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The World Luxury Index™ American Fashion
                  The Most Sought After American Luxury Fashion Brands Globally
                                               PREVIEW




October  2012	
             In  partnership  with	
                 and
Consumers thirst for Fashion.
                                       “Women'ʹs  wear  represents  41.9%  of  
                                       the  $1.4  trillion  apparel,  accessories  
                                       and  luxury  goods  market  globally”	
                                                     ~  Datamonitor,  2011	
                                                            	


                                       Introducing  a  standardized  benchmark,    	
                                       The World Luxury Index™ American Fashion,
                                       focusing  on  Luxury  Fashion  brands  
                                       based  in  the  US.	



  ©  Digital  Luxury  Group,  SA  	
                  Photo  source:  Tory  Burch  Fall  2012  Runway	
   2
The World Luxury Index American Fashion.
           Covering:	



              35 US-based fashion brands                       10 global markets
                 Unbiased insights from the             Brazil	
                    Italy	
                                                        China	
                     Japan	
                 world’s top search engines:            France	
                    Russia	
                                                        Germany	
                   United  Kingdom	
                                                        India	
                     United  States	




                                       31 million+ searches*
                                                    *  From  January  to  June  2012	
                  3	
  ©  Digital  Luxury  Group,  SA  
What are the most searched for American
       fashion brands worldwide?



                Photo  Source:  Michael  Kors,  Marc  Jacobs,  Ralph  Lauren,  Calvin  Klein  Fall  2012  Runway	
   4
Top 10 Most-Searched American Fashion Brands Worldwide.

#1                        #6
#2                        #7
#3                        #8
#4                        #9
#5                        # 10
                                           January  –  June  2012	
                                           Source:  Digital  Luxury  Group	
   5
To Download the Report:


www.digital-luxury.com/USfashion
ABOUT.
                                       With  offices  in  New  York,  Geneva,  Shanghai,  and  Dubai,  
                                       Digital  Luxury  Group  (DLG)  is  the  first  international  
                                       company  to  provide  luxury  industry  market  intelligence  
                                       and  use  this  strategic  viewpoint  to  create  and  implement  
         www.digital-luxury.com        digital  marketing  and  communication  strategies  for  
                                       luxury  brands.  	


                                       Fashion'ʹs  Collective  is  an  educational  resource  for  
                                       fashion  and  luxury  brands  focused  on  new-­‐‑age  
                                       marketing.  Through  high  caliber  editorial  content,  
                                       private  interactive  workshops  and  conferences,  Fashion'ʹs  
                                       provides  a  level  of  perspective,  expertise  and  thoughtful  
     www.fashionscollective.com        analysis  to  the  intersection  of  luxury  and  digital  
                                       technology.	


                                       Luxury  Society  is  the  world'ʹs  most  influential  online  
                                       community  of  top  luxury  executives.  Based  in  Paris,  with  
                                       members  in  more  than  150  countries,  Luxury  Society  
           www.luxurysociety.com       informs  and  connects  CEOs,  managers,  journalists,  
                                       consultants,  designers  and  analysts  from  across  the  
                                       luxury  industry.  	
  ©  Digital  Luxury  Group,  SA  	
                                                                        7

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World Luxury Index American Fashion - The Most Searched American Luxury Fashion Brands Globally

  • 1. The World Luxury Index™ American Fashion The Most Sought After American Luxury Fashion Brands Globally PREVIEW October  2012 In  partnership  with and
  • 2. Consumers thirst for Fashion. “Women'ʹs  wear  represents  41.9%  of   the  $1.4  trillion  apparel,  accessories   and  luxury  goods  market  globally” ~  Datamonitor,  2011 Introducing  a  standardized  benchmark,     The World Luxury Index™ American Fashion, focusing  on  Luxury  Fashion  brands   based  in  the  US.  ©  Digital  Luxury  Group,  SA   Photo  source:  Tory  Burch  Fall  2012  Runway 2
  • 3. The World Luxury Index American Fashion. Covering: 35 US-based fashion brands 10 global markets Unbiased insights from the Brazil Italy China Japan world’s top search engines: France Russia Germany United  Kingdom India United  States 31 million+ searches*  *  From  January  to  June  2012 3  ©  Digital  Luxury  Group,  SA  
  • 4. What are the most searched for American fashion brands worldwide?  Photo  Source:  Michael  Kors,  Marc  Jacobs,  Ralph  Lauren,  Calvin  Klein  Fall  2012  Runway 4
  • 5. Top 10 Most-Searched American Fashion Brands Worldwide. #1 #6 #2 #7 #3 #8 #4 #9 #5 # 10 January  –  June  2012 Source:  Digital  Luxury  Group 5
  • 6. To Download the Report: www.digital-luxury.com/USfashion
  • 7. ABOUT. With  offices  in  New  York,  Geneva,  Shanghai,  and  Dubai,   Digital  Luxury  Group  (DLG)  is  the  first  international   company  to  provide  luxury  industry  market  intelligence   and  use  this  strategic  viewpoint  to  create  and  implement   www.digital-luxury.com digital  marketing  and  communication  strategies  for   luxury  brands.   Fashion'ʹs  Collective  is  an  educational  resource  for   fashion  and  luxury  brands  focused  on  new-­‐‑age   marketing.  Through  high  caliber  editorial  content,   private  interactive  workshops  and  conferences,  Fashion'ʹs   provides  a  level  of  perspective,  expertise  and  thoughtful   www.fashionscollective.com analysis  to  the  intersection  of  luxury  and  digital   technology. Luxury  Society  is  the  world'ʹs  most  influential  online   community  of  top  luxury  executives.  Based  in  Paris,  with   members  in  more  than  150  countries,  Luxury  Society   www.luxurysociety.com informs  and  connects  CEOs,  managers,  journalists,   consultants,  designers  and  analysts  from  across  the   luxury  industry.    ©  Digital  Luxury  Group,  SA   7