This is a ranking and analysis of the most-searched for luxury brands in the Russian market.
It is the second installment of the World Luxury Index, an international ranking and analysis of the most searched-for brands within the luxury industry. Covering over 400 brands within six key segments (fashion, beauty, jewelry, cars, watches, and hospitality) in ten key luxury markets, the WorldLuxuryIndex provides insights on the unbiased search inputs coming from global luxury consumers in the world’s top search engines (Google, Bing, Baidu, Yandex). The result is a one-of-a-kind benchmark of the luxury brands capturing the attention of luxury-minded consumers around the world
World Luxury Index China - Top 50 Most-Searched For Luxury Brands in ChinaDigital Luxury Group
This ranking is the first installment of the World Luxury Index, an international ranking and analysis of the most searched-for brands within the luxury industry. Covering over 400 brands within six key segments (fashion, beauty, jewelry, cars, watches, and hospitality) in ten key luxury markets, the WorldLuxuryIndex provides insights on the unbiased search inputs coming from global luxury consumers in the world’s top search engines (Google, Bing, Baidu, Yandex). The result is a one-of-a-kind benchmark of the luxury brands capturing the attention of luxury-minded consumers around the world
World Luxury Index American Fashion - The Most Searched American Luxury Fashi...Digital Luxury Group
A ranking and analysis of the most sought after American luxury fashion brands around the world. To download the report visit: http://www.digital-luxury.com/americanfashion.
World Luxury Index™ Hotels : The Most Sought-After Luxury HotelsDigital Luxury Group
This study covers 70+ luxury hotel brands within 10 key luxury markets and provides insights on the interest coming from luxury consumers. The unbiased information is derived from 133 million + consumer online searches.
The growing fascination over the Chinese market is felt in almost all industries around – especially within the luxury sector. Study after study reveals that China is an important market that luxury brands shouldn’t – and couldn’t – ignore. However, confronting the realities on the ground could be challenging, albeit necessary for a brand to truly succeed in this market. What are the types of Chinese millionaires? Where do they live? How do they make their purchase decision? Take a look and find out.
Digital Luxury Group - The digital agency of forward-thinking luxury brandsDigital Luxury Group
Digital Luxury Group is an international company pioneering the digital luxury revolution. Active in digital agency services, business intelligence solutions, and B2B events, the company has offices in Geneva, Shanghai, Paris, and New York, and benefits from a unique blend of technology and luxury savoir-faire.
World Luxury Index China - Top 50 Most-Searched For Luxury Brands in ChinaDigital Luxury Group
This ranking is the first installment of the World Luxury Index, an international ranking and analysis of the most searched-for brands within the luxury industry. Covering over 400 brands within six key segments (fashion, beauty, jewelry, cars, watches, and hospitality) in ten key luxury markets, the WorldLuxuryIndex provides insights on the unbiased search inputs coming from global luxury consumers in the world’s top search engines (Google, Bing, Baidu, Yandex). The result is a one-of-a-kind benchmark of the luxury brands capturing the attention of luxury-minded consumers around the world
World Luxury Index American Fashion - The Most Searched American Luxury Fashi...Digital Luxury Group
A ranking and analysis of the most sought after American luxury fashion brands around the world. To download the report visit: http://www.digital-luxury.com/americanfashion.
World Luxury Index™ Hotels : The Most Sought-After Luxury HotelsDigital Luxury Group
This study covers 70+ luxury hotel brands within 10 key luxury markets and provides insights on the interest coming from luxury consumers. The unbiased information is derived from 133 million + consumer online searches.
The growing fascination over the Chinese market is felt in almost all industries around – especially within the luxury sector. Study after study reveals that China is an important market that luxury brands shouldn’t – and couldn’t – ignore. However, confronting the realities on the ground could be challenging, albeit necessary for a brand to truly succeed in this market. What are the types of Chinese millionaires? Where do they live? How do they make their purchase decision? Take a look and find out.
Digital Luxury Group - The digital agency of forward-thinking luxury brandsDigital Luxury Group
Digital Luxury Group is an international company pioneering the digital luxury revolution. Active in digital agency services, business intelligence solutions, and B2B events, the company has offices in Geneva, Shanghai, Paris, and New York, and benefits from a unique blend of technology and luxury savoir-faire.
