Shanghai Race Club Partner


Published on

Published in: Business, Real Estate
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Shanghai Race Club Partner

  1. 2. The Shanghai Race Club is now considering British luxury heritage brands as supporters of its activities and events in 2010. These brands will gain unparalled value through awareness amongst buyers of luxury brands in Mainland China and association with an authentic and exciting story about high class living and associated 'gentlemen" culture. The Shanghai Race Club is the name of the original horse racing club started by the British in 1862. It's members were the elite of Shanghai including Sir Victor Sassoon, and Edward Moller (shipping tycoon), and the clubs - Ascot style - racing day social events were the highlight of the year for the city's high society. As a luxury heritage brand the Club now focuses on sharing the decadent lifestyle stories and amazing architectural/business achievements of the these original members to an audience of wealthy people across Mainland China. SPONSORS INTRODUCTION
  2. 3. “ Shanghai is becoming a luxury hub in its own right. This is especially true in East China, where the city is chosen by 33.3% of tier-2 cities respondents. Because of the strong purchasing power of consumers in this region, we anticipate that Shanghai’s position as a hub for luxury consumption in Mainland China will only increase in the future” Ruder Finn Asia Feb 2009 But luxury groups agree that China, where consumers are very brand-conscious, will soon become the industry's No. 1 market and this year will be one of the few emerging markets to enjoy growth. Reuters Sep 2009 Hermes International SCA Chief Executive Officer Patrick Thomas said the French luxury-goods brand’s sales are “booming” in China and elsewhere in Asia, while the U.S. market is “slightly positive.” Oct. 2009 Bloomberg China has become the country with the strongest purchasing power of luxury cars in the world. Many luxury cars are eager to enter the Chinese market. The latest statistics show, the BMW Group's global sales fell 19%, but its sales in China grew 26%. In addition, while the financial crisis causes demand for luxury brands decline in Europe and the United States, the Chinese luxury market is still getting better. China daily Sep 2009 CHINA LUXURY MARKET
  3. 4. FRONT PAGE SPONSORS PACKAGES Supporting Brand : rmb66,000/US$9500 per month – Brand logo displayed at the top of the website home page. When the brand logo is clicked the viewer can be sent to the brand owners website or a Brand Page (see slide 6) on brand) which introduces the history of the brand - in English and Chinese - and other information provided by the brand owners team. (see next slide for layout) BRAND PARTNER PACKAGE
  4. 5. 260 x300 or 720x300 video/flash display section (IAB standard size) FRONT PAGE “BRAND SUPPORTERS” LAYOUT EXAMPLE * Brand names featured are for demonstration purposes only and do not indicate any connection with the Shanghai Race Club
  5. 6. BRAND PAGE LAYOUT EXAMPLE * Brand names featured are for demonstration purposes only and do not indicate any connection with the Shanghai Race Club Displays video or brand images Text introduces the brand in English and Chinese. Website links or map link may be featured here
  6. 7. Shanghai Race Club targets 3 tiers of luxury brand buyers 1. Top segment : Affluent people around the world from families related to the original Shanghai Race Club members (aged 25+). Visit Shanghai at least once 2. Secondary segment : Affluent people living in China who live or frequently visit Shanghai (aged 30-40)and have an active interest in global luxury heritage brands. 3. Tertiary segment: Middle class consumers in China aspiring to a luxury lifestyle, occasionally purchase global luxury heritage brands (aged 25-35) and occasionally visit Shanghai ,Hong Kong or Macau. Heavy concentration towards Eastern China region. SHANGHAI RACE CLUB TARGET MARKET
