This is a sales pitch presentation I use when I sell our mobile event app platform. It's a great tool for anyone looking to learn how to sell mobile apps, particularly within the events space.

1. Event Engagement
Systems

2. with Events Today
2There Are
Fundamental
problems

3. Event organisers aren’t doing justice
to their events!
Because...

4. Event ROI measurement is almost non-
existent.
1

5. Event success is based on measuring
the wrong criteria.
2

6. Which means

7. Events as we know them today are not
as engaging as they should be!

8. Let’s understand how events fit into
the overall Marketing Mix.
But 1st

9. CMO – State of Marketing Measurement 2014
Tradi&onal Adver&sing
Other Assets: PR, MI, AR Marke&ng
Support, Collateral & Sales Tools
Direct Marke&ng & Email
Events
Digital
Events are the 3rd largest
spend in the marketing mix!
Marketing Spend

10. “I
can
effectively
measure
the
ROI
of
Events.”
Only 3 / 10
Marketers
CMO – State of Marketing Measurement 2014

11. Events
Digital
WebAnalytics
SocialMedia
?
ROI Measurement across channels
CMO–StateofMarketingMeasurement2014
All other marketing channels have ROI
measurement tools.

12. It gets a little worse…

13. 70%
Invitations
Event Programs
Brochures
of Event Marketing costs are spent on Paper:
Professional Convention Management Association – Survey 2014.

14. the wrong data
to evaluate
event success!
Interpreting
We’re

15. Is this
ROI?

16. “½ of my marketing
budget is working for
me & the other ½
isn’t. I just don’t
know which half. ”
- John Wanamaker

17. Papal Inauguration

18. Isn’t it time to
become
a data driven
organiser?

19. The Prevalence of Smartphones

20. The Prevalence of Smartphones

21. It’s time to
Create More Engaging
Event Experiences

22. Event Agenda
Event participants can access your
branded up-to-date mobile guide at any
time and easily create their own
personalized agenda.
Save money on printed paper guides and
thrill attendees by providing a mobile
schedule.

23. Attendee Networking
Facilitate both digital and in-person
networking within your event app.
Attendees can connect with others based
on interests, professional titles, and more.

24. Sponsorship Opportunities
Monetize your event app and give
sponsors more opportunities to shine.
Tomodachi offers promoted messages,
sponsor directory, branded splash page,
sponsored badges, push notifications, and
more to unlock new revenue streams at
your event.

25. Lead Scanning
Exhibitor booth staff can scan attendee
badges (barcodes and QR codes) directly
within the app. The list of scanned leads
can be accessed in the app in real-time
and is available for download nightly.
Easily import leads into your CRM or
marketing automation system post-event.

26. Embed surveys and polls into your app
and see completion rates increase
threefold. Incentivize attendees to provide
feedback as it happens, all within your
branded mobile conference app.
Surveys and polls

27. Multiple Events: One App
Host multiple events, all within one app.
With just one app store submission and
one app download, you can get multiple
branded event agendas in the hands of
many happy attendees.

28. Event registration and
ticketing
We can integrate already existing ticketing
platforms like Eventbrite or Computicket
or any other platform for all associated
campaign events into the app. This allows
for constant engagement taking place in
one destination.

29. • Push notifications
• People Matching
• QR Codes
• Offline mode
• Interactive maps
Increased engagement

30. Reporting and data analytics

32. Also available on! &!
Platforms

35. • Entrepreneur
• Brand Strategy Consultant
• Lecturer
• Speaker
Nthato Malope
nthato@tomodachiapps.com