The effect of the economic crisis on the luxury brand marketAngela Eva Alunni
Business strategies and tools to broaden the appeal of luxury products in the current environment of globalization and democratization of luxury, while not betraying the essence of the luxury concept per se. Access to the money market has provided those companies with the means to consolidate their financial standing, drive their development and has delivered an additional boost in brand recognition. Going public, especially for family-held small Italian businesses, is rewarded with a more effective penetration of emerging markets.
Every year at the occasion of the Salon International de la Haute Horlogerie (SIHH), Digital Luxury Group unveils the results of the Haute Horlogerie category (18 brands) of the WorldWatchReport™, the leading market research in the luxury watch industry published in partnership with Europa Star, and the gracious support of the Fondation de la Haute Horlogerie.
DISCLAIMER: This is an archived presentation. Please visit http://www.slideshare.net/Digital-Luxury to access DLG official SlideShare account.
For the seventh consecutive year on the occasion of BaselWorld, digital luxury company IC-Agency unveils the results of the WorldWatchReport, an exclusive market research study that deciphers the demand related to 25 luxury watch brands expressed by consumers located in 10 key markets.
DISCLAIMER: This is an archived presentation. Please visit http://www.slideshare.net/Digital-Luxury to access DLG official SlideShare account.
WorldWatchReport 2009 - Luxury Watches on the Internet - an Exclusive Study.
Our report will give you a precise overview on a hard to define market, helping you to:
• Protect your brand and reputation,
• Encourage sales by directing more prospects to your authorized retailers,
• Get key performance indicators to measure communication effectiveness,
• Optimize your distribution according to the effective demand.
In the press : Bloomberg, Fondation de Haute Horlogerie, Financial Times, CNBC Europe, Google, etc.
Based on millions of intentions expressed by shoe aficionados searching for luxury footwear products online, this first digital analysis of the luxury shoe industry brings a unique consumer-centric perspective on one of the fastest-growing luxury segment. It answers questions such as:
- What are the most desired luxury shoe brands?
- Which are the most in-demand shoe styles?
- Which markets are generating the most demand for luxury footwear brands?
- Which luxury footwear brands are the most engaging ones on Facebook and Twitter?
The Art of Branding Through Digital Innovation: A DLG China PresentationDigital Luxury Group
Discover 'The Art of Branding Through Digital Innovation': A Digital Luxury Group China presentation that Includes a Montblanc Case Study, Digital Branding Best Practices, and information about the Chinese Digital Consumer.
As presented by Pablo Mauron, General Manager for Digital Luxury Group China, at the 9th China Luxury Summit 2014, an annual event organized by the Chinese Luxury Industry Association (CLIA).
Digital Luxury Group: The digital partner of forward-thinking luxury brands
On the occasion of Baselworld, Digital Luxury Group releases the latest WorldWatchReport™. This edition provides a global perspective on the market, information on pricing and materials as well as a feature on Smartwatches.
Media Cubes is a one-stop-shop for all digital media needs: Search Engines, Social Media, Networks, Content Sites, Blogs, Mobile Sites, App’s, Games…any digital space that you’re customer is likely to acknowledge! We carefully screen, evaluate, select and recommend the best medium for getting your message through! This is done by efficient planning of targets, KPI’s and budgets, to guarantee optimal rerun on advertising investments, through graceful and seamless execution and campaign management!
We take pride in our people’s extensive industry knowledge, local-regional-global marketing expertise and most importantly: passion for advertising in all shapes and forms! We simply strive for that next campaign that will ‘rock’ the audience off their feet! Our philosophy has been and will always remain: to efficiently deliver communication plans and exceed expectations through detailed attention to our clients’ every need! We want our clients to ‘love’ working with us, same as we love delivering outstanding results! With Portals like kooora.com, hawaaworld.com, jazeerasports.net, elnashrasports.com, q8cars.com, tadawul.com, mubasher.com, icn.com, yumyume.com, yebab.com, mybabyclinic.com, basmaty.com and a lot more, Digital Media has found a home
A short market which is about:
- Luxury market overview in Asia,
- Luxury brands in China: in the path of e-commerce, social media and mobile,
- Marketing: where is influence?
