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Digital Luxury Group - The digital agency of forward-thinking luxury brands

Digital Luxury Group is an international company pioneering the digital luxury revolution. Active in digital agency services, business intelligence solutions, and B2B events, the company has offices in Geneva, Shanghai, Paris, and New York, and benefits from a unique blend of technology and luxury savoir-faire.

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© DD iiGggiiEttaaNll ELLVuuAxxuu |rr yyP AGGRrrooIuuSpp | 
SHANGHAI | NEW YORK www.digitalluxurygroup.com 
11 
Photo: Four Seasons Budapest October 201 
4 
Digital Luxury Group provides 
exclusive access to intelligence, 
industry executives and digital 
marketing solutions, to 
enable smarter business decision s.
© DDiiggiittaall LLuuxxuurryy GGrroouupp 
22 
Digital Luxury Group is an international company pioneering 
the digital luxury revolution. 
Active in digital agency services, business intelligence 
solutions and B2B events, the company has offices in New York, 
Paris, Geneva, and Shanghai, and benefits from a unique blend 
of technology and luxury savoir-faire. 
2
© DDiiggiittaall LLuuxxuurryy GGrroouupp 
33 
Clients Include:
© DDiiggiittaall LLuuxxuurryy GGrroouupp 
44 
Bespoke digital marketing and 
communication services for 
forward-­‐‑thinking luxury brand s. 
Source: Flickr Black Station
A net total of 10 million additional consumers enter the luxury market yearly. On the horizon, an 
… a younger luxury market means a more digitally-savvy one. Need expressed by luxury firms to master digital 
© DDiiggiittaall LLuuxxuurryy GGrroouupp 
55 
estimated 400 million luxury consumers, increasingly younger. 
communications, while maintaining exclusivity. 
Source: Bain & Co: “Lens on the Worldwide Luxury Consumer”
© DDiiggiittaall LLuuxxuurryy GGrroouupp 
66 
We create and implement highly engaging digital programs and services covering:

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Digital Luxury Group - The digital agency of forward-thinking luxury brands

