) in ten key luxury markets, the WorldLuxuryIndex provides insights on the unbiased search inputs coming from global luxury consumers in the world’s top search engines (Google, Bing, Baidu, Yandex). The result is a one-of-a-kind benchmark of the luxury brands capturing the attention of luxury-minded consumers around the world
World Luxury Index Russia - Top 50 Most-Searched For Luxury Brands in RussiaDigital Luxury Group
This is a ranking and analysis of the most-searched for luxury brands in the Russian market.
It is the second installment of the World Luxury Index, an international ranking and analysis of the most searched-for brands within the luxury industry. Covering over 400 brands within six key segments (fashion, beauty, jewelry, cars, watches, and hospitality) in ten key luxury markets, the WorldLuxuryIndex provides insights on the unbiased search inputs coming from global luxury consumers in the world’s top search engines (Google, Bing, Baidu, Yandex). The result is a one-of-a-kind benchmark of the luxury brands capturing the attention of luxury-minded consumers around the world
A short market which is about:
- Luxury market overview in Asia,
- Luxury brands in China: in the path of e-commerce, social media and mobile,
- Marketing: where is influence?
- Luxury Brands: how do they perform on social media & Influence?
World Luxury Index™ Hotels : The Most Sought-After Luxury HotelsDigital Luxury Group
This study covers 70+ luxury hotel brands within 10 key luxury markets and provides insights on the interest coming from luxury consumers. The unbiased information is derived from 133 million + consumer online searches.
World Luxury Index American Fashion - The Most Searched American Luxury Fashi...Digital Luxury Group
A ranking and analysis of the most sought after American luxury fashion brands around the world. To download the report visit: http://www.digital-luxury.com/americanfashion.
World Luxury Index China - Top 50 Most-Searched For Luxury Brands in ChinaDigital Luxury Group
This ranking is the first installment of the World Luxury Index, an international ranking and analysis of the most searched-for brands within the luxury industry. Covering over 400 brands within six key segments (fashion, beauty, jewelry, cars, watches, and hospitality) in ten key luxury markets, the WorldLuxuryIndex provides insights on the unbiased search inputs coming from global luxury consumers in the world’s top search engines (Google, Bing, Baidu, Yandex). The result is a one-of-a-kind benchmark of the luxury brands capturing the attention of luxury-minded consumers around the world
World Luxury Index Russia - Top 50 Most-Searched For Luxury Brands in RussiaDigital Luxury Group
This is a ranking and analysis of the most-searched for luxury brands in the Russian market.
It is the second installment of the World Luxury Index, an international ranking and analysis of the most searched-for brands within the luxury industry. Covering over 400 brands within six key segments (fashion, beauty, jewelry, cars, watches, and hospitality) in ten key luxury markets, the WorldLuxuryIndex provides insights on the unbiased search inputs coming from global luxury consumers in the world’s top search engines (Google, Bing, Baidu, Yandex). The result is a one-of-a-kind benchmark of the luxury brands capturing the attention of luxury-minded consumers around the world
A short market which is about:
- Luxury market overview in Asia,
- Luxury brands in China: in the path of e-commerce, social media and mobile,
- Marketing: where is influence?
- Luxury Brands: how do they perform on social media & Influence?
World Luxury Index™ Hotels : The Most Sought-After Luxury HotelsDigital Luxury Group
This study covers 70+ luxury hotel brands within 10 key luxury markets and provides insights on the interest coming from luxury consumers. The unbiased information is derived from 133 million + consumer online searches.
World Luxury Index American Fashion - The Most Searched American Luxury Fashi...Digital Luxury Group
A ranking and analysis of the most sought after American luxury fashion brands around the world. To download the report visit: http://www.digital-luxury.com/americanfashion.
China Chic - The Emergence of Chinese Luxury Brands Report by daxue consultingDaxue Consulting
In this report, you will find:
- Results from our survey of 1,000 Chinese consumers regarding their luxury perceptions and preferences
- Analysis of how Guochao plays out in China's luxury market
- What 'luxury' really means to Chinese
- The top industries of Chinese luxury brands (vs. foreign brands)
- Our 5 hypotheses for the future of Chinese luxury brands
China's Luxury Market - Losing Sheen? | Articles and PublicationsAranca
The growth in China’s luxury market has slowed from 7% in 2012 to around 2% in 2013. China’s domestic luxury market is losing its luster. Aranca highlights the reasons behind the recent slowdown in growth.