- Luxury Brands: how do they perform on social media & Influence?
IPIX Solutions is a digital communication agency in calicut, Kerala.IPIX Solutions is well known for website design in calicut, with website design IPIX Solutions also offers service such as web hosting, SEO Services, Mobile application development and more. IPIX Solutions head office inside the KINFRA Techno industrial park, other two offices of IPIX Solutions is located in Dubai and Bangalore. we are well know web design company in Dubai.
We are one of the top digital agency in kerala and Dubai,our services includes complet solutions for digital marketing such as
A.Design
1.Web Designing
2.UX Design
3.UI Design
B.Development
1.Mobile app development
2.CMS Site Development
3.Ecommerce site Development
C.Domain & Hosting
1.Shared hosting
2.Dedicated Hosting
3.Domain registration
4.SSL Certificates
D.SEO
1.Online Reputation Management
2.How Search Works
3.Analyzing negative materials about your brand and addressing them
4.How Search Ads Work
5.Conversion rate optimization
6.Real-time social media analytics
E.Branding
1.Identity Creation
2.Branding Campaigns and Events
3.Online Campaigns
4.Media/Outdoor Advertising
Our Main Services comes around mainly Five Category such as:
1.Design
2.Development
3.Domain & Hosting
4.SEO
5.Branding
Luxury and fashion brands have long been focused their social media attention to Facebook and Twitter. However, there is a large landscape of *other* platforms that resonate well with luxury and fashion consumers.
In this presentation Digital Luxury Group explores 7 of those other platforms:
Tumblr
Foursquare
Sina Weibo
Instagram
Google Plus
Pinterest
Polyvore
The effect of the economic crisis on the luxury brand marketAngela Eva Alunni
Business strategies and tools to broaden the appeal of luxury products in the current environment of globalization and democratization of luxury, while not betraying the essence of the luxury concept per se. Access to the money market has provided those companies with the means to consolidate their financial standing, drive their development and has delivered an additional boost in brand recognition. Going public, especially for family-held small Italian businesses, is rewarded with a more effective penetration of emerging markets.
Every year at the occasion of the Salon International de la Haute Horlogerie (SIHH), Digital Luxury Group unveils the results of the Haute Horlogerie category (18 brands) of the WorldWatchReport™, the leading market research in the luxury watch industry published in partnership with Europa Star, and the gracious support of the Fondation de la Haute Horlogerie.
DISCLAIMER: This is an archived presentation. Please visit http://www.slideshare.net/Digital-Luxury to access DLG official SlideShare account.
For the seventh consecutive year on the occasion of BaselWorld, digital luxury company IC-Agency unveils the results of the WorldWatchReport, an exclusive market research study that deciphers the demand related to 25 luxury watch brands expressed by consumers located in 10 key markets.
DISCLAIMER: This is an archived presentation. Please visit http://www.slideshare.net/Digital-Luxury to access DLG official SlideShare account.
WorldWatchReport 2009 - Luxury Watches on the Internet - an Exclusive Study.
Our report will give you a precise overview on a hard to define market, helping you to:
• Protect your brand and reputation,
• Encourage sales by directing more prospects to your authorized retailers,
• Get key performance indicators to measure communication effectiveness,
• Optimize your distribution according to the effective demand.
In the press : Bloomberg, Fondation de Haute Horlogerie, Financial Times, CNBC Europe, Google, etc.
Based on millions of intentions expressed by shoe aficionados searching for luxury footwear products online, this first digital analysis of the luxury shoe industry brings a unique consumer-centric perspective on one of the fastest-growing luxury segment. It answers questions such as:
- What are the most desired luxury shoe brands?
- Which are the most in-demand shoe styles?
- Which markets are generating the most demand for luxury footwear brands?
- Which luxury footwear brands are the most engaging ones on Facebook and Twitter?
The Art of Branding Through Digital Innovation: A DLG China PresentationDigital Luxury Group
Discover 'The Art of Branding Through Digital Innovation': A Digital Luxury Group China presentation that Includes a Montblanc Case Study, Digital Branding Best Practices, and information about the Chinese Digital Consumer.
