This document discusses upcoming changes in marketing due to new technologies. It describes marketing transforming in three phases: reworking current processes more efficiently, reimagining what's possible with new innovations, and reframing mindsets and models. Key ideas discussed include the lowering costs of content production and cognition enabled by AI, as well as building adaptable systems through a combination of human ingenuity and artificial intelligence.

1. WHAT’S ABOUT
TO HAPPEN TO
MARKETING
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2. WE ARE
TRANSFORMERS

3. SIMPLE COLOUR
BACKGROUND WITH
A THREE LINE TEXT

4. SIMPLE COLOUR
BACKGROUND WITH
A THREE LINE TEXT

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6
300

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7
THE FOG OF
REVOLUTION

8. V
V
V V
V
We don’t
We can be
It will
V
What has changed?

9. 2020
2021
2022
2023

10. BY THE WAY,
PERPLEXITY AI
BROWSER PLUG-IN
IS GREAT.
TIP

11. Image: Addy BhardwajChief Technology O
ff
icer - tomato pay
AKA the “summit
of mount stupid”

12. BARRIERS ARE
LOWERING

14. ZERO
MARGINAL COST OF
CONTENT PRODUCTION
WHAT THE MONEY IS
TALKING ABOUT:

15. CREATOPY

16. COST
OF COGNITION
LOWERING

17. WHAT’S ABOUT
TO HAPPEN?

18. THREE PHASES OF
CHANGE

19. 1. REWORK 2. REIMAGINE 3. REFRAME

20. CLASSIC MIS-FRAME

21. LOOK FOR LESSONS
FROM THE FRONT
LINE OF CHANGE.

22. 1. REWORK 2. REIMAGINE 3. REFRAME
“Starter” template for
contract.
Speeds up contract
review process.
Reframe process
around risk and
reward.
Accenture’s in-house
team just won an FT
innovation award for
this.
CHANGES THE MODEL!

23. WRITING
ABOUT
YOURSELF

24. BUILDING A
DATABASE
TIP

25. WRITING
ABOUT
YOURSELF
TIP

26. THREE LEVELS OF
CHANGE

27. 1. MACRO 2. MESO 3. MICRO

28. BUILDING A
DATABASE

29. WE SHAPE OUR TOOLS AND…

30. ORGANISE
YOUR
TOOLSET

31. TRAPS
INERTIA. WRONG FRAMES. FEAR.

32. FEAR
FIGHT? FLIGHT? FREEZE?

33. SOLUTIONISM
“A SEAMELESS SYSTEM THAT CAN
IMPROVE ITSELF.”
ENTEPRISE EDITION™

34. PHASE 3
REFRAME

35. ONTOLOGY
SUPPORTED BY HUMAN INGENUITY AND ARTIFICIAL
INTELLIGENCE.

36. I believe that the combination of
generative AI and human intelligence
with ontological models and digital
twins of the enterprise can make core
processes and the company as a
whole much more efficient.
By doing so, we can decouple growth
from resource consumption, which
can lead to more sustainable growth.
At a micro level, companies can grow
faster than their capital and HR
requirements. As for the macro level,
we can produce more food with less
fertilisers and water.
Markus Löffler
Senior Director, EnterpriseTechnology
PalantirTechnologies

37. I think if we mix smart computer helpers
with people's own smart thinking, and
use special models and computer-made
copies of a whole company, we can
make everything work better and faster.
This means a business can grow
without using up too many things like
money or people. Also, on a bigger
scale, we can make more food without
needing as much stuff like water and
plant food.
Markus Löffler
Senior Director, EnterpriseTechnology
PalantirTechnologies
RE-WRITEFOR
READINGAGEOF
INE

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01. REWORK
39
02. REIMAGINE
03. REFRAME
Do it new ways.
Do what you do better.
Do new things.

40. RISK

41. ALWAYS BE
LEARNING.

42. 1. REWORK 2. REIMAGINE 3. REFRAME
Learn.
Hands-on.
Hacks.
Share.
Teams on.
Applications.
Learn.
Always on.
Systems.
Briefings.
Hack days
Centres of
excellence.
Test–Learn–
Lead™
Pilot projects.
Learning bots.
You
Can’t
Imagine

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Seconds. Off an AI-B-C™ online
briefing for subscribers.
An executive briefing
session for your
team.
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