présentée à la NRF, le parcours de Lily est la version type du parcours client mobile, social et multicanal.
il met en évidence plusieurs constat
- entre smartphone et réseaux sociaux, le consommateur a des attentes nouvelles, mixe d'exigences (temps réel, qualité de l'information disponible, capacité à "zapper d'un canal à l'autre) et de comportements nouveaux (partage de l’information avec ses "amis", commentaires, ...)
- cette profusion de moyens digitaux et de commentaires partagés sont autant de données mise à la disposition des marketeurs des informations extrêmement précieuses (produits, dates, zone géographique, canal d'achat, canal d'information, avis, ...) qui, corrélées aux bases clients des marques, permettent de décrire le comportements d’achats, les gouts des consommateurs, en anticiper sur les tendances
MobiliteaTime #3 : RetailXperience: the new definition of stores (ENGLISH VER...USERADGENTS
A synthetic vision of retail trends & innovation:
6 challenges for retailers, 48 case studies, 5 best cases, 10 expert's opinions. Hot topics: beacons, ultrasounds, augmented reality, APIs, geolocation, connected objects, mobile payment...
Opportunities to engage shoppers have never been more abundant, and we believe that the time is now for furniture retailers to embrace new tools, technologies and behaviors in order to reach more shoppers, more often. This presentation explores how furniture retailers can leverage mobility, social networking, augmented reality, and more to deliver immersive brand experiences that drive more shoppers to your stores.
Create Conversion-Friendly Mobile Landing Pages (Webinar)Monetate
Watch the webinar: http://monetate.com/webinar/create-conversion-friendly-mobile-landing-pages/
If you’re not creating and optimizing landing pages for mobile visitors, you’re more likely to generate frustration and anger than to get a conversion. Learn how to create effective mobile landing pages and what makes them different from conventional landing pages. You’ll also hear about:
• Mobile trends and the current state of mobile commerce;
• Strategies to help connect with mobile visitors; and
• Ways to see through the “mobile lens” using technographic data, effective copy, and more.
Featuring:
• Jon Stookey, Senior Strategist, Designkitchen
• Bruce Ernst, Vice President, Product Management, Monetate
• Michael Ahearn, Vice President, Customer Development & Marketing, iLoop Mobile
MobiliteaTime #3 : RetailXperience: the new definition of stores (ENGLISH VER...USERADGENTS
A synthetic vision of retail trends & innovation:
6 challenges for retailers, 48 case studies, 5 best cases, 10 expert's opinions. Hot topics: beacons, ultrasounds, augmented reality, APIs, geolocation, connected objects, mobile payment...
Opportunities to engage shoppers have never been more abundant, and we believe that the time is now for furniture retailers to embrace new tools, technologies and behaviors in order to reach more shoppers, more often. This presentation explores how furniture retailers can leverage mobility, social networking, augmented reality, and more to deliver immersive brand experiences that drive more shoppers to your stores.
Create Conversion-Friendly Mobile Landing Pages (Webinar)Monetate
Watch the webinar: http://monetate.com/webinar/create-conversion-friendly-mobile-landing-pages/
If you’re not creating and optimizing landing pages for mobile visitors, you’re more likely to generate frustration and anger than to get a conversion. Learn how to create effective mobile landing pages and what makes them different from conventional landing pages. You’ll also hear about:
• Mobile trends and the current state of mobile commerce;
• Strategies to help connect with mobile visitors; and
• Ways to see through the “mobile lens” using technographic data, effective copy, and more.
Featuring:
• Jon Stookey, Senior Strategist, Designkitchen
• Bruce Ernst, Vice President, Product Management, Monetate
• Michael Ahearn, Vice President, Customer Development & Marketing, iLoop Mobile
Paybook Volume 4 includes stories from Allrecipes, Alipay and our all-new Verifone M400 multilane solution. Follow the conversation on Twitter: @Verifone
Driving Loyalty Through Cognitive Mobility: How Retail Marketers Can Use Con...National Retail Federation
Presentation from Retail’s BIG Show, January 15-17, 2017. TIMO BAUER, SVP, Business Development and Platform Partners, Glympse
MARK LLOYD, Consumer Online Officer, General Motors - OnStar
JOANNA PENA-BICKLEY, Global Chief Creative Officer, IBM Corporation
Before you launch your next (or first) mobile wallet campaign, let our Mobile Wallet experts here at Vibes teach you everything you need to know about Google Wallet and Apple's Passbook. You will learn: activation ideas, how to leverage Beacon technology, creative calls-to-action, design tips and the checklist every marketer needs before they launch.