Digital Luxury Group - The digital agency of forward-thinking luxury brandsDigital Luxury Group
Digital Luxury Group is an international company pioneering the digital luxury revolution. Active in digital agency services, business intelligence solutions, and B2B events, the company has offices in Geneva, Shanghai, Paris, and New York, and benefits from a unique blend of technology and luxury savoir-faire.
Private Label Clothing Brands in China | Daxue Consulting Daxue Consulting
China’s apparel market remains one of the fastest growing markets in the world, and the rise of e-commerce as well as fast fashion have further encouraged its growth.
As the quality in China’s apparel industry varies greatly, private label brands may be the solution addressing a growing consumer segment in the market.
The cosmetics and personal care market in China by Daxue consultingDaxue Consulting
The cosmetics and personal care market are growing very fast in China. How are the sales of international brands/imported products in China? Who are the main consumers of cosmetics and personal care products in China? Daxue consulting is providing a comprehensive presentation targeted towards foreign brands interested in entering China's market.
The perfume market is booming in China and more Chinese people started to wear perfume in recent years. Who are the leading players in this market? Who are the main consumers of perfume in China? Daxue consulting is offering a presentation highlights the key findings in China's perfume market.
Media Cubes is a one-stop-shop for all digital media needs: Search Engines, Social Media, Networks, Content Sites, Blogs, Mobile Sites, App’s, Games…any digital space that you’re customer is likely to acknowledge! We carefully screen, evaluate, select and recommend the best medium for getting your message through! This is done by efficient planning of targets, KPI’s and budgets, to guarantee optimal rerun on advertising investments, through graceful and seamless execution and campaign management!
We take pride in our people’s extensive industry knowledge, local-regional-global marketing expertise and most importantly: passion for advertising in all shapes and forms! We simply strive for that next campaign that will ‘rock’ the audience off their feet! Our philosophy has been and will always remain: to efficiently deliver communication plans and exceed expectations through detailed attention to our clients’ every need! We want our clients to ‘love’ working with us, same as we love delivering outstanding results! With Portals like kooora.com, hawaaworld.com, jazeerasports.net, elnashrasports.com, q8cars.com, tadawul.com, mubasher.com, icn.com, yumyume.com, yebab.com, mybabyclinic.com, basmaty.com and a lot more, Digital Media has found a home
Beauty market in China report by daxue consulting-double v consultingDaxue Consulting
China has become the world’s second largest beauty market since 2019 and more Chinese beauty brands start to rise in the market. In order to study the 2021 C-beauty trends that brands don't want to miss, we work with double v consulting to investigate the market strategies of four of the top C-beauty brands, 1) Perfect Diary 2) Florasis 3) HomeFacial Pro 4) Winona.
How Indian Millennials percieve Luxury Brands' Communication (Love Ranga)Love Ranga
It is with immense gratication that we present to you the rst of its kind analytical report on the impact of communication tactics employed by Luxury brands on Indian millennial segment. Only second under the wing The Ghost of Luxury: Luxury Industry Analytics, “The Indian Millennial Codication of Luxury Communication 2017” as a heartbreakingly unadulterated report exposes the long prevalent myths about wealthy Indian luxury clientele.
The globe shopper market, facts and figures.Manelik Sfez
Boundless travel is a fact of life today, and the world’s fastest growing economies are changing the face of wealth, and all of us, from big businesses to boutique brands, are entering a new age where the customers we value the most are the people we know the least. Every retail and hospitality business will need to engage and delight a new kind of customer, bringing unprecedented opportunity for growth from globe shoppers – the world’s most valuable customers. Here are a few facts about them.