As presented by Pablo Mauron, General Manager for Digital Luxury Group China, at the 9th China Luxury Summit 2014, an annual event organized by the Chinese Luxury Industry Association (CLIA).
Digital Luxury Group: The digital partner of forward-thinking luxury brands
On the occasion of Baselworld, Digital Luxury Group releases the latest WorldWatchReport™. This edition provides a global perspective on the market, information on pricing and materials as well as a feature on Smartwatches.
Media Cubes is a one-stop-shop for all digital media needs: Search Engines, Social Media, Networks, Content Sites, Blogs, Mobile Sites, App’s, Games…any digital space that you’re customer is likely to acknowledge! We carefully screen, evaluate, select and recommend the best medium for getting your message through! This is done by efficient planning of targets, KPI’s and budgets, to guarantee optimal rerun on advertising investments, through graceful and seamless execution and campaign management!
We take pride in our people’s extensive industry knowledge, local-regional-global marketing expertise and most importantly: passion for advertising in all shapes and forms! We simply strive for that next campaign that will ‘rock’ the audience off their feet! Our philosophy has been and will always remain: to efficiently deliver communication plans and exceed expectations through detailed attention to our clients’ every need! We want our clients to ‘love’ working with us, same as we love delivering outstanding results! With Portals like kooora.com, hawaaworld.com, jazeerasports.net, elnashrasports.com, q8cars.com, tadawul.com, mubasher.com, icn.com, yumyume.com, yebab.com, mybabyclinic.com, basmaty.com and a lot more, Digital Media has found a home
A short market which is about:
- Luxury market overview in Asia,
- Luxury brands in China: in the path of e-commerce, social media and mobile,
- Marketing: where is influence?
- Luxury Brands: how do they perform on social media & Influence?
IPIX Solutions is a digital communication agency in calicut, Kerala.IPIX Solutions is well known for website design in calicut, with website design IPIX Solutions also offers service such as web hosting, SEO Services, Mobile application development and more. IPIX Solutions head office inside the KINFRA Techno industrial park, other two offices of IPIX Solutions is located in Dubai and Bangalore. we are well know web design company in Dubai.
We are one of the top digital agency in kerala and Dubai,our services includes complet solutions for digital marketing such as
A.Design
1.Web Designing
2.UX Design
3.UI Design
B.Development
1.Mobile app development
2.CMS Site Development
3.Ecommerce site Development
C.Domain & Hosting
1.Shared hosting
2.Dedicated Hosting
3.Domain registration
4.SSL Certificates
D.SEO
1.Online Reputation Management
2.How Search Works
3.Analyzing negative materials about your brand and addressing them
4.How Search Ads Work
5.Conversion rate optimization
6.Real-time social media analytics
E.Branding
1.Identity Creation
2.Branding Campaigns and Events
3.Online Campaigns
4.Media/Outdoor Advertising
Our Main Services comes around mainly Five Category such as:
1.Design
2.Development
3.Domain & Hosting
4.SEO
5.Branding
Luxury and fashion brands have long been focused their social media attention to Facebook and Twitter. However, there is a large landscape of *other* platforms that resonate well with luxury and fashion consumers.
In this presentation Digital Luxury Group explores 7 of those other platforms:
Tumblr
Foursquare
Sina Weibo
Instagram
Google Plus
Pinterest
Polyvore
Marketing luxury is a paradox. Luxury defies econometric models. Though the processes by which consumers acquire and consume luxury remain an enigma, luxury brand names and products are highly visible in the marketplace. This slide deck empirically explores the luxury sector, the status of international luxury brands, and how luxury is branded and sold to consumers.
The Concept of Luxury Brands - PresentationKlaus Heine
This presentation corresponds to the paper about the definition and categorization of luxury products and brands, "The Concept of Luxury Brands" by Klaus Heine, www.conceptofluxurybrands.com.
ABSTRACT: This paper defines both luxury products and brands and also distinguishes similar concepts such as premium and masstige and differentiates between major types of luxury products and brands such as accessible vs. exceptional luxury products and connoisseur vs. star brands. In that way, it should create a better understanding of what actually constitutes luxury products and brands, and thus should be useful for both researchers and managers within the field of luxury brand management.
