The Business Value of APIs - "Bringing the world together via APIs at Eventbrite"

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The business proposition of APIs is all about scaling: - Scaling your customers' businesses - Scaling your product functionality - Scaling your product innovation - Scaling your product development Find out what that meant for a company like Eventbrite that generates 15% of its ticket sales via their API.

Technology

!
Bringing the world together via APIs
Renaud Visage
Co-Founder and CTO

Eventbrite is the
largest marketplace
for live experiences

In 2013,
Eventbrite Organizers
Made Over 1 Billion USD

exponential growth
10,000+ applications developed
using our API
!
15% of Gross Ticket Sales come from
events created via the API
!
That’s 100M £ for this year alone!

#2
Extend the
functionality of your
product

!
Salesforce
!
Use case:
Allows event organizers to
manage their customer
relationships
!

WordPress:
!
Use case:
Populate the appropriate
places on their WordPress
site

!
SurveyMonkey
!
Use case:
Allows event organizers to
send post-event surveys
!

MailChimp
!
Use case:
Allows users to import
guest lists into email
campaigns

Sunrise
!
Use case:
Let attendees manage
theirl calendar on
mobile devices

ConferenceBadge
!
Use case:
Let our organizers print
beautifully designed
badges

Accounting Track
Lead
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Management Fundraising

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Acquisition
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CRM
Mobile Apps
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Sponsoring

Lead
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Acquisition
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Event
Discovery
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Lead
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Acquisition
Marketing
CMS
CRM
Mobile Apps
Social Apps
Event
Discovery
Accounting
ERP
Scheduling
Track
Management Fundraising
Sponsoring

#4
API First
Development Saves
You Money

The Business of
APIs is All About
Scaling

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