This document discusses how Gruvi helps film companies engage fans on social media through Facebook app development, advertising, and community management. They create engaging Facebook apps for films that convert visitors to fans through games, videos, and sharing features. Gruvi also runs targeted Facebook ad campaigns and manages fan pages to optimize engagement. Their services are effective at driving fans, interactions, and sharing for film companies.

1. fans for films
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2. We help fans engage
with your film on Social
Media
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3. • Facebook App Development
• Community Management
• Facebook Ad Deployment
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4. Why is Facebook Becoming
so Important for Film
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9. builds apps
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10. Basic Tab Demo
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11. Complete landing page
• Unique video fan gating
system
• Display all video content
• Showtimes
• Rate, comment and engage
• Basic quiz and games
• Share the trailer
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12. Video Fan Gate
Trailers and clips are displayed
behind a shield.
Average conversion rate of
visitors to fans is around 40%.
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13. Locate Showtimes
User Settings
• Set location
• Choose cinemas
Showtimes
•Get reminded
•Choose
showtimes
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14. Games and Quizzes
• Dwell times are
measured in minutes.
• 10 - 25% of your fan
base will engage, often
multiple times
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15. Express your Opinion
• Want To See It
• Join the conversation
around each piece of
content.
• See what each of your
friends are discussing
• Share opinions to
Facebook’s news feed
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16. Share the Experience
Plenty of opportunities to
share
• Like, comment or
subscribe
• Want to see it (or buy)
• Quick rating or reviews
• Quiz results
Trailer is shared.
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17. Tracking
Application Usage
•Video plays and completions
•Quiz and promotion engagements
•No of comments & comment reviews
•No of shares & skipped shares
•Leader board information
Advertising Tracking
•Which online adverts are creating the most likes
(additional service)
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18. Tracking
• User interaction rates for the page
• Popular content postings
• Engagement rates for the page
• Who are your engaged fans
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19. Complex Game Applications
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20. runs ads & manages
communities
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21. • Identify the key assets (actors) and themes (subject)
• Relevant events in popular culture
• Relevant interest groups and targeting
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22. • Run hundreds of bait campaigns micro targeting
• Optimize in realtime based on response
• Continually adapt the campaign to avoid fatigue
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23. • Check response and interaction rates on the page
• Dove tail in the communication planning
• Adjust based on interaction
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24. Tips to Advertising
1. Create a landing page experience that ties into the advertising and
encourages the user to click ‘like’.
2. Longer advertising window - its 100% more effective to advertise with a
smaller daily budget over a long timeframe
3. Good bright images of the actors faces - these adverts consistently
performed better than generic pictures or poster images
4. Large Image stock - image fatigue requires that we regularly swap images
on ads to prevent the from becoming stale
5. Manage your communication plan - talk to the fans you buy - look at their
demographics, interests and what they react or ignore on your page,
continually adjust your advertising based on this data
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25. Danish Case Study
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26. Key Results With a 7800€
Budget
Advertising
• 37,7 Million impressions from FB ads,
• 26,800 clicks = 10,132 fans bought fans.
Application
• 39% of page visitors liked the page,
• 20% of fans played the application (on average 2.5
times)
• Results are shared 20% of the time
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27. • Every wall post by the community manager
reached approx 50% of fans creating on average
18,000 news feed impressions
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28. • 670,000 unique people saw a message (73,000
saw 21+ messages) within their Facebook
experience
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29. Impact of Good Community
Management
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30. Fan Page Managed By Gruvi
• Number of fans = 11,112
• Relative interactivity = 356.26 - fans regularly posted and commented
• Engaged Fans = 9.8%
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31. Fan Page Not Managed by Gruvi
• Number of Fans = 17, 496
• Relative Interactivity = 94.3 - fans we’re inactive bar occasionally liking posts
• Engaged fans = 3.36%
Not Managed by Gruvi
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32. Summary
• We provide a full marketing service for app
development, Facebook ad buy and community
management
• We create highly engaging app experiences for your
fans,
• These are highly effective in converting, engaging
and getting your fans to share their experiences,
• We can scale across multiple territories,
• We can scale across multiple platforms,
• Our tracking provides actionable data,
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33. Thank you!
Ben Johnson James Hobbis
ben@gruvi.tv james@gruvi.tv
+45 313 706 72 +44 797 969 5690
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