  • 1. © DD iiGggiiEttaaNll ELLVuuAxxuu |rr yyP AGGRrrooIuuSpp | SHANGHAI | NEW YORK www.digitalluxurygroup.com 11 Photo: Four Seasons Budapest October 201 4 Digital Luxury Group provides exclusive access to intelligence, industry executives and digital marketing solutions, to enable smarter business decision s.
  • 2. © DDiiggiittaall LLuuxxuurryy GGrroouupp 22 Digital Luxury Group is an international company pioneering the digital luxury revolution. Active in digital agency services, business intelligence solutions and B2B events, the company has offices in New York, Paris, Geneva, and Shanghai, and benefits from a unique blend of technology and luxury savoir-faire. 2
  • 3. © DDiiggiittaall LLuuxxuurryy GGrroouupp 33 Clients Include:
  • 4. © DDiiggiittaall LLuuxxuurryy GGrroouupp 44 Bespoke digital marketing and communication services for forward-­‐‑thinking luxury brand s. Source: Flickr Black Station
  • 5. A net total of 10 million additional consumers enter the luxury market yearly. On the horizon, an … a younger luxury market means a more digitally-savvy one. Need expressed by luxury firms to master digital © DDiiggiittaall LLuuxxuurryy GGrroouupp 55 estimated 400 million luxury consumers, increasingly younger. communications, while maintaining exclusivity. Source: Bain & Co: “Lens on the Worldwide Luxury Consumer”
  • 6. © DDiiggiittaall LLuuxxuurryy GGrroouupp 66 We create and implement highly engaging digital programs and services covering:
  • 7. © DDiiggiittaall LLuuxxuurryy GGrroouupp 77 The most visible watch brand in the world, thanks to search engine optimization.
  • 8. © DDiiggiittaall LLuuxxuurryy GGrroouupp 88 Challenge: TAG Heuer sought assurance of its site being well positioned in search engines worldwide Result: DLG optimized the website across 10 languages. As a result, traffic from natural search grew by 10%, at a time when all other sources of traffic decreased. In China, organic traffic from Baidu, the leading Chinese search engine, grew by +194%. Today, DLG continues its work with TAG Heuer, ensuring visibility in search engines across the world.
  • 9. © DDiiggiittaall LLuuxxuurryy GGrroouupp 99 Rejuvenating the brand in China through social medi a
  • 10. © DDiiggiittaall LLuuxxuurryy GGrroouupp 11 00 Challenge: Willing to rejuvenate the brand in China, Montblanc entrusted DLG to optimize its overall social media strategy in order to further develop the brand awareness and convey brand values to the Chinese audience. Result: DLG implemented a tailor made strategy on Sina Weibo, Douban and WeChat as well as at an online PR level. After 6 months, on a month-­‐‑to-­‐‑month comparison, DLG achieved to significantly increase the Weibo community (+18%), the readership (x3) and the engagement rate (x13) while concretely driving in-­‐‑store traffic and generating sales.
  • 11. © DDiiggiittaall LLuuxxuurryy GGrroouupp 11 11 Bringing one of the world’s most prestigious auction houses to a digital Chinese audienc e.
  • 12. © DDiiggiittaall LLuuxxuurryy GGrroouupp 11 22 Challenge: A global leader in luxury auctions, Sotheby’s was seeking guidance for the right approach to digital marketing in China, a highly regulated market requiring a unique approach. They turned to DLG to define their strategic digital road-­‐‑map. Result: Given DLG’s expertise on the digital-­‐‑savvy high net-­‐‑worth Chinese consumer, a strategic recommendation was made on how to best appeal to this audience. As a result, Sotheby’s digital activities were reinforced with an increase of +66% in organic search traffic globally.
  • 13. © DDiiggiittaall LLuuxxuurryy GGrroouupp 11 33 Crafting a global digital strategy and roadmap for a Swiss watchmaking icon
  • 14. © DDiiggiittaall LLuuxxuurryy GGrroouupp 11 44 Challenge: Watch and jewelry group, Bucherer, recently repositioned their watch business as Carl F. Bucherer. To nurture this new brand and product strategy, DLG was appointed to turn digital into a competitive advantage and crafted the full digital strategy & roadmap globally. Result: Within a few weeks of the launch of the partnership, distinct creative campaigns were launched on social platforms, Facebook and Sina Weibo, to support new product launches released at the time of Baselworld, the largest watch and jewelry fair in the world.
  • 15. © DDiiggiittaall LLuuxxuurryy GGrroouupp 11 55 Cultivating an engaged Chinese audience through editorial content and social engagemen t
  • 16. © DDiiggiittaall LLuuxxuurryy GGrroouupp 11 66 Challenge: As a premium luxury hotel brand, Four Seasons’ editorial Chinese website ‘Life’ suffered from a serious lack of readership. Four Seasons came to DLG for advice, which led to the development and management of the group’s presence on the Douban platform. Result: Douban allows Four Seasons a platform for showcasing an online magazine followed by the travel community. Besides readership, social features are implemented (chat, UGC albums) and bridges with Weibo have been built in order to maximize the synergies of Four Seasons social media activities. DLG also recently launched the WeChat corporate account.
  • 17. © DDiiggiittaall LLuuxxuurryy GGrroouupp 11 77 Proprietary business intelligence solutions used by brands, retailers, and financial institutions to analyze the evolution of the luxury industr y. Source: 432ParkAvenue.com
  • 18. © DDiiggiittaall LLuuxxuurryy GGrroouupp 11 88 DLG Intelligence Analyzes over 500 million searches per mon th Tracks over 600 luxury brand s Covering 20 international marke ts Analyzes data in 11 languag es 18
  • 19. © DDiiggiittaall LLuuxxuurryy GGrroouupp 1911 99 Publisher of reports such as the WORLD LUXURY INDEX™ & WORLDWATCHREPORT™ Leading brand performance indicators for the luxury industry
  • 20. © DDiiggiittaall LLuuxxuurryy GGrroouupp 2022 00 Uncovering industry-specific insights from around the world
  • 21. © DDiiggiittaall LLuuxxuurryy GGrroouupp 22 11 Featured in the world’s top media:
  • 22. DLG Leadership © DDiiggiittaall LLuuxxuurryy GGrroouupp 22 22 David Sadigh Founder & CEO Convinced that luxury brands required a completely different approach to digital than consumer goods brands, David created Digital Luxury Group in 2011 to bejer serve the luxury industry in the realm of strategy, business intelligence and digital communications. David has advised over 100 multinational companies on business-­‐‑building strategies over the last 10 years on projects ranging from digital strategy, e-­‐‑commerce, online advertising, business intelligence, CRM and social media across Europe, the US and China. He is considered as one of the leading voices in the luxury industry .
  • 23. © DDiiggiittaall LLuuxxuurryy GGrroouupp 22 33 DLG Leadership 23 Tamar Koifman International Client Development Tamar oversees client development and acquisition at Digital Luxury Group. Having previously spent ten years in New York working in digital marketing and e-­‐‑commerce for brands such as L’Oréal, Estée Lauder, and CHANEL, Tamar brings an American touch to the global organizations she works with. Pablo Mauron General Manager, DLG China Pablo leads Digital Luxury Group’s Shanghai-­‐‑based team of Chinese digital marketing experts. Working on projects ranging from strategy development to social media to search engine marketing, Pablo’s team supports brands such as Fendi, Four Seasons, Montblanc, and Landmark. Samantha Jelin Head of Client Services Samantha oversees the client services team of digital marketing experts, responsible for all client projects at Digital Luxury Group. Her results-­‐‑ oriented approach and in-­‐‑depth knowledge of marketing to luxury consumers online have been instrumental to the digital success of brands such as Audmars Piguet, Sotheby’s, and Nespresso.
  • 24. © DDiiggiittaall LLuuxxuurryy GGrroouupp 22 44 Contact Tamar Koifman International Client Development Director tkoifman@digital-­‐‑luxury.com GVA +41 22 702 0760 // NYC +1 (646) 580-­‐‑4382 www.digitalluxurygroup.com www.linkedin.com/in/tamarkoifman 24
  • 25. © DD iiGggiiEttaaNll ELLVuuAxxuu |rr yyN GGEWrroo uuYppO RK | SHANGHAI | PARIS wwwdigitalluxurygroup.com 22 55 The digital partner of forward-­‐‑ thinking luxury brand s September 201 4