China Chic - The Emergence of Chinese Luxury Brands Report by daxue consultingDaxue Consulting
In this report, you will find:
- Results from our survey of 1,000 Chinese consumers regarding their luxury perceptions and preferences
- Analysis of how Guochao plays out in China's luxury market
- What 'luxury' really means to Chinese
- The top industries of Chinese luxury brands (vs. foreign brands)
- Our 5 hypotheses for the future of Chinese luxury brands
China's Luxury Market - Losing Sheen? | Articles and PublicationsAranca
The growth in China’s luxury market has slowed from 7% in 2012 to around 2% in 2013. China’s domestic luxury market is losing its luster. Aranca highlights the reasons behind the recent slowdown in growth.
Digital Luxury Group - The digital agency of forward-thinking luxury brandsDigital Luxury Group
Digital Luxury Group is an international company pioneering the digital luxury revolution. Active in digital agency services, business intelligence solutions, and B2B events, the company has offices in Geneva, Shanghai, Paris, and New York, and benefits from a unique blend of technology and luxury savoir-faire.
Private Label Clothing Brands in China | Daxue Consulting Daxue Consulting
China’s apparel market remains one of the fastest growing markets in the world, and the rise of e-commerce as well as fast fashion have further encouraged its growth.
As the quality in China’s apparel industry varies greatly, private label brands may be the solution addressing a growing consumer segment in the market.
The cosmetics and personal care market in China by Daxue consultingDaxue Consulting
The cosmetics and personal care market are growing very fast in China. How are the sales of international brands/imported products in China? Who are the main consumers of cosmetics and personal care products in China? Daxue consulting is providing a comprehensive presentation targeted towards foreign brands interested in entering China's market.
The perfume market is booming in China and more Chinese people started to wear perfume in recent years. Who are the leading players in this market? Who are the main consumers of perfume in China? Daxue consulting is offering a presentation highlights the key findings in China's perfume market.
Media Cubes is a one-stop-shop for all digital media needs: Search Engines, Social Media, Networks, Content Sites, Blogs, Mobile Sites, App’s, Games…any digital space that you’re customer is likely to acknowledge! We carefully screen, evaluate, select and recommend the best medium for getting your message through! This is done by efficient planning of targets, KPI’s and budgets, to guarantee optimal rerun on advertising investments, through graceful and seamless execution and campaign management!
We take pride in our people’s extensive industry knowledge, local-regional-global marketing expertise and most importantly: passion for advertising in all shapes and forms! We simply strive for that next campaign that will ‘rock’ the audience off their feet! Our philosophy has been and will always remain: to efficiently deliver communication plans and exceed expectations through detailed attention to our clients’ every need! We want our clients to ‘love’ working with us, same as we love delivering outstanding results! With Portals like kooora.com, hawaaworld.com, jazeerasports.net, elnashrasports.com, q8cars.com, tadawul.com, mubasher.com, icn.com, yumyume.com, yebab.com, mybabyclinic.com, basmaty.com and a lot more, Digital Media has found a home
Beauty market in China report by daxue consulting-double v consultingDaxue Consulting
China has become the world’s second largest beauty market since 2019 and more Chinese beauty brands start to rise in the market. In order to study the 2021 C-beauty trends that brands don't want to miss, we work with double v consulting to investigate the market strategies of four of the top C-beauty brands, 1) Perfect Diary 2) Florasis 3) HomeFacial Pro 4) Winona.
How Indian Millennials percieve Luxury Brands' Communication (Love Ranga)Love Ranga
It is with immense gratication that we present to you the rst of its kind analytical report on the impact of communication tactics employed by Luxury brands on Indian millennial segment. Only second under the wing The Ghost of Luxury: Luxury Industry Analytics, “The Indian Millennial Codication of Luxury Communication 2017” as a heartbreakingly unadulterated report exposes the long prevalent myths about wealthy Indian luxury clientele.
The globe shopper market, facts and figures.Manelik Sfez
Boundless travel is a fact of life today, and the world’s fastest growing economies are changing the face of wealth, and all of us, from big businesses to boutique brands, are entering a new age where the customers we value the most are the people we know the least. Every retail and hospitality business will need to engage and delight a new kind of customer, bringing unprecedented opportunity for growth from globe shoppers – the world’s most valuable customers. Here are a few facts about them.
Papa - An introduction to China's SoundCloud/InstagramChris Baker
This presentation provides a brief introduction to PAPA, one of China's newest social media. Like SoundCloud/Instagram, PAPA is a mobile social network focused on sharing great content.