CONTENTS of the Paper:
I. The TAXONOMY OF LUXURY
1. The Basic Definition of Luxury
1.1. The Necessity-Luxury Continuum
1.2. The Relativity of Luxury
1.3. General Perspective for the Definition of Luxury
2. The Major Understandings of Luxury
2.1. The Philosophical-sociological Understanding of Luxury
2.2. The Micro-economic Understanding of Luxury
2.3. The Managerial Understanding of Luxury
2.3.1. Areas of Research
2.3.2. Scope of Luxury
2.3.3. Limiting the Scope of Luxury
3. Luxury Products
3.1. The Definition of Luxury Products
3.2. Categorization of Luxury Product Industries
3.3. Types of Luxury Products
4. Luxury Brands
4.1. The Definition of Luxury Brands
4.2. The Relationships between Luxury Products and Brands
4.3. The Relationships between Luxury Characteristics and Brand Identity
4.4. Types of Luxury Brands
4.4.1. Luxury Brands by Luxury Level
4.4.2. Luxury Brands by Awareness
4.4.3. Luxury Brands by Business Volume
4. Distinguishing Luxury Products and Brands from similar Concepts
5.1. Premium Products and Brands
5.2. Masstige Products and Brands
5.3. Prestige Products and Brands
II. HANDBOOK FOR THE CREATION OF LUXURY PRODUCTS AND BRANDS
1. The Characteristics of Luxury Products
1.1. Price
1.2. Quality
1.2.1. Manufacturing Characteristics
1.2.2. Concrete Product Characteristics
1.2.3. Abstract Product Characteristics
1.3. Aesthetics
1.4. Rarity
1.5. Extraordinariness
1.6. Symbolism
2. The Luxury Marketing-Mix
2.1. Luxury Product Policy
2.2. Luxury Price Policy
2.3. Luxury Distribution Policy
2.4. Luxury Communication Policy
V. CONCLUSIONS
The Luxury Strategy. Break the Rules of Marketing to Build Luxury BrandsCollin Thompson
The Luxury Strategy is the definitive work on the essence of a luxury brand strategy. It puts an end to the confusion around the term, and explains the fundamental differences between 'premium', 'fashion', and 'luxury' strategies. Based on an analysis of the social functions of luxury, of worldwide best practices and on first hand direct experience, it sets out the rules for success, and turns established marketing rules upside down. The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. It also unveils the original methods that were used to transform small family businesses such as Ferrari, Cartier, Chanel, Gucci, and Ralph Lauren into profitable global brands.
Luxury рынок, одна из самых интересных тем с точки зрения маркетинга. Почему? Да хотя бы потому, что наценка на luxury товары может достигать невероятных чисел. Классические правила маркетинга тут отказываются работать. Так за что готов платить клиент по максимуму? Это мы и обсудим.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
2. A new luxury benchmark is born.
Created as a way to provide luxury brands with a
standardized way of measuring brand interest at
an international level, Digital Luxury Group, in
partnership with Luxury Society, unveils:
The World Luxury Index.
An international ranking and analysis of the most
searched-for brands within the luxury industry.
2
3. Russia takes the Stage.
The market for luxury goods in
Russia increased by 12 percent in
2011.
~ Bain & Company study, 2012
With so much attention on Russia s
luxury industry the time is right for
a standardized benchmark.
Introducing:
The World Luxury Index Russia
Photo source: pictureorphoto.blogspot.com/
3
4. The World Luxury Index Russia.
.
Covering:
400+ brands 150 million+ searches*
6 Key
Segments Cars Fashion Beauty Hospitality Jewelry Watches
Unbiased insights from the top
search engine** in Russia:
* From January December 2011
** ~60% market share in Russia 4
8. Automobile searches lead.
.
