This document discusses the history and future of new media technology. It begins by outlining Marshall McLuhan's views that media are extensions of human faculties and that new tools shape human thinking and perception. The document then discusses perspectives on the future from Raymond Kurzweil, who sees empowerment through technological progress, and Paul Virilio, who warns of potential loss of identity. The bulk of the document consists of slides discussing the cycle of innovation in media technology and exploring ideas from science fiction that have become reality with advances like IBM's Watson computer.

1. DE
GESCHIEDENIS
VAN
DE
TOEKOMST

2. Vandaag
• Marshall McLuhan
– All media are extensions of some human faculty
– We shape our tools and thereafter our tools shape us
– Cycle of change
• Science Fiction becomes Science Fact
• The future of new media technology
– Empowerment - Raymond Kurzweil
– Loss of identity - Paul Virillio
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3. Wat betekent
dit voor mijn
ontwerperschap?
3

4. 4

5. Wilson Miner – When We Build (https://vimeo.com/34017777) 5

6. “All media are extensions of some human faculty –
psychic or physical. The wheel is an extension of
the foot. The book is an extension of the eye.
Clothing, an extension of the skin. Electric circuitry,
an extension of the central nervous system.
Media, by altering the environment, evoke in us
unique ratios of sense perceptions. The extension
of any one sense alters the way we think and act –
the way we perceive the world. When these ratios
change, men change.”
- McLuhan, The medium is the Message
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7. 7

8. 8

9. 9

10. “All media are extensions of some human faculty –
psychic or physical. The wheel is an extension of
the foot. The book is an extension of the eye.
Clothing, an extension of the skin. Electric circuitry,
an extension of the central nervous system.
Media, by altering the environment, evoke in us
unique ratios of sense perceptions. The extension
of any one sense alters the way we think and act –
the way we perceive the world. When these ratios
change, men change.”
- Mcluhan, The medium is the Message
10

11. We shape our tools,
and thereafter
our tools shape us.
Fr. John Culkin
(Marshall McLuhan)
11

12. We shape our tools,
and thereafter
our tools shape us.
Fr. John Culkin
(Marshall McLuhan)
12

13. We shape our tools,
and thereafter
our tools shape us.
Fr. John Culkin
(Marshall McLuhan)
13

14. We shape our tools,
and thereafter
our tools shape us.
Fr. John Culkin
(Marshall McLuhan)
14

15. We shape our tools,
and thereafter
our tools shape us.
Fr. John Culkin
(Marshall McLuhan)
15

16. The new media
technology alters
our sense ratios
We invent a new
media technology
New models of
reality give rise to
new inventions
With a new way of
thinking we
create new
models of reality
The altered
perception
changes the way
we think
The altered sense
ratio alters our
perception
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17. 17

18. 18
The past is gone.
The present lost
as it arrives.
There is only
tomorrow.
Omni Magazine, Sep. 1980

19. 19

20. 21
Total Recall The Avengers Prometheus Minority Report
Red Planet Star Trek Iron Man Batman
2001: Space
Odyssey
Things To Come Return from the Stars Fahrenheit 451

21. 22

22. 23

23. 24

24. 25

25. IBM Watson bij Jeopardy
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26. Raymond Kurzweil
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27. 28
Raymond Kurzweil – Hybrid Thinking

28. Lineair vs. Exponentieel
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29. Lineair vs. Exponentieel
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30. 31

31. 32
It is in the nature of exponential growth that
events develop extremely slowly for
extremely long periods of time, but as one
glides through the knee of the curve,
events erupt at an increasingly furious
pace. And that is what we will experience
as we enter the twenty-first century.
Before the next century is over, human
beings will no longer be the most intelligent
or capable type of entity on the planet.
- The age of Spiritual Machines

32. Paul Virilio
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33. 34

34. 35

35. 36
To invent something is to invent an
accident. To invent the ship is to invent
the shipwreck; the space shuttle, the
explosion. And to invent the electronic
superhighway or the Internet is to
invent a major risk which is not easily
spotted because it does not produce
fatalities like a shipwreck or a mid-air
explosion. The information accident is,
sadly, not very visible. It is immaterial
like the waves that carry information.
- Cyberresistance Fighter 2005

36. 37
Technology has given life the
opportunity to flourish like
never before… or to self-
destruct. – futureoflife.org