Users on PAPA share audio, voice and music through an "instagram-like" social app.
We show how the application works, its function and UI, together with analysis on how brands in China are using it to improve audience engagement.
Damiani Group & the New Customer Centric Strategy - Francesco GiovagnoniOpenKnowledge srl
Founded in 1924, the Damiani brand excelled in Italian and International markets, becoming an ambassador of Italian style and a synonym of excellence and the best Italian jewelry tradition. The innovative marketing and communications strategy and the proven experience of the management team are two key elements that contribute to Damiani’s leadership position in the jewelry market sector. With a new customer centric strategy, Damiani is now able to better track different customer needs and tastes and is working to anticipate trends without excluding any channels and making the best consistency between traditional and new media experience.
The Future of the Luxury Market Gerd Leonhard @ Luxury Interactive London Mar...Gerd Leonhard
Gerd's presentation at the Luxury Interactive event in London, March 17, 2009. Topics: the switch from closed / controlled to open, central to decentral, luxury redefined.... More on my blog http://tinyurl.com/dle5rq
Loewe digital strategy is a case study for my digital and ecommerce classes
It´s an example of how a luxury company can leverage digital strengths, if they really want to develop a competitive advantage in the market (as Burberry has done)
If you are interested in more in depth analysis, please contact rosafvp@gmail.com
No confidential information is included in this presentation.
Copyright has no meaning for me. Let´s share knowledge. The world will work better!!!!
Brilliant presentation on the luxury Chinese tourism market by Roy Graff, accomplished Business Development and Marketing specialist with a focus on travel, hospitality and Chinese culture.
Raymark | Guide: Loyalty and the Luxury ConsumerRaymark
The needs, desires and priorities of affluent customers are shifting. No longer limited to “ladies who lunch”, today’s consumers of luxury goods are a diverse mix including
demanding millennials, busy businesspeople and conservative, mature shoppers. These individuals are highly marketed-to and they have plenty of choices. Their time is of utmost value to them. Today’s consumers, especially the younger generation, value experiences over material goods: 72% of millennials would rather spend their money on experiences than on products. (JWT Worldwide)
For more information, visit www.raymark.com.
CRM Application for Fashion & Luxury MarketSB Soft
CRM 4 Fashion is a suite of products built into Microsoft Dynamics CRM 2013.
The applications cover the following areas:
-CRM in store
-Social Sentiment Analysis
-Digital Marketing (massive email campaign)
-Business Intelligence & Big Data
For more information about this product info[@]sbsoft.it
A recent presentation to the French Chamber of Commerce on Luxury and Social Media in China. Apologies, but I needed to edit back on quite a few of the slides and videos.
Setting A New Stage In China's Luxury Market Mark Opao
In this publication, ZenithOptimedia examines the changing landscape of China's luxury market through the driving forces that set the new stage of the industry now and in the future-- the millennials, the emerging growth cities and key trends in luxury communications.
At Spikes Asia in September 2013, Dan Carter, Senior Creative Director in Jack Morton's Shanghai office, talked about the opportunities to build luxury brands in China by taking a brand experience approach. He talked about brands including Johnny Walker, Porsche, Tmall and others.
Fashion Trends and Brand Opportunities in ChinaTechnomic Asia
Presentation given by Michael Zakkour @michaelzakkour at Fashion Institute of Technology on Oct 3 - China Fashion, Beauty and Status A Year on the Frontlines of China's Apparel and Luxury Market.
While high earning Chinese consumers are known for their love of luxury items and the status they bring, new research reveals there is a new characteristic these consumers are looking for – craftsmanship.
'Luxury Retailing in India' is a factual report on the category of fashion luxury - the brands, number of stores, future entrants, new entrants and their plans. The article was first published in the Images Year Book 2015 in February 2015.
The explosion in e-commerce in China is a reality. With more than 170 cities with a population of more than 1 million people brands are finding that the only way to reach the complete population is through e-commerce.
More importantly, China is leading the world in providing e-commerce services. Six hour delivery times is the standard. Incredibly sophisticated online brand experiences. Customer services that are about true sales and building deep relationships.
