The globe shopper market, facts and figures.

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Boundless travel is a fact of life today, and the world’s fastest growing economies are changing the face of wealth, and all of us, from big businesses to boutique brands, are entering a new age where the customers we value the most are the people we know the least. Every retail and hospitality business will need to engage and delight a new kind of customer, bringing unprecedented opportunity for growth from globe shoppers – the world’s most valuable customers. Here are a few facts about them.

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The globe shopper market, facts and figures.

  1. 1. The rise of the globe shopper.By Manelik SFEZHead of global partner & corporate marketing, Global Blue group.31 March 2013.
  2. 2. Globe shopper Globe sho∙per – [glohb shop-er]Noun: A person who regards shopping as a fundamental part of their travel experience.
  3. 3. Shopping is a vital part of their trip. 48% 56% 82% Russian Middle-Eastern Chinese travellers travellers travellersSource: Global Blue Review.
  4. 4. Global increase of tax-free amount spent in 2012. Over Over Over 20% 30% 50% Japan Malaysia China Russia Singapore USA ThailandSource: Global Blue transactional data.
  5. 5. 50-60%The estimated worldwide share of luxury goods, which are sold in relation with a travel.
  6. 6. The customer of a luxury brand today. Local customers 40% Globe shoppers 60%
  7. 7. 4 timesGlobe shoppers spend 4 times more than the locals at high street retailers. -- Global Blue transactions since 1980.
  8. 8. It takes 5 locals to beat 1 globe shopper. 1 local 10% 1 local 10% 1 local 10% 1 globe shopper 60% 1 local 10%
  9. 9. 30%Retail prices of many luxury goods are this much higher on the Chinese mainland than in Europe. -- China Daily.
  10. 10. 80%’80% of our customers at Chloe are Chinese who leave with a handful of bags.’ -- ZHOU Mi, a Chinese-speaking assistant for Chloe.
  11. 11. “Foreign visitors are an economic boon, not a curse” -- Andrew NEATHER, London Evening Standard.
  12. 12. The globe shopper market. Facts & figures, and beyond.
  13. 13. 23,000,000Tax-free transactions completed by Global Blue every year.
  14. 14. 23,000,000Amount Spent, Average Spend, and Transaction Count.
  15. 15. 23,000,000268 different passports eligible to a tax refund.
  16. 16. 23,000,00038 countries with an active VAT refund scheme.
  17. 17. 23,000,00019 different categories of goods eligible to a tax refund.
  18. 18. World’s top 5 globe shopper nations by amount spent. China 25% OTHERS 47% Russia 16% USA Indonesia Japan 4% 4% 5%Source: Global Blue Analytics – Time period: Jan – Dec 2012.
  19. 19. World’s top 10 tax-free destinations by amount spent. Paris 16% London 12% OTHERS 51% Singapore 12% Rome Milan 3% 5%Source: Global Blue Analytics – Time period: Jan – Dec 2012.
  20. 20. Growth of top 5 globe shopper nations by amount spent. 58% 38% 31% 30% 28% 23%Source: Global Blue Analytics – Time period: Jan – Dec 2012.
  21. 21. Top 5 globe shopper nations by average spent. € 875 € 778 € 765 € 640 € 632 € 485Source: Global Blue Analytics – Time period: Jan – Dec 2012.
  22. 22. ChinaThe world’s N°1 globe shopper nation.
  23. 23. Chinese top 3 categories of goods by amount spent. OTHERS 17% Watches & Jewellery 31% Department Stores 23% Fashion & Clothing 29%Source: Global Blue Analytics – Time period: Jan – Dec 2012.
  24. 24. 47%The share of total tax-free amount spent on Watches & Jewellery attributed to Chinese globe shoppers. -- Global Blue Analytics, January 2013.
  25. 25. Russian top 3 categories of goods by amount spent. OTHERS 24% Fashion & Clothing 54% Watches & Jewellery 10% Department Stores 12%Source: Global Blue Analytics – Time period: Jan – Dec 2012.
  26. 26. Japanese top 3 categories of goods by amount spent. OTHERS 21% Fashion & Clothing 45% Watches & Jewellery 15% Department Stores 19%Source: Global Blue Analytics – Time period: Jan – Dec 2012.