What are the greatest challenges facing retailers in 2013? How do you design a mobile site for the multitude of different phones and tablets? Is your supply chain design meeting the needs of your shoppers? What’s in store for mobile payments?
These and other questions are asked and answered in the Retail TouchPoints 2013 Outlook Guide. A total of 13 retail industry experts — including well-known analysts, consultants and researchers, and one retailer — have shared their expertise and predictions for 2013 and beyond.
Paybook Volume 3 includes: the era of the savvy shopper, the winners of our Appathon, doing business today with the tools of tomorrow and ingenuity from the inside out.
Retail 2020: Retail Will Change more in the Next 5 Years than the Last 50FITCH
Against a backdrop of seismic shifts in our retail landscape, Christian Davies, Executive Creative Director, Americas at FITCH took the audience on a global tour of the major trends that will be the norm by the time we’re ringing in the New Year of 2020. Emerging trends are mapped against new shopper behaviors and the rise of Gen Z – set to be the largest group of shoppers globally by 2020 – and by new realities of retail operations, language and purpose. This presentation was given at Globalshop in Las Vegas on March 26th, 2015.
We weten allemaal dat de echte macht verschoven is naar de koper. Die heeft tegenwoordig alle touwtjes in handen. Maar wat betekent dit nu voor de marketing? Hoe verkoop je iets aan de koper van nu? En wat heeft liefde daarmee te maken? Deze presentatie zal proberen jouw kijk en gedachtegang op de marketing en de generatie van meer omzet, te veranderen.
7 leviers pour générer du trafic en Point de VenteDagobert
Le consommateur agit énormément avant sa visite en point de vente : recherche en ligne ou consultation sur mobile d’informations qui l’intéressent.
Comment inciter grâce au digital le consommateur à se rendre en magasin ?
Comment favoriser un parcours d'achat gagnant entre le on line et le réseau physique ?
Dagobert vous donne les 7 leviers digitaux pour générer du trafic en point de vente !
When it comes to fixing potential disasters before they happen, predictive maintenance is utilizing big data and analytics to keep pipes from bursting, mechanical parts from failing, and potholes from forming. Why? Because regret is expensive, and proactive inspections save everyone time, money, and more importantly, piece of mind down the always-even road.
Paybook Volume 4 includes stories from Allrecipes, Alipay and our all-new Verifone M400 multilane solution. Follow the conversation on Twitter: @Verifone
Driving Loyalty Through Cognitive Mobility: How Retail Marketers Can Use Con...National Retail Federation
Presentation from Retail’s BIG Show, January 15-17, 2017. TIMO BAUER, SVP, Business Development and Platform Partners, Glympse
MARK LLOYD, Consumer Online Officer, General Motors - OnStar
JOANNA PENA-BICKLEY, Global Chief Creative Officer, IBM Corporation
Before you launch your next (or first) mobile wallet campaign, let our Mobile Wallet experts here at Vibes teach you everything you need to know about Google Wallet and Apple's Passbook. You will learn: activation ideas, how to leverage Beacon technology, creative calls-to-action, design tips and the checklist every marketer needs before they launch.
What are the greatest challenges facing retailers in 2013? How do you design a mobile site for the multitude of different phones and tablets? Is your supply chain design meeting the needs of your shoppers? What’s in store for mobile payments?
These and other questions are asked and answered in the Retail TouchPoints 2013 Outlook Guide. A total of 13 retail industry experts — including well-known analysts, consultants and researchers, and one retailer — have shared their expertise and predictions for 2013 and beyond.