BREAKDOWN BY SEGMENT
CARS FASHION BEAUTY HOSPITALITY WATCHES JEWELRY
73.64% 8.09% 7.81% 3.71% 3.40% 3.35%
§ Cars make up an impressive 73.64% of total searches for
luxury brands in Russia
§ Of all the luxury segments, automobiles are the most
often researched online in advance of purchase
§ Russia is expected to become Europe s largest car market
by 20141
8
9. Europe Leads in Luxury. Branding to Russians.
TOP COUNTRIES OF ORIGIN FOR BRANDS IN THE TOP 50 RANKING
France 11
Italy 9
USA 8
UK 6
Japan 5
Germany 5
Switzerland 3
Portugal 1
Austria 1
Sweden 1
Of the top 50 most-searched luxury brands in Russia, 37
originate from a European country.
9
13. INSIGHT #1: Luxury Cars Rule the Road . .
§ Cars are the leading segment
with 73.64% of the total
searches for luxury brands
§ In 2011, Russians purchased
around 2.5 million cars,
Photo Source: russiablog.org
propelling the car market to
the second-largest in Europe¹
§ Furthermore, the Russian
government has invested $6.3
billion in foreign car
manufacturers³
Photo Source: en.rian.ru 13
15. INSIGHT #1: BMW Model Preferences.
.
69.85% of BMW-related searches in Russia are for
specific car models, with larger models being at
the top of the list.
TOP BMW MODELS
BMW 5 Series
5 series 39.83%
6 series 19.10%
3 series 17.73%
BMW 6 Series 1 series 9.99%
7 series 8.15%
M series 2.10%
Z4 1.88%
BMW 3 Series X series 1.22%
Photo sources: blondebell.com, kimballstock.com, bmwofmtlaurel.com 15
27. .
INSIGHT #5: Russians Continue to Search in Cyrillic
International luxury brands traditionally use their
trademarked Latin character names when marketing in
Russia, however, 35% of luxury-related online searches are
made in Cyrillic characters.
Cyrillic
character
searches
35.68%
Latin
character
searches
64.32%
Photo Source: Christian Dior
27
28. ABOUT.
The World Luxury Index is an international ranking and analysis of the most
searched-for brands within the luxury industry. Covering over 400
brands within six key segments (fashion, beauty, jewelry, cars, watches,
and hospitality) in ten key luxury markets, the World Luxury Index provides
insights on the unbiased search inputs coming from global luxury
consumers in the world s top search engines (Google, Bing, Baidu,
Yandex). The result is a one-of-a-kind benchmark of the luxury brands
capturing the attention of luxury-minded consumers around the world.
Digital Luxury Group has a history in luxury industry market
intelligence. Since 2004, the WorldWatchReport has provided the luxury
watch industry with unmatched insights and garnered attention from
the world s leading publications:
28
29. ABOUT.
.
With offices in New York, Geneva, Shanghai, and Dubai,
Digital Luxury Group (DLG) is the first international
company dedicated exclusively to the design and
implementation of digital communication strategies for
www.digital-luxury.com
luxury brands.
Yandex is Russia's largest search engine and a leading Russian
internet and technology company. Its mission is to answer any
questions web users may have. The company provides easy
access to the wealth of local, national and international
information through its search and a portal with dozens of
free online services. Yandex generates about 60% of all search
www.yandex.ru traffic in Russia, while its websites attract a monthly audience
of more than 79.4 million users from all over the world
(comScore, March 2012).
Luxury Society is the world's most influential online
community of top luxury executives. Based in Paris, with
www.luxurysociety.com
members in more than 150 countries, Luxury Society informs
and connects CEOs, managers, journalists, consultants,
designers and analysts from across the luxury industry.
29
30. CONTACT.
.
GENEVA NEW YORK SHANGHAI DUBAI
7 Avenue Krieg 590 Madison Ave Room 810, B Block Suite 1509, Shatha Tower,
1208 Geneva New York, NY 10022 Zijin Plaza Dubai Media City
No. 701 Gudun Road PO Box 50954
Hangzhou Dubai
T: +41 22 702 07 60 T: +1 212-521-4310 T: +86 571 8883 9161 T: +971 4 454 8464
E: geneva@digital- E: newyork@digital- E: shanghai@digital- E: dubai@digital-luxury.com
luxury.com luxury.com luxury.com
www.digital-luxury.com 30