  7. 8. 2009/2010 ACHIEVEMENTS AND PROJECTIONS 2009 Supporting brands sponsorship package for 2010 available Official “luxury heritage building’ partner location announced. Exceed 500 badge holder target Exceeded 250 badge holders target. Q3 Luxury heritage map for Shanghai added to the website. Shanghai Race Club featured as 2 full page story in the city’s leading newspaper The Shanghai Daily and Daily Telegraph online. Shanghai Race Club board game showcased at the British Chamber of Commerce Ball in Shanghai Three tiers of Shanghai Race Club badges available The Shanghai Race Club board game luxury board game released and featured in press. The Board game features 7 of the luxury heritage buildings in Shanghai owned and occupied by prominent Shanghai Race Club members in 1930’s Senior Shanghai historian joining the committee Online Advertisement exposed to 400,000 targeted viewers exceeded. “ Join the story” The Shanghai Race Club online members social applications and mailing list Q4 100 badge holders target exceeded Q2 Prestigious Committee assembled of esteemed historians and descendants of Shanghai's 1930's most famous personalities. Q1
  8. 9. 2009/2010 ACHIEVEMENTS AND PROJECTIONS 2010 Presentation on The Shanghai Race Club in Hong Kong to a notable association such as the British Chamber of commerce in Hong Kong or The Hong Kong Jockey Club Shanghai Race Club board game featured in VIP sections of eight 5 star hotels in Shanghai High level members event featuring descendants of one of the most prominent family members of the Shanghai Race Club as guest speaker Exceed 10,000 badge holders Q3 Tie in with 2-3 travel websites targeting domestic and international visitors to Shanghai during October National Day Annual “race day” champagne event in Shanghai Featured articles in 10-12 reputable Luxury magazines Made in England version of the luxury Shanghai Race Club board game to be presented to senior Shanghai Government official in Shanghai Featured articles in Magazines and press in Hong Kong Exceed 25,000 badge holders Shanghai Race Club story featured in major international newspaper Promotion of The Shanghai Race Club “Luxury heritage” Map online Q4 Exceed 5000 badge holders Q2 Exceed 1000 badge holders Q1
  9. 10. Rolls Royce, Landrover/Range Rover, Bentley, Aston Martin, MG, Jaguar, Dents of London, TM Lewin Shirt makers London, Kent&Curwen, Thomas Pink, Dunhill, Hackett, Burberry, Turnbull & Asser, Hilditch & Key, Hawes & Curtis, Budd of Piccadilly, Thresher & Glenny Shirt makers, Anderson & Sheppard , James Taylor & Son - bespoke Shoemakers, Charles Tyrwhitt – Jermyn Street London, Aquascutum, Gieves and Hawkes, Daks of London, Pringle of Scotland - Knitted Garments, J. Barbour and Sons - Waterproof Clothing, PVH - Shirt makers, Lyle &Scott - Knitwear, Anderson and Sheppard - Saville row suit makers, John Lobb, Churches - English Shoes, R.E Tricker - Shoe Manufacturers, James Lock & Co Hatters, G.ettinger -Manufacturers of Leather goods, Swaine Adeney Brigg, Smythson of Bond Street luxury stationery, Geo. F. Trumper, Aspinals of London, Orient Express, Royal Doulton, Charbonnel et Walker , Harrogate's of London, Fortnum & Masons, Champagne Louis Roederer, Johnnie Walker & son, Taylors of Harrogate, J.J. Fox, Windsor & Newton, HSCB, Bank of China, Standard Chartered Bank, The JinJiang – Shanghai heritage hotels, The Peninsular Hotels, The Financial Times, The Economist, Shanghai White premium vodka, Shanghai Tang, Kee Club Shanghai, Brands listed above were judged to have possibly featured as part of the high society lifestyle of Shanghai Race Club members and their families up until end 1930’s or are professionally promoting the high society lifestyle of Shanghai’s 1930’s . If your brand is not listed above, but you would like to support The Shanghai Race Club please contact PRE-QUALIFIED SPONSORS LIST
  10. 11. The Shanghai Race Club offices: Head Office : 4/floor, 100 New Bond Street, Mayfair, London, England W1S 1SP, Shanghai Office : 20th floor, 989 Chang Le Lu, Xuhui, Shanghai, China 200031 Telephone: 0086 21 5117 5841 [email_address] Byron Constable, Owner PRE-QUALIFIED SPONSORS LIST