Trevor Nadeau, Managing Director of Yellow Medya, discusses the importance of brands embracing social, local, and mobile (SoLoMo) marketing. He tells a story of helping a customer find Dior shoes in Paris to illustrate how consumers use their phones and location-based apps to find brands. Yellow Medya offers various products and services to help brands be discovered everywhere consumers search online and on their mobile devices.

1. Hi, I am
Trevor Nadeau
Managing
Director

2. not a typo!
MEDYA = MEDIA

3. My mission today:
Help you sell more
of your products by
embracing a concept
called…
Brand

4. But first...

5. A Shoe
Story

9. I’m gonna buy those shoes
for my girlfriend while I’m in
Paris!

10. Arc de Triomphe
me
PARIS
Ground zero of
shopping mission

11. Phone in hand
my search begins...
me
But where will I
find the Dior
store?

12. Dior, Christian Dior, Dior Store
me
No Map Pin
No Dior
anywhere!

13. me So I start
walking down
the Champs
Elysees.
Who shall I ask?

15. Excuse me Louis Vuitton,
could you tell me where
Christian Dior is please?
Louis
Christian

16. The Store!

17. The Shoes!

18. A happy
girlfriend
Priceless ;)

19. But I am not the
only crazy person
to spend a lot on a
pair of shoes for a
girlfriend!

20. People shopping
Millions and millions of people
all over the world love shopping
for their favorite brands!

21. HEY!
Marketing Professionals
Brand Managers
Creative Agencies

22. You create amazing
desire ...
(Creative Marketing)

23. ...for 1000’s of brands

24. Shoppers
look for your brand
after being influenced
by your marketing.

25. Louis Vuitton
helped me
find and buy
Dior shoes
I don’t think it is supposed to
work this way!

26. But what medium do
these millions of shoppers
use to find things they
want to buy?

27. They find it
everywhere!

28. Assume from now on...
They will find it with this.

29. The Yellow Medya
Value Proposition

30. BRAND
SMB
Be found everywhere!

31. Yellow Medya has a suite of
products that empower
businesses to be found
accurately online, on mobile, on
maps, on nav, on social.

32. Yellow Medya strategy
 Build the best and richest db the country has
ever seen.
 Keep building it and geo-code it.
 Sign content licensing deals with major search,
mapping, navigation and social media platforms
- and keep signing them.
 Create a product offering leveraging the
database asset and discovery on as many
platforms as possible.
 Help brands & SMB’s be found everywhere.

33. 25 products and services
on the menu!
Paid Listings Google Adwords Nokia Map Listing
Super Page Location Point TomTom Places
Advertising
Splash Page Mobile App Google Map listing
Development
Geo-coding Priority Listing Yandex Map listing
Banner Advertising Facebook Page Content Syndication
Pay-Per-Call Twitter Page Yellow API
Pay-Per-Click LinkedIn Page Store Finder App
Website SEO Foursquare Venue TripAdvisor
Development for Business

34. & LBE

35. SoLoMo is an acronym for
three words we all know very
well,
Social, Local and Mobile.

36. LBE
Location-Based Engagement.

37. Location-Based Engagement
defined
People engaging with your brand at a Place. It could be...
 A purchase
 A review
 A recommendation
 A phone call
 A visit to the store
 A check-in or a pin on a social network
 A share online or by email or sms
 It goes on and on………..

38. SoLoMo is the perfect wrapping
paper for what might be a
confusing array of LBE products
for small business owners and
brand managers to really
understand.

39. Yellow Medya Business
Verticals
1.Content Licensing
2.Brand SoLoMo
3.SMB SoLoMo

40. 1 Content Licensing
lots more coming...

41. Brand &
explained
SMB
You can be 1 or 10,000 locations,
but each one of these locations
have
the same DNA

42. A Point of Sale
The physical and virtual place.
© Robert Reed

43. 2
Brand defined
Making sure the MANY
Places where your brand is
sold can be found. Period.

44. 3
SMB defined
Making sure the Place
where – whatever it is you
sell - can be found. Period.

45. Yellow Medya is a
“We do it for you”
company.

46. STEP 1 STEP 2 STEP 3 STEP 4
We create
We build your unique We share We keep it all
list of POS’s URL’s for up to date
each POS

47. STEP 1 STEP 2 STEP 3 STEP 4
We create
We build your unique We share We keep it all
list of POS’s URL’s for up to date
each POS

48. Step 1. Build your list of POS’s
 We start an Excel spreadsheet.
 We create a list of every place that sells your
Brand.
 We call every location and get their correct
business name, complete address and contact
details.
 We get their hours of operation and other rich
content like photos and logos.
 We accurately geo-code (X/Y) all the locations to
within 20 meters of the real actual location.

49. About the complete address...
FYI - this is a complete address in
Turkey!

50. A geo-code
 We make sure it is
correct!
 We do not use
automated software
solutions like a geo-
coding API.

51. STEP 1 STEP 2 STEP 3 STEP 4
We create
We build your unique We share We keep it all
list of POS’s URL’s for up to date
each POS

52. Step 2. Create unique URL’s for
each Brand point of sale.
 Each point of sale should have its own online
identity in the form of a URL.
 These unique URL’s should be online and mobile
optimized.
 The content of each page should include the
brand name, business name, complete address,
phone number and email address as well as a
map location.
www.pirellilastiketiler.com
www.yellow.com.tr/pirellilastik_etiler

53. STEP 1 STEP 2 STEP 3 STEP 4
We create
We build your unique We share We keep it all
list of POS’s URL’s for up to date
each POS

54. The most important step!

55. Remember this?

56. We share this information with
Step 3. as many Social, Local and
Mobile platforms as we can or
you want!
What Yellow Medya does for brands:
 We submit all locations to Google Maps, Yandex Maps,
Nokia Maps and TomTom Maps.
 Submit (SEO) each of the unique URL’s to
Google.com.tr, Yandex.com.tr and Bing.com.
 Claim all the business locations on Facebook Places.
 We bulk upload all locations on Foursquare.
 This list can get long....but the key is maps and
online/mobile optimized Internet point of presence (a
URL).

57. STEP 1 STEP 2 STEP 3 STEP 4
We create
We build your unique We share We keep it all
list of POS’s URL’s for up to date
each POS

58. Step 4. We keep it all up to date!

59. Case Study
Marshall Paints

60. 2,000 Marshall Paint dealers can
be found on map and online
platforms and they are all mobile
friendly!

61. www.bayimnerede.com/marshall

62. Marshall dealers

63. Google Maps
mobile online

64. Yandex Maps
mobile online

65. www.marshallboyabayizeytinburnu.com/
Web
Sayfam
mobile online

66. http://www.yellowpages.com.tr/tr/profile/abis-
ticaret/mardin/MjAyNjI3Mw==/
Süper
Sayfam
mobile online

67. Embrace
Brand SoLoMo
and Find More
Customers Now!

68. Download The Free
Brand SoLoMo
Handbook for Turkey
www.solomo.com.tr

69. Contact Us;
Yellow Medya
Rüzgarlıbahçe Mah. Cumhuriyet Cad.
Gürsel Plaza No:123 K:8-9
Kavacık, Beykoz, Istanbul – Asia
Tel: +90 216 538 57 57
Fax: +90 216 680 01 71
www.yellowmedya.com