This document discusses social media and its impact on business and personal use. It provides three main points: 1) Social media is driving huge changes in how companies and countries operate, with the scale and pace of change accelerating. 2) There are different ways for businesses and individuals to engage with social media, such as building social brands, engaging customers, and gaining productivity benefits. 3) While frameworks can help companies approach social media, success ultimately depends on individuals learning key skills like networking, sharing content, and managing their online reputation.

1. Social Media
The business and personal
cases for investment
SASIG
Antony Mayfield
5 December 2011
@amayfield
brilliantnoise.com
antonymayfield.com

2. Social is the
shift

3. “It is difficult, indeed dangerous, to
underestimate the huge changes
this revolution will bring or the
power of developing technologies
to build and destroy not just
companies but whole countries.”
Rupert Murdoch, March 2006
http://gu.com/p/9p9g

4. He wasn’t
wrong...
image (cc) emerson*utracik

5. #yourrevolutionhere
Good call, really...

6. We can see
social as a
useful
proxy

7. We mean
networks

8. We mean
complexity

9. Pace & scale of
change

10. Where do we
start

11. Hierarchies vs.
networks

12. Assemblages
More in a post at antonymayfield.com

13. US Navy
Speech briansolis.com
image (cc) Wikipedia

14. Social
Business
TECH Social
Brand
Social
Marketing
PEOPLE

15. Skittles
marketing

16. Nike
brand

17. IBM
business

18. What did
they have in
common?

19. Piloting
Systems
Frameworks
Board sponsors
Digital literacy

20. Build a
business
case

21. Long-term
Operational
Organisation
People

22. We begin
with good
intentions

23. Guiding
Vision Governance
Principles
Context Guidance notes
Business
Trajectory Planning Risk Skills
objectives
Project
Legal Evaluation Literacy
management
Systems Policies Measurement Certification
But frameworks
only get you
so far

24. Social starts
with you

25. Twitter is a
serendipity engine
http://goo.gl/1Alc

26. Learning to
read Twitter

27. Productivity
super skills
- Networks
- Understanding yours
- How they work
- Sharing
- By default
- Focus and flow
- When and how to use the social
web
Video http://goo.gl/nDoDk

28. Reputation
web shadows
Book: meandmywebshadow.com

29. Digital driving
licence

30. Connecting
with
consumers

31. There are
different
reasons
to engage

32. Find
yours

33. Dah-dah!
Further Reading and notes at:
@amayfield
antonymayfield.com