  27. 27. Indonesian top 3 categories of goods by amount spent. OTHERS 26% Fashion & Clothing 37% Department Stores 15% Watches & Jewellery 22%Source: Global Blue Analytics – Time period: Jan – Dec 2012.
  28. 28. “Four years ago China was one third of ourAmerican business, now it’s four times our American business.” -- Michael WARD, managing director HARRODS
  29. 29. Mid-term forecast of Chinese outbound travel. Departures in ,000* Annual growth in %* 76,726 68,219 22% 60,252 52,766 46,429 39,657 14% 13% 13% 12% 10% 2011 2012 2013 2014 2015 2016 2011 2012 2013 2014 2015 2016Sources: Global Blue, COTRI, CNTA, CTA, Business Monitor, UNWTO. *Excluding Hong Kong & Macau day trips.
  30. 30. The Global Blue DossierThe Growing Complexity ofthe Chinese Globe Shopper
  31. 31. € 14,570 The average amount that Chinese wealthy globe shoppers spend per trip and on shopping alone in Europe.Source: Global Blue Dossier: The Growing Complexity of the Chinese Globe Shopper
  32. 32. Chinese luxury globe shoppers’ reasons to shop abroad. 63% 49% 37% Price (vs. China) Style & design Product qualitySource: The Global Blue Dossier: The Growing Complexity of the Chinese Globe Shopper
  33. 33. Chinese luxury globe shoppers’ top purchase factor. Brand, 60% Price, 40%Source: The Global Blue Dossier: The Growing Complexity of the Chinese Globe Shopper
  34. 34. Chinese luxury globe shoppers’ most purchased brands. 63% 52% 41% 24% 22% 21% 18% 18% 12% 7% LV Chanel Gucci Dior Hermes Cartier Burberry Omega Prada RolexSource: The Global Blue Dossier: The Growing Complexity of the Chinese Globe Shopper
  35. 35. Chinese luxury globe shoppers’ top purchase channels. 35% 33% 27% 24% 22% 21% 18% 15% 3% 2% Brand store Duty free store at Shopping mall Department store Brand store at downtown airport airports Past trip Next tripSource: The Global Blue Dossier: The Growing Complexity of the Chinese Globe Shopper
  36. 36. Chinese luxury globe shoppers’ incentive expectations. 94% 25% 10% 2% Discount or tax refund Free gifts Discounts on future Points redemption purchasesSource: The Global Blue Dossier: The Growing Complexity of the Chinese Globe Shopper
  37. 37. “Theres the cultural barrier too, the etiquette is a little different. We want to be in the loop with how you treat that kind of client and what they expect.” -- Samantha SACCHI MUCI, co-director MARLY CAMINO
  38. 38. YesterdayMarketing-wise, CUSTOMERS belonged to the country in which they were living.
  39. 39. TodayMarketing-wise, GLOBE SHOPPERS belong to the country in which they are shopping.
  40. 40. Travel retailConsiders only points of sales located in travel-related environments.
  41. 41. Globe shopper retailEmbraces the real business of a luxury brand, wherever the point of sale!
  42. 42. “Were been thinking not like Chinese, but like Europeans. Europe is still the n 1 tourism destination so far but that may dramatically change if we dont change some patterns.” -- Eduardo SANTANDER, head of EUROPEAN TRAVEL COMMISSION
  43. 43. About Global Blue.Inventors of the Tax Free Shopping concept, and beyond.
  44. 44. We add value where international travel meets shopping. Global Travel Shopping
  45. 45. Amsterdam Athens Bangkok Beijing Beirut Bratislava Brussels Budapest Buenos Aires Casablanca CopenhagenDüsseldorf Galway Geneva Gothenburg Guangzhou Helsinki Istanbul Larnaca Lisbon Ljubljana London Luxembourg Madrid Milan Montevideo Moscow New York Osaka Oslo Paris Prague Reykjavik Riga São Paulo Seoul Shanghai Taipei Tokyo St Petersburg Stockholm Sydney Tallinn Tokyo Vienna Vilnius Warsaw Zagreb Zürich
  46. 46. Intelligence.Consulting.Training & education.Retail technologies.Marketing services.Tax refunds.Dynamic currency conversion.
  47. 47. Thank you. Get in touch with us atintelligence@global-blue.com

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