Andrey Golub is the founder and CEO of ELSE Corp, a virtual retail company that provides a revolutionary tool for brands and designers to sell exclusive, customized products through a virtual user experience. With over 15 years of experience in research and development, Golub's vision is setting the foundation for the future of the fashion industry. ELSE Corp's "Virtual Retail" technology has been validated through strategic partnerships, media coverage, and awards since its launch in 2014. Golub believes the "Real Time Fashion System", combining algorithm-driven design, 3D CAD, customization, predictive analytics and other technologies, can positively impact the fashion industry socially and environmentally on a global scale.

1. Quale Futuro Per il Made in Italy
nella Moda di Qualità, Dopo la
Quarta Rivoluzione Industriale?
Andrey Golub
Co-Founder, CEO & CTO
ELSE Corp, a Virtual Retail company
www.else-corp.com

2. C.E.O. Profile
ANDREY GOLUB
Founder Else Corp
An “adopted” Milanese, born in the ex-URSS
in 1976, Andrey Golub founded one of the
most innovative and visionary companies in
the Retail System, ELSE Corp., providing a
revolutionary tool for brands and designers
that will allow them to sell their exclusive and
customized products through an incredible
virtual user experience. In his career, he has
been Professor, Consultant and Mentor,
having over 15 years exerience in Research
& Development. His vision is now setting up
the base for the future of the fashion
industry.

3. Is it the Beginning of a Revolution?

4. Fashion Business & the Fourth Industrial Revolution
https://vimeo.com/156406281

5. THE ORIGINS: 2014
WWW.ELSE-CORP.COM/VIRTUAL-RETAIL

6. “Virtual Retail”, the Original Idea
Management at
100%
ON -DEMAND / SMART
MANUFACTURING
INDUSTRIAL MADE TO
MEASURE
SMART SUPPLY CHAIN
3D PRINTING AT THE
ENTERPRISE
Consumers Manufacturers
PRODUCT CONFIGURATOR
VIRTUAL SHOPPING
3D BODY SCANNING
PERSONALISED CLOTHES
STYLE ANALYTICS
Integrable
to Any
DistributionDesignerBrand
Agile
Manufacturing
Sales
Channel
Store
3D Service
Providers
V.I.P. e-commerce
platform
PRODUCT DESIGN
ANALYTICS
Virtual Retail in the
CloudNew
Distribution
Model

7. Virtual Collections, 3D Fashion, Made to Measure

8. The Working Solution x Footwear

9. ELSE Corp, A Virtual Retail Company

10. DIRECT TO CONSUMER: 2016
WWW.ELSE-CORP.COM/TECHNOLOGY

11. Customization and Personalization in DTC

12. • Micam February 2016
• Netcomm E-Commerce Award
• Technology Hub 2016
• SMAU Berlin 2016
• Micam September 2016
• Wired Next Fest Florence
• Explore Talks
• Futura City
• SMAU Milano
• Decoded Fashion
• Codemotion
• Micam February 2017
• SIMAC 2017
• Microsoft Forum
• Smart Retail Now
• FED: Forum della Economia
Digitale
• APLF: Leather & Materials
• Blend4Web Conference
• Netcomm Forum 2017
“Virtual Retail”: VALIDATED
Strategic Partners In the Media Participations
20162017

13. AFTER PARTY
The Patent by
Amazon for On
Demand
Manufacturing

14. ELSE.AI & REAL TIME FASHION SYSTEM
WWW.ELSE-CORP.COM/REAL-TIME-FASHION-SYSTEM

15. Algorithm Driven Design
Computational Design
“Next” in Fashion & Design: Innovation & Tech
Data Couture
Brands
3D Printed Fashion
AR, VR & MR

16. “Next” in Fashion & Design: Future Virtual CX

17. The Future of Fashion - #RTFS
The Real Time Fashion System
(RTFS) is a vision for a new
product design process for
companies and independent
designers, that leads to the
a c c u r a t e p r e d i c t i o n o f
individual needs & product
d e m a n d w h i l e p o s i t i v e l y
impacting the fashion industry,
socially & environmentally, on a
global scale.
Real-TimeReal-TimeReal-Time
Direct to
Consumer
Supply Chain
Transparency
Artificial
Intelligence
3D CAD
DESIGN
CUSTOMIZATION
INDIVIDUAL
SIZE
PREDICTIVE
ANALYTICS
OPEN
PLATFORM
AR, VR & MR
ENVIRONMENTS
SMART SUPPLY
CHAIN
INDIVIDUAL
STYLE
SUSTAINABLE

18. Changing the Fashion System with the help of AI

19. Can the AI be our next Fashion Designer?