Success in China doesn't only provide great financial results. It also provides learnings that can elevate e-commerce experiences around the world.
Understanding Megatrends: Their Influence on Luxury Travel Business and Consu...Euromonitor International
Head of Luxury Good Research, Fflur Roberts, presented this session at the TTG Luxury Seminar in October 2017. This session gives an outline of the luxury travel industry and the eight focus megatrends impacting the industry before delving into how the experience more megatrend will shape the future of luxury travel.
This research analyzes the retail and fashion market in China, the growth and needs of the luxury segment, and the implications for both fashion brands and online players endeavoring to enter the market
How Millennials Shop for Luxury and WatchesNavin Mangalat
In December 2015, Pluris Medias partnered with HEC Paris to conduct a study on millennial preferences when it came to luxury. A survey was created and sent to MBA students around the world to discover insights on digital habits, attitudes towards luxury, and openness to innovation in watches. The resulting data was analyzed and findings were shared with luxury industry professionals in Paris.
7 Most Significant Underground Projects in Asia Today [Infograph]Darwin Jayson Mariano
In this very exclusive report, we’ve compiled the 7 most significant underground projects in Asia today. Find out where are these projects located, what’s the scope, how much has been allocated and what kind of impact it will create to the stakeholders involved. Never have we seen anything quite like it.
Improving safety for organisations require mere technological solutions and fixes. Understanding processes and plant interactions are equally important. Oftentimes, “blind spots” are recognized as a significant contributor to a major accident. Are you aware of: The Project Execution Woe, The Safety Assessment Hitch, The Technology Squeeze and six other blind spots?
SKY HIGH - The 7 Most Remarkable Tall Building Projects in the WorldDarwin Jayson Mariano
Tall building construction has gone a remarkable transformation over the past couple of years. Architects, engineers and building owners are now much more attuned to the latest innovations that will wow even the most seasoned construction professional. In this special issue, marvel at the most remarkable tall building projects in the world today – from Australia to Singapore to the Middle East – and find out how high a super tall skyscraper these days can be.
The explosion of information in almost all quarters of our lives has changed the way we make decisions. In a world that is rapidly evolving, how can modern day defence organizations take advantage of the latest technology in geo-spatial intelligence? What are the unique challenges that Asian defence organizations face and how are these challenges being addressed, now?
Battle of Mega Bridges - The 7 Highly Notable Mega Bridge Projects Darwin Jayson Mariano
Not your ordinary infrastructure project, mega bridge projects worth billions of dollars and tens of thousands of kilometres in length are highly complex and requires significant amount of technical skills. In this infograph, we’ve compiled the 7 Highly Notable Mega Bridge Projects you should know about and why it matters.
Battle of Mega Bridges - The 7 Highly Notable Mega Bridge Projects
The Chinese Luxury Market - A Visual Story
1. Luxury The Chinese
Market
A V I S U A L S T O R Y
2. THECHINESELUXURYMARKETTHECHI
NESELUXURYMARKETTHECHINESELU
Editor’s Note:
THECHINESELUXURYMARKETTHECHI
NESELUXURYMARKETTHECHINESELU
THECHINESELUXURYMARKETTHECHI
The growing fascination over the Chinese market is
NESELUXURYMARKETTHECHINESELU
felt in almost all industries around – especially within
THECHINESELUXURYMARKETTHECHI
the luxury sector. Study after study reveals that China
is an important market that luxury brands shouldn’t –
NESELUXURYMARKETTHECHINESELU
and couldn’t – ignore. According to the latest Chinese
THECHINESELUXURYMARKETTHECHI
Millionaire Wealth Report by Hurun, there are now
NESELUXURYMARKETTHECHINESELU
more than a million millionaires in China! However,
confronting the realities on the ground could be
THECHINESELUXURYMARKETTHECHI
challenging, albeit necessary, for a brand to truly
NESELUXURYMARKETTHECHINESELU
succeed in this market. What are the types of Chinese
THECHINESELUXURYMARKETTHECHI
millionaires? Where do they live? How do they make
their purchase decision? Take a look and find out.
