The document discusses the World Luxury Index American Fashion, which analyzes the 35 most popular American fashion brands globally based on online searches from January to June 2012 across 10 markets. It provides insights into which American fashion brands are most sought after worldwide and introduces benchmarks for measuring their online popularity. The top 10 most searched for American fashion brands globally are listed but not named in the summary. The full report can be downloaded from the Digital Luxury Group website.

1. The World Luxury Index™ American Fashion
The Most Sought After American Luxury Fashion Brands Globally
PREVIEW
October 2012
In partnership with
and

2. Consumers thirst for Fashion.
“Women'ʹs wear represents 41.9% of
the $1.4 trillion apparel, accessories
and luxury goods market globally”
~ Datamonitor, 2011
Introducing a standardized benchmark,
The World Luxury Index™ American Fashion,
focusing on Luxury Fashion brands
based in the US.
© Digital Luxury Group, SA
Photo source: Tory Burch Fall 2012 Runway
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3. The World Luxury Index American Fashion.
Covering:
35 US-based fashion brands 10 global markets
Unbiased insights from the Brazil
Italy
China
Japan
world’s top search engines: France
Russia
Germany
United Kingdom
India
United States
31 million+ searches*
* From January to June 2012
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© Digital Luxury Group, SA

4. What are the most searched for American
fashion brands worldwide?
Photo Source: Michael Kors, Marc Jacobs, Ralph Lauren, Calvin Klein Fall 2012 Runway
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5. Top 10 Most-Searched American Fashion Brands Worldwide.
#1 #6
#2 #7
#3 #8
#4 #9
#5 # 10
January – June 2012
Source: Digital Luxury Group
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6. To Download the Report:
www.digital-luxury.com/USfashion

7. ABOUT.
With offices in New York, Geneva, Shanghai, and Dubai,
Digital Luxury Group (DLG) is the first international
company to provide luxury industry market intelligence
and use this strategic viewpoint to create and implement
www.digital-luxury.com digital marketing and communication strategies for
luxury brands.
Fashion'ʹs Collective is an educational resource for
fashion and luxury brands focused on new-­‐‑age
marketing. Through high caliber editorial content,
private interactive workshops and conferences, Fashion'ʹs
provides a level of perspective, expertise and thoughtful
www.fashionscollective.com analysis to the intersection of luxury and digital
technology.
Luxury Society is the world'ʹs most influential online
community of top luxury executives. Based in Paris, with
members in more than 150 countries, Luxury Society
www.luxurysociety.com informs and connects CEOs, managers, journalists,
consultants, designers and analysts from across the
luxury industry.
© Digital Luxury Group, SA
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