1. The development of alcohol
beverages in Europe and in China
WONG Hiu Fung Janice 07001754
Chan King Ming 08038864

2. Introduction
• Alcohol beverages
– Wine and Spirits
• Similarities and Differences
• Cultural Influences
– Westernization
– Counter influences

3. Short History of Wine
• European
– Biblical
– Fables
– Greeks
– Romans

4. • Chinese
– Stone age
– Prehistoric

5. Alcohols
• Distilled spirits
• Originated from the Arabs
• China: before 1331
• White wine, Brandy, Whisky, Vodka, Rum,
etc.

6. Similarities
• Region
• Ingredients
• Discovery
• Religion
related

7. Differences
• 1. Usage
• 2. Ingredients
• 3. Culture

8. Usage
• Europe: just for drink
• e.g. wine, beer,
whiskey, etc.
• Asia: many usages of
alcohol beverage,
such as drink and
medical use
• e.g. Maotai, Sake,
Paolyta-B, etc.

9. Ingredients
• Europe: specialties
around the region
only
• e.g. Cognac (grapes)
in France, Palinka
(pears) in Hungary,
Irish whiskey (barley)
in Ireland, etc.

10. Ingredients
• Asia: specialties,
parts of animals,
insects around the
region
• e.g. Awamori (rice) in
Okinawa, Japan,
medicated wine
(deer’s horn, goose’s
hair) in China, bone-
wine (moth) in China

11. Culture
• Europe: everyone can drink, as for both
man and women
• Asia (mainly the Confucius world): not for
women, and closely linked with morality

12. Cultural influences
• Westernization
– Historical influences
http://www.youtube.com/watch?v=KIUH9yjXUK0&fe
– Economical influences
http://www.youtube.com/watch?v=EmX09pntp30&featu

13. Asian culture in the western world
(Counter influences)
• Using parts of animals 
Europeans can’t accept
this kind of alcohol
beverages  not popular
in the western world
• Spread of information 
Europeans started to
learn some Chinese
traditions, e.g. Kung fu,
Chinese medicine, etc.

14. Asian culture in the western world
(Counter influences)
• Rise of China  trend
of Europeans to learn
some useful Chinese
traditions or even
Putonghua
• It is not surprise that
there will be a popularity
of Chinese alcohol
beverage in the western
world in the future