The document discusses how social business is becoming a reality and the significance of social networks and new technologies in driving huge changes. It notes that while social media is often overstated or understated in importance, it is marking a shift towards more networked and complex systems. The document provides various frameworks, tools, and strategies that large organizations can use to better engage with social networks and customers in this new digital landscape.

1. Making social business a
reality
Social superheroes and
network thinking
SoCon
Antony Mayfield
20 October 2011
@amayfield
brilliantnoise.com

2. Social
business?

3. We both
understate
and overstate
social’s
significance

4. “It is difficult, indeed dangerous, to
underestimate the huge changes
this revolution will bring or the
power of developing technologies
to build and destroy not just
companies but whole countries.”
Rupert Murdoch, March 2006
http://gu.com/p/9p9g

5. He wasn’t
wrong...
image (cc) emerson*utracik

6. #yourrevolutionhere
Good call, really...

7. We can see
social as a
useful
proxy

8. We mean
networks

9. We mean
complexity

10. Social is the
shift

11. Pace & scale of
change

12. Where do we
start?

13. What Would
Start-Ups Do?

14. What can big
organisations
do?

15. Hierarchies vs.
networks

16. Assemblages
More in a post at antonymayfield.com

17. US Navy
Speech briansolis.com
image (cc) Wikipedia

18. Social
Business
TECH Social
Brand
Social
Marketing
PEOPLE

19. Skittles
marketing

20. Nike
brand

21. IBM
business

22. What did
they have in
common?

23. Piloting
Systems
Frameworks
Board sponsors
Digital literacy

24. We begin
with good
intentions

25. Guiding
Vision Governance
Principles
Context Guidance notes
Business
Trajectory Planning Risk Skills
objectives
Project
Legal Evaluation Literacy
management
Systems Policies Measurement Certification
But frameworks
only get you
so far

26. Social starts
with you

27. Digital
literacy
More Short course on network literacy

28. Productivity
super skills
- Networks
- Understanding yours
- How they work
- Sharing
- By default
- Focus and flow
- When and how to use the social
web
Video http://goo.gl/nDoDk

29. Reputation
web shadows
Book: meandmywebshadow.com

30. Digital driving
licence

31. Connecting
with
consumers

32. There are
different
reasons
to engage

33. Find
yours

34. Dah-dah!
Further Reading and notes at:
@amayfield
antonymayfield.com