Paybook Volume 3 includes: the era of the savvy shopper, the winners of our Appathon, doing business today with the tools of tomorrow and ingenuity from the inside out.
Retail 2020: Retail Will Change more in the Next 5 Years than the Last 50FITCH
Against a backdrop of seismic shifts in our retail landscape, Christian Davies, Executive Creative Director, Americas at FITCH took the audience on a global tour of the major trends that will be the norm by the time we’re ringing in the New Year of 2020. Emerging trends are mapped against new shopper behaviors and the rise of Gen Z – set to be the largest group of shoppers globally by 2020 – and by new realities of retail operations, language and purpose. This presentation was given at Globalshop in Las Vegas on March 26th, 2015.
We weten allemaal dat de echte macht verschoven is naar de koper. Die heeft tegenwoordig alle touwtjes in handen. Maar wat betekent dit nu voor de marketing? Hoe verkoop je iets aan de koper van nu? En wat heeft liefde daarmee te maken? Deze presentatie zal proberen jouw kijk en gedachtegang op de marketing en de generatie van meer omzet, te veranderen.
7 leviers pour générer du trafic en Point de VenteDagobert
Le consommateur agit énormément avant sa visite en point de vente : recherche en ligne ou consultation sur mobile d’informations qui l’intéressent.
Comment inciter grâce au digital le consommateur à se rendre en magasin ?
Comment favoriser un parcours d'achat gagnant entre le on line et le réseau physique ?
Dagobert vous donne les 7 leviers digitaux pour générer du trafic en point de vente !
When it comes to fixing potential disasters before they happen, predictive maintenance is utilizing big data and analytics to keep pipes from bursting, mechanical parts from failing, and potholes from forming. Why? Because regret is expensive, and proactive inspections save everyone time, money, and more importantly, piece of mind down the always-even road.
Fuel for the cognitive age: What's new in IBM predictive analytics IBM SPSS Software
IBM recently launched an updated version of its predictive analytics platform. Explore the latest features, including R, Python and Spark integration and more powerful decision optimization.
Chez Direct Energie, l'analyse prédictive éclaire le comportement des clientsSolutions IT et Business
L’enjeu pour Direct Energie :
Avec une activité largement fondée sur la qualité de sa relation clients, Direct Energie veut consolider sa clientèle en maîtrisant le risque d’attrition.
La solution
Prévoir et comprendre les comportements des clients grâce à l’analyse prédictive.
Les bénéfices
Une meilleure connaissance des clients qui permet de prendre des décisions
immédiates et d’en améliorer la pertinence :
• Être en capacité de réduire de 10 % le nombre de résiliations de contrats
(« churn rate » ou taux d’attrition).
• Puissance de l’outil : analyse de fichiers massifs beaucoup plus rapide qu’avec un tableur.
• Identification de nouveaux types d’analyses prédictives possibles.
Page référence ibm : ibm.biz/BdXthH
Plus d'informations sur IBM SPSS : ibm.biz/BdXthZ
Introduction to Predictive Analytics with IBM SPSS. Predictive analytics helps organizations use their data to make better decisions by allowing them to draw reliable, data-driven conclusions about current conditions and future events.
Predictive analytics encompasses a variety of techniques such as Statistics, Game theory and Data mining to do this analysis,
and make these predictions.
So by deploying predictive analytics, organizations are addressing their business issues proactively to get the best outcomes.
This is a very basic guide to SPSS. It is aimed at total novices wishing to understand the basic layout of the package and how to generate some simple tables and graphs
My colleagues from the IPG Medialab in NYC did again a fine report on the latest trends in mobile from this years Mobile World Congress in Barcelona Spain. It is definitely worth a read. For more inspiring technology news go to their website under www.ipglab.com
Mobile World Congress (MWC) is the largest mobile technology event in the world, and is increasingly the venue of choice for major mobile manufacturers to unveil new flagship products. We review some of the key trends and exciting products on display at this year's event.
Mobile World Congress 2015 Highlights by ModiratesTuncay Tuncer
The important Highlights From Mobile World Congress 2015 by Modirates.com. We focus on new technologies, FinTech and Trends this year on mobile world congress.