37. Vragen?
38

38. Bronnen
Boeken:
• McLuhan; Understanding Media; London 2001, Taylor & Francis Ltd.
• McLuhan, Fiore; The Medium is the Massage; Corte Madera 1967, Ginko Press
• Kurzweil; The singularity is near; London 2009, Gerald Duckworth & Co. Ltd.
Artikelen:
• Culkin; A schoolman’s guide to Marshall McLuhan; Saturday Review (March 18, 1967), p. 51-53, 71-72.
• Schiff; Fall of the Designer part 1-5; http://www.elischiff.com/, geraadpleegd op 17 mei 2015
• Miranda, e.a.; DARPA-funded efforts in the development of novel brain–computer interface technologies; Journal of Neuroscience Methods, Volume 244, 15 April 2015,
Pages 52–67, via http://www.sciencedirect.com/science/article/pii/S0165027014002702 geraadpleegd op 17 mei 2015
• Chatfield ;Do computers make life too easy; http://www.bbc.com/future/story/20150511-do-computers-make-life-too-easy, BBC Future, geraadpleegd op 17 mei 2015
• Brandon: How 8 scifi gadgets became reality: http://www.popularmechanics.com/culture/movies/g904/how-8-sci-fi-gadgets-are-becoming-reality/ , Popular Mechanics,
geraadpleegd op 24 mei 2015
• Cyberesistance Figher - An Interview with Paul Virilio: http://www.apres-coup.org/mt/archives/title/2005/01/cyberesistance.html
Video:
• Miner; When we build: https://vimeo.com/34017777, geraadpleegd op 17 mei 2015
• Get ready for Hybrid thinking, Raymond Kurzweil: http://www.kurzweilai.net/ted-ray-kurzweil-get-ready-for-hybrid-thinking
• Identity and trajectivity, Paul Virilio: http://www.dailymotion.com/video/xb77km_paul-virlio-identity-and-trajectivi_creation
Beeld:
• Dieselpunk Retrofuture: http://wallpapershacker.com/wallpaper/dieselpunk_retrofuture_hd-wallpaper-1022586.jpg
• McLuhan voor TV-wall: https://mcluhangalaxy.wordpress.com/2012/09/01/understanding-marshall-mcluhan-a-short-introduction/
• Afbeelding van een Motor-neuron: http://www.aps.uoguelph.ca/~swatland/ch1_6.htm
• Internet map door Mike Lee: https://www.flickr.com/photos/curiouslee/3485479724
• Dansfeest en pauselijke aanstelling: http://www.colabmarketing.com/16-explore-wall/market-insights/23-co-lab-6
• Photoshop: http://openclassrooms.com/courses/debuter-sur-adobe-photoshop
• Squarespace: http://squarespace.com/
• Motherboard: http://www.bloombergview.com/quicktake/automated-stock-trading
• Henry Ford:
• Willem Sandberg Billboard: https://2.bp.blogspot.com/-
kTt3KsDL5QE/Vu8HUmzGepI/AAAAAAAAHw0/VuM3Mf4mWJM5OfIRSkCL0rJWLfqPemOLw/s1600/sandberg_1.jpg
• Space Library: http://blog.seattlepi.com/bookpatrol/2012/10/01/a-space-library/
• Xprize: http://tricorder.xprize.org
• Ava: https://www.youtube.com/watch?v=d7CLREPffIE
• HAL 9000: http://www.superhuisclos.fr/press/wp-content/uploads/2012/04/dave-et-hal9000-2.jpg
• Uncanny Valley: http://upload.wikimedia.org/wikipedia/commons/thumb/f/f0/Mori_Uncanny_Valley.svg/2000px-Mori_Uncanny_Valley.svg.png
• IBM Watson on jeopardy: https://tedconfblog.files.wordpress.com/2013/04/watson_the_computer_beats_ken_jennings_and_brad_rutter_at_jeopardy_full-1.jpg
• Raymond Kurzweil: https://www.singularityweblog.com/wp-content/uploads/2014/08/dscf0755.jpg
• 6 epochs of evolution: http://3.bp.blogspot.com/-ebBSSRmQ6mo/TpZt8AdBUdI/AAAAAAAAAME/7Adg7JoIT2s/s1600/EpochsOfEvolution1.jpg
• Humanoid Robot: http://www.viralnovelty.net/scientists-warn-rise-ai-will-lead-extinction-humankind/
• Paul Virilio: http://proyectoidis.org/estetica-de-la-desaparicion/
• Highway long exposure: http://www.nousluminous.com/wp-content/uploads/2011/04/slowing-down.jpg
• Fallen Towers: http://www.vancouversun.com/cms/binary/9099433.jpg
• Hoverboard: http://d.fastcompany.net/multisite_files/fastcompany/imagecache/1280/poster/2014/04/3029162-poster-hoverboard.png
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