NESELUXURYMARKETTHECHINESELU
THECHINESELUXURYMARKETTHECHI Darwin Jayson Mariano
NESELUXURYMARKETTHECHINESELU IQPC Worldwide
THECHINESELUXURYMARKETTHECHI
NESELUXURYMARKETTHECHINESELU
3. Today, Chinese
consumers account for
about 2% of worldwide*
luxury consumption
*estimated at around $145 billion
Source: http://www.industryweek.com/global-economy/china-claim-one-third-luxury-market
4. In 2015, China will
account for one-third
of the global market*
for luxury goods
*estimated at around $175 billion
Source: http://www.industryweek.com/global-economy/china-claim-one-third-luxury-market
17. To get the Chinese millionaires’
attention, Luxury brands are
investing in these media:
Unit: Million RMB
Data Period: Year of 2011
Source: The Chinese Millionaire Wealth Report 2012 Data Source: CTR, CODC and iResearch
19. Top 10 Luxury Brand Media Investment
Unit: Million RMB
Data Period: Year of 2011
Data Source: CTR, CODC and iResearch
Source: The Chinese Millionaire Wealth Report 2012
23. Do you shop online? 14%
Yes 86%
No 14% 86%
86% of millionaires indicated
that they engage in online
shopping, spending an
average of RMB 20,000 a
year.
Source: The Chinese Millionaire Wealth Report 2012
24. How much do you spend shopping online?
RMB <1000 20%
RMB 1,000-19,000 31%
RMB 10,000-50,000 37%
RMB>50,000 12%
37% of millionaires indicated
that they spend between
RMB 10,000 and 50,000 in
online shopping.
Source: The Chinese Millionaire Wealth Report 2012
25. Digital Products 61%
Books 49%
Preferred Clothing 47%
Online Home Appliances 39%
Daily Necessities 33%
Shopping Virtual Products (game/rechargeable) 31%
Products Luxury Goods 24%
Food 18%
Cosmetics 14%
A significant 24% of
millionaires indicated that
they shop for Luxury Goods
online.
Source: The Chinese Millionaire Wealth Report 2012
29. To succeed, Luxury brands
must confront the realities of
the Chinese market.
30. Message from Rupert HOOGEWERF
Chief Researcher, Hurun Report | Chairman, Luxury Marketing China Summit
Dear Colleague,
It is my pleasure to invite you to the Luxury Marketing China Summit 2013 (24-25
April 2013, Beijing, China). A recent study showed that China is set to become the
largest luxury and luxury e-commerce market by 2015. There is no denying that
China is going to be one of the biggest luxury markets in the next five years.
Featuring dedicated presentations on how luxury brands in China utilize branding
and e-business strategies to penetrate and expand market share in the Chinese
luxury industry, this event will provide you with the latest insights on how you can
strengthen your position within China’s luxury market. Luxury Marketing China
Summit 2013 is set to surpass all expectations.
I personally am very excited to be chairing the Summit this year. Let us meet in
Beijing this April.
Rupert HOOGEWERF
31. Be part of the finest luxury marketing conference in China
CHINA LUXURY MARKETING SUMMIT
24-25 April, 2013 | Renaissance Beijing Capital Hotel, China
OPTIMIZING MARKET SHARE AND BRAND AWARENESS IN CHINA
THROUGH EFFECTIVE LUXURY BRANDING & E-BUSINESS STRATEGIES
To attend the conference, email enquiry@iqpc.com.sg or call +65 6722 9388
www.luxurymarketingchina.com
32. DISCLAIMER
Please note that we do all we can to ensure accuracy and timeliness of the information
presented herein but errors may still understandably occur in some cases. If you believe that
a serious inaccuracy has been made within the text, please email
darwin.mariano@iqpc.com.sg. This content is provided for information purposes only. IQPC
accepts no responsibility whatsoever for any direct or indirect losses arising from the use of
this report or its contents.
REFERENCE
The Chinese Millionaire Wealth Report 2012 by Hurun Report
To access the fulll report, visit: www.hurun.net
Hurun Report Inc. is a luxury publishing and events group based in Shanghai, China. Hurun
Report Inc. has a stable of four luxury magazines, the Hurun Research Institute and an
active business events division targeting China's entrepreneurs and high net worth
individuals.