MobileApptelligence (http://www.mobileapptelligence.com/) team use scrum development model which facilitates Minimal Viable Product (MVP). The knowledge in recent developments and expertise in domains are add-ons to the quality of our products. By using SDKs and iPhone framework of app development, we ensure that we develop all the apps within a minimal time frame.
At space150, we work at the intersection of physical and digital; connecting the touchpoints of a brand's experience, from its physical presence to online channels. A popular technology in this space right now is Apple's iBeacon. As we've started several iBeacon projects with our partners and potential partners, we’ve done our research, created a simple way to think about iBeacon, and wanted to share it.
BRILL MINDZ TECHNOLOGY is a number one iOS application development services provider,using best practices and tested methodologies to deliver best in class iOS apps to clients in twenty seven countries.
In this Digital Darwinian era, The mobile app development trade has already picked up its speed between millennials and their handsets to amass an area and ease their modus vivendi.
Mobliciti's Mobile and Cloud Technical Showcase 2016 Mobliciti
Mobliciti’s Annual Technical Showcase is the Mobile-IT event of the year.
The event took place on 15th September 2016 at the Blue Fin venue, London.
It has helped educate hundreds of companies around the emerging opportunities and threats for Mobile and Cloud, often introducing them first to new technologies which are now commonplace amongst the Enterprise.
Sponsored by: Aerohive, SecureAuth, Check Point Technologies and MobileIron.
KEY AGENDA HIGHLIGHTS:
- Delegates heard first-hand from leading international Financial Services institutions on their Mobile and Cloud journey
- An interactive Keynote session with leading Mobile and Wireless analyst house CCS Insights. The Keynote session was delivered by Ben Wood, Chief of Research at CCS Insights.
- An eye opening live iOS hack with Check Point.
- Key Technology Demo’s from: Aerohive, SecureAuth, Check Point and MobileIron
- 4 x 30 Minute Interactive Roundtable Sessions
Find out more and contact us:
E: enquiries@mobliciti.com T: 01483 658100
Nick IT is a full service Tech company specialising in Mobile Apps & Experiential Marketing Solutions. Our master showcase previews some of our past works. For more, visit www.nickit.in.
Top Mobile App Development Trends 2022 to watch NowWeCode Inc
Through our research and analysis, we know which mobile appl technology will dominate in 2022, and hence, we have come up with a list of mobile application development trends that you must focus on in 2022 and 2023 to take your brand goals to the next level. https://bit.ly/3GWymQP
Similar to Marketing, eCommerce et Relation Client multi-canal : le parcours de Lily, femme moderne, sociale, mobile et interconnectée. (20)
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
the Google TV remote control app and use your phone to control your TV. The app also works with voice search so you can finally tell your TV what you think of it Sony was one of the first companies to offer Google TV products in its Sony Internet TV HDTV and Blu -ray Player last year. Vizio has already announced that Google TV will be used in Vizio Internet Apps Plus products, including its new streaming media box, Blu-ray player, and two of its new high-end HDTVs. LG will be adding Google TV to its Smart TV platform in several new HDTVs Yahoo! Connected TV mobile apps will start rolling out for iPad, iPhone and Android devices in the first quarter of 2012. Features will include the ability to launch and interact with TV apps from the phone or tablet, TV video playback, and text entry capabilities for posting updates and comments or making purchases.
WebSphere Commerce is a consumer of location information, allowing marketing managers to react to understanding where a shopper is currently located. e.g. In the updated mobile starter stores, there is the ability to "check-in" that uses GPS or self-identification as the means of telling WC where the shopper is located. e.g. In the updated mobile and tablet starter stores, there is the ability to see an "e-flyer" with the right product assortment and prices for the "city" or "region" where the shopper is located. WebSphere Commerce can be integrated with Presence Zone technology from IBM Research to further provide "location" information in more detail to understand where in a store the shopper is located. QR codes can also be put up in the store embedded with location information and the shopper can be brought to a marketing manager-identified location in the WC-based e-store when they are scanned. e.g. category page, product page, landing page, store e-flyer